Package and pricing pages
1-on-1, small group, and online coaching side by side, with what each package includes.
The Problem
Great Coaching, Hidden Behind an Instagram Link
It shows up when your schedule has gaps. People find you, ask your price in a DM, and vanish before you can explain what the coaching includes.
01 · Price questions
Strangers ask what you charge, then go quiet.
Your packages sit side by side, so prices answer themselves.
02 · Wrong-fit calls
Booked calls come from people who want a quick fix.
Screening questions on goals, budget, and schedule send only good fits to your calendar.
03 · Camera-roll results
Your clients' results live in your camera roll.
Transformation stories go live only with written client consent.
04 · Late payments
Payments arrive by bank transfer whenever clients remember.
Retainers bill monthly through Stripe, and clients update cards themselves.
Your best clients found you through referrals. Now you want more like them, so you post daily and link to a site built in an afternoon. Strangers message asking what you charge, then go quiet when you answer. The ones who book a call want a quick fix, not coaching. Your packages live in your head. Your results live in your camera roll. And payments arrive by bank transfer whenever clients remember.
We start with how you actually sell: a conversation with the right person. Your site shows your packages side by side, proves results with stories clients agreed to share, and asks a few screening questions before anyone books. Retainers bill automatically through Stripe. You spend consult calls with people ready to commit, not chasing invoices.
Applications before calls
Screening questions on goals, budget, and schedule send only good fits to your calendar.
Results with permission
Transformation stories go live only with written client consent and honest context.
Retainers that renew themselves
Monthly coaching bills on its own, and clients update cards in a self-service portal.
Our Personal Trainer Website Process
From Discovery Call to Paying Clients in Five Steps
Short and clear. You approve your packages, the application questions, and a staging site where you test a payment yourself.
We start with a free call about your clients, packages, and how people find you today. We map where good leads drop off. You leave with a page plan, package advice, and a fixed-price proposal.
What's Included
What You Get With Personal Training Website Design
The pages, application flow, and billing you need as an independent coach to sell packages without chasing leads or late invoices.
Compare Options
DeveloperLook vs a Coaching App Page vs a DIY Builder
Coaching apps come with a profile page and checkout, and DIY builders cost the least. Here's where a personal trainer web designer adds value you can measure.
| Feature | DeveloperLookBest fit | Coaching app page | DIY builder |
|---|---|---|---|
| Package clarity | Side-by-side package pages | Product list in the app | Theme pricing table |
| Lead screening | Application with routing | Direct purchase only | Contact form |
| Results proof | Consented stories with context | Not included | Gallery you manage |
| Recurring billing | Stripe retainers and portal | Built in, app fees apply | Plugin you maintain |
| Your brand | Custom to your style | The app's branding | Template look |
| Launch speed | 2 to 8 weeks | Same day | A few weekends |
| Who owns it | You, every login | The app vendor | You, on their host |
| After launch | 30 to 90 days | Vendor help desk | Forums and docs |
DeveloperLook
Coaching app page
- Package clarity
- DeveloperLook: Side-by-side package pagesCoaching app page: Product list in the app
- Lead screening
- DeveloperLook: Application with routingCoaching app page: Direct purchase only
- Results proof
- DeveloperLook: Consented stories with contextCoaching app page: Not included
- Recurring billing
- DeveloperLook: Stripe retainers and portalCoaching app page: Built in, app fees apply
- Your brand
- DeveloperLook: Custom to your styleCoaching app page: The app's branding
- Launch speed
- DeveloperLook: 2 to 8 weeksCoaching app page: Same day
- Who owns it
- DeveloperLook: You, every loginCoaching app page: The app vendor
- After launch
- DeveloperLook: 30 to 90 daysCoaching app page: Vendor help desk
Projects We've Built
Fitness and Learning Projects We Have Built
Gym membership apps and e-learning products we have designed and built. They share what a coaching site needs: packages, accounts, and content delivery.
SteelFit Gym Membership App Design & Development
- Fitness & Gym
- Membership Platform
- Booking System
StriveGym Membership Website Design & Development
- Fitness & Gym
- Membership Platform
- Website
UniSkill E-Learning App Design & Development
- Education
- Dashboard
- Mobile App
Gradely E-Learning Website Design & Development
- Education
- Dashboard
- Membership Platform
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built booking, membership, and learning products for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Coaches Trust Us With Their Business
These habits come from building membership and learning products. They protect your time, your clients' privacy, and your reputation.
Screen before the call
We write your application questions with you, so your calendar fills with people who fit. Your consult time goes to closing, not qualifying.
Proof with permission
Every transformation photo needs the client's written consent before it goes live. FTC guides also expect honest context when a result isn't typical.
Billing you don't chase
Stripe bills retainers on schedule and retries failed cards. You coach, and the portal handles card updates without a text from you.
Your voice, not a template
We write the way you talk to clients, from interview notes. People buy coaching from a person, so your site should sound like one.
Honest about what you need
If a simple page and a payment link cover your stage, we'll say so before we quote. Build more when your client list asks for it.
You own every account
Your domain, Stripe account, email list, and site files stay in your name. Switch agencies whenever you like, and nothing stays locked to us.
Overview
What should personal trainer website design include to win serious clients?
DeveloperLook provides personal trainer website design for independent coaches who sell 1-on-1, small group, and online training. We build package pages, an application form that screens leads before a call, consented transformation stories, and recurring billing through Stripe. Projects start at $900, most launch in 2 to 8 weeks, and you own every account.
