Practice-based campaigns
Campaigns split by practice and urgency, with negative keywords that block job seekers and research searches.
The Problem
Expensive Clicks, Then a Homepage
Every legal click costs real money. When the page doesn't match the search, that money is gone.
01 · Homepage clicks
A costly DUI click opens your homepage and a skyline photo.
Each ad group lands on a page that repeats the promise in the ad.
02 · Long forms
The form asks for the full story, so the searcher hits back.
Click-to-call sits at the top, and the form asks a few intake questions.
03 · Blind reports
Nobody can say which ads signed a case.
Tracking numbers show which ad, keyword, and page produced each call.
04 · Blind bidding
Bids chase clicks, not the searches that become clients.
Signed cases feed back into Google, so bidding favors searches that sign.
Someone searches for a DUI lawyer at 11 PM after a friend's arrest. Your ad shows, and the click costs you a real fee. It opens your homepage: a skyline photo, a list of practice areas, and a form that asks for the full story. They hit back and call the next firm. Your agency's report still counts the click, and nobody can say which ads signed a case.
We start by giving each practice its own ad groups and its own landing page. Every page matches the search behind the ad, puts click-to-call at the top, and asks a few intake questions. Calls and forms reach your intake CRM with their source, and signed cases feed back into bidding. You pay for clicks that reach a page built to answer them.
A page for every ad group
Each one lands on a page that repeats the promise made in the ad.
Calls tracked to keywords
Tracking numbers show which ad, keyword, and page produced each consultation call.
Bidding that learns retainers
Signed matters sent back to Google, so bids favor searches that sign.
Our Law Firm PPC Process
Five Steps From Account Audit to Launch
You approve keywords, ad copy, every landing page, and the budget split. Your responsible attorney signs off on any claim before it runs.
We review your ads account, search terms, pages, and tracking, or your market if you're new to ads. You get a wasted spend list, a campaign plan, and a fixed monthly fee. If your budget is too thin, we'll say so first.
What's Included
What You Get With PPC for Law Firms
Every plan covers campaign management, landing pages, call and form tracking, and weekly search term reviews. Ad spend goes straight to Google or Microsoft, not through us.
Compare Options
DeveloperLook vs a Generalist PPC Agency vs Running Ads Yourself
The best landing page designs for lawyer PPC campaigns share one trait: each matches one ad group's search. Here's how three ways of running ads compare.
| Feature | DeveloperLookBest fit | Generalist PPC agency | In-house ads |
|---|---|---|---|
| Where clicks land | A page per ad | Homepage or one page | Usually the homepage |
| Legal ad rules | Attorney reviews claims | Rarely considered | Up to you |
| Call tracking | Every call by keyword | Form fills mostly | Often none |
| Bidding goal | Cases that sign | Clicks or leads | Cheap clicks |
| Negative keywords | Reviewed weekly | Set once | Rarely updated |
| Setup speed | 2 to 3 weeks | About 2 weeks | Same day |
| Account ownership | Your account | Sometimes the agency's | Your account |
| Typical cost | From $850 per month | Often a spend percentage | Your time |
DeveloperLook
Generalist PPC agency
- Where clicks land
- DeveloperLook: A page per adGeneralist PPC agency: Homepage or one page
- Legal ad rules
- DeveloperLook: Attorney reviews claimsGeneralist PPC agency: Rarely considered
- Call tracking
- DeveloperLook: Every call by keywordGeneralist PPC agency: Form fills mostly
- Bidding goal
- DeveloperLook: Cases that signGeneralist PPC agency: Clicks or leads
- Negative keywords
- DeveloperLook: Reviewed weeklyGeneralist PPC agency: Set once
- Setup speed
- DeveloperLook: 2 to 3 weeksGeneralist PPC agency: About 2 weeks
- Account ownership
- DeveloperLook: Your accountGeneralist PPC agency: Sometimes the agency's
- Typical cost
- DeveloperLook: From $850 per monthGeneralist PPC agency: Often a spend percentage
Projects We've Built
Lead-Focused Sites We Built
Agency, SaaS, insurance, and booking sites we designed and built, where one clear next step drives each page. Ad pages follow the same rule.
