Filterable class schedule
Your platform's widget styled to match your brand, or a custom schedule with level filters.
The Problem
Your Schedule Widget Is Losing First-Timers
It shows up right after a friend recommends you. A curious visitor lands on your site, taps your schedule, and hits a login wall before seeing a single price.
01 · Class overload
Dozens of classes show up with no way to spot beginner ones.
The schedule filters by class type and instructor, with the level in each name.
02 · Login walls
An account screen appears before the intro price does.
The intro offer gets its own page and the shortest checkout your platform allows.
03 · Member-first site
The site treats a first-timer like a returning member.
A class packs versus memberships page explains the options in plain terms.
04 · App friction
Members hunt for your app instead of booking.
Safari shows iPhone visitors an app banner, and every page links to both stores.
A friend tells someone about your early HIIT class. They open your site on a phone and find a schedule widget with dozens of classes and no way to spot the beginner ones. They tap one. It asks them to create an account before showing the intro price. They close the tab. Your instructors are great and your community is loud on Instagram. But the site treats a first-timer like a returning member, so the intro offer goes unsold.
We start with the first-timer's path: find a fitting class, see the intro price, and pay without a detour. Your schedule filters by class type and instructor, with the level in every class name. The intro offer gets its own page and the shortest checkout your software allows. Your regulars still book the way they're used to. New faces arrive booked and paid, not stuck on a login screen.
Schedules newcomers can filter
Filters by class type and instructor, with the level shown in every class name.
Intro offer in fewer steps
One page for your offer, then the shortest checkout your platform allows.
App downloads on mobile
Safari shows an app banner to iPhone visitors, and every page links to both stores.
Our Boutique Studio Website Process
From First Call to Booked Classes in Five Steps
Nothing goes live unseen. You approve the class map, the designs, and a staging site where you book a test class yourself.
We start with a free call about your formats, instructors, software, and starter deals. We also try to buy your intro pass as a first-timer would. You leave with a page map and a fixed-price proposal.
What's Included
What You Get With Group Fitness Website Design
Everything a first-timer needs to pick a class and buy a starter pass, plus the pages that keep your regulars booking.
Compare Options
DeveloperLook vs a Booking Platform Template vs a Freelance Designer
Booking platform templates launch in days and cost little. A freelance designer can make it look great. A fitness web design company earns its fee on the schedule and checkout.
| Feature | DeveloperLookBest fit | Booking platform template | Freelance designer |
|---|---|---|---|
| Class discovery | Type, instructor, and level | Default widget view | Default widget view |
| Intro checkout | Shortest path, tested | Standard platform cart | Link to the cart |
| Studio branding | Custom, around your classes | Shared template look | Custom, visual only |
| App downloads | Banner and deep links | Store links only | Usually not included |
| Launch speed | 3 to 9 weeks | Days, from a template | Depends on their schedule |
| Monthly cost | Hosting and tools only | Bundled with software | Hosting you arrange |
| Sales tracking | Intro offers tracked in GA4 | Platform reports only | Often not set up |
| Who owns it | You, every login | The platform | You, if handed over |
DeveloperLook
Booking platform template
- Class discovery
- DeveloperLook: Type, instructor, and levelBooking platform template: Default widget view
- Intro checkout
- DeveloperLook: Shortest path, testedBooking platform template: Standard platform cart
- Studio branding
- DeveloperLook: Custom, around your classesBooking platform template: Shared template look
- App downloads
- DeveloperLook: Banner and deep linksBooking platform template: Store links only
- Launch speed
- DeveloperLook: 3 to 9 weeksBooking platform template: Days, from a template
- Monthly cost
- DeveloperLook: Hosting and tools onlyBooking platform template: Bundled with software
- Sales tracking
- DeveloperLook: Intro offers tracked in GA4Booking platform template: Platform reports only
- Who owns it
- DeveloperLook: You, every loginBooking platform template: The platform
Projects We've Built
Fitness and Booking Projects We Have Built
Yoga, gym, and booking apps and sites we have designed and built. They solve what a studio site must: schedules, sign-ups, and repeat bookings.
