B2B website for facility buyers
Pages written for the property managers and practice administrators you want, with references and proof instead of room prices.
The Problem
Your Website Still Talks to Homeowners
Facility buyers don't book a cleaning. They compare your bid, check your insurance, and call your references, and a house cleaning site answers none of it.
01 · Homeowner tone
Your site shows a smiling mop and a price per room.
Pages speak to property managers, practice administrators, and facility directors.
02 · Missing proof
There's no insurance certificate or word about background checks.
Insurance, bonding, background checks, and training records sit where buyers decide.
03 · Merged services
Office janitorial and post-construction cleanup share one thin page.
Each service line gets its own page that can rank.
04 · Residential inbox
Your inbox fills with weekend house cleaning requests.
Walkthrough forms ask facility type, square footage, and contract end date.
A facility director at a medical office park needs a new cleaning vendor by the first of the month. Your site shows a smiling mop, a price per room, and a Book Now button. There's no insurance certificate, no word about background checks, and nothing about how your crews handle exam rooms. Office janitorial and post-construction cleanup share one thin page. The director moves on to a franchise whose site answers every item on their checklist. You never hear about that bid. Your inbox fills with weekend house cleaning requests instead.
We start with the buyers you want: property managers, practice administrators, and facility directors. Each service gets its own page with the proof those buyers check first. The site asks for facility type, square footage, and contract end date, so every request is worth a call. Then we add the marketing: suburb pages, directory listings, email sequences, and ad landing pages. Your site sells to people who sign contracts, not to people booking a one-time clean.
Proof facility buyers look for
Insurance, bonding, background checks, and training records you supply, placed where buyers make decisions.
One page per service line
Office janitorial, medical office cleaning, post-construction cleanup, and industrial work each get a page that can rank.
Requests worth a callback
Walkthrough forms ask facility type, square footage, and contract end date before anyone picks up the phone.
Our B2B Cleaning Marketing Process
From First Call to Booked Walkthroughs in Five Steps
You approve each piece. That covers the buyer list and page plan, a clickable design, the forms and emails, and live tracking before launch.
We map which contracts you want more of: medical offices, office buildings, warehouses, or new construction. You get a page plan, a list of proof to collect, and a fixed price before any work starts.
What's Included
Your Website Plus SEO for Commercial Cleaning
Every plan includes a B2B website, proof sections for each service, a walkthrough request form, and tracking. Larger plans add suburb pages, directory listings, email sequences, ad landing pages, and a bid calculator.
Compare Options
DeveloperLook vs General Marketing Agencies vs DIY Builders
A general agency can run your ads, and a DIY builder costs less up front. Both suit some cleaning businesses. Here's where each one falls short on contract work.
| Feature | DeveloperLookBest fit | General marketing agency | DIY site builder |
|---|---|---|---|
| Buyer research | Facility types and contract terms | Generic buyer personas | Your own guesswork |
| Service pages | One page per service line | Often one services page | Template pages you write |
| Trust proof | Insurance, bonding, and training shown | Logo strip and reviews | Badges you upload yourself |
| Lead screening | Facility type and square footage | Name, email, and message | Basic contact form |
| Email sequences | Walkthrough and renewal sequences | Newsletters, often extra | An add-on you configure |
| Ad management | Setup only, then optional | Included in the retainer | Not included |
| Up-front cost | Fixed, from $1,250 | Monthly retainer | Lowest, a monthly plan |
| Account ownership | Site and accounts in your name | Varies by contract | Tied to the builder |
DeveloperLook
General marketing agency
- Buyer research
- DeveloperLook: Facility types and contract termsGeneral marketing agency: Generic buyer personas
- Service pages
- DeveloperLook: One page per service lineGeneral marketing agency: Often one services page
- Trust proof
- DeveloperLook: Insurance, bonding, and training shownGeneral marketing agency: Logo strip and reviews
- Lead screening
- DeveloperLook: Facility type and square footageGeneral marketing agency: Name, email, and message
- Email sequences
- DeveloperLook: Walkthrough and renewal sequencesGeneral marketing agency: Newsletters, often extra
- Ad management
- DeveloperLook: Setup only, then optionalGeneral marketing agency: Included in the retainer
- Up-front cost
- DeveloperLook: Fixed, from $1,250General marketing agency: Monthly retainer
- Account ownership
- DeveloperLook: Site and accounts in your nameGeneral marketing agency: Varies by contract
Projects We've Built
Service Business Websites We Have Built
A B2B services site, a service company site, a staff check-in app, and a people and projects platform. Each one had to earn trust before the first call.
