As a small business owner, you have various marketing platforms to promote your products. However, the platform that immediately comes to mind is the search engines. Why? Because it’s a common habit for people to search for products or information online. It’s the simplest and most convenient way for everyone. And the process of SEO starts here.
In fact, according to Impact Plus research, 61% of marketers considered SEO their top marketing priority in 2021. This number increased by 11% in 2022, as revealed by a MarketingProfs study, with 72% of marketers naming SEO as their primary focus. These statistics indicate that ranking on search engine result pages can significantly boost your business.
So, as a small business owner, it’s crucial to prioritize SEO to ensure your products and services are visible to potential customers. By optimizing your website for search engines, you can increase your online visibility, attract organic traffic, and ultimately grow your business.
According to our experience, most small business owners don’t know much about SEO. Some resources make this knowledge complex for business owners and SEO marketing beginners. Read this guide to get full-proof knowledge and plan on SEO for your business.
What Is SEO
Search Engine Optimization (SEO) is the process of optimizing your website’s structure, content, and online presence to improve its visibility in search engine results.
SEO results in higher search engine rankings, increased website traffic, improved brand authority, and an increased opportunity to connect with your target audience. This drives business growth and success.
Overall, SEO is a comprehensive approach that requires a combination of technical expertise, strategic planning, and continuous effort. Investing in SEO can improve your website’s visibility, attract targeted traffic, and ultimately grow your online presence and business.
Importance of SEO
SEO plays a crucial role in positioning your brand effectively throughout the entire customer buying journey. It aligns your marketing strategies with consumers’ changing buying behavior and preferences. According to Statista, 92% of internet searches happen on Google. So, optimizing your online presence to meet customers’ evolving needs is essential.
Today, customers rely heavily on online research before making a purchase decision. Approximately 60% of people research a brand online before buying, making the buying process more complex than ever. DemandGen’s 2022 B2B Buyer’s Survey shows that 67% of B2B buyers begin their buying process with a broad web search, utilizing search engines like Google.
Commonly, customers utilize search engines during the initial stages of their buying process to gather information and evaluate alternatives. Appearing in search results is crucial to capture their attention and consideration.
However, implementing effective SEO strategies enhances your visibility in search engine results, increasing the likelihood of customers discovering your brand during their research phase. By optimizing your website’s content, structure, and online presence, you align with their search queries and intent.
A well-executed SEO strategy positions your brand throughout the buying journey, driving customer engagement and fostering business growth.
Primary Motives of SEO
When implementing SEO strategies for your website, it’s essential to understand the motives. Search Engine Optimization (SEO) is primarily aimed at:
- Increasing your visibility.
- Driving more traffic to your website.
- Enhancing your online presence.
Let’s delve into the key motives of SEO and how they contribute to your overall digital marketing strategy.
Increased Visibility
The main motive of SEO is to improve visibility in search engine results. By optimizing your website’s content, structure, and technical aspects, you increase the chances of appearing higher in organic search rankings. This boosts your brand presence and attracts potential customers.
Boosted Traffic
Improved visibility in search results leads to increased website traffic. Higher rankings attract more users to click on your link and visit your site. This organic traffic presents valuable opportunities to engage with potential customers and drive conversions.
Enhanced Online Presence
SEO strengthens your online presence by optimizing your website and digital assets, creating a consistent brand image. A solid online presence builds trust and credibility with your target audience, giving you a competitive edge.
While SEO can significantly contribute to your online success, it’s essential to recognize that the ultimate responsibility for increasing sales of your business lies with your overall marketing strategy and sales efforts.
SEO experts focus on improving your visibility and driving traffic, but converting those leads into customers relies on effective sales tactics and a compelling user experience on your website.
In summary, SEO aims to increase your visibility, drive targeted traffic, and enhance your online presence. However, it’s crucial to understand that the role of an SEO expert is not directly tied to increasing your sales.
It’s a collaborative effort combining SEO strategies with effective sales and marketing initiatives to achieve your business goals.
To know how search engines decide which web pages rank high for certain keywords, it’s important to understand how their algorithms work. The upcoming section will provide insights into the functionality of search engine algorithms and their role in displaying relevant pages in response to user queries.
How Search Engine Works
Search engines like Google consider more than 200 ranking factors for ranking a webpage. While it has more than 10000 ranking factors before 2010 (Search Engine Land). While working on most of these factors will increase the chance of showing your web page in the Search Engine Result Pages (SERPs).