YogaNest Yoga and Wellness App Design & Development
- Fitness & Gym
- Membership Platform
- Mobile App
StriveGym Membership Website Design & Development
- Fitness & Gym
- Membership Platform
- Website
SteelFit Gym Membership App Design & Development
- Fitness & Gym
- Membership Platform
- Booking System
DocLink Doctor Booking App Design & Development
- Business
- Medical
- Booking System
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built booking sites and member apps for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Studio Owners Trust Us With Bookings
These habits come from building booking apps and class schedules. They keep first-timers, regulars, and your front desk in mind.
We book like a first-timer
Before we design anything, we try to buy your starter pass on a phone. Every step that confuses us becomes a fix on your new site.
Filters members actually use
Mindbody's schedule widget filters by location, class type, and instructor. We name classes by level too, so beginners can find their spot.
Instructors front and center
We give each instructor a profile linked to their classes. Regulars can follow a favorite coach from the site, not only from your feed.
App and site in step
If you pay for a branded app, your site should send people to it. We add Safari's app banner and store links across every page.
Honest advice before we quote
If your booking platform's template already covers what you need, we'll say so. You spend on a build only when it earns more first visits.
You keep every account
Your domain, hosting, and analytics are opened in your studio's name. Nothing we build locks you to us or to one booking vendor.
Overview
What do fitness website design services include for boutique studios?
DeveloperLook provides fitness website design for boutique HIIT, cycle, functional, and group training studios. We build filterable class schedules, a short intro offer checkout, class pack and membership pages, instructor profiles, and app download prompts. Projects start at $1,100, most launch in 3 to 9 weeks, and you keep every account.
DEVELOPERLOOK
Project facts · Boutique Fitness Studio Website Design
- Service
- Fitness studio website design (schedules, intro offers)
- Typical timeline
- 3 to 9 weeks, by studio count
- Platforms
- WordPress, Webflow, Framer, and booking software
- Built with
- Figma, Mindbody, Stripe, Apple Pay, GA4
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 to 90 days, depending on plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $1,100 USD, fixed scope after discovery
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Boutique HIIT and cycle studios
Your classes fill from Instagram buzz. But your site's schedule is a clunky widget that new visitors abandon before booking.
Studios with many class formats
You teach strength, HIIT, and low-impact classes, and your newcomers can't tell which one suits a first visit.
Studios selling intro offers
Your intro week sells well at the front desk, but online buyers drop off when checkout demands a full account first.
Studios with a branded member app
You pay for a branded app, yet members still book on the website because nothing on it points them to the app.
Agencies building studio brands
You design studio brands and need a partner who handles schedule widgets, checkout, and app links behind your work.
Not a fit
Budget under $1,100
Your whole budget is under $1,100. The template site many booking platforms include fits better for now.
Open-floor gym
You run an open-floor gym with amenities and tours. Our Gym Website Design Services page is built for that kind of facility.
CrossFit affiliate
You run a CrossFit affiliate with WODs and On-Ramp programs. Our CrossFit Marketing & Website Design page covers that.
Native member app
You need a native member app built from scratch. Our Mobile App Development page covers app builds, not studio sites.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Boutique Fitness Web Design
These are starting points in USD. Your final price depends on your formats, booking software, and schedule build, and you get a fixed proposal after a free discovery call.
For single-studio brands that need a fast site with a bookable schedule in 3 to 4 weeks.
$1,100one-time, USD
- Up to 8 custom pages
- Styled schedule widget
- Starter pass page with a direct buy link
- Instructor profiles
- App store badges and Safari app banner
- 30 days post-launch support
Recommended
For studios that want more first-timers buying online, tracked from ad click to class, in 5 to 6 weeks.
$2,800one-time, USD
- Everything in Studio Launch Site
- Up to 16 pages, one per format
- Shortest intro checkout your software allows
- Class packs vs memberships page
- Intro offer sales tracked in GA4
- 60 days post-launch support
For brands with 2 to 4 studios that need a custom schedule with level filters.
