Block theme with theme.json
Global colors, type, and spacing set once in theme.json, so every page of the site stays on brand.
The Problem
White Label WordPress Development Breaks Down at the Handoff
It happens between the approved design and the live site, when a builder you can't see decides which parts of your Figma file are worth matching.
01 · Fidelity
Spacing and fonts drift from the approved design.
Blocks are built from your Figma components and checked side by side.
02 · Editing
Editing one heading breaks the layout on phones.
Custom blocks lock the layout and expose only the fields clients should change.
03 · Code
The build arrives as a zip file nobody can review.
Every change is pushed to your Git repo with readable commit messages.
04 · Credit
The theme author tag shows the freelancer's name.
Theme headers, admin screens, and the login page carry your agency's name.
Your designer spent two weeks on the Figma file, the client approved it, and you sent it to a WordPress freelancer. The build comes back on a page builder you don't use, with spacing that drifts from the design and fonts swapped for close matches. Editing one heading breaks the layout on phones. The code arrives as a zip file. The theme author tag carries the freelancer's name, and your client found it. Now your team spends a week fixing someone else's build.
We start with a review of your design files and flag anything WordPress will fight before we quote. Then we build a block theme with theme.json styles and custom blocks matched to your Figma components, so clients edit content without breaking layouts. Code goes to your Git repo, follows WordPress Coding Standards, and deploys to your staging. Your agency's name is the only one in the theme.
Code in your repository
Every commit lands in your GitHub or Bitbucket repo, so your team can review and own it.
Blocks matched to components
Each Figma component becomes a block with editable fields, so layouts survive client edits.
Your name in the theme
Theme headers, the login page, and the admin footer show your agency, not ours.
Our White Label WordPress Agency Process
From Approved Figma File to Live WordPress Site in Five Steps
You approve the build plan before we quote, review every template on your staging site, and decide when the build deploys to the client's host.
We learn your stack: hosting, page builder or block editor, Git workflow, and coding rules. You get partner pricing and a clear answer on whether your projects fit our WordPress team, or whether a premium theme would serve the client better.
What's Included
What You Get With Our White Label WordPress Development Services
A WordPress build your team can review, your clients can edit, and your agency can put its name on, from the first block to deployment.
Compare Options
DeveloperLook vs Freelance Developer vs Template Theme
Each option suits some client sites. A template theme is cheapest and fastest to start, and a freelancer can be quick when free. Here is where each one breaks down.
| Feature | DeveloperLookBest fit | Freelance developer | Template theme |
|---|---|---|---|
| Match to your design | Built 1:1 from your Figma | Depends on the developer | Bent to fit the theme |
| Client editing | Custom blocks with locked layouts | Varies, often a page builder | Theme options and a builder |
| Code standards | WordPress Coding Standards checked | Personal style | The theme vendor's code |
| Where code lives | Your Git repo | Often a zip file | Child theme on the server |
| Page speed | Only the code you need | Varies by build | Loads unused theme features |
| Upfront cost | From $700 per template set | Low hourly rates | Cheapest to start |
| Time to start | After a 2-day file review | Fast if they're free | Same day |
| Support after launch | 30 days of fixes | Depends on availability | Vendor forum support |
DeveloperLook
Freelance developer
- Match to your design
- DeveloperLook: Built 1:1 from your FigmaFreelance developer: Depends on the developer
- Client editing
- DeveloperLook: Custom blocks with locked layoutsFreelance developer: Varies, often a page builder
- Code standards
- DeveloperLook: WordPress Coding Standards checkedFreelance developer: Personal style
- Where code lives
- DeveloperLook: Your Git repoFreelance developer: Often a zip file
- Page speed
- DeveloperLook: Only the code you needFreelance developer: Varies by build
- Upfront cost
- DeveloperLook: From $700 per template setFreelance developer: Low hourly rates
- Time to start
- DeveloperLook: After a 2-day file reviewFreelance developer: Fast if they're free
- Support after launch
- DeveloperLook: 30 days of fixesFreelance developer: Depends on availability
Projects We've Built
Business Websites We Have Designed and Built
Content-led business, membership, and booking sites our team built for clients. Ask on a call for WordPress-specific examples.
