Online Store 2.0 theme work
JSON templates, sections, and blocks built from your designs, all editable in the Shopify theme editor.
The Problem
Store Builds Slip When Your Shopify Partner Works Outside Your Process
It shows up right after kickoff, when a contractor asks your client for the store owner login and installs apps on the client's card.
01 · Access
The contractor asks your client for the owner login.
We request collaborator access, and the merchant approves what we can reach.
02 · Code
Custom code lives only in the live theme.
The theme syncs to your GitHub repo, so every change is committed and reversible.
03 · Apps
Six app subscriptions land on the client's card.
We add an app only when a section can't do the job.
04 · Branding
The storefront still reads Powered by Shopify.
Theme text, previews, and walkthroughs carry your agency's name and the client's brand.
Your client signs for a new Shopify store, and you hand the build to a contractor. They ask the client for the owner login, install six apps on the client's card, and edit the live theme directly. A month later, a theme update wipes custom code nobody committed anywhere. The footer still says Powered by Shopify. Your client wants to know why the store needs so many app subscriptions. You end up defending someone else's choices as if they were yours.
We start by requesting collaborator access, so the merchant approves exactly which areas we touch, or we build in a client transfer store from your Dev Dashboard. Then we build Online Store 2.0 templates and sections from your designs in an unpublished theme synced to your GitHub repo. Apps are chosen sparingly and billed to the merchant. You present every preview as your own work.
Collaborator access only
The merchant approves our access and the areas we see, so no owner logins change hands.
Sections clients can edit
Every template is built from sections and blocks your client rearranges in the theme editor.
Theme code in GitHub
Shopify's GitHub integration keeps your repo and the theme in sync, with every save committed.
Our White Label Shopify Development Process
From Store Access to a Launched Shopify Store in Five Steps
You approve the scope before we quote, preview every template on an unpublished theme, and choose when the store goes live under your agency's name.
We learn how your agency sells Shopify work: the stores, themes, apps, and deadlines. You get partner pricing and an honest view on whether a theme customization covers the client or a custom theme is worth the cost.
What's Included
What Our White Label Shopify Services Include
Theme work, store setup, apps, testing, and launch for your clients' Shopify stores, done in the client's store and your repository under your agency's name.
Compare Options
DeveloperLook vs Shopify Freelancer vs Page Builder App
Each option suits some stores. A freelancer has the lowest rates and a page builder app lets clients drag pages together. Here is where each one breaks down.
| Feature | DeveloperLookBest fit | Freelancer | Page builder app |
|---|---|---|---|
| Store access | Collaborator access you approve | Often the owner login | App installed on the store |
| Theme code | Synced to your GitHub | Edited in the live theme | Stored inside the app |
| Client editing | Native sections in the theme editor | Varies by developer | Drag-and-drop page editing |
| Page speed | Only the sections you need | Varies by build | Extra app scripts on pages |
| Monthly fees | None from us | Usually none | App subscription every month |
| Upfront cost | Partner price from $950 | Lowest hourly rates | Cheapest to start |
| Platform migrations | Products, customers, orders, and redirects | Depends on experience | Not covered |
| Your branding | Previews and handover in your name | May contact your client | App branding in the editor |
DeveloperLook
Freelancer
- Store access
- DeveloperLook: Collaborator access you approveFreelancer: Often the owner login
- Theme code
- DeveloperLook: Synced to your GitHubFreelancer: Edited in the live theme
- Client editing
- DeveloperLook: Native sections in the theme editorFreelancer: Varies by developer
- Page speed
- DeveloperLook: Only the sections you needFreelancer: Varies by build
- Monthly fees
- DeveloperLook: None from usFreelancer: Usually none
- Upfront cost
- DeveloperLook: Partner price from $950Freelancer: Lowest hourly rates
- Platform migrations
- DeveloperLook: Products, customers, orders, and redirectsFreelancer: Depends on experience
- Your branding
- DeveloperLook: Previews and handover in your nameFreelancer: May contact your client
Projects We've Built
Ecommerce Store Projects We Have Built
Online stores our team designed and built for clients, from catalog setup to checkout. Ask on a call for Shopify-specific examples.
