Custom VS Template Website: 7 Tested Ways to Select The Best One

Custom VS Template Website 7 Tested Ways to Select The Best One

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In today’s digital landscape, a strong online presence is vital for businesses, organizations, and individuals. A well-designed and engaging website is at the heart of any successful online presence.

Website plays a pivotal role in capturing the attention and trust of your target audience. A well-designed website can establish credibility, convey your brand’s values, and provide an exceptional user experience. Custom and template website are the most chosen ones while establishing a website.

Whether you’re a business owner looking to revamp your online presence or an individual starting a personal blog, your chosen website will shape how visitors perceive and interact with your content.

However, when it comes to creating a website, one critical decision often arises: Should you opt for a custom website or a template website?

The choice between a custom website and a template website can significantly impact your:

  • Online branding
  • User experience
  • And overall success.

Each option has its advantages and considerations, and understanding the differences between them is key to making an informed decision.

In this comprehensive blog, we will explore the world of custom and template websites, exploring their features, benefits, and potential drawbacks. We will guide you through the decision-making process, equipping you with the knowledge to choose the right option for your specific needs.

Understanding Custom Website

Custom VS Template Website 7 Tested Ways to Select The Best One

A custom website is a tailored digital platform created specifically for your unique needs and requirements. It involves designing and developing a website from scratch, with full control over every aspect, including design, functionality, and user experience.

In other words, a custom website is one that is designed and developed from scratch according to your specifications. You can hire a professional web designer or developer or use a platform like WordPress or Squarespace to create your custom website.

A custom website gives you more control over the look, feel, and functionality of your website. You can tailor it to your brand identity, target audience, and desired user experience.

Also, custom websites allow you to add unique features and integrations unavailable in template websites.

Now, let’s take a closer look at the advantages and disadvantages of a custom website.

Advantages and Disadvantages of Custom Website

Advantages and Disadvantages of Custom Website

Advantages of Custom Websites

The custom website has several advantages, to mention. The biggest advantage of a custom website is that it will present your visitor with whatever you want.

Let’s take a look at the advantages of a custom website.

  • Unique Branding: A custom website allows you to create a unique branding experience that reflects your brand’s personality, values, and aesthetics, helping you stand out from the competition.
  • Tailored Functionality: With a custom website, you have the freedom to develop and integrate custom functionalities that are precisely tailored to your business needs, providing a seamless and personalized user experience.
  • Scalability and Flexibility: Custom websites are highly scalable and can easily adapt to your evolving business requirements, ensuring your website grows alongside your organization.
  • Enhanced User Experience: By designing a custom website, you can prioritize user experience, creating intuitive navigation, clear information architecture, and engaging interactions that guide visitors seamlessly through your site.
  • Optimized Performance: Custom websites can be optimized for speed, performance, and search engine visibility, providing a better user experience and improving your website’s ranking in search results.
  • Full Control: With a custom website, you have complete control over every aspect, from design to functionality, enabling you to maintain a consistent brand image and meet your specific goals.
  • Security: All custom websites offer enhanced security measures, as they are built with your unique requirements in mind, ensuring robust protection of sensitive data and reducing the risk of vulnerabilities.
  • Integration Capabilities: Custom websites can easily integrate with third-party tools, software, and APIs, allowing seamless connectivity with other systems and enabling advanced functionalities.
  • Long-term Cost-effectiveness: While the upfront cost of developing a custom website may be higher, it can be more cost-effective in the long run, as you have the flexibility to adapt and evolve without the constraints of a template.
  • Ownership and Independence: With a custom website, you retain full ownership and control of your digital assets, giving you the freedom to make changes, updates, and improvements as you see fit.

Disadvantages of Custom Websites

A custom website is not full of advantages. It has some limitations to be considered. Let’s discuss these disadvantages to help you make a better decision.

Let’s know about the disadvantages for your business growth.

  • Higher Development Cost: Custom websites often require a larger upfront investment than template websites, as they involve extensive design and development work tailored to your needs.
  • Longer Development Timeline: Creating a custom website typically takes more time due to the planning, design, development, and testing phases involved, delaying the launch of your website compared to using a template.
  • Dependency on Web Development Expertise: Building and maintaining a custom website usually requires the expertise of web developers, designers, and potentially other specialists, which may involve additional costs and reliance on external resources.
  • Limited Template Library: Unlike template websites, custom websites don’t provide a wide range of pre-designed templates, so you’ll need to create the design and layout from scratch.
  • Potential Compatibility Issues: Custom websites may face compatibility issues when integrating with third-party systems, as their custom functionalities may require additional customization or adjustments to ensure seamless integration.

