Business Profile review
Categories, services, hours, attributes, photos, and posts checked line by line against Google's guidelines.
The Problem
You Know You're Losing Map Spots but Not Why
It usually starts with fewer calls, then a search from your own street that shows newer competitors above you, and advice from three people that doesn't agree.
Guesswork
Nobody can say why rankings dropped this year.
Guesswork
The audit traces the drop to specific profile, listing, review, or page causes.
Mismatches
Old addresses linger on directories you forgot existed.
Mismatches
Every directory mismatch is listed with the exact field to correct.
Risky edits
Rushed profile edits can trigger a suspension.
Risky edits
We flag suspension and duplicate risks before anyone touches the profile.
Long lists
Free tools return pages of warnings in no order.
Long lists
Findings come ranked by impact and effort, so the first week's work is obvious.
Your phone rang less this quarter, and when you checked Google Maps, two unfamiliar businesses sat above you. You ran a free scan and got a score with dozens of warnings, half about directories nobody visits. The agency that called last week says you need a monthly retainer. Nobody has told you which three things to fix first, or why.
We start by reading your profile, listings, reviews, and pages the way Google and a customer would, then measure your rankings from across your service area. Each finding gets a cause, an impact, and an effort estimate. On the competitor plan, your profile sits next to the three businesses holding the map pack, field by field. You get a short list of what to fix first, not a score to worry about.
Suspension risks flagged first
Duplicate profiles, address problems, and name issues found before anyone edits your listing.
Rankings from your service area
A rank grid shows where you appear across town, not from one spot on the map.
A fix list anyone can use
Findings written so your staff, any agency, or our team can start the same week.
Our Local SEO Audit Services Process
From Scope Call to Ranked Fix List in Five Clear Steps
You agree on the locations and searches before we start, share read access only, and finish with a written report you can act on the same week.
We talk through your locations, main services, and the searches that bring in work. You get a fixed price and a start date on the call. If a cheaper check would answer your question, we say so.
What's Included
What You Get With Our Local SEO Audit Services
A line-by-line check of everything that shapes your map rankings, written up as a report your team, an agency, or we can work from.
Compare Options
DeveloperLook vs a Free Audit Tool vs an Agency Sales Audit
Free tools are quick and cost nothing, and an agency's free audit can be a useful second opinion. Here is how each helps you choose fixes.
| Feature | DeveloperLookBest fit | Free audit tool | Agency sales audit |
|---|---|---|---|
| Upfront price | From $350, fixed price | Free or a low monthly fee | Free, tied to a pitch |
| Delivery time | 5 to 8 business days | Within minutes | A few days |
| What gets checked | 50+ checks, read by a person | Automated listing scan | Selected highlights |
| Competitors compared | Top 3 map pack rivals | A score, sometimes | Usually one or two |
| Rank measurement | Grid across your service area | One location point or none | Varies by agency |
| Fix list format | Ranked by impact and effort | Long list of warnings | Points toward their retainer |
| Who can act on it | Your staff or anyone you hire | You, if you know how | Mostly the agency itself |
| Suspension risks flagged | Sometimes, if asked |
DeveloperLook
Free audit tool
- Upfront price
- DeveloperLook: From $350, fixed priceFree audit tool: Free or a low monthly fee
- Delivery time
- DeveloperLook: 5 to 8 business daysFree audit tool: Within minutes
- What gets checked
- DeveloperLook: 50+ checks, read by a personFree audit tool: Automated listing scan
- Competitors compared
- DeveloperLook: Top 3 map pack rivalsFree audit tool: A score, sometimes
- Rank measurement
- DeveloperLook: Grid across your service areaFree audit tool: One location point or none
- Fix list format
- DeveloperLook: Ranked by impact and effortFree audit tool: Long list of warnings
- Who can act on it
- DeveloperLook: Your staff or anyone you hireFree audit tool: You, if you know how
- Suspension risks flagged
- DeveloperLook: Free audit tool:
Projects We've Built
Local Business Websites We Have Built
Websites we built for restaurants, studios, dealers, and insurers: the location pages and contact details a local audit reviews first.