While the exact workings of search engine algorithms remain undisclosed, search engine giant Google provides some insights. According to Google, their algorithms consider multiple factors when determining search results. These factors include:
- Meaning of your query
- Relevance of content
- Quality of content
- Usability of web pages
- Context and settings
Search Engine Optimization (SEO) aims to demonstrate to search engines that your content best matches a user’s query. As each search engine has its own algorithm, it’s vital to understand and align with the algorithm you are optimizing.
For example, optimizing for Google’s algorithm enhances organic traffic to your web pages, while optimizing for platforms like YouTube boosts video views.
While multiple search engines exist, this guide focuses on achieving higher search rankings and attracting organic traffic to Google. By grasping the fundamental principles of search engine algorithms and tailoring your SEO strategies accordingly, you can increase your chances of success.
How to Build an SEO Strategy
What is an SEO Strategy
An SEO marketing strategy is a well-planned and strategic approach to attract a higher volume of website visitors through search engines. It involves a combination of on-page and off-page tactics to improve your website’s visibility and organic search rankings.
An effective SEO strategy combines these on-page and off-page tactics to optimize your website’s performance in search engine rankings, attract targeted organic traffic, and drive business growth. It requires continuous monitoring, analysis, and adaptation to keep up with the ever-changing algorithms and trends in the SEO landscape.
Let’s explore the components of SEO strategy in the following section. This is the most crucial factor for getting knowledge or learning about SEO.
The Components of SEO Strategy
To formulate a robust SEO strategy, it is essential to prioritize and implement three key elements that significantly influence your rankings in search engine results pages (SERPs). By dedicating attention and resources to optimizing these aspects, you can greatly enhance your website’s visibility and improve its performance in search engine rankings. To get the best result, you have to focus on the following:
- Content Strategy
- Technical Strategy
- Linking Strategy
Let’s dive into the detailed explanations of how to set best practices for these strategies.
Content Strategy
Content strategy involves optimizing the page’s various front-end and back-end elements, such as the title tag, meta description, headings, images, videos, charts, graphs, and the content itself, to make them more relevant, informative, and appealing to search engines and users.
It is a fundamental component of any comprehensive SEO strategy, directly impacting the visibility and discoverability of your website’s content.
Whenever a user searches for something, he searches for any image, video, graph, chart, article, blog, or other things. All of these elements published on different websites and web pages are CONTENT!
By strategically incorporating all the factors, it enhances the overall user experience. It increases the chances of ranking higher in search engine results pages (SERPs).
When crawling a web page, what do search engines actively evaluate? It’s the subject matter. By carefully evaluating elements like page length and structure, they gain valuable insights into the quality and relevance of the content.
Search algorithms use this information to connect user queries with the most relevant pages, providing a refined and relevant search experience.
The process of content optimization starts with the most important factor Keyword Research.
Keyword Research
Keyword research is essential in SEO. It involves identifying relevant terms and topics, transforming them into initial keywords, and conducting extensive research to uncover additional related terms.
SEO’s ultimate objective is to attract individuals actively seeking your products or services and convert them into customers. Ranking for relevant keywords is crucial for success. If your website doesn’t rank for those keywords, potential customers may never find you, even if your site appears at the top of search results.
SEO is a dynamic and multifaceted approach that ensures your website aligns with potential customers’ intent. Diligent keyword research and on-page optimization techniques enhance visibility, attract the right audience, and facilitate meaningful connections and conversions.
Once you have a curated list of keywords, on-page optimization comes into play. This process strategically incorporates keywords into different website elements like titles, headings, and meta descriptions. It signals your site’s relevance to search engines, boosting its chances of ranking higher in search results.
On-Page Optimization
On-page optimization is also called on-page SEO, and it optimizes all the content presented on a particular webpage. On-page SEO gives several signals to search engines. Some of the critical aspects that on-page SEO ensures to search engines include:
- Keyword Optimization: helps search engines identify the page’s focus and relevance to specific search queries.
- Page Relevance: helps search engines understand the purpose and context of the page and its relevance to users’ search queries.
- User Experience: ensures that the page meets the standards and expectations of users.
- Readability and structure: provide concise summaries of the page’s topic and play a vital role in attracting users to click on the search results.
- Meta Tags: provide concise summaries of the page’s topic and play a vital role in attracting users to click on the search results.
- Internal Linking: helps distribute authority and relevance across the website’s pages, contributing to better overall visibility.
- Schema Markup: helps search engines understand the content more comprehensively, enabling rich search results like featured snippets, ratings, and other enhanced elements.