Modeverse Ecommerce Web Design & Development
- Fashion
- Retail
- E-commerce
Havenly Furniture Ecommerce Website
- Furniture
- E-commerce
- Dashboard
Sefinix Furniture Ecommerce Store and Dashboard
- Furniture
- Dashboard
- E-commerce
Fuison Fashion Ecommerce Website and Dashboard
- Fashion
- Dashboard
- E-commerce
What Our Clients Say
What Clients Say After Launch
Feedback from store owners and teams we have built ecommerce sites for.
We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Agencies Pick Us as Their Shopify White Label Agency
Shopify work gets messy fast when a partner treats the client's store like their own. These habits keep the store, the code, and the client relationship where they belong.
Least access, merchant approved
We work through collaborator access the merchant approves, with only the permissions the job needs. No owner logins or passwords change hands.
Every change committed
Theme edits go through your GitHub repo, so a theme update can't quietly erase work. Your developers see who changed what and when.
Apps only when needed
We build a section before we suggest an app, and we explain every app we recommend. Your client's monthly bill stays smaller and the store loads faster.
Your brand, not ours
Preview links, walkthroughs, and theme settings carry your agency's name and the client's brand. We stay off your client's radar unless you invite us.
Merchant pays the platform
Shopify plans, apps, and paid themes are billed to the merchant's account from day one. Nothing needs untangling when the project ends.
Honest about free themes
If a free Shopify theme covers what the client needs, we'll say so before we quote. A small catalog rarely needs a custom theme.
Overview
How does white label Shopify development work for agencies?
DeveloperLook does white label Shopify development for agencies that sell store builds without a full Shopify team. We work through collaborator access the merchant approves and build Online Store 2.0 themes from your designs. Code syncs to your GitHub repo, and handover goes out under your brand. Builds start at $950, and custom themes take 4 to 8 weeks.
DEVELOPERLOOK
Project facts · White Label Shopify Development
- Service
- White label Shopify development (theme builds, sections, apps, migrations)
- Typical timeline
- 2 to 3 weeks for theme customization, 4 to 10 weeks for custom builds
- Platforms
- Shopify and Shopify Plus, with migrations from WooCommerce, BigCommerce, and Magento
- Built with
- Liquid, JSON templates, Shopify CLI, GitHub, and metafields
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 days of post-launch fixes on every plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $950 USD, fixed scope after a free store call
Reviewed 22 Oct 2026 by Saimul Islam
Good fit
Marketing agencies selling Shopify builds
Your agency runs ads and email for DTC brands, and clients keep asking you to rebuild their Shopify store as well.
Shopify agencies at full capacity
Your Shopify team is booked through the quarter, and you'd rather bring in white label Shopify developers than turn a signed store away.
Design studios with store clients
You design brand identities and want white label Shopify design and the build handled under your studio's name.
Agencies moving clients off WooCommerce
Your clients are leaving WooCommerce or BigCommerce, and you need a team that moves products, customers, and orders without losing rankings.
Growth consultants without developers
You advise brands on growth and want a white label Shopify agency to deliver the store changes you recommend.
Not a fit
Client stays on WooCommerce
Your client wants to stay on WordPress with WooCommerce. Our White Label WordPress Agency service builds WooCommerce stores under your brand.
Checkout work only
The job is mainly Shopify Plus checkout extensions or checkout blocks. Shopify Checkout Customization covers that work as its own project.
Store budget under $950
Your budget for the whole store is under $950. Setting up one of Shopify's free themes in-house will cost less, and we'll tell you first.
No products to sell
Your client needs a marketing site without products or checkout. White Label Web Design Services covers WordPress and Webflow sites instead.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for White Label Shopify Development
These are starting points in USD. What you pay depends on the templates, the integrations, and any migration. You get a fixed proposal after a free store call.
For agencies customizing an Online Store 2.0 theme to their design in 2 to 3 weeks.
$950one-time, USD
- Up to 6 templates styled to your design
- Sections and blocks set up in the theme editor
- Products, collections, and menus imported from CSV
- Up to 3 apps installed and configured
- Checkout and email test orders
- 30 days of post-launch fixes
Recommended
For brands that need a custom theme built from your Figma files, with reusable sections.
