Search campaigns by facility type
Search ads split into office, medical, and industrial searches, with house cleaning terms blocked from the start.
100%
Campaigns aimed at facility buyers
5min
First reply to web inquiries
Teams we have built for:








The Problem
It starts once you decide contract work is the business you want. Most lead sources still treat you like a house cleaner.
You boost a Facebook post and get 12 messages asking what you charge for a two-bedroom apartment.
We start by blocking the searches you don't want and screening every form for facility type, square footage, and cleaning frequency.
Then we run search ads by facility type and update your Google Business Profile. Higher plans reach facility and property managers on LinkedIn by job title. New inquiries get an automatic reply and a booking link for a walkthrough. Your budget goes to buildings you want to clean, not to apartments.
Facility buyers, not homeowners
Residential searches are blocked from day one, and every form asks what kind of building it is.
Walkthroughs booked online
Qualified prospects pick a walkthrough time on your calendar from the landing page.
Contracts tracked by value
Each lead is followed to a walkthrough, a proposal, and a signed contract with its monthly value.
Our Cleaning Lead Generation Process
Nothing runs blind. You approve the targeting, every ad, and the screening questions before a single dollar of ad spend goes out.
What's Included
Six parts, one pipeline. Each piece aims at facility buyers and reports on walkthroughs and contracts, not clicks.
Compare Options
Lead resellers deliver inquiries this week, and general agencies can run broad campaigns. Here is how each compares when you want facility contracts you keep.
| Feature | DeveloperLookBest fit | Lead reseller | General agency |
|---|---|---|---|
| Lead ownership | Exclusive to you | Sold to several cleaners | Also yours |
| Facility targeting | By type and size | Broad categories | Often residential too |
| Residential filtering | Blocked terms plus screening | Limited control | Rarely set up |
| LinkedIn campaigns | Job titles in your area | Not offered | Generic audiences |
| Speed to lead | Auto-reply plus booking | First caller wins | Next business day |
| Results timing | Weeks for ads | Leads this week | Varies by team |
| Cost model | Monthly fee plus spend | Pay per lead | Retainer plus spend |
| Reporting focus | Walkthroughs and contracts | Leads delivered | Clicks and impressions |
Projects We've Built
Service business sites, a booking app, and a marketing agency site. They show the pages and booking flows behind a lead program, not campaign results.
What Our Clients Say
Feedback from teams we have built websites, landing pages, and lead flows for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Ad budgets disappear fast on the wrong searches. These habits keep your spend on facility buyers and your reports honest.
Overview
DeveloperLook is one of the lead generation agencies for commercial cleaning companies: Google Ads, SEO, and landing pages that book facility walkthroughs. Programs add LinkedIn ads to property managers, lead magnets, and screening that keeps house cleaning requests out. Management starts at $800 per month plus ad spend, and ads go live in 2 to 3 weeks.
Your calendar is full of house quotes. The office and medical contracts you want rarely find you online.
You ran Google Ads once, paid for clicks from renters and homeowners, and stopped before any walkthrough came in.
You want office cleaning lead generation now and medical or industrial accounts next, each with its own message.
Your web inquiries wait until the next morning, and by then the facility manager has booked other walkthroughs.
You manage a cleaning company's website and want a partner to run paid search and LinkedIn under your brand.
Your website has no service pages or quote form for commercial buyers yet. Commercial Cleaning Marketing Agency builds that foundation first, as a one-time project.
You want proposals out faster after walkthroughs, not more walkthroughs. Instant RFP & Commercial Proposal Generator Development fits that gap.
You need leads this week and can't fund ads while campaigns learn. A lead reseller is faster, though you'll share every lead.
Your budget can't cover $800 a month plus ad spend. Start with Google Business Profile updates and one strong service page.
Not sure we're the right fit?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
These are monthly starting points in USD. Ad spend is billed by Google and LinkedIn separately. Your plan depends on service areas and channels, and you get a fixed proposal after a free review.
For cleaning companies starting paid search and local SEO in one service area.
$800/month
For companies adding LinkedIn ads, a lead magnet, and service page SEO.
$1,450/month
For companies filling walkthrough calendars in up to 3 service areas.
$2,150/month
For Agencies
You own the client relationship. We run the search campaigns, LinkedIn ads, landing pages, and reporting behind it, under your agency's name. Your cleaning client books more walkthroughs, and you keep the account.
Send the client's service areas, facility targets, and current website and ad accounts.
You get a campaign plan, a monthly fee, and a suggested ad budget.
We run the program under your brand and send reports you can forward.
The Right Technology for Your Project
These are the ad, tracking, and follow-up tools we run programs with. Every account sits in your name.
FAQ
Straight answers on cost, timelines, targeting, and who owns the leads.
Programs start at $800 per month for Google Ads, one walkthrough page, and local search updates in one service area. LinkedIn campaigns, a lead magnet, and service page SEO move you to $1,450 per month, and multi-market programs start at $2,150 per month. Ad spend is paid directly to Google and LinkedIn.
Ads usually go live 2 to 3 weeks after the review, and walkthrough requests follow as campaigns gather data. Search rankings for service pages build over 4 to 6 months. We check lead quality weekly in the first month, because early tuning decides whether the leads fit your crews.
A mix of search ads, a strong Google Business Profile, and landing pages that screen for facility type and size. Search catches facility managers already looking, while LinkedIn and lead magnets reach those planning next year's contract. We don't promise a set number of walkthroughs, but we report every one against its source.
Google Ads reaches them when they search for janitorial services, so we bid on commercial terms and block residential ones. LinkedIn reaches them before they search, by job title, company size, and location. LinkedIn Lead Gen Forms arrive prefilled from each member's profile, which keeps our own questions to facility details.
Both turn into commercial cleaning leads because they help buyers do their jobs. A scope template gives procurement a ready task list by area and frequency, and a cost guide explains what drives price without publishing yours. Each sits behind a short form, followed by emails that lead to a walkthrough.
We block residential search terms, then ask every form for facility type, square footage, and cleaning frequency. Answers below your minimum get a polite referral message instead of a sales call. Qualified leads route to the right salesperson by building type and area, and calls are tagged so you see which ads attract homeowners.
Yes, each facility type searches, buys, and objects differently. Office managers compare price and reliability, medical practices ask about infection control training, and industrial sites care about safety programs and shift coverage. We build separate campaigns and pages for each, so the proof matches the buyer reading it.
It should report walkthroughs booked, proposals sent, and contracts signed with their monthly value, not only clicks. We tie each result to its campaign, keyword, or LinkedIn audience, so you see which spend wins accounts. Cost per walkthrough and cost per signed contract sit at the top of every report.
Yes, every plan includes local search work, and higher plans add service page SEO. We update your Business Profile with services, photos, and posts, and build pages for each building type you target. Ads bring walkthroughs in weeks while search builds over months, so the two cover each other.
You own all of it. Your Google and LinkedIn ad accounts, analytics, and CRM run under your company's name, with us added as users. If you leave, you remove our access, and every campaign, audience, and lead record stays with you, ready for your team or the next partner.
Book a call
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.