On-page Optimization Factors
Some factors are most important while making on-page-optimization. We can divide these factors into two types. Types are:
Keyword-Related Factors
- Tite Tag: This is the content from your keyword research and shows on SERPs when someone queries. Keeping it to the start provides more value than keeping it afterward.
- Meta Description: The meta description summarizes a webpage displayed below the title in search engine results. It briefly previews the content and should accurately reflect the webpage’s information. The meta description should be concise, compelling, and targeted keywords included. Search engines use the title tag and meta description to understand the searched topic.
- URL: The URL of the particular page you will rank should include the keyword from the title tag. Using any word that indicates a pause or stop can harm ranking factors.
- H1 Tag: Use the researched keyword you used in the title tag and the URL already. In most CMS, the title tag displays the title of the page. Just check that your CMS is also doing the same and move forward.
- Research keyword in the first 100 words: Search engines find your keyword also in the first 100 words of the first paragraph. When your first paragraph uses your targeted keyword within the first 100 words, it signals to search engines that the content is relevant to the targeted keyword.
- Image file names and ALT tags: Search engines can read only written content. While it can’t read the images, it uses the alt. tag (alt. name of the image) to understand this content. Make sure your targeted keyword is used in at least one of all the images.
Non-Keyword-Related Factors
- Internal Linking: Internal linking is very important for your on-page SEO. Using it strategically helps a webpage in two ways. Firstly, it shows the relation among the web pages of your website. Secondly, it helps search engines crawl other pages of your website. Most of the experts from the SEO industry suggest making at least 4-5 internal links in every blog or article post. It also helps your visitors to go to the pages they need to know about.
- External Linking: External Linking to relevant pages with the right anchor text improves your content’s credibility and trustworthiness. It also helps search engines ensure this content is relevant to users’ needs.
- Multimedia: Different multimedia are called rich content in SEO. Rich content includes images, videos, graphs, charts, and more. Using these on a webpage ensures search engines that this content is worthy of ranking through a good user experience.
- Content-Length: The page that contains more content is usually ranked easier. Why? Because when a visitor stays on your website longer, it signals to the search engines that this page has relevance and is helpful for visitors.
- Transition words: Transition words are words or phrases that connect different parts of a text. They help make the content flow smoothly and logically. When it comes to ranking web pages, using transition words improves the readability of the content, making it easier for users to understand. Search engines consider readability when analyzing web pages, so using transition words indirectly impacts a webpage’s ranking in search results.
- Flesch Readability Ease: It measures how easily readers can understand written content. It affects web page ranking because search engines prioritize user-friendly content. If a webpage is easy to read and comprehend, it has a higher chance of ranking well.
- Using active voice: This makes sentences more direct and engaging, conveying a sense of action and clarity to the reader. Search engines favor web pages that provide clear and concise information, as they offer a better user experience. Using active voice makes web pages more compelling, engaging, and user-friendly, indirectly impacting their ranking in search engine results pages.
Technical Strategy
Technical SEO is optimizing your website for search engines to crawl, index, and rank it effectively. It involves aspects such as site speed, mobile-friendliness, site structure, URL structure, canonicalization, sitemaps, robots.txt, schema markup, and more.
Conducting a technical SEO audit is the first step to implementing a technical SEO strategy. A technical SEO audit comprehensively analyzes your website’s technical performance and issues that may affect your SEO.
You can use tools such as Google Search Console, Bing Webmaster Tools, Screaming Frog SEO Spider, Sitebulb, or Ahrefs Site Audit to perform a technical SEO audit and identify the areas that need improvement.
Some of the common technical SEO issues that encounter
- Website navigation and links: Search engines crawl websites by following links, similar to how humans navigate. However, search engine crawlers are unable to interpret images. It is recommended to use text-only navigation and links on your website to ensure effective crawling and indexing. This enables search engines to understand the structure and content of your site easily.
- URL structure: URL structure organizes your website’s content and pages into categories and subcategories. A good URL structure helps users and search engines navigate your website quickly and understand its hierarchy and relevance. It also helps to distribute your site’s authority and link juice across your pages.
- Page speed: Page speed is a ranking factor for desktop and mobile searches. Slow-loading pages can negatively impact your user experience and conversions. You can use tools such as Google PageSpeed Insights, GTmetrix, or WebPageTest to measure your page speed and get recommendations on optimizing it.
