Armada AG Fiduciary and Consulting Services Website
- Finance
- Business
- Website
The Problem
The Inquiry You Paid For Signed With the Firm That Answered First
It happens when an after-hours call reaches voicemail, or when a vendor sells the same accident victim to several firms in one afternoon.
Missed calls
After-hours callers reach voicemail and sign with another firm.
Missed calls
After-hours calls and chats are captured and routed to your intake team.
Shared leads
A vendor sells the same inquiry to several firms.
Shared leads
Each inquiry starts in a campaign your firm owns, and no other firm sees it.
Mixed inboxes
Divorce and DUI inquiries land in one inbox, unsorted.
Mixed inboxes
Each case type gets its own page, form, and intake routing.
Unknown sources
Nobody knows which ads brought last quarter's signed cases.
Unknown sources
Every inquiry is tagged by source and case type in your CRM.
A potential client calls after hours about a car accident, reaches your voicemail, and signs with the next firm that picks up. Your shared lead vendor sold that same person to other firms the same afternoon. Your website lists every practice area on one page, so divorce inquiries and DUI questions land in one inbox. Nobody can say which ads brought last quarter's signed cases, so you keep paying for all of them.
We start with intake, because an inquiry nobody answers is wasted ad spend. Each practice area gets its own campaign, landing page, and intake form, running only where your lawyers are admitted. After-hours calls and chats are captured and routed, and every inquiry is tagged before it reaches Clio Grow, Lawmatics, or MyCase. Your responsible lawyer approves the ads first, and you pay a flat fee, not a cut of cases.
Inquiries answered after hours
Calls, chats, and forms captured around the clock and routed to the right intake person.
Ads your lawyer approves
Ads, pages, and disclaimers go to your responsible lawyer for bar review before anything runs.
Cases traced to campaigns
Signed cases read back from Clio Grow, Lawmatics, or MyCase, so you see which campaign won them.
Our Law Firm Lead Generation Process
From Intake Audit to Signed Cases in Five Clear Steps
You see where last year's signed cases came from before we spend anything. Then you approve practice areas, ads, and intake questions, and each month you see consultations and signed cases by campaign.
We call your firm as a prospective client during and after hours, then trace last year's signed cases to their sources. You get a plan covering missed-call gaps, the practice areas worth advertising, and where your budget goes today.
Projects We've Built
Professional Services Websites We Have Built
These are websites for fiduciary, finance, insurance, and startup clients, not law firm lead programs. They show the consultation and inquiry paths a legal campaign sends people to.
EverTrust Insurance Web Design & Development
- Insurance
- Dashboard
- Website
Finto Corporate Website Design & Development
- Finance
- Dashboard
- Website
NextEdge Startup Web Design & Development
- Startups
- Technology
- Business
What's Included
What You Get With Lead Generation for Law Firms
Campaigns for each practice area, intake that captures inquiries after hours, ads your lawyer approves, and reports that follow each inquiry to a signed engagement.
Compare Options
DeveloperLook vs Legal Lead Vendors vs Referral Networks
Legal lead generation vendors deliver inquiries quickly, and referral networks bring warm matters with trust built in. Here is where each one fits a firm and where it breaks down.