Nicefin Restaurant Website and Dashboard
- Food & Beverage
- Dashboard
- Booking System
Humestic Interior Design and Architecture Studio Website
- Architecture & Interior
- Website
Carsova Automotive Website Design
- Automotive
- Dashboard
- Website
EverTrust Insurance Web Design & Development
- Insurance
- Dashboard
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites, apps, and platforms for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Owners Trust Our Audits Before They Spend More
An audit is only useful if you can trust it. Ours are read by a person, free of sales pressure, and written for action.
Findings without a sales pitch
The audit stands on its own whether or not you hire us afterward. If your setup is mostly sound, the report says so, and we'll tell you before you spend more.
Risks before recommendations
We check for duplicates, address issues, and name problems before suggesting any profile edits. A rushed change can trigger a suspension that takes weeks to undo.
A person reads every check
Tools gather the data, but a specialist reviews each finding before it reaches the report. That removes the false alarms free scanners raise.
Measured from customer streets
We run rank grids from points around your service area, not from our desks. You see the map the way your customers do.
Plain-language findings
Each finding says what's wrong, why it matters, and how to fix it, in plain words. Your front desk can act on many items without calling anyone.
The report is yours
You keep the full report and every data export, with no login needed to read it. Share it with any agency or freelancer you choose.
Overview
What does a local SEO audit check for a business?
DeveloperLook runs a local SEO audit for businesses that want to know why they rank where they do on Google Maps. We check your Business Profile, directory listings, reviews, location pages, and rankings across your service area. Audits start at $350, take 5 to 8 business days, and end in a fix list ranked by impact.
DEVELOPERLOOK
Project facts · Local SEO Audit Services
- Service
- Local SEO Audit Services (profile, listings, reviews, fix plan)
- Typical timeline
- 5 to 8 business days, 2 to 3 weeks for 5 stores
- Platforms
- Google Business Profile, Apple Maps, Bing Places, and Yelp
- Built with
- Rank grids, Search Console, GA4, Semrush, and Screaming Frog
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 14 days of email questions after delivery
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $350 USD, fixed scope after a free scope call
Reviewed 27 Oct 2026 by Saimul Islam
Good fit
Businesses slipping out of the map pack
You held a top map spot for years, and over a few months two newer competitors moved above you for no obvious reason.
Owners about to hire a local agency
Your shortlist of local agencies all promise results, and you want an independent list of what's wrong before signing a retainer.
Businesses after a move or rebrand
Your business moved or changed its name, and now Google, Yelp, and Apple Maps show a mix of old and new details.
In-house marketers who need priorities
Your marketing coordinator can do the work but needs a local SEO website audit that says which pages and listings to fix first.
Groups with up to five stores
You run several stores and want one audit that checks every location against the same list and ranks them by need.
Not a fit
You want the fixes done
You want someone to make the fixes and keep the work going each month. Local SEO Services runs that program, starting with a free map pack review.
Site-wide ranking problems
Your main worry is the whole website: crawl errors, indexing, and organic rankings beyond the map. Technical SEO Services covers that work.
Only wrong directory details
You already know the problem is wrong addresses on directories. Local Citation Building fixes those directly, without paying for a full audit first.
Budget under $350
You only want a quick health score and have under $350 to spend. A free listing scan is the better fit for now.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Local SEO Audit Services
These are starting points in USD. Your final price depends on the number of locations and whether you want competitors compared, and you get a fixed proposal after a free scope call.
For Agencies
Unbranded Local SEO Audit Reports for Agencies
You own the client relationship. We supply the audits: profile, listing, review, and page checks for each prospect or client, delivered as an unbranded report your team presents. Use them to win new local accounts or plan work for existing ones.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Send the prospects
Share each business name, location, and the searches your client cares about.
- Client needs
- You share the details
- Details received
We audit each location
We run the full checklist and write findings in plain, client-ready language.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Present under your brand
You add your cover page, present the fixes, and quote the work.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Send the prospects
Share each business name, location, and the searches your client cares about.
- Client needs
- You share the details
- Details received
We audit each location
We run the full checklist and write findings in plain, client-ready language.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Present under your brand
You add your cover page, present the fixes, and quote the work.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
The listing platforms, ranking data, crawlers, and report tools behind each audit, so every finding comes with evidence you can check.
