Practice keyword map
Searches grouped by matter type and intent, each with one page so yours stop competing.
The Problem
Strong Practice, Buried on Page Three
A business owner with a real dispute searches from the office. The firms above you answer the question. Your page doesn't.
01 · Thin pages
Your commercial litigation page is one paragraph long.
One strong page per practice goes live only after your attorney approves it.
02 · Competing posts
Four blog posts chase the same phrase, so none of them ranks.
Each search gets one page, so your posts stop competing with each other.
03 · Directory crowding
Rival firms and a legal directory fill the first page.
Links come from bar sections, CLE talks, and local press, not bought links.
04 · Vanity traffic
Traffic is up, yet nobody can name one retainer it produced.
Calls and forms get tagged by source and matched to signed matters.
A company's operations director searches for a breach of contract lawyer on a Tuesday afternoon. Three firms and a legal directory fill the first page. Your firm won a bigger version of that dispute last year, but your commercial litigation page is one paragraph long. Four of your blog posts target the same phrase, so none of them ranks. Your agency says traffic is up, yet nobody can name one retainer it produced.
We start with the matters you want more of and the searches those clients type. Each practice gets one strong page, approved by your attorney before it goes live. We fix what holds those pages back, earn links from bar sections and local press, and pass every call and form source into intake. You see retainers by source each month, not just a traffic chart.
Pages built around matters
One strong page per practice, written for the problem a client searches.
Links lawyers actually earn
Bar section articles, CLE talks, and local press instead of bought links.
Retainers traced to search
Calls and forms tagged by source, then matched to signed matters in intake.
Our Law Firm SEO Process
Five Steps From Audit to Signed Cases
You approve the keyword map, every page, and every outreach target. Nothing goes live without your responsible attorney's sign-off.
We review your site, rankings, and competitors for the matters you want more of. You get a findings list, an opportunity map, and a fixed monthly price. If one strong page covers your goal, we'll tell you before we quote.
What's Included
What You Get With Search Engine Optimization for Lawyers
Every plan covers technical SEO, practice pages your attorney approves, legal link building, and source tracking to signed cases. Larger plans add content, office pages, and digital PR.
Compare Options
DeveloperLook vs a Legal Marketing Vendor vs a Generic SEO Agency
A legal marketing vendor bundles a site and content cheaply, and a generic SEO company for lawyers may charge less. Here's where each one breaks down.
| Feature | DeveloperLookBest fit | Legal marketing vendor | Generic SEO agency |
|---|---|---|---|
| Page strategy | One page per matter | Templated practice pages | Keyword lists |
| Content review | Attorney signs off | Vendor writers | Rarely attorney-checked |
| Link sources | Bar sections, local press | Vendor directories | Bulk outreach |
| Technical SEO | Tested on staging | Platform limits | Usually strong |
| Case tracking | Retainers matched to source | Leads counted | Traffic and rankings |
| Speed to start | Fixes in 2 to 4 weeks | Fast, templates ready | Varies widely |
| Who owns it | You do | Often the vendor | Usually you |
| Typical cost | From $900 per month | Bundled monthly fee | Often lower |
DeveloperLook
Legal marketing vendor
- Page strategy
- DeveloperLook: One page per matterLegal marketing vendor: Templated practice pages
- Content review
- DeveloperLook: Attorney signs offLegal marketing vendor: Vendor writers
- Link sources
- DeveloperLook: Bar sections, local pressLegal marketing vendor: Vendor directories
- Technical SEO
- DeveloperLook: Tested on stagingLegal marketing vendor: Platform limits
- Case tracking
- DeveloperLook: Retainers matched to sourceLegal marketing vendor: Leads counted
- Speed to start
- DeveloperLook: Fixes in 2 to 4 weeksLegal marketing vendor: Fast, templates ready
- Who owns it
- DeveloperLook: You doLegal marketing vendor: Often the vendor
- Typical cost
- DeveloperLook: From $900 per monthLegal marketing vendor: Bundled monthly fee
Projects We've Built
Professional and Publishing Sites We Built
Sites we designed and built for professional services, corporate, and publishing teams. Search programs work best on a fast site with a clear page structure.