| Feature | DeveloperLookBest fit | Lead vendor | Referral network |
|---|---|---|---|
| Who gets the inquiry | Only your firm | Often several firms | Usually your firm |
| Time to first inquiries | 3 to 4 weeks | Within days | Depends on relationships |
| Ad wording control | Your lawyer approves ads | Vendor's own wording | No ads involved |
| Practice area control | Set per campaign | Vendor's categories | Whatever peers send |
| After-hours capture | Calls and chats routed | Vendor calls first | |
| Fee structure | Flat monthly fee plus ad spend | Per lead or per case | Referral fees where allowed |
| Conflict screening | Fields in every form | Basic contact details | Handled by referring lawyer |
| What gets reported | Signed cases by campaign | Leads delivered | Rarely tracked |
DeveloperLook
Lead vendor
- Who gets the inquiry
- DeveloperLook: Only your firmLead vendor: Often several firms
- Time to first inquiries
- DeveloperLook: 3 to 4 weeksLead vendor: Within days
- Ad wording control
- DeveloperLook: Your lawyer approves adsLead vendor: Vendor's own wording
- Practice area control
- DeveloperLook: Set per campaignLead vendor: Vendor's categories
- After-hours capture
- DeveloperLook: Calls and chats routedLead vendor: Vendor calls first
- Fee structure
- DeveloperLook: Flat monthly fee plus ad spendLead vendor: Per lead or per case
- Conflict screening
- DeveloperLook: Fields in every formLead vendor: Basic contact details
- What gets reported
- DeveloperLook: Signed cases by campaignLead vendor: Leads delivered
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and inquiry flows for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
5 stars
Clutch rating
5 stars
GoodFirms rating
Excellent
Trustpilot rating
Top 3%
Upwork Top Rated Plus
1,250+
Projects shipped
10+
Years of experience
5 stars
Clutch rating
5 stars
GoodFirms rating
Excellent
Trustpilot rating
Top 3%
Upwork Top Rated Plus
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Law Firms Trust Us With Their Case Inquiries
We keep lawyer lead generation inside your bar's rules, charge a flat fee instead of a cut of cases, and judge campaigns by signed engagements.
Your lawyer signs off first
Every ad, landing page, and disclaimer goes to your responsible lawyer before launch. Your bar holds your firm accountable for its ads, so you have the final word.
Flat fee, no cut of cases
We charge the same monthly fee whatever the matters are worth. Fee arrangements tied to signed cases can run into fee-sharing rules, so ours stays flat.
Admitted jurisdictions only
Your campaigns run only where your lawyers can take the matter. Inquiries from other states get a polite redirect, not a wasted consult.
Careful intake questions
Your intake forms ask only what screening needs and tell people not to share confidential details yet. Answers go straight to your case management system.
Accounts in the firm's name
Ad accounts, call tracking numbers, and intake records belong to your firm. Ending the program leaves every campaign and its history with you.
Straight talk on practice areas
Some practice areas cost more per signed case than they earn in your market. We'll say which to fund and which to grow through referrals.
Overview
How does lead generation for lawyers work for small and midsize firms?
DeveloperLook runs lead generation for lawyers who want case inquiries their firm owns instead of shared or purchased leads. We build campaigns and intake pages for each practice area, capture inquiries after hours, and send ads to your responsible lawyer for bar review. Programs start at $950 per month, and most firms launch in 3 to 4 weeks.
DEVELOPERLOOK
Project facts · Law Firm Lead Generation
- Service
- Law firm lead generation (practice area campaigns, intake, tracking, reporting)
- Typical timeline
- 3 to 4 weeks to launch, including your bar review
- Platforms
- Google Ads, Local Services Ads, Clio Grow, Lawmatics, MyCase
- Built with
- CallRail, GA4, Tag Manager, Twilio, WordPress
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly intake report and review call
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $950 USD per month; you pay ad platforms directly
Reviewed 29 Oct 2026 by Saimul Islam
Good fit
Solo and small personal injury firms
Your injury practice depends on a lead vendor that sells the same accident victims to other firms. You want lawyer leads from campaigns only your firm runs.
Family law and divorce practices
Your divorce and custody inquiries arrive at night and on weekends. You want intake that captures them before a parent calls the next firm.
Criminal defense lawyers
Your callers need a lawyer within hours of an arrest. You want calls answered and routed fast, with campaigns limited to the courts you appear in.
Immigration and estate planning firms
Your law firm leads come from referrals and a directory profile, and both have slowed. You want consultation requests from people searching in your area.
Firms on Clio Grow, Lawmatics, or MyCase
Your intake lives in Clio Grow, Lawmatics, or MyCase, but nobody ties a signed engagement to the ad that started it.
Not a fit
Pay per signed case
You want to pay a share of each fee instead of a flat monthly fee. That arrangement can conflict with fee-sharing rules, so we work on a flat fee only.
No intake staff yet
Nobody at your firm can return calls the same day. Legal Client Intake Automation sets up screening and follow-up first, then campaigns can follow.
Landing pages only
You run your own ads and only need pages built for them. Law Firm PPC Landing Pages covers that without a monthly program.
Budget under $950 a month
Your budget is under $950 a month plus ad spend, or referrals fill your calendar. Local SEO for Lawyers costs less, and we'll tell you before we quote.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Law Firm Lead Generation
These are monthly starting points in USD. Your plan depends on your practice areas, offices, and intake hours, and you get a fixed proposal after a free intake audit.
