Week 1
When you confirm your email
Email campaign
Segments
Brand kit
Campaign ROI
Billboard
Lead magnet
SEO ranking
A/B test
Week 2
One week later
Megaphone
Retargeting
Keywords
Conversion funnel
Newsletter
Target audience
Blog post
Attribution
Week 3
Two weeks later
Customer journey
Content calendar
Influencer
Click-through
Referral
Video ad
Social post
Heatmap
About this set
About the Marketing icons
Marketing icons that explain the work to people who buy it. The set shows channels (Email campaign, Newsletter, Billboard, Social post), the numbers behind them (Campaign ROI, Heatmap, Attribution, Click-through) and the thinking (Segments, Target audience, Customer journey, Brand kit). Each icon moves, so a funnel actually funnels and a megaphone actually shouts.
Where they fit
On an agency services page, Conversion funnel lets three balls fall in while one comes out, which says what a funnel does in a glance. On a reporting or results page, A/B test grows variant B's bar and gives it a crown. On a pricing or process page, Content calendar slides a post card along the weekly rail. They also suit proposal decks and case study sections.
One look across the set
All 24 icons are built on the same 400 by 320 canvas with one line weight and one accent colour. That shared look lets a Lead magnet sit next to a Video ad in the same service grid and still feel like one brand.
From the email to your page
- Open the email and download the ZIP. The svg folder holds the animated icons, and preview.html shows them all moving.
- For a looping icon, use the file as an image: an img tag with width 240 and height 192 keeps the 5:4 frame.
- For hover play, accent colour and dark mode, paste the SVG markup into your page instead of linking the file.
- Add data-play="hover" to the svg to play it only on hover, or data-cm-play="hover" on the card around it.
- Set --cm-accent to your brand colour, and add data-theme="dark" on dark backgrounds.
License
Free to use, with three limits
- Use them in websites, apps, products and client projects, free
- Credit is appreciated, not required
- Not allowed: selling or sharing them as icons, claiming them as yours, or using them in a logo
More industries
Building for Marketing?
We build Marketing products, not just their icons
DeveloperLook designs and builds the websites and software these icons are drawn for. See how we work in your market.
FAQ
Questions about the Marketing icons
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Yes. Use them in sites, apps, products and client projects at no cost, and credit us if you like (it isn't required). Don't sell or share them as an icon pack, don't claim them as yours and don't use them in a logo. The license page spells out the terms in full.
The Marketing set has 24 icons. They arrive over 3 weeks, 8 a week, and the first batch comes as soon as your email is confirmed. The set covers campaign channels, reporting and testing, and audience and journey planning, so one batch at a time you build a full library for your pages.
Enter your email on this page and confirm it. The first icons arrive right away, then more each week until you have the whole set. Sets are sent per industry, and one address can follow one industry. You can unsubscribe at any time from any email.
Yes. Open the SVG in any vector editor, such as Figma or Illustrator, and change the shapes, sizes or colours as you need. The animation is CSS inside the file, so a design tool only shows the still pose: keep the original file for the moving version on your site. GIF and PNG copies come with every batch.
No. Each icon is a small SVG with its motion in plain CSS, with no JavaScript and no fonts to load. Visitors who have reduced motion turned on see the still pose instead. For a marketing site that is judged on speed itself, that keeps your own pages fast.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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