- Mobile-unfriendly pages: Mobile-friendliness is another ranking factor for Google, especially after the mobile-first indexing update. Mobile-friendly pages adapt to different screen sizes and devices and provide a good user experience.
- Dead links or broken redirects: Dead links and broken redirects harm user experience and hinder search engine indexing. They lead to non-existent or outdated pages, frustrating visitors. Search engines struggle to crawl and index content affected by these issues.
- Sitemaps: A sitemap is a file that lists all the pages of your website that you want search engines to crawl and index. It helps search engines discover new or updated pages on your website faster and more efficiently.
- Robots.txt: A robots.txt file is a file that tells search engines which pages or directories of your website they can or cannot crawl. It helps you to control how search engines access and index your website’s content.
- Schema markup: Schema markup is a code you add to your website’s HTML to provide additional information about its content and context to search engines. It helps search engines understand what your website is about and display rich snippets in the search results. Rich snippets are enhanced results that show extra information such as ratings, reviews, prices, availability, etc.
Complete Technical SEO Checklist
- .XML Sitemap
- .HTML Sitemap
- Robots.txt File
- Page Loading Time
- Optimization of JS and CSS
- SSL Certificate
- Canonical Tag
- Redirection Issues (404, 301, 302)
- W3C Validation
- Open Graph Tag
- Schema Markup
Here is the complete technical SEO checklist for making the best technical SEO strategy.
Now, let’s move to the following topic that will describe the linking strategy of your SEO.
Linking Strategy
After completing the first two setups that are content and technical linking strategy comes into play. This strategy plays a vital role, and that is the webpage’s popularity.
Linking is like connecting different pieces of information on the internet.
Just like we use roads to travel from one place to another, websites use links to travel from one page to another.
Imagine you have a favorite book with different chapters. Each chapter has a special topic, but sometimes it mentions other chapters that relate to the topic.
In the same way, websites have different pages, and they can link to each other if they are talking about similar things.
When you click on a link, it takes you to another page or website with more information about your interests. It’s like following a map or a signpost that guides you to a new place.
Links are important for search engines too. They help search engines discover new websites and understand how different pages are connected.
When a lot of websites link to a particular page, search engines think it must be important and trustworthy.
Backlink
Backlinks are like recommendations from one website to another. They are links that one website puts on its page, which direct people to visit another website. Backlinks help websites get more visitors and show that other websites think they are worth checking out.
Imagine you’re reading an article online, and it mentions a related topic that you want to learn more about. You might see a word or phrase highlighted, and when you click on it, it takes you to another webpage with more information on that specific topic. That’s a backlink in action!
Now, not all backlinks are the same; some are high quality, while others are low quality.
High-quality backlinks are like recommendations from popular and well-respected websites. It’s like having famous influencers or experts say that your website’s article is the best. These backlinks come from trustworthy sources and can bring a lot of value and credibility to a website.
On the other hand, low-quality backlinks are like recommendations from not-so-reliable sources. These backlinks come from websites that may not be trusted or respected. Having too many low-quality backlinks can hurt a website’s reputation and make search engines think the website is not trustworthy.
Link Building
In the world of SEO, obtaining new backlinks is known as link building, and it can be quite a challenging endeavor. It demands creativity, strategic thinking, and perseverance to succeed. Developing a well-thought-out link-building strategy is crucial to achieving high-quality links, which is challenging.
It’s important to keep in mind that the links you acquire must meet certain quality criteria. It should not appear obvious to search engines that you have intentionally built these links.
This means you need to approach link building naturally and genuinely while ensuring that the links you obtain are from reputable and authoritative sources. This requires careful planning and execution to navigate the complexities of link building effectively.
Some of the most credible strategies
Guest Blogging
Write high-quality articles for other reputable blogs in your industry and include a backlink to your website in the author bio or within the content.
Influencer Outreach
Collaborate with influencers or industry experts to create valuable content, such as interviews, and gain backlinks from their platforms.
Broken Link Building
- Find broken links on authoritative websites.
- Reach out to the site owners.
- Suggest you are relevant to content as a replacement, earning a backlink.
Content Promotion
Share valuable content across social media, forums, and online communities to attract attention and encourage others to link to it naturally.
Outreach
In this strategy, you contact other websites and share valuable content with them. If they find it useful, they may choose to reference it and provide a link, and you can also suggest where they can link to your content.
Resource Link Building
Create comprehensive, informative resources such as guides, tutorials, or infographics that others in your industry would find valuable and link to as a reference.