Deus News and Magazine Website Design and Development
- News & Media
- Website
Armada AG Fiduciary and Consulting Services Website
- Finance
- Business
- Website
Finto Corporate Website Design & Development
- Finance
- Dashboard
- Website
Herile IT Agency Web Design & Development
- Agency
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams whose websites we built and improved.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Law Firms Trust Us With Search
Legal SEO touches bar rules, confidentiality, and your standing with other lawyers. These habits keep the program safe for the firm.
Your attorney approves every page
No page, article, or bio goes live until your responsible attorney signs off. Bar advertising rules cover your website, and your firm decides.
Matter types before keywords
We plan pages around the cases you want, then find the searches behind them. Phrases that bring the wrong clients waste your intake team's time.
Links you could defend
Every link comes from a real relationship: a bar section, a CLE host, or a reporter. We don't buy links, which Google treats as spam.
Retainers over traffic charts
Your report shows consultations and signed matters by practice, from intake records. Traffic alone can't show whether the program pays for itself.
Straight answers first
If one strong page or a directory profile covers your goal, we'll say so first. Some firms need faster intake more than more traffic.
Your content stays yours
Every page, article, and account stays in your firm's name. If the program ends, your pages and rankings stay with your site.
Overview
What do law firm SEO services include each month?
DeveloperLook provides law firm SEO for practices that want signed retainers from organic search, not just traffic. The monthly program covers technical fixes, attorney-reviewed practice pages, legal link building, and call and form tracking tied to retainers. Plans start at $900 per month, first fixes land in 2 to 4 weeks, and rankings build over 4 to 12 months.
DEVELOPERLOOK
Project facts · Law Firm SEO Services
- Service
- Law Firm SEO Services (pages, links, tracking)
- Typical timeline
- Fixes in 2 to 4 weeks, results in 4 to 12 months
- Platforms
- WordPress, Webflow, and custom firm websites
- Built with
- Search Console, GA4, Semrush, and CallRail
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly report with retainers by source
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $900 USD per month
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Business and commercial litigation firms
Your firm wins business disputes, yet a shareholder dispute attorney search shows three rivals and a directory first.
Firms adding a new practice area
You're adding employment or trust litigation and need pages that rank before the new partner depends on referrals.
Firms burned by a lawyer SEO agency
You paid a lawyer SEO agency for a year, got keyword reports, and still can't name one retainer it produced.
Multi-office firms with one website
You have offices in two cities, but your site only ranks near the office where the founding partner works.
Agencies with law firm clients
Your agency runs ads and design for law firms and needs white-label SEO for lawyers that partners approve first.
Not a fit
Mostly map calls
You mainly want calls from people nearby on Google Maps. Local SEO for Lawyers covers profiles, citations, and map rankings.
Personal injury practice
Your practice is personal injury, where case-type and city pages need a heavier program. Personal Injury SEO Services fits better.
Slow or rigid website
Your current website is slow or hard to edit. Law Firm Website Design Services comes first, so new pages have a solid base.
Under $900 a month
Your budget is under $900 per month. Use our free audit's fix list and build one strong page for your main matter.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Attorney SEO Services
These are monthly starting points in USD. Your plan depends on practice areas, market competition, and monthly page count, and you get a fixed proposal after a free audit.
For firms with one or two core practices that need fixes and strong pages first.
$900/month
- Free SEO audit to start
- Technical fixes and monitoring
- Keyword map for up to 3 practice areas
- 2 attorney-reviewed pages a month
- Call and form tracking to intake
- Monthly report with retainers by source
Recommended
For firms adding practice areas and competing for retainers in a busy metro.
$1,400/month
- Everything in Practice Foundation
- 4 pages or articles a month
- Bar section and local press outreach
- Internal links between related practices
- Legal service schema on every page
- Monthly strategy call
For multi-office or multi-practice firms competing for business clients and complex matters.