It’s important to weigh these pros and cons against your specific needs and priorities to determine whether a custom website is the right choice for you.

Understanding Template Website

Understanding Template Website

Template or pre-designed or pre-made websites offer ready-to-use designs and layouts that can be customized with your content. Professional designers and developers create these templates and provide a range of features and functionalities.

In other words, a template website is one that uses a pre-made design and layout that you can customize with your content and images.

You can use a platform like Wix or Shopify to choose from hundreds of templates that suit different industries and purposes.

A template website is easier and faster to create and update than a custom website. You don’t need any coding or design skills; you can rely on the platform’s support and security features.

Again, let’s take a closer look at the advantages and disadvantages of a template website.

Advantages and Disadvantages of Template Website

Advantages of Template Website

You’ll find so many advantages of template website building. Here we’ve mentioned some of the most advantageous sides to help you. Let’s see some of the major advantages of template website building:

  • Cost-Effectiveness: Template websites are generally more cost-effective than custom websites, as they eliminate the need for extensive design and development work, making them an affordable option for individuals and small businesses.
  • Quick Setup: With template websites, you can get your website up and running quickly, as they provide pre-designed layouts and ready-to-use features, allowing you to launch your site in a shorter time frame.
  • Wide Variety of Designs: Template websites offer a vast library of pre-designed templates, providing a range of options for different industries, styles, and purposes, enabling you to find a design that suits your needs.
  • Regular Updates and Support: Normally, template providers often release updates and improvements to their templates, including bug fixes, security enhancements, and new features, helping you stay up-to-date without investing additional resources.
  • Community Support and Resources: Template websites often have an active community of users where you can find resources, tutorials, and forums for support, allowing you to seek guidance and connect with others using the same templates.

Disadvantages of Template Website

Nothing goes without disadvantages. Template website creation also has some disadvantages that deter you in some specific points to acquire the best desired result. Learn some of the major disadvantages to keep you ahead of problems. Let’s start!

  • Lack of Uniqueness: Since templates are available to a wide audience, there is a possibility that other websites may use the same template, potentially diminishing your website’s unique identity and brand differentiation.
  • Limited Customization: While templates offer some customization options, custom websites may provide a different level of flexibility than custom websites, making it challenging to achieve highly specific design or functionality requirements.
  • Constraints in Branding: Template websites may have limitations in fully aligning with your brand’s unique identity, as you are working within the framework of a pre-designed template, potentially impacting your brand’s recognition and consistency.
  • Less Control over Functionality: These websites may offer a different level of control over functionalities than custom websites, limiting your ability to tailor advanced or unique features to your specific needs.
  • Potential Template Restrictions: Some template websites have restrictions on certain actions or modifications, which can limit your ability to implement specific design elements or functionalities that fall outside of the template’s capabilities.
  • Limited Room for Growth: As your business evolves, template websites may need to help accommodate future expansion or add new functionalities, potentially requiring a transition to a custom website in the long run.
  • Inflexibility in Layout: Template websites have predefined layouts, which can restrict your creativity and limit the freedom to create a layout that perfectly suits your content and messaging.
  • Potential Performance Issues: As template websites come with pre-built features and functionalities, they may include code and scripts that are not optimized for performance, potentially leading to slower loading times or other performance-related issues.
  • Difficulty in Standing Out: With template websites, it can be more challenging to create a truly unique and memorable online presence, as your website may have similarities to other websites using the same template, affecting your ability to differentiate yourself.

Consider these pros and cons in light of your specific needs, resources, and goals to determine if a template website fits your online presence.

In the upcoming category we’ll discuss choosing one of the two website creations. Our comprehensive guide will help you choose the best one.

Which One Should You Choose?

Which One Should You Choose

On a daily basis, business owners and marketing executives find themselves in a perplexing dilemma as they contemplate the appropriate investment for revamping their outdated websites. This common scenario often leads to frustration and uncertainty.

However, the decision between a custom website and a template-based website doesn’t have to be a source of anxiety and stress, causing ulcers.