- Google Business Profile
- Apple Maps
- Bing Places
- Yelp
- Rank grid tracker
Google Search Console
Google Analytics (GA4)
Semrush
- Screaming Frog
Chrome DevTools
PageSpeed Insights- Rich Results Test
Google Sheets- Google Docs
- Looker Studio
- Loom
01 / 04
Related Services
After the audit, most businesses move into a monthly local program, a citation cleanup, a multi-location rollout, or deeper technical fixes.
SEO Services
DeveloperLook provides SEO services for growing businesses as one monthly program. As an SEO company with its own developers, we plan keywords, ship technical fixes in your site, publish content, earn links, and report the leads search brings in.
Local SEO Services
DeveloperLook provides local SEO services for shops, clinics, studios, and offices with one to three locations. Each month covers your Business Profile, local pages, citations, and review requests, with a report that lists every change we made.
Local Citation Building Services
DeveloperLook provides local citation building services for businesses with wrong, missing, or duplicate listings. We fix old addresses and phone numbers first, then build accurate citations on core platforms and directories, and hand over every login.This page
Local SEO Audit Services
Pairs with the 6 services around it
Multi Location SEO Services
DeveloperLook provides multi location SEO services for chains, groups, and branch businesses with 3 to 25 locations. We run one location data sheet, grouped Business Profiles, a page for every store, and monthly reports broken down by location.
Technical SEO Services
DeveloperLook is a technical SEO services company that audits and fixes crawl, indexing, rendering, and speed problems in your code. We work on custom, headless, WordPress, and ecommerce sites, and verify every fix after release.
SEO Audit Services
DeveloperLook runs SEO audit services for business websites. We read your Search Console data, crawl every page, and compare your content and links with your top rivals, then hand you a ranked fix list with the URLs, evidence, and effort behind each item.FAQ
Frequently Asked Questions
Straight answers on what an audit checks, what it costs, how long it takes, and what happens with the findings.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
It's a check of everything that affects how a business ranks in map and nearby results. It covers the Business Profile, directory listings, reviews, location pages, and rankings across the service area. A useful one ends with a ranked list of fixes rather than a single score.
Search your main service from a few spots around town and note where you appear on the map. Then compare your profile categories, hours, and photos with the businesses above you. Check that your name, address, and phone match on Yelp, Apple Maps, and Bing. A paid audit runs the same checks across 50+ points and ranks the fixes.
Budget $350 for one location, $650 to have the top 3 map competitors compared, and $1,050 for up to 5 locations. Our local SEO auditing service is priced before we start, with no hourly add-ons. Be careful with free audits built to sell a retainer.
A single-location audit takes 5 to 8 business days from the day we get access. The competitor plan fits in the same window, and a multi-store audit of up to 5 locations takes 2 to 3 weeks. Most of that time goes into reading listings and pages by hand.
Ours includes a 50+ point check of your Business Profile, top directory listings, reviews, and location pages, plus a rank grid for your main searches. You get a written report with every finding ranked by impact and effort, and 14 days of email questions about any of it.
A GBP audit for local SEO is the part of the review that checks your Google Business Profile line by line. We look at primary and secondary categories, services, hours, attributes, photos, and posts against Google's guidelines. We also look for duplicate profiles and name or address issues that risk a suspension.
A map pack audit focuses on map and nearby rankings, while a full website audit covers crawling, indexing, and organic rankings across the whole site. The local version looks at your profile, citations, reviews, and location pages. If your real problem is site-wide, such as pages missing from Google, Technical SEO Services fits better.
Give the auditor manager access to every profile through one business group, plus a sheet listing each store's address, phone, hours, and store code. Name one contact per store who can confirm details and approve fixes. With that ready, our Multi-Store Audit covers up to 5 locations in 2 to 3 weeks and ranks the stores by fix priority.
Most skip the parts that need a person: rank grids across the real service area, review policy checks, and suspension risks. Automated reports list every directory a tool can find, which buries the few fixes that matter. Ask any auditor whether a specialist reviews each finding.
Yes, if you want us to, but the audit doesn't depend on it. Many clients hand the report to their own staff or current agency. If you'd like us to do the work, the fixes can roll into our monthly Local SEO Services program or be quoted as a one-off project.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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