Herile IT Agency Web Design & Development
- Agency
- Website
Destinata Beyond Luxury Concierge Service Website
- Business
- Website
Login HR Staffing App Design & Development
- HR & Staffing
- Portal
- Dashboard
Herile HR and Project Management Platform Website
- Business
- Dashboard
- SaaS Platform
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have designed and built websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Why Cleaning Companies Trust Us With Marketing
Facility buyers hire on proof and paperwork. These habits make sure your site, your listings, and your emails give them both, without overselling what your crews can do.
Buyers first, then design
We ask which contracts you want before we sketch a page. A site aimed at medical offices reads differently from one aimed at warehouses.
Proof copied from documents
Insurance limits, bonding, and training claims come from the certificates you send, word for word. A wrong detail costs more trust than a missing one.
Pages only where you work
We build district pages only for areas your crews already serve. Google's service area rules and your buyers both notice pages for places you never visit.
Emails people can leave
Every email we set up carries your postal address and a working unsubscribe link, which CAN-SPAM requires for business email too. Opt-outs are honored within 10 business days.
Leads tagged by service
Each call and form is tagged with the service and source that produced it. You see which pages bring medical work and which bring noise.
Your accounts, your data
Your domain, Business Profile, ad accounts, and email lists sit in accounts you own. Change agencies whenever you like, and nothing gets held back.
Overview
What does a commercial cleaning marketing agency actually do?
DeveloperLook handles commercial cleaning marketing for contract cleaning and janitorial companies. We build a B2B website with a page for each service, a walkthrough request form, district pages, and email sequences. Plans start at $1,250, launch in 4 to 11 weeks, and every account stays in your name.
DEVELOPERLOOK
Project facts · Commercial Cleaning Marketing Agency
- Service
- B2B janitorial marketing (site, SEO, email, ads)
- Typical timeline
- 4 to 11 weeks, by plan
- Platforms
- WordPress or Webflow, Google Business Profile
- Built with
- GA4, Search Console, Mailchimp or HubSpot
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- 30, 60, or 90 days, by plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $1,250 USD, fixed scope after discovery
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Residential cleaners moving into contracts
You clean homes today. You want office contracts, but your site still sells deep cleans by the room.
Janitorial firms bidding medical offices
You clean medical and dental offices and need pages that show bloodborne pathogens training and how you handle exam rooms.
Owners drowning in the wrong leads
Your form brings weekend house cleaning requests, while the office parks you want never fill it in.
Companies opening a new territory
You're adding a second metro and need district pages and a profile setup that follow Google's service area rules.
Agencies with cleaning clients
Your agency signed a janitorial client and needs a partner who builds B2B pages, email sequences, and ad landing pages.
Not a fit
RFP bidding site only
You only need a site that helps you bid facility RFPs. Janitorial Services Website Design covers RFP forms, cleaning checklists, and inspection proof.
Homes only, staying residential
Your company cleans only homes and plans to stay residential. A house cleaning template is cheaper and fits that work better than B2B pages.
Online price tool
You want an instant price tool on the site you already have. Quote Calculator Development builds that tool without a new website.
Retainer SEO only
Your budget is under $1,250, or you want a commercial cleaning SEO agency on retainer only. Start with a smaller site, or ask us about monthly management.
Not sure we're the right fit?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
Clear Prices: Marketing for Commercial Cleaning Companies
These are starting points in USD. Your final price depends on services, districts, and campaign setup, and you get a fixed proposal after a free discovery call.
For cleaning companies adding commercial work that need a site facility buyers trust.
$1,250one-time, USD
- Custom B2B design, up to 10 pages
- A page for each of 4 service lines
- Insurance, bonding, and training proof section
- Walkthrough form with facility screening
- Google Business Profile and GA4 call tracking
- 30 days of post-launch support
Recommended
For janitorial firms that want search, email, and ads working together from launch day.
$3,150one-time, USD
- Everything in Contract-Ready Website
- 6 district or suburb pages with schema
- 20 B2B directory listings set up
- Walkthrough, proposal, and renewal emails
- Google Ads landing page with call tracking
- 60 days of post-launch support
For cleaning companies covering several metros or selling to multi-site facility portfolios.