$5,500one-time, USD
- Everything in First-Timer Growth Site
- Studio finder and pages for 2 to 4 locations
- Custom schedule built on your software's API
- Filters for type, instructor, and level
- WCAG 2.1 AA accessibility review
- 90 days post-launch support
For Agencies
White-Label Studio Websites for Agencies and Designers
You keep the client and the brand work. We handle the parts that break studio sites: schedule widgets, first-visit checkout, app links, and tracking, all delivered under your name with staging links to review.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Send the brief
Share brand files, class formats, the booking software, and your deadline.
- Client needs
- You share the details
- Details received
Get a fixed plan
We return a fixed estimate, a class map, and a build schedule.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We build, you present
We build and test under your brand, then hand you everything to present.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Your studio client sees your agency's name on every update.
Predictable delivery
Milestones, staging links, and test class bookings before launch.
Senior engineering
Schedule widgets, APIs, and checkout flows built by senior developers.
Flexible capacity
Use us for one studio launch or every studio on your roster.
The Right Technology for Your Project
Technology Stack
We build around the booking software you already pay for. Most studio sites run on a CMS your team can edit, plus these tools.
Figma
Webflow
WordPress
Framer
Tailwind CSS
- Mindbody
- PushPress
- Wodify
- Zen Planner
Stripe
Apple Pay
Google Pay
PayPal
Google Analytics (GA4)
Google Tag Manager
Meta Pixel
PageSpeed Insights
FAQ
Frequently Asked Questions
Straight answers on cost, timelines, schedules, intro offers, and member apps.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Boutique studio sites from DeveloperLook start at $1,100 for up to 8 pages, a styled schedule, and an intro offer page. The First-Timer Growth Site costs $2,800 and adds a shorter checkout, format pages, and GA4 sales tracking. Brands with 2 to 4 studios start at $5,500. Your booking software bills its own fees.
Most studio sites launch in 3 to 9 weeks. A launch site takes 3 to 4 weeks, the growth site 5 to 6, and a multi-studio build with a custom schedule 7 to 9. Your instructor photos and admin access to your booking platform usually set the pace.
They build them from real class footage, instructor profiles, and member faces instead of stock photos. Energy comes from bold type, short copy, and a schedule one tap away. Community shows through member spotlights and challenge sign-ups next to the schedule. Good HIIT studio website design keeps all of it fast on phones.
Mindbody's Schedule widget lets clients filter by location, class type, and instructor, but not by difficulty. You can show levels by naming classes clearly, such as HIIT Beginner. For a true level filter, we build a custom schedule on your software's API. Mindbody charges a fee for API calls.
You cut every step between the offer and payment. The intro page shows the price, what's included, and one buy button. Buyers skip account setup wherever your software allows it. When the offer runs through Stripe Checkout, Apple Pay and Google Pay appear on their own. We track each drop-off in GA4 and fix the worst step first.
They put the app and the packs where mobile visitors already look. Safari can show a Smart App Banner to iPhone visitors, and store badges sit beside the schedule. Class pack pages compare sizes and expiry rules, with a buy button that stays in view as people scroll.
Look for a team that tests your booking flow, not just your homepage. Ask to see a schedule and checkout they built, on your phone. A good partner also tells you when your platform's template is enough and explains who owns your domain and accounts.
Yes, we build around the widget or embed each one supports. Mindbody's branded web tools embed schedules, sign-ups, and purchases. PushPress pages can be framed into any site, and Wodify offers a class calendar embed in light or dark mode. Custom schedules use the software's API where one exists.
Yes, because a class studio sells scheduled classes, not open floor time. The site centers on the schedule, intro offer, and instructors instead of amenities and tours. Our gym page covers open-gym facilities with zone pages, crowd meters, and memberships. If you run both, we plan them as one site.
Your studio owns all of it: domain, hosting, analytics, and any API developer account are registered to you. Admin access is yours at launch. Post-launch support lasts 30 days on the launch site, 60 on the growth site, and 90 on multi-studio builds. If you ever leave us, nothing needs transferring.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Free 30-min callGoogle Meet
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In 30 minutes on Google Meet we walk you through how we would build it, how long it takes and what it costs. Then you get a written estimate.
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