For Agencies
White-Label Lead Generation for Attorneys, for Agencies and Studios
You own the client relationship. We run practice area campaigns, set up intake capture, and draft bar-ready ads for your law firm clients under your brand. Reports show signed cases by campaign on your template, and you set the fee.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the brief
Send the firm's practice areas, admitted states, intake setup, and case goals.
- Client needs
- You share the details
- Details received
We plan and quote
You receive a campaign plan and a flat monthly price to present.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Run and report
We run campaigns and send signed-case reports on your template monthly.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the firm's practice areas, admitted states, intake setup, and case goals.
- Client needs
- You share the details
- Details received
We plan and quote
You receive a campaign plan and a flat monthly price to present.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Run and report
We run campaigns and send signed-case reports on your template monthly.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
You get the ad platforms people search when they need a lawyer, call and chat capture, and the practice management tools that record signed cases.
- Google Ads
- Local Services Ads
- CallRail
Google Tag Manager
Twilio- Calendly
- Gravity Forms
Zapier
- Clio Grow
- Lawmatics
- MyCase
HubSpot
WordPress
Webflow
Google Analytics (GA4)- Looker Studio
01 / 04
FAQ
Frequently Asked Questions
Straight answers on where lawyers get leads, buying leads, costs, bar rules, websites, and timelines.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Lawyers get leads from referrals, bar referral services, online directories, search ads, organic search, and paid lead vendors. Your referrals bring trusted matters but arrive unevenly, and vendor leads you buy arrive fast but are often shared. Search campaigns and practice area pages in the firm's own name sit between the two: you control the volume, and each inquiry reaches only your firm.
Generate leads for law firms by matching each practice area to how its clients search, then answering every inquiry fast. Injury and criminal defense clients often call from their phones, so your call ads and after-hours capture matter most there. Estate planning clients compare firms longer, so your practice pages, reviews, and booking link do more of the work.
Law firm lead generation with DeveloperLook starts at $950 per month, and you pay Google directly for ad spend. That covers one practice area's campaign, a landing page with a 24/7 intake form, call tracking, and bar review before launch. The Multi-Practice Program at $1,500 adds up to 3 practice areas and Local Services Ads, and multi-office firms start at $2,350.
Lawyers pay for leads per inquiry, per qualified call, through a monthly fee, or through ad spend on their own campaigns. Per-lead prices vary by case type, city, and exclusivity, so ask any vendor how many firms receive the same inquiry. Running your own campaigns turns that cost into ad spend you can see, plus a flat program fee.
Yes, lawyers can generally pay for leads, within the limits their state bar sets. The ABA's Model Rule 7.2 lets lawyers pay the reasonable cost of advertising and lead generation, provided the generator doesn't recommend the lawyer and fees aren't shared improperly. Each state adopts its own version, so check your bar's rules or ethics opinions before signing with a vendor.
Most firms launch in 3 to 4 weeks, and the bar review of ads and disclaimers is usually the longest step. Calls and forms start once your campaigns go live, while signed cases take as long as your consultation process does. We report consultations from the first month, so budget decisions don't wait for case outcomes.
Get leads for lawyers by fixing intake first, then adding channels in order of speed. Answer every call and form within minutes, and run search ads on your strongest practice area. Then set up Google Local Services Ads where Google offers them for your field, while reviews, organic search, and referrals build up underneath.
Custom law firm websites fail to generate leads when they're built as brochures instead of intake tools. Common gaps are one page for every practice area, forms without screening questions, no click-to-call, and no tracking. A redesign alone won't fix it: each case type you take needs its own page, form, and traffic source.
Demand generation strategies for law firms build interest before someone needs a lawyer. Useful ones include plain-language guides on the problems you handle and referral relationships with accountants or doctors. They work slower than search ads, so pair them with lead generation for law firms that captures people ready to hire.
Your firm does. Your ad accounts, call tracking numbers, landing pages, and intake records sit in your firm's name, and intake data goes straight into Clio Grow, Lawmatics, or MyCase. We work as users on your accounts, so if the program ends, your campaigns and their history stay with you.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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