Collaborative Projects
Partner with other businesses or organizations to create joint content pieces, such as ebooks, research studies, or industry reports, and obtain backlinks from their websites.
Testimonials and Reviews
Provide genuine testimonials or reviews for products or services you’ve used, including a backlink to your website in the testimonial, which can earn you visibility and credibility.
Local Business Directories
Submit your business information to reputable local directories and industry-specific directories, which can help improve your online visibility and generate backlinks from those directories.
Remember, it’s important to focus on acquiring backlinks through ethical and legitimate means. Avoid practices such as buying or exchanging links, participating in link farms, or engaging in link schemes that search engines could see as spammy. Quality and relevance should be the guiding principles when building backlinks to ensure long-term success in SEO.
Local SEO
So far, we discussed ranking on search engines in general terms. All the explanations above will help you rank in the search engines.
But Google, the industry leader, has the option to rank local businesses within a specific location. It’s about ranking on the basis of location-based searches.
Local SEO refers to the process of optimizing a website and online presence to attract more visibility and traffic from local search queries. It involves implementing strategies to improve a business’s online presence within a specific geographic area, such as targeting location-based keywords, optimizing Google My Business listing, and acquiring local citations and reviews.
Local SEO Strategy
The goal of local SEO is to increase the visibility of a business in local search results, making it easier for potential customers in the vicinity to find and engage with the business.
According to a 2023 report by HubSpot, 46% of all Google searches are for local businesses. Normally, what customers find in these searches are some specific information or product in their areas.
And, you should know more about 72% of searchers who visit a local store or company’s outlet within 24 hours of the search. It’s Really impressive, right? It means if you can make a position in local search ranking, you’ll automatically get more and more potential customers from your area.
The Information That Local Ranking Shows when someone searches for something in his location, he will able to collect some information about his need like:
- Business Name and Contact Information
- Reviews and Ratings
- Business Hours
- Directions and Maps
- Photos and Videos
- Website and Social Media Links
- Popular Times
- Services or Products Offered
- Special Offers and Promotions
- Related Locations or Recommendations
These details help users make informed decisions when seeking local businesses or services in their area.
Local Business Ranking Factors
When it comes to analyzing local websites, Google considers some factors, including the proximity to the searcher’s location. With the increasing prevalence of local searches, including the phrase “near me,” it is understandable that Google prioritizes presenting the closest businesses first.
Keywords hold significance in local SEO as well. In addition, on-page optimization for local SEO involves ensuring the presence of a company’s Name, Address, and Phone number (NAP) on a webpage. This information helps Google assess the location of the company accurately.
Furthermore, the information in Google My Business, which is Google’s platform for managing local business listings, significantly impacts a business’s rankings in local searches.
While these points only scratch the surface of local SEO, they are crucial elements to prioritize to achieve higher rankings for your business in local search.
Types of SEO
SEO practices can be broadly categorized into two main types: white-hat SEO and black-hat SEO. Let’s explore each type:
White Hat SEO
White hat SEO refers to ethical and legitimate techniques that comply with search engine guidelines. White hat SEO’s primary focus is improving the user experience and providing valuable, high-quality content.
So far, we have discussed the techniques or strategies for White Hat SEO. Make sure you’re following through with those practices. This will help you increase your business revenue and credibility in the next few periods. But it will happen.
Black Hat SEO
Black hat SEO involves using unethical and manipulative tactics to achieve quick but short-term results. These techniques violate search engine guidelines and can lead to penalties or even the removal of a website from search engine results.
Some examples of black hat SEO techniques include:
- Keyword Stuffing: Overloading web pages with excessive and irrelevant keywords to manipulate search rankings.
- Hidden Text and Links: Hiding text or links from users but making them visible to search engines to manipulate rankings.
- Cloaking: Presenting different content to search engines than what is shown to website visitors, deceiving search engines.
- Link Farming: Creating or participating in networks of low-quality websites solely to exchange links.
- Content Scraping: Copying content from other websites without permission or adding minimal value, aiming to rank higher without originality.
Black hat SEO tactics can lead to severe consequences and damage a website’s reputation and visibility in the long run. It is important to prioritize ethical and sustainable practices for long-term success in SEO.
Businesses and website owners must adhere to white hat SEO principles, focusing on providing valuable content and optimizing their websites following ethical guidelines to establish a reputable online presence.
Success in SEO is a process that takes time and effort, and it requires dedicated effort and a long-term mindset. Stay committed to your goals, be consistent in your strategies, and unleash your creativity.