$2,300/month
- Everything in Practice Growth
- 6 pages or articles a month
- Quarterly digital PR or CLE campaign
- Office pages for up to 3 locations
- Consultation form testing
- Quarterly content plan with the partners
For Agencies
White-Label SEO for Lawyers Through Your Agency
You keep the firm relationship and the retainer. We supply page strategy, attorney-ready drafts, link outreach, and case tracking under your brand, with a review step for each firm's responsible attorney.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the firm's practice areas, target cities, site access, and goals.
- Client needs
- You share the details
- Details received
We audit and plan
You get a white-label audit, keyword map, and fixed monthly price to resell.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Deliver every month
We publish approved work and send branded reports on signed matters.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Reports, drafts, and calls carry your agency's name.
Attorney-ready drafts
Every page arrives ready for your client's attorney to approve.
Senior SEO work
Technical fixes, keyword maps, and outreach from senior specialists.
Flexible capacity
Take on more legal clients without an in-house SEO team.
The Right Technology for Your Project
Technology Stack
We research in Semrush and Search Console, publish on your CMS, and track calls and forms through to your intake software.
Google Search Console
Semrush
Google Analytics (GA4)
PageSpeed Insights
WordPress
Webflow
Next.js- Google Docs
- CallRail
- Clio Grow
HubSpot
Google Tag Manager
- Looker Studio
Google Sheets
Lighthouse
Chrome DevTools
FAQ
Frequently Asked Questions
Straight answers on cost, timelines, practice area pages, legal link building, and tracking signed cases.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Plans start at $900 per month for technical fixes, a practice keyword map, and 2 attorney-reviewed pages a month. The $1,400 plan adds 4 pieces a month and outreach to bar sections and local press. Multi-practice programs with digital PR start at $2,300 per month, fixed after a free audit.
Most firms see practice pages climb within 4 to 6 months, while crowded metro searches often take 6 to 12. Technical fixes go live in the first 2 to 4 weeks. Google's own hiring guide warns that no SEO can promise a #1 ranking, so treat that pitch as a warning.
It puts your strongest page in front of business owners when they search for help with a specific dispute. Those searches are narrow, like non-compete lawyer or shareholder dispute attorney. A page that answers the first questions, shows relevant experience, and offers a quick consultation turns that search into a retainer conversation.
Organic results are the regular listings under the map, ranked mainly by page relevance and authority. Map results come from Business Profiles, which Google ranks by relevance, distance, and prominence. Business clients researching a dispute often read organic results, so this program focuses there, and our local program covers the map.
Each page targets one matter type and the searches that mean someone needs a lawyer now. Wrongful termination attorney is one; employment law history isn't. The page answers first questions, explains the process, shows attorney experience, and ends in a consultation step. Supporting articles link to it, so Google knows which page leads.
Legal link building runs on professional relationships more than content volume. Bar sections, CLE providers, alumni pages, and local business journals link to lawyers who share real expertise. Paid links carry extra risk, because Google's spam policies treat bought links as spam and your firm's name sits on each one.
You earn them by giving editors and organizers something worth citing. Here, a citation means a mention or link from a respected legal source, not a directory listing. Your attorneys write a bar section article, speak at a CLE, or explain a new rule for a business journal, and we handle the pitching.
We tag every call and form by source, then match signed matters to those sources each month. CallRail gives organic visitors their own tracking number, and forms pass hidden source fields into Clio Grow or your intake CRM. Your intake team marks which consultations signed, and the report does the rest.
Each month we publish your approved pages, fix new technical issues, pursue link openings, and review Search Console data. You get a report on rankings, consultations, and retainers, plus next month's topics for your attorney to approve. Larger plans add office pages and consultation form testing.
Your firm owns every page, article, and account from day one. We work inside your Search Console, analytics, and CMS with access you can revoke anytime. If you stop, your content, links, and tracking stay in place, and you keep the keyword map and reports.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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