The reality is that website templates can be excellent solutions for certain companies, just as custom websites are necessary for others.

Consider these 7 factors while deciding to make a website. This will help you choose the right category of website for your business.


One crucial consideration to bear in mind is that your website should not be an area where cost-cutting measures are prioritized. It serves as a comprehensive representation of your brand. It acts as the central hub for all your branding and marketing endeavors.

Your website stands as a dependable destination where customers can consistently locate your business, 24 hours a day, 7 days a week. Investing in a top-notch website will yield significant benefits and prove a wise financial decision.

Having said that, it’s important to acknowledge that high-quality custom websites often come with a substantial price tag. Not every company has the financial capacity to afford such an investment.

Importantly, if your budget falls below $20,000, opting for a template-based website is likely the more suitable choice. Template websites offer pre-designed layouts, eliminating the need for costly custom design work.

However, it’s important to consider the tradeoffs that come with templates. While they can provide clean and functional designs on the surface, they often come with limitations. They may not offer the same level of quality and customization as custom websites.

Now, if your company has the financial means, opting for a custom website is undoubtedly logical. It’s crucial to evaluate the cost within the appropriate context. For small- to medium-sized companies, the initial investment required for a custom website is relatively minimal.

For instance, if your annual revenue amounts to $3 million, allocating $30,000 for a custom website equates to just 1 percent of your annual revenue. Similarly, if your annual revenue reaches $10 million, investing $50,000 in a custom website represents only 0.5 percent of your annual revenue.

The key takeaway is that if your company generates over $1 million or more in annual revenue, there is little reason to refrain from investing in a custom website, particularly considering its significant value in enhancing your brand’s performance.


Another undeniable aspect regarding custom websites is the time required for their design and development. Crafting a high-quality custom website necessitates a minimum of 2 to 4 months for launch, depending on its scale and the complexity of its features. Fast-tracking this process is not feasible due to the multitude of components involved.

Planning, creating wireframes, designing, developing, writing compelling copy, capturing photography, conducting testing, and optimizing performance encompass a range of specialized skills and intricate timelines. The collaboration of various professionals is indispensable, as they work together on interdependent tasks to bring the custom website to fruition.

Therefore, if you find yourself in a time crunch to get a website up and running, whether it’s for a product launch, an event, or simply due to impatience, it’s likely that you will have to make do with a website template. Templates offer a quicker solution than the time-consuming process of developing a custom website.

While they may not provide the same level of customization and uniqueness, they can serve as a viable option to establish an online presence within a shorter time frame.

Now, in almost every situation where time is critical, we strongly advise creating a temporary landing page or a multifaceted single-page website. Attempting to construct a comprehensive website on an expedited timeline is never advisable. Cutting corners in such circumstances will only result in additional expenses and complications in the future.

Opting for a temporary landing page or a single-page website lets you quickly establish an online presence and provide essential information to your audience. This approach allows you to prioritize important details while buying more time to develop a robust and well-rounded website in the long run.

It ensures that your website is built with proper planning, attention to detail, and the necessary resources, ultimately avoiding the pitfalls associated with rushed development.

Branding Requirements

Your brand is the third factor to consider when deciding between a custom website and a website template. While we might be biased, we strongly believe that brand positioning plays a significant role. The truth is, if one of your objectives for the new website is to enhance your brand positioning (which it should be), then only a custom site will suffice.

Template-based websites do not provide the level of personalization necessary to design a site that truly reflects your brand’s unique personality, identity, and positioning. As mentioned earlier, your website serves as the most comprehensive representation of your brand, acting as the central point from which your brand story emerges.

Unfortunately, website templates limit your ability to differentiate your brand and effectively convey your value propositions.

Moreover, a custom website provides you with a blank slate, allowing you to create a truly unique experience and foster an emotional connection with your customers. It is through these meaningful connections that trust and brand loyalty are built, and their value is truly immeasurable.

Functionality Needs

The limitations of website templates also apply to functionality. Firstly, not all templates are designed to be fully responsive, meaning they may not work as effectively on mobile devices as they do on desktop computers. Mobile traffic constitutes more than half of all internet usage today, so responsiveness is no longer an optional feature.