Orpit Creative Agency Website Design & Development
- Agency
- Website
Saasmo Recruiting Software Web Design & Development
- Technology
- HR & Staffing
- SaaS Platform
EverTrust Insurance Web Design & Development
- Insurance
- Dashboard
- Website
DocLink Doctor Booking App Design & Development
- Business
- Medical
- Booking System
What Our Clients Say
What Clients Say After Launch
Feedback from teams whose sites and booking flows we built.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Firms Trust Us With Ad Spend
Paid search for lawyers mixes bar rules with fast auctions. These habits protect your budget and your intake team's time.
No homepage clicks
Every ad points to a page built for its search, not your homepage. Someone who searched DUI lawyer should land on a DUI page.
Claims your attorney approved
Ad text and pages avoid specialist or results claims unless your attorney approves them. ABA Model Rule 7.2(c) limits specialist claims to certified lawyers.
Headlines from an approved list
Pages swap headlines by ad group from a list your attorney approved, not raw search text. Odd queries can't put words on your page.
Budgets follow signed cases
We move spend toward campaigns that produce clients, not the cheapest clicks. Cheap clicks that don't call still cost you money.
Straight answers first
If your budget can't buy enough clicks in your market, we'll tell you before you spend. Sometimes map listings or SEO should come first.
Your account, your data
Your ads account, pages, and tracking numbers stay in your firm's name. If we part ways, your history and bidding data stay with you.
Overview
What does a law firm PPC agency do each month?
DeveloperLook is a law firm PPC agency that manages Google Ads and Microsoft Advertising and builds a landing page for every ad group. You get campaign setup, call and form tracking into your intake CRM, and signed cases fed back into bidding. Management starts at $850 per month, ad spend is paid straight to Google, and campaigns launch in 2 to 3 weeks.
DEVELOPERLOOK
Project facts · Law Firm PPC Agency & Custom Landing Pages
- Service
- Law Firm PPC Agency & Custom Landing Pages
- Typical timeline
- Campaigns live in 2 to 3 weeks
- Platforms
- Google Ads and Microsoft Advertising
- Built with
- CallRail, GA4, Tag Manager, and Clio Grow
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Weekly search term review
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $850 USD per month, plus ad spend
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Injury firms bidding on costly clicks
You pay premium prices for car accident clicks, yet every ad sends people to a homepage built for referrals.
Criminal defense firms taking night calls
You need calls after an arrest at 2 AM, and your ads send panicked relatives to a slow page with a contact form.
Firms whose last agency reported clicks
Your last PPC agency for law firms reported clicks and impressions but couldn't say which consultations signed.
Firms starting paid search
You're new to paid search and want pay per click for lawyers set up right, with tracking live before the first dollar is spent.
Agencies with legal clients
Your agency sells to law firms and needs an attorney Google Ads agency partner to run campaigns and build pages under your brand.
Not a fit
Organic rankings instead
You want long-term organic rankings instead of paying per click. Law Firm SEO Services builds that traffic over months.
Full new website
You need a full new firm website, not pages for ads. Law Firm Website Design Services covers that build.
Only a few clicks daily
Your ad budget buys only a few clicks a day in your market. Local SEO for Lawyers is a better first step.
Under $850 a month
Your management budget is under $850 per month. A simpler self-managed Google Ads setup may fit better for now.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for a Law Firm PPC Agency
These are monthly starting points in USD, and ad spend goes straight to Google or Microsoft. Your plan depends on campaigns, pages, and practices, and you get a fixed proposal after a free account audit.
For firms advertising one practice area that need tight campaigns and one strong page.
$850/month
- Free account audit to start
- Campaigns for 1 practice area
- 1 custom landing page
- Call and form conversion tracking
- Weekly search term review
- Monthly report with signed cases
Recommended
For firms running ads for several practices that each need their own pages.