$2,900one-time, USD
- Everything in Theme Customization
- Custom Online Store 2.0 theme from your Figma files
- Section library your team can reuse
- Metafields and metaobjects for product content
- Theme synced to your GitHub repo
- Walkthrough video in your agency's name
For clients moving to Shopify from another platform with data, redirects, and integrations.
$5,900one-time, USD
- Everything in Custom Theme Build
- Migration from WooCommerce, BigCommerce, or Magento
- Products, customers, and order history imported
- 301 redirects for every old URL
- 1 integration, such as an ERP, reviews, or loyalty tool
- Shopify Markets set up for up to 3 markets
For Agencies
White Label Shopify Agency Support for Studios and Agencies
You own the client relationship and the store strategy. We supply the white label Shopify website development behind it, working in your client's store and your repo. Every preview, report, and walkthrough goes out under your name.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the store
Send the designs, the store URL, and the date your client wants to launch.
- Client needs
- You share the details
- Details received
We scope it
We request access, review the theme, and send a fixed partner price.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Preview and go live
We build on an unpublished theme, you present it, and we launch it.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Preview links and walkthroughs reach your client from your agency.
Liquid and section skills
Developers fluent in Liquid, JSON templates, and metafields.
Peak season capacity
Take on more stores before the holidays without new hires.
Fixed partner quotes
One price per store build that you can mark up for clients.
The Right Technology for Your Project
Technology Stack
The Shopify tools we use for agency store builds, from theme code to migrations, chosen to keep stores fast and easy for your team to support.
Shopify- Shopify Plus
GraphQL
JavaScript
- GitHub
Figma
Loom
Slack
WooCommerce
BigCommerce
Magento
Google Sheets
Lighthouse
PageSpeed Insights
Chrome DevTools
Google Analytics (GA4)
FAQ
Frequently Asked Questions
Straight answers on white label Shopify costs, timelines, store access, apps, branding, and what Shopify itself allows.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
DeveloperLook's white label Shopify builds start at $950 for customizing an Online Store 2.0 theme to your design. A custom theme built from your Figma files starts at $2,900, and stores that migrate from another platform start at $5,900. These are partner prices, so you add your own margin for the client.
A theme customization usually takes 2 to 3 weeks once designs and products are ready. Custom themes take 4 to 8 weeks, and migrations with customer and order history take up to 10 weeks. Product data is the usual bottleneck, so we check your CSV files during scoping.
The partner does the work, and the agency sells it as its own at its own price. You agree on scope, price, and branding rules with the partner, and your client contracts and talks only with you. A white label Shopify service agency usually works through collaborator access the merchant approves, and delivers through your previews and reports.
White label Shopify usually means Shopify design or development done by a partner and resold by an agency under its own name. It doesn't mean a rebranded copy of Shopify. The store, the plan, and the apps stay in the merchant's name, while the agency presents the work as its own.
No, Shopify doesn't sell a white label version of its platform, and the admin stays Shopify-branded. The storefront carries the merchant's brand, and the Powered by Shopify footer line is editable in the theme content editor. Agencies white label their own services on top, usually as members of the Shopify Partner Program.
We request collaborator access, and the store owner approves it and chooses which areas we can reach. That avoids sharing owner logins or staff passwords. For brand-new stores, you can create a client transfer store in your Dev Dashboard, we build there, and you transfer ownership to the client at launch.
Yes, when a section or an existing app can't do the job. Most agency stores need theme work, metafields, and a few well-chosen apps rather than a custom app. When a client does need one, such as an ERP sync or custom discount logic with Shopify Functions, we scope it as a separate project.
Yes, migrations and integrations are part of the work. We move stores from WooCommerce, BigCommerce, and Magento with products, customers, order history, and 301 redirects for old URLs. We also connect stores to ERPs, reviews, or loyalty tools. WooCommerce builds that stay on WordPress go through our White Label WordPress Agency service.
Yes. We design the homepage, collection, and product templates in Figma inside your workspace before the build. If you already have approved designs, we build from them instead. For brand and store design projects without development, Shopify Website Design covers the design work, and we can still deliver it under your agency's name.
The merchant owns the store, and the theme code sits in your GitHub repo and the client's store. Apps and the Shopify plan are billed to the merchant from day one. Every plan includes 30 days of post-launch fixes, then you choose who supports the store: your team, us, or another partner.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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