With time, you will see the fruits of your labor and achieve the results you’ve been aiming for.
How to Do SEO for Your Website
Inhouse SEO
We can divide in-house SEO into two major types. Those are:
- Doing SEO by Yourself
- Hiring a full-time SEO Specialist
Doing SEO by Yourself
You can do SEO on your own for your website. But, evaluating your genuine interest in learning SEO and your capacity to invest time is necessary. Take some time and think about yourself.
Before attempting SEO on your own, carefully weigh the risks, such as deindexing pages during website redesigns and other relevant factors.
If doubts arise or you lack the necessary commitment, seeking help might be prudent rather than taking on SEO yourself. Remember, SEO requires consistent effort and patience to yield fruitful outcomes.
SEO Training
If you want to do SEO for your website, you should know about the valuable platforms for learning. We suggest taking courses from:
- Coursera
- MOZ
- SemRush Academy
- Hubspot SEO Academy
Why these courses? Because these are industry leaders who created so many SEO experts worldwide. Take your time and move forward.
Also, suppose you want to stay updated with the SEO industry. In that case, you should read some valuable blogs and articles by industry leaders. You should follow the following:
- Moz
- Ahrefs
- SEMrush
- Yoast SEO
- Search Engine Land
- Search Engine Watch
- Search Engine Journal
- Bright Local (for local SEO)
Following these channels will keep you always updated with the SEO industry. Reading articles from these champions can give you mindblowing ideas for your next SEO strategy.
Hiring a Full-Time Expert
In the current business landscape, business owners must move beyond basic product transactions and focus on strategic planning, client engagement, and other critical aspects. As experts from the SEO industry, we recommend powerful methods to implement SEO strategies on your website.
The first involves hiring a dedicated SEO expert. The expert will diligently optimize your website, ensuring high rankings for your services, blogs, articles, and pages according to your business goals. This option proves far more effective than attempting to handle SEO independently as a business owner.
To ensure the success of your SEO investment, we highly recommend that website owners regularly monitor their SEO results. This allows you to assess the effectiveness of hiring an SEO specialist and make data-driven decisions to optimize performance.
By fostering regular collaboration, you can provide the expert with valuable insights aligned with your business plan. Furthermore, this collaboration facilitates seamless integration between your SEO strategy and marketing team. This integration generates exceptional results—a proven approach that has consistently propelled the businesses we have advised.
Now, let’s learn about the most effective way of implementing SEO strategies for businesses. And that is outsourcing SEO to an expert or an agency. The following will describe more about this strategy.
Outsourcing SEO
There is another type of strategy, and this is the most effective one to outsource your website SEO. In most cases, we offer this opportunity for business people. Because this process has several benefits:
- Time and Resource Savings
- Cost-effectiveness
- More ROI
Join the ranks of successful business owners worldwide by outsourcing your SEO to a trusted consultant. These professionals are highly skilled in driving organic traffic, capturing leads, and skyrocketing conversions.
By partnering with a consultant, you can bypass the challenges of learning SEO yourself or burdening your team. Instead, you can leverage the expertise of an experienced professional who will seamlessly integrate with your business and deliver exceptional results.
Outsourcing to an expert is a proven strategy that has consistently propelled businesses to new heights. It’s a decision that ensures your SEO efforts are in the hands of professionals who have already proven their ability to drive results.
How to Measure SEO Performance
Effectively monitoring and tracking SEO results is crucial to optimizing your website’s technical setup, content, and link structure, ultimately boosting your visibility in search results. By measuring key performance indicators (KPIs), businesses can assess the success of their SEO efforts.
Some commonly used KPIs include:
- Organic Traffic
- Keyword Ranking
- Click-Through Rate (CTR)
- Conversion Rate
- Bounce Rate
- Backlink Profile
- Page Load Speed
- Mobile Responsiveness
These are just a few examples of KPIs that can help measure the effectiveness of your SEO efforts. The specific KPIs you choose to focus on will depend on your business goals, industry, and the metrics that align with your objectives.
Now To You
In 2023, SEO is obviously a game changer for every business. You as a small business owner must take the benefits of SEO. While you’re doing late someone is taking the same opportunity for boosting his business revenue and growth.
We have discussed all the points related to SEO. As a small business owner, you now have the guide on how to perform a good SEO for your website. Whether you’re doing it by yourself, you’re hiring someone, or you’re giving it to an outsourcing agency you can track your SEO performance with the help of this guide.