$6,300one-time, USD
- Everything in Marketing Launch
- Square footage bid calculator
- Up to 15 district pages across 2 metros
- HubSpot pipeline for walkthroughs and bids
- Google Ads and LinkedIn campaign setup
- 90 days of post-launch support
For Agencies
White-Label Janitorial Marketing for Agencies
You own the client relationship. We build the B2B site, local search pages, and email sequences for your cleaning clients under your brand. Your team stays the only name they see from kickoff to launch.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the client brief
Send service lines, territories, and any marketing accounts the client already runs.
- Client needs
- You share the details
- Details received
Get scope and price
You get a written scope, a fixed quote, and a named developer for the build.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We build, you deliver
We build, test, and document everything, then hand it to your team to present.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Your brand only
Proposals, calls, and handover documents carry your agency's name, never ours.
Cleaning trade know-how
We already know what facility buyers check before they request a walkthrough.
Senior developers
Experienced developers build and review each site before your client sees it.
Room for busy months
Take on more cleaning clients without hiring for a short peak.
The Right Technology for Your Project
Technology Stack
We build on WordPress or Webflow, run local search through Google Business Profile and Search Console, and send form leads to Mailchimp or HubSpot.
WordPress
Webflow
Tailwind CSS
Cloudflare
- Google Business Profile
Google Search Console
Semrush
PageSpeed Insights
- Mailchimp
HubSpot- Google Ads
- LinkedIn Ads
Google Analytics (GA4)
Google Tag Manager
Hotjar
Google Sheets
FAQ
Frequently Asked Questions
Straight answers on cost, timelines, local search, and what facility buyers look for.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
DeveloperLook's cleaning marketing plans start at $1,250 for a 10-page B2B site with four service pages, a walkthrough form, and call tracking. Marketing Launch, at $3,150, adds district pages, directory listings, email sequences, and an ad landing page. Multi-metro builds start at $6,300. You pay ad spend to Google or LinkedIn directly.
A Contract-Ready Website launches in about 4 weeks, and the Marketing Launch plan in 6 to 8 weeks. Multi-metro builds take 9 to 11 weeks. Collecting insurance certificates, training records, and job photos is usually the slowest part, so we ask for them in week one.
Give each of your buyers a page that answers their own checklist. Property managers want coverage across buildings and quick issue response. Practice administrators want trained crews and infection control habits. Facility directors want insurance, references, and a clear scope. Commercial cleaning advertising then reaches them by job title on LinkedIn and by search on Google Ads.
Buyers sign when they can verify the proof: your insurance certificate, bonding details, background check policy, and training records. Medical offices look for bloodborne pathogens training, which OSHA requires at first assignment and yearly after that. We place each signal on the page for the work it supports, in the wording your documents use.
They sell a one-time clean to a homeowner, while a facility director buys a contract. Templates lead with room prices and Book Now buttons and skip insurance, references, cleaning frequency, and after-hours access. If your work is mostly residential, a template may still be the cheaper choice, and we'll tell you so before we quote.
You build it on your own production rates, not a public price list. It asks facility type, square footage, restroom count, and visits per week, then shows a budget range once the visitor leaves contact details. Your team confirms the real price at the walkthrough. It's part of the Multi-Market Growth plan.
Each of your services needs its own URL, title, headings, and schema, linked from a services hub and from each area page that offers it. Commercial office cleaning SEO suffers when one page tries to rank for everything. A terminal cleaning page for surgery centers also needs its own proof, such as training records and approved disinfectants.
You win by being the most relevant, closest, and best reviewed option in each district, which is how Google says it ranks local results. That takes a complete Business Profile, accurate service areas, suburb pages with real job photos, and steady reviews. Our janitorial SEO services build that base, and rankings still take months.
Domain authority is a score from SEO tools, not a Google metric, but the links behind it matter. A listing from a facility management association you belong to shows Google and buyers you're an established business. We set up directory listings with matching business details and point out associations worth joining.
A map pack spot is Google's call, but you can qualify in more suburbs. Google allows up to 20 service areas within about 2 hours of your base, so we list only suburbs your crews reach. Each one gets its own page and job photos, plus review requests you send to clients there.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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