Armada AG Fiduciary and Consulting Services Website
- Finance
- Business
- Website
Renwick Fine Art Services Storage and Crating Website
- Art
- Logistics & Transportation
- Website
Destinata Beyond Luxury Concierge Service Website
- Business
- Website
StriveGym Membership Website Design & Development
- Fitness & Gym
- Membership Platform
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and CMS platforms for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Agencies Choose Our White Label WordPress Development Agency
WordPress partners fail agencies in small, expensive ways: drifting designs, messy code, and plugins nobody can renew. These habits stop that before your client notices.
Design fidelity checked
We compare every template with your Figma file side by side before you see it. Your designers review content, not misaligned margins.
Your code review rules
We follow your branching, commit, and review rules, or WordPress Coding Standards if you have none. Your developers can read every line we write.
Licenses in the right account
Paid plugins such as ACF Pro or Gravity Forms are licensed to you or the client. Renewals and updates don't depend on us.
Clients edit safely
Blocks expose only the fields a client should change, with the layout locked. Fewer support tickets reach your inbox after launch.
Plugins kept lean
We add a plugin only when it earns its place, and we note why in the docs. Lean sites stay faster and break less during updates.
Honest about premium themes
If a premium theme covers what the client needs, we'll tell you before we quote. Plenty of small sites don't need custom code.
Overview
How does a white label WordPress agency work with your agency?
DeveloperLook works as a white label WordPress agency for studios that design in-house but don't build. We turn your Figma files into block themes with custom blocks, push the code to your Git repo, and deploy to your staging, with nothing branded as ours. Builds start at $700, and a full theme takes 3 to 8 weeks.
DEVELOPERLOOK
Project facts · White Label WordPress Agency
- Service
- White label WordPress agency (Figma to WordPress builds, custom blocks, plugins, deployment)
- Typical timeline
- 1 to 2 weeks for templates, 3 to 8 weeks for a full build
- Platforms
- WordPress, WooCommerce, and Elementor
- Built with
- PHP, theme.json, ACF, Git, and PHP_CodeSniffer
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 days of fixes after handover on every plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $700 USD, fixed scope after a design file review
Reviewed 22 Oct 2026 by Saimul Islam
Good fit
Design agencies with no WordPress developer
Your designers hand over polished Figma files, and you need a white label WordPress company that builds them without bending the design.
Agencies whose WordPress developer left
Your only WordPress developer just left, two client builds are mid-flight, and you need someone who can read their code and finish.
Marketing agencies standardized on Elementor
Your team edits every client site in Elementor, and you want new builds that use your saved templates instead of a new system.
Agencies scaling a WordPress pipeline
You're selling more WordPress sites each quarter and want a WordPress white label service provider instead of hiring a second developer.
Freelance designers adding development
You design sites for small businesses and want to offer the WordPress build as well, under your own name and price.
Not a fit
No designs yet
You don't have designs yet and need the whole site designed first. White Label Web Design Services covers design and the build in one project.
Only updates and backups
You only need plugin updates, backups, and monitoring on live sites. WordPress Maintenance Services covers that monthly, without a build project.
Client wants a hosted store
Your client sells online and prefers a hosted store over WooCommerce. White Label Shopify Development covers Shopify builds under your brand.
Build budget under $700
Your budget for the build is under $700. Customizing a premium theme in-house will cost less, and we'll tell you that up front.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices From Our White Label WordPress Agency
These are starting points in USD. The build price depends on the number of templates, custom blocks, and integrations, and you get a fixed proposal after a free design file review.
For agencies that need up to 5 Figma templates built into WordPress in 1 to 2 weeks.
$700one-time, USD
- Up to 5 page templates from your Figma or XD files
- Custom blocks with editable fields
- Responsive layouts checked on phones
- Code pushed to your Git repo
- WordPress Coding Standards checks
- 30 days of fixes after handover
Recommended
For client sites that need a custom block theme, a pattern library, and a clean deployment.
