Licensed-state targeting
Ads limited to the states and counties your licenses cover, checked again when you add a state.
The Problem
Clicks From States You Can't Write and Leads Nobody Can Trace
It shows up at the end of the month. The ad bill went up, the producers spent hours on calls they couldn't quote, and nobody can say which clicks became policies.
Wrong states
Ads reach people in states you can't write.
Wrong states
Location targeting matches the states and counties on your licenses.
Mixed lines
One ad tries to sell auto, home, and life.
Mixed lines
Each line gets its own campaign, ads, and quote page.
Wasted clicks
Clients searching for claims or bill pay click your ads.
Wasted clicks
Negative keywords send existing clients to your service page instead.
Blind spots
Ad reports stop at the form fill.
Blind spots
Quoted and bound stages are imported from your AMS or agency CRM.
A driver two states over clicks your auto quote ad, and your producer finds out on the call that you aren't licensed there. The next click is a current client looking for the claims number. Another came from someone checking a home's fire protection class, which insurers also call PPC. The quote forms that do come in sit in an inbox. Nobody can say which of them turned into a bound policy, so the account reports clicks.
We start with your licenses and your lines. Ads show only in the states and counties you can write, with a campaign and landing page for each line: auto, home, life, or commercial. Negative keywords keep out claims, bill-pay, carrier login, and fire rating searches. Quote forms carry consent language for follow-up calls and texts. Quoted and bound stages come back from your AMS, so bidding learns which clicks become policies.
Ads only where you're licensed
Campaigns target the states and counties you can write, so producers quote every caller.
A campaign for every line
Auto, home, life, and commercial each get their own ads, budget, and quote page.
Bidding on bound policies
Quoted and bound stages from your AMS teach Google which clicks become customers.
Our Insurance PPC Agency Process
From License Check to Bound Policies in Five Steps
You see where your quote requests come from and which states and lines waste spend. Then you approve the campaigns, forms, and every ad, and see quotes and policies monthly.
We review your current ad account, quote forms, and call handling, plus the states and lines on your licenses. You get a written plan showing wasted spend, out-of-state clicks, and the lines with the best margin to advertise first.
What's Included
What You Get With Google Ads for Insurance Agents
Campaigns per line of business, licensed-state targeting, quote forms with consent language, call tracking, AMS imports for bidding, and negative lists that keep claims and billing searches out.
Compare Options
Insurance PPC Company vs Shared Lead Vendors vs a Generic Agency
Shared lead vendors fill a slow month quickly, and generalist agencies charge less. Here is how each form of digital advertising for insurance agency owners handles exclusivity, licensed states, consent, and policy tracking.
| Feature | DeveloperLookBest fit | Shared lead vendors | Generic PPC agency |
|---|---|---|---|
| Lead exclusivity | Every lead is yours alone | Often sold to several agents | Every lead is yours alone |
| Cost model | Ad spend plus monthly fee | Price per lead | Ad spend plus monthly fee |
| Licensed states | Targeted from your licenses | Filters you set per state | Often set to whole country |
| Consent records | Stored with each quote form | Held by the vendor | Rarely checked |
| Policy tracking | Quoted and bound from your AMS | Not available | Form fills only |
| Carrier rules | Copy sent for carrier approval | Vendor's own ads | Often missed |
| Setup time | 1 to 2 weeks | Same week | 1 to 2 weeks |
| Ownership | Accounts in your agency's name | No account to own | Varies by agency |
DeveloperLook
Shared lead vendors
- Lead exclusivity
- DeveloperLook: Every lead is yours aloneShared lead vendors: Often sold to several agents
- Cost model
- DeveloperLook: Ad spend plus monthly feeShared lead vendors: Price per lead
- Licensed states
- DeveloperLook: Targeted from your licensesShared lead vendors: Filters you set per state
- Consent records
- DeveloperLook: Stored with each quote formShared lead vendors: Held by the vendor
- Policy tracking
- DeveloperLook: Quoted and bound from your AMSShared lead vendors: Not available
- Carrier rules
- DeveloperLook: Copy sent for carrier approvalShared lead vendors: Vendor's own ads
- Setup time
- DeveloperLook: 1 to 2 weeksShared lead vendors: Same week
- Ownership
- DeveloperLook: Accounts in your agency's nameShared lead vendors: No account to own
Projects We've Built
Insurance and Finance Websites We Have Built
These are insurance and finance websites and apps, not ad campaigns. They show the quote, compare, and contact pages your ads should send shoppers to.