$1,450/month
- Everything in Single Practice Campaign
- Campaigns for up to 3 practice areas
- Up to 4 pages with headline swaps
- CallRail with Clio Grow or CRM sync
- Microsoft Advertising campaigns
- Monthly strategy call
For firms with larger budgets that want bidding tuned to signed cases, not form fills.
$2,250/month
- Everything in Multi-Practice Campaigns
- Up to 8 custom pages
- Signed matters imported into Google
- Landing page A/B testing
- Spanish ads and pages
- Quarterly budget plan with the partners
For Agencies
White-Label Legal PPC for Agencies and Studios
You keep the law firm and the media budget conversation. We build the campaigns, landing pages, and call tracking under your brand, with every claim routed to the firm's attorney before launch.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the account
Grant access to the firm's ads account, website, and call tracking.
- Client needs
- You share the details
- Details received
We audit and plan
You get a white-label audit, a campaign plan, and a fixed monthly fee.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We run it weekly
We manage campaigns and pages, then send branded reports on signed cases.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Ads, pages, and reports carry your agency's name.
Legal-aware copy
Ad text avoids specialist and results claims until approved.
Pages built fast
Pages built and tested in 1 to 2 weeks.
Flexible capacity
Take on more legal ad clients without new hires.
The Right Technology for Your Project
Technology Stack
We run campaigns on Google and Microsoft, build pages on your stack, and track every call and form to intake.
- CallRail
Twilio- Clio Grow
HubSpot
- Google Ads
- Microsoft Advertising
Google Tag Manager
Google Analytics (GA4)
Next.js
WordPress
Webflow
Figma
PageSpeed Insights
Lighthouse
Hotjar
Chrome DevTools
FAQ
Frequently Asked Questions
Straight answers on fees and ad spend, page design, call tracking, headline swaps, and conversion rates.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Our management starts at $850 per month for one practice area's campaigns, 1 custom landing page, and call tracking. The $1,450 plan covers 3 practices and 4 pages, and signed-case bidding starts at $2,250 per month. You pay ad spend straight to Google or Microsoft.
Most campaigns launch 2 to 3 weeks after the audit, once pages and tracking pass testing. Google's bidding then needs a few weeks of conversion data to settle. Expect a clear view of cost per signed case after about 90 days, since signing takes time.
A homepage answers no single search, so the visitor has to hunt for what they wanted. Google also rates landing page experience in Quality Score, based on how relevant and useful the page is to the person who clicked. A matching practice page helps the visitor and your costs.
It opens with a headline that repeats the search, a tap-to-call button, and a short intake quiz near the top. Below come trust badges you've earned, attorney photos, the steps after a call, and answers on fees. There's no main menu, so the only next step is contacting you.
You lower cost per lead by cutting waste before chasing cheaper clicks. We block job seeker and free help searches, split campaigns by case type and hour, and send each ad group to its own page. Missed calls waste clicks, so we check after-hours coverage too.
DTR swaps a headline or phrase on the page to match the ad group that brought the visitor. We pass a custom parameter from each one through the tracking template and pick the headline from a list your attorney approved. Raw search text isn't inserted, so odd queries can't appear.
Yes, they can connect directly. CallRail swaps the phone number by visitor source. For US firms on Clio Grow, it sends calls, texts, and forms to the Leads page with source and click ID. Other intake systems connect through webhooks or Zapier, and we test every path first.
There's no single reliable average, because published benchmarks count conversions differently and vary by practice and city. A DUI page counting calls and a mass tort page counting forms aren't comparable. We measure your current rate first, then improve against your own baseline and cost per case.
Look for a separate page for each ad group, tracking that reaches signed cases, and an ads account in your name. Ask how the agency handles bar rules on claims and who reviews ad copy. Be wary of fees tied to a percentage of spend, which reward spending more.
Your firm owns the ads account, every page, and the tracking numbers. We work as managers with access you grant, and you can remove it anytime. If you stop, your campaign history, conversion data, and pages stay with you, so a new team starts with full data.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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