DEVELOPERLOOK
Project facts · Personal Trainer Website Design
- Service
- Personal training website design (packages, applications, billing)
- Typical timeline
- 2 to 8 weeks, by billing setup
- Platforms
- Webflow, WordPress, or Framer, with Stripe
- Built with
- Stripe, Calendly, Trainerize, GA4, Figma
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 to 90 days, based on plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $900 USD, fixed scope after discovery
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Trainers going independent
You're going independent. Your clients need one place to see your packages, book a consult, and pay you directly.
Coaches selling online programming
You coach people in other cities through an app, and you need online personal training website design that sells before the call.
Trainers buried in price questions
Your inbox fills with people asking your price and disappearing. You want applications that screen for goals, budget, and schedule first.
Small group and semi-private coaches
You run small group sessions in a rented studio, and each group needs its own schedule, price, and sign-up link.
Agencies with coach clients
You build websites for personal trainers and need a partner for billing, application logic, and consent-tracked galleries.
Not a fit
Budget under $900
Your budget for the whole site is under $900. A link-in-bio page and a booking link will cover you until your client list grows.
Gym with members
You run a gym or studio with members, classes, and staff. Our Gym Website Design Services page suits a facility better.
Group class timetable
You mainly sell group classes on a timetable. Our Boutique Fitness Studio Website Design page is built for class schedules.
Custom coaching app
You want a full coaching app with workouts and chat built from scratch. That's a Mobile App Development project, not a website.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for a Trainer Website
These are starting points in USD. Your final price depends on the packages you sell, your billing setup, and online program delivery, and you get a fixed proposal after a free discovery call.
For solo trainers who need packages, an application form, and payment links live in 2 to 3 weeks.
$900one-time, USD
- Up to 6 custom pages
- Package pages for your offers
- Application form with screening questions
- Stripe payment links for packages
- Results page with consent checklist
- 30 days post-launch support
Recommended
For busy coaches who want routed applications, monthly retainers, and nurture emails in 4 to 5 weeks.
$2,250one-time, USD
- Everything in Coach Starter Site
- Application routing to your calendar
- Stripe retainers with a customer portal
- Consented case studies with context
- Lead nurture email series
- 60 days post-launch support
For coaches selling online programs who need a members area or app checkout in 6 to 8 weeks.
$4,400one-time, USD
- Everything in Coaching Business Site
- Members area for program content
- Trainerize or coaching app checkout links
- Profiles and booking for up to 4 coaches
- WCAG 2.1 AA accessibility review
- 90 days post-launch support
For Agencies
White-Label Trainer Websites for Agencies and Studios
You own the coach relationship and the brand. We build the application flow, Stripe payments, and consent-tracked results pages, delivered under your agency's name with staging links to review and test.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Send the brief
Share the coach's packages, brand files, and target launch date with us.
- Client needs
- You share the details
- Details received
Get a fixed estimate
We return a price, a page plan, and a delivery schedule.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Build under your brand
We build, test payments, and hand over logins under your agency.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Coaches see your agency's name on every update and invoice.
Predictable delivery
Milestones, staging links, and a test payment before launch.
Senior engineering
Payment setup and application routing handled by senior developers.
Flexible capacity
Hand us one coach or a roster of fitness creators.
The Right Technology for Your Project
Technology Stack
We keep the stack light, because you'll edit it between sessions. Most coach sites run on Webflow, WordPress, or Framer, plus these tools.
Stripe
Apple Pay- Calendly
- Trainerize
Webflow
WordPress
Framer
Figma
Google Analytics (GA4)
Google Tag Manager
Meta Pixel
HubSpot
Cloudflare
Vercel
Netlify
Loom
FAQ
Frequently Asked Questions
Straight answers on cost, packages, applications, client photos, and recurring billing.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
A coach site from DeveloperLook starts at $900 for up to 6 pages, package pages, an application form, and Stripe payment links. The Coaching Business Site costs $2,250 and adds routing, retainers, and nurture emails. The Online Coaching Hub starts at $4,400. Stripe and your coaching app charge their own fees.
Most coach sites launch in 2 to 8 weeks. The starter site takes 2 to 3 weeks, the business site 4 to 5, and the online coaching hub 6 to 8. Client consent forms and your package decisions usually set the pace, so we start both early.
They package each format by outcome, time, and access, then show them side by side. Private sessions sell your full attention, small groups sell coaching with a crew, and online programming sells structure between check-ins. We build one page per package plus a comparison table, so clients choose for themselves.
Stories with context generate them: the client's starting point, the plan, the timeline, and the result, in their own words. The FTC Endorsement Guides say that when a result isn't typical, the ad should disclose what people generally achieve. Every photo also needs the client's written consent.
You put a short application between the visitor and your calendar. Calendly routing forms can send good fits to a booking page and others to a message or a free guide. We write the questions with you: goals, timeline, budget range, and schedule. Serious clients don't mind answering.
Stripe works well for monthly retainers: Stripe Billing retries failed cards and gives clients a portal to update them. ABC Trainerize sells coaching subscriptions through its Stripe payments add-on, with product and checkout links for your site. On hosted Stripe Checkout, Apple Pay works with no extra setup.
It makes one next step obvious: apply. Your site shows who you help, your packages, and your proof, in that order, with your face on the first screen. Fast pages, short forms, and clear prices do more for a solo coach than fancy animation. Place one client story near each apply button.
Use a template if you're just starting and need a page this week. Hire a designer when leads, payments, and results pages start costing you hours. A template can't route applications or bill retainers on its own, and that's where most of the work sits.
Yes, through the links and payments the app supports. ABC Trainerize offers product links, checkout links, and discount links you can place on your site, and it delivers programs once a client pays. We match your site's packages to those products, so nothing sells twice.
You do, from the first day. The domain, hosting, Stripe account, and email list are all created in your name, and you get admin access at launch. We support you for 30 days on the starter site, 60 on the business site, and 90 on the coaching hub.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Free 30-min callGoogle Meet
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