$2,250one-time, USD
- Everything in Template Build
- Custom block theme with theme.json styles
- Up to 15 templates and a block pattern library
- Forms, SEO plugin, and analytics set up
- Deployment to your staging and the client's host
- Unbranded editor walkthrough video
For larger builds with a store, custom data, more than one language, or a migration.
$4,350one-time, USD
- Everything in Full Theme Build
- WooCommerce or custom post types with filters
- 1 custom plugin or API integration
- Multilingual setup with WPML or Polylang
- Content migration from the old site with redirects
- Core Web Vitals pass on key templates
For Agencies
White Label WordPress Service for Agencies and Studios
You own the client relationship and the design. We turn your approved files into WordPress builds your team can review, deploy, and support. Your agency's name goes in the theme, the admin screens, and every handover document.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Send the files
Share the Figma files, content, hosting details, and the client's deadline.
- Client needs
- You share the details
- Details received
We review and quote
You get a block-by-block build plan and a fixed partner price.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Build and deploy
We build in your repo, you review on staging, and we deploy it.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Staging links, QA reports, and walkthroughs go out under your agency's name.
Readable WordPress code
Commented PHP and blocks your own developers can maintain later.
Overflow capacity
Add builds in a busy month without hiring another developer.
Per-template pricing
Clear prices per template set, ready to mark up for your clients.
The Right Technology for Your Project
Technology Stack
The WordPress stack we build agency sites with, matched to your hosting, your Git workflow, and the plugins your team already supports.
WordPress
WooCommerce- Elementor
- Yoast SEO
PHP
JavaScript
React
HTML5
CSS3
- WP Engine
- Kinsta
Cloudflare
AWS
- GitHub
- Bitbucket
Figma
Loom
FAQ
Frequently Asked Questions
Straight answers on white label WordPress costs, timelines, code standards, page builders, licenses, and ownership.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
DeveloperLook's white label WordPress builds start at $700 for up to 5 templates built from your Figma files. A custom block theme with up to 15 templates starts at $2,250, and builds with WooCommerce, a custom plugin, or a multilingual setup start at $4,350. You get a fixed partner price after we review your design files.
A set of up to 5 templates takes 1 to 2 weeks once the designs are final. A full block theme usually takes 3 to 6 weeks, and advanced builds with WooCommerce or a migration take up to 8 weeks. Late content and design changes after the file review are the usual causes of delay.
White label WordPress usually means WordPress work done by one company and sold by another under its own brand. It can also mean rebranding the WordPress dashboard, such as the login logo and admin footer, with an agency's name. Most agencies want both: a partner's build delivered as their own, inside an admin that shows their brand.
Yes, when a project needs it, we design key templates in Figma before the build, inside your workspace. For white label web design WordPress projects that start from a blank page, our White Label Web Design Services covers design and build together. Most agencies that use this service already have approved designs and send them to us at the file review step.
Both, depending on what your team supports after launch. For new custom builds we recommend a block theme with theme.json and custom blocks, because it loads less code. If your agency has standardized on Elementor, we build with your saved templates and global styles, so your team edits every client site the same way.
We follow WordPress Coding Standards and check them with PHP_CodeSniffer before code reaches your review. If your agency has its own rules for branching, naming, or commits, we use those instead. Output is escaped, input is sanitized, and strings are translation-ready, so your developers can review our code like their own.
Yes, as long as we can read the code and reach a staging copy. We start with a short audit of the theme, plugins, and hosting, then quote the changes. Sites built on abandoned themes or nulled plugins get a frank note first, because fixing them can cost more than a rebuild.
Your agency's name goes in the theme header, the login page logo, and the admin footer, set in a small must-use plugin. Staging links, QA reports, and walkthrough videos carry your name only. We don't add our credit anywhere, and we contact your client only if you invite us.
Paid plugin licenses stay in your account or the client's, so renewals and updates don't depend on us. Every build includes 30 days of fixes after handover. For ongoing updates, backups, and monitoring, you can add our WordPress Maintenance Services or keep updates with your own team.
Your agency or your client, whichever your contract with the client says. The code lives in your Git repository from the first commit, and we don't reuse your client's custom code on other projects. Custom themes and plugins follow the GPL license that WordPress uses, so there's no license key or lock-in to unwind later.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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