About Client
Unwind Escapes is a premier vacation rental website that offers a curated selection of properties immersed in the natural world. Their mission is to provide their customers with the best vacation experiences by disconnecting them from the hustle and bustle of daily life and reconnecting them with the beauty and tranquility of nature.
Additionally, The business prides itself on offering carefully chosen properties for their stunning scenery, abundant wildlife, and opportunities for outdoor exploration. Whether you are looking for a romantic glamping tent, a luxurious house, or a family-friendly property, Unwind Escapes has a wide range of options to suit your preferences and budget.
And, Their properties offer the perfect escape for those looking to hike through a national park, spot wildlife from their balcony, or simply relax and unwind in a peaceful natural setting.
The Challenges
DeveloperLook partnered with Unwind Escapes to rebuild their website, providing an engaging and intuitive user experience. Through research and collaboration, we delivered a high-quality website that met the client’s goals and exceeded their expectations. The message from key stakeholders about the user experience was clear; the site was:
- Hard to navigate
- Difficult to update
- Poorly Designed
- Slow to load
- Poor Booking System
- Not working as expected
- Not matching the brand
- Lack of customer engagement
- Lacking mobile engagement
- Not optimized for mobile devices completely
- Not updated with the current technologies and trends
The Design Solution
To begin with, we completely revamped the website design to create a modern, visually appealing, and user-friendly interface. Our design team focused on creating a cohesive brand identity for Unwind Escapes, with a consistent color scheme and typography across all pages.
We also placed a strong emphasis on imagery, using high-quality photographs of the properties to give visitors a better sense of what they could expect from their stay. Each property now has a dedicated page with a photo gallery, detailed descriptions, and a video tour.
In addition to the website’s aesthetics, we also prioritized the user experience. We made sure that the website was easy to navigate, with clear call-to-action buttons and an intuitive layout. We added an advanced search feature, which allows users to filter properties by location, price, and amenities, among other criteria.
To improve the website’s usability, we implemented a responsive design, making it accessible from any device, including mobile phones and tablets. This allows users to browse and book properties on the go, which is especially important for customers who are traveling.
Overall, our design approach for Unwind Escapes was focused on creating a visually engaging, user-friendly website that showcases the beauty and tranquility of the natural world.
The Development Solution
Advanced Search: Customize your property search with a variety of filters, ensuring precision and efficiency.
Advanced Booking: Streamline your booking process with convenient selection of location, dates, and guest specifics.
Availability Day Range: Enhance your planning with easy checks of property availability, effectively avoiding booking clashes.
All-in-One Calendar: Keep all your booking details organized in one comprehensive calendar, ensuring optimal trip management.
Virtual Tour: Experience the property in detail before booking with immersive virtual tours, enabling confident decision-making.
Package Description: Gain full insights with comprehensive property details and video previews, promoting informed choices.
Favorites: Curate and revisit your favorite properties with a single click, aiding effortless decision-making.
My Reservation: Manage your reservations effortlessly, ensuring smooth booking processes and trip planning.
My Listing: Stay updated with your property listings, providing complete oversight of your assets.
Dashboard: Access a unified view of your bookings, favorites, and reservations, delivering efficient management.
My Profile: Maintain your personal information with ease, facilitating future bookings.
My Inbox: Stay informed with all your notifications and booking information, fostering effective communication and planning.
FAQs: Access instant answers to common property-related queries, simplifying decision-making.
About Us Page: Engage with our engaging and persuasive company profile, fostering trust and boosting customer conversion.
Detailed Reviews: Access insightful reviews from previous guests, ensuring informed decisions and enhanced expectations.
The Result
Thanks to the partnership with our website and app development company, DeveloperLook, Unwind Escapes was able to revolutionize the vacation rental industry. Our services helped them solve problems they faced with their previously built website, which had poor development functions, a poorly designed interface, and a dissatisfactory SEO configuration. Here are some of the benefits they received from our services:
Improved User Experience
Our development and design services transformed Unwind Escapes’ website into a modern and user-friendly platform. The advanced booking option, packages with complete descriptions, virtual tour, and availability calendar features helped visitors easily find and book properties according to their preferences. The new design with high-quality images and videos also enhanced the overall user experience and credibility of the business.
Increased Website Traffic and Bookings
Our SEO services helped Unwind Escapes rank higher on search engine results pages (SERPs), resulting in increased website traffic and bookings. By conducting keyword research, optimizing website content, and utilizing tools like SEM Rush, MOZ, Ubbersuggest, Google Analytics, Google Search Console, and Google Tag Manager, we were able to improve their website’s visibility and attract more potential customers.
Enhanced Business Efficiency
Our dashboard, my profile, my listing, all-in-one calendar, favorites, my bookings, and my inbox functions helped Unwind Escapes streamline their business operations. The dashboard provided an overview of bookings and other information, my profile allowed customers to edit their information easily, my listing helped property owners manage their properties, and the all-in-one calendar function made it easier to keep track of property availability. The favorites and my bookings functions also improved customer engagement and satisfaction.
Overall, our services helped Unwind Escapes overcome its previous website’s shortcomings and establish a strong online presence, resulting in increased website traffic, bookings, and business efficiency.