EverTrust Insurance Web Design & Development
- Insurance
- Dashboard
- Website
Dualcare Insurance App Design & Development
- Insurance
- Dashboard
- Mobile App
Moneywish Finance App Design & Development
- Finance
- Dashboard
- Mobile App
Destinata Beyond Luxury Concierge Service Website
- Business
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and quote flows for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Agents Trust Us With Their Insurance Ad Budget
We measure your ads by quotes and bound policies, not clicks. As an insurance PPC company, we'd rather spend less in fewer states than pay for calls your producers can't quote.
Policies count, not clicks
Your report opens with quotes and bound policies by line. Clicks and impressions come after, since a click on its own doesn't pay for producer time or carrier fees.
Licenses set the map
Before any ad runs, we match targeting to the states and counties on your licenses. Add a state or drop one, and the map changes the same week.
Carrier rules respected
Captive agents often need carrier approval for ads that use the brand. We prepare the copy and landing pages in a format your carrier can review.
Consent kept with leads
Quote forms store the consent wording and time with each lead. Your team can show what a shopper agreed to before a producer calls or texts.
Accounts stay with you
Your ad account, Analytics, and call tracking are registered to your agency. If you change providers, your campaigns, audiences, and policy history stay with you.
Honest about lead vendors
Shared lead vendors can fill a slow month quickly. We'll show you where your own ads beat their cost per bound policy and where a vendor still makes sense.
Overview
What does an insurance PPC agency do for independent agents?
DeveloperLook is an insurance PPC agency for independent and captive agents who want quote requests from the states they can write. We build campaigns per line of business, limit ads to your licensed states, add consent language to quote forms, and import quoted and bound stages from your AMS. Fees start at $850 per month, and accounts go live in 1 to 2 weeks.
DEVELOPERLOOK
Project facts · Insurance PPC Agency
- Service
- Insurance PPC agency services for agents and brokers
- Typical timeline
- Live in 1 to 2 weeks, policy-based bidding after enough data
- Platforms
- Google Ads, Microsoft Advertising, AgencyZoom, HawkSoft, EZLynx, Applied Epic
- Built with
- CallRail, GA4, Google Tag Manager, Looker Studio, Zapier
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly quote and policy report with a planning call
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $850 USD per month, with ad spend paid to Google
Reviewed 29 Oct 2026 by Saimul Islam
Good fit
Independent agents with several carriers
You quote auto and home through several carriers in two or three states. You want ads that reach only shoppers you can write, with quotes tracked in EZLynx or HawkSoft.
Captive agents with carrier rules
Your carrier has brand rules and approves the ads you run. You want Google Ads that follow them and still bring quote requests to your own office.
Brokers selling commercial lines
You write business owner policies, workers' comp, and commercial auto. You want ppc for insurance brokers that reaches owners searching by industry and coverage type.
Life and health agencies
You sell term life and health plans and follow up by phone. You want quote forms that record consent and ads that name the plans you offer.
Marketing agencies with insurance clients
Your agency serves insurance agents, and your team hasn't worked with licensed-state targeting or AMS imports. You want insurance PPC delivered under your brand.
Not a fit
Need a new agency website
Your website has no quote forms and breaks on phones. Insurance Agency Website Design should come before any ad spend, since paid clicks need a page that takes quote requests.
Ad budget below our fee
Your monthly click budget would be smaller than our $850 fee. Insurance Agency SEO will likely bring more quote requests for that money.
Want leads delivered for you
You'd rather receive ready leads than run your own ads and forms. Insurance Lead Generation builds and runs that program across channels for you.
Leads go cold
Quote requests come in, but nobody follows up after the first call. CRM for Insurance Agents fixes renewals and follow-up before more ad spend helps.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for an Insurance PPC Agency
These are monthly starting points in USD. Your final price depends on the lines of business, states, and offices you advertise, and you get a fixed proposal after a free ads review.
For Agencies
White-Label PPC Services for Insurance Agencies
You own the client relationship. We supply the insurance campaign work: licensed-state targeting, line-of-business campaigns, consent-ready quote forms, and AMS tracking. Reports carry your agency's name, and the insurance agent hears from you.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the agency
Send ad account access, licensed states, lines of business, and the AMS in use.
- Client needs
- You share the details
- Details received
Get a fixed fee
We return a line-by-line plan and one monthly fee to quote your client.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We run campaigns
Weekly management, with reports under your brand showing quotes and policies.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the agency
Send ad account access, licensed states, lines of business, and the AMS in use.
- Client needs
- You share the details
- Details received
Get a fixed fee
We return a line-by-line plan and one monthly fee to quote your client.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We run campaigns
Weekly management, with reports under your brand showing quotes and policies.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
Ad platforms for insurance searches, the agency systems where quotes and policies live, and tracking that ties each policy to an ad.