If you have serious e-commerce aspirations for your website, a custom site is absolutely necessary. Template-based sites lack the flexibility required to accommodate the backend infrastructure necessary for an effective e-commerce model.

Security concerns also arise with website templates. Hackers often target template-based sites since a single piece of malicious code can simultaneously exploit vulnerabilities across thousands of sites.

In contrast, the unique development of custom sites makes them less susceptible to such attacks.

And, an additional significant limitation of website templates is the lack of control over user experience. User experience plays a central role in ensuring that your customers obtain what they need from your website while also meeting your business objectives.

Only with a custom website can you strategically guide users toward conversion, optimizing your site’s ability to capture leads or facilitate product sales.

Custom websites provide the flexibility and tailored approach necessary to create an optimized user experience that aligns with your specific goals and drives desired actions from your visitors.


Website templates are essentially a “one size fits all” solution, offering a range of features that you may or may not require. However, these extra features can create coding conflicts when attempting to extend the functionality of your site in the future.

While a template-based site may initially appear sufficient for your current needs, it’s important to consider the future growth of your company. The surplus features included in the template you don’t require can significantly impact your site’s loading time as traffic increases.

Additionally, functional limitations of the template become more pronounced as visitor numbers rise. Therefore, it’s crucial to anticipate your website’s scalability and performance requirements as your company grows to ensure a smooth and seamless user experience for your expanding audience.

In contrast, a custom website provides the flexibility to align with your budget. It allows for the addition of features as needed.

Your developer will construct the site to precisely cater to your current objectives while ensuring that it can easily scale as your business grows. Custom sites are not inherently limited in terms of how much user traffic they can handle without compromising functionality.

Overall, with a custom website, you have the advantage of tailoring your site’s features, design, and functionality to meet your specific present and future requirements. This scalability ensures that your website can accommodate increased user traffic and seamlessly adapt to evolving business needs without sacrificing performance or user experience.

Technical Expertise

Developing a custom website requires a higher level of technical expertise. It involves coding from scratch using languages like HTML, CSS, JavaScript, and backend technologies.

You or your team should have a solid understanding of these programming languages and web development concepts to design and implement custom functionalities, optimize performance, and ensure security. Technical expertise is crucial for handling server-side operations, database management, and integrating third-party systems if required.

On the other hand, template websites are designed to be user-friendly and require less technical expertise than custom websites. They come with pre-designed templates and content management systems (CMS) that simplify the website creation process.

While some level of technical knowledge is still beneficial, it is not as extensive as in custom website development. A basic understanding of CMS platforms and website customization tools is typically sufficient to modify the template, customize the content, and manage the website effectively.

Normally, it may look biased, but you should move for the custom if you don’t have the proper knowledge and also if you doubt that you can maintain these facts.

Support and Maintenance

Custom websites generally require ongoing support and maintenance. Since they are built from scratch with custom code, updates, and bug fixes may be necessary to ensure the website remains secure, compatible with new technologies, and optimized for performance.

Having technical expertise or access to web developers is essential for addressing any issues that may arise, implementing updates, and providing ongoing support to keep the website functioning smoothly.

Template websites often come with built-in support and regular updates from the template provider. They usually have a dedicated support team to assist users with troubleshooting, answering questions, and resolving issues.

Additionally, template websites benefit from community support, online forums, and documentation that can provide guidance and solutions to common problems. Maintenance is generally easier, as the template provider handles updates, bug fixes, and security patches. However, customization and more significant changes may require technical assistance or expertise.

When considering support and maintenance, evaluating your available resources, technical expertise, and the level of control and customization you require is important. Assess whether you have the capacity to handle ongoing maintenance for a custom website or if relying on the support provided by the template website is more suitable for your needs.

By considering these factors, you can make an informed decision that aligns with your goals, resources, and the unique needs of your business or project.

Questions that must be answered while choosing one of them

  1. What are your long-term plans?
  2. How complex of a website do you need?
  3. How competitive is your industry?
  4. Do you need to be a trendsetter?
  5. How important is your website to your business marketing?

What We Can Do at DeveloperLook

What We Can Do at DeveloperLook

As an experienced agency with hundreds of successful projects, we offer you a free consultation where you can share the pros and cons of your project. Our experts will help you provide the best solution to boost your business.

Join hundreds of our successful clients!

Feel free to contact us 24/7. We’ll be happy to help you and your business grow.

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