- Google Ads
- Microsoft Advertising
- Google Business Profile
- Google Ads Editor
- AgencyZoom
- HawkSoft
- EZLynx
- Applied Epic
Google Analytics (GA4)
Google Tag Manager- CallRail
Zapier
- Looker Studio
Google Sheets
Slack- HubSpot
01 / 04
Related Services
Local PPC basics, Google Ads for financial advisors, insurance lead generation, agency websites, insurance SEO, and CRM setup for agents.
Local PPC Management for Local Businesses
DeveloperLook offers local PPC management for local businesses with one location or a few: Google Search ads, Maps placements, and call tracking aimed at the people near you. You see which searches made your phone ring.
Google Ads for Financial Advisors
DeveloperLook runs Google Ads for financial advisors, RIAs, and mortgage brokers: Google policy checks and verification where required, an archive of every ad for compliance review, Regulation Z and NMLS checks on mortgage PPC, and credit-ad targeting kept inside Google's rules.
Insurance Lead Generation
DeveloperLook runs insurance lead generation for agents and agencies: a quote form for each line of cover, campaigns only in your licensed states, recorded consent, and routing to the right producer. It's lead generation for insurance agents who want requests they own.This page
Insurance PPC Agency
Pairs with the 6 services around it
Insurance Agency Website Design
DeveloperLook does insurance agency website design for independent agencies, captive agents, and brokers. You get quote forms for each line with consent wording, carrier and product pages, and a client service center for bills and claims.
Insurance SEO Services
DeveloperLook provides insurance SEO services for independent agencies, brokers, and captive agents. We build a page for each line of cover, set up Google Maps for every office, and track quote requests by page, with every claim checked against carrier and state rules.
Insurance CRM Setup for Agents and Agencies
DeveloperLook handles insurance CRM setup for agents and agencies. We pick the insurance agency CRM that fits your AMS, build quote and renewal pipelines, and set up cross-sell and texting with consent stored on every record.FAQ
Frequently Asked Questions
Straight answers on cost, timelines, strategy, lead quality, compliance, carriers, and who owns the account.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
DeveloperLook starts at $850 per month for one line of business in your licensed states, with quote forms and call tracking. Google bills ad spend to you directly. Up to 3 lines with AMS imports cost $1,450, and commercial lines or up to 3 offices start at $2,200.
Quote requests usually start within the first week after launch, and campaigns launch 1 to 2 weeks after the review. Captive agents should add a few days for carrier approval of ad copy. Bidding on bound policies comes later, once your AMS has sent back enough quoted and bound stages to learn from.
The strategies that work best tie each ad to one product and one licensed area. Separate campaigns by line, block searches from existing clients and job seekers, and send each ad to a matching quote page. Then import quoted and bound stages, so bidding favors clicks that become policies over clicks that only fill a form.
Insurance businesses use PPC advertising to reach people at the moment they shop for coverage. An agency can run ads for a new home purchase, a first car, a growing business, or a policy renewal. Many agents still say AdWords for insurance agencies, though Google renamed the platform Google Ads in 2018.
PPC helps insurance providers generate leads by showing a quote ad to someone searching for that coverage right now. The shopper fills in a short form or calls, and the lead is yours alone, unlike shared leads sold to several agents. Each request arrives with its campaign, line, and consent record attached.
Because shoppers compare quotes on Google, and PPC puts your agency in that comparison the same day. You choose the lines, states, and hours, and pay only for clicks. Agencies that depend on referrals or shared lead vendors get a channel they control, with costs they can measure against bound policies.
Yes, a few. Ads must follow your state's insurance advertising rules and, for captive agents, the carrier's brand rules. Quote forms need consent wording before your team calls or texts with an autodialer. Medicare ads from agents and brokers carry the disclaimer CMS requires, and Google certifies health insurance advertisers before those ads run. We check each item before launch.
Because PPC also means Public Protection Classification, the fire protection rating ISO gives each community. Homeowners and agents search phrases like PPC class or PPC rating to check it. Broad insurance keywords can match those searches, so we add them as negatives in the first week and keep checking search terms afterward.
Yes. Carriers run national brand campaigns and compete on price comparison searches, often with large budgets. Agents win on local intent: a city name, a coverage type, or a nearby office. PPC for insurance companies at carrier scale needs different bidding, so this service is built for agencies and brokers, not carriers.
Your agency does. The ad account, Analytics, call recordings, and every lead are registered to your agency, and we only hold user access that you can remove at any time. Switch providers or move ads in-house, and your campaigns, consent records, and policy history go with you.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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