Search campaigns by facility type
Search ads split into office, medical, and industrial searches, with house cleaning terms blocked from the start.
The Problem
Your Ads Keep Finding Homeowners Instead
It starts once you decide contract work is the business you want. Most lead sources still treat you like a house cleaner.
01 · Apartment leads
Your ads draw renters searching for move-out cleaning.
Residential searches get blocked from day one.
02 · Resold leads
A lead service sells the same medical office inquiry to other cleaners.
Search ads by facility type bring inquiries only you receive.
03 · Slow replies
A property manager waits until the next afternoon for a reply.
New inquiries get an automatic reply and a walkthrough booking link.
04 · Stalled contracts
The budget is gone, and your contract list hasn't moved.
Each lead gets followed to a walkthrough, a proposal, and a signed contract value.
You boost a Facebook post and get 12 messages asking what you charge for a two-bedroom apartment. You try Google Ads, and the clicks come from renters searching for move-out cleaning. A lead service sells you a medical office inquiry, then sells the same inquiry to 4 other cleaners. The one property manager who fills out your form waits until the next afternoon for a reply. By then they've booked 2 other walkthroughs. Your budget is gone, and your contract list hasn't moved.
We start by blocking the searches you don't want and screening every form for facility type, square footage, and cleaning frequency. Then we run search ads by facility type and update your Google Business Profile. Higher plans reach facility and property managers on LinkedIn by job title. New inquiries get an automatic reply and a booking link for a walkthrough. Your budget goes to buildings you want to clean, not to apartments.
Facility buyers, not homeowners
Residential searches are blocked from day one, and every form asks what kind of building it is.
Walkthroughs booked online
Qualified prospects pick a walkthrough time on your calendar from the landing page.
Contracts tracked by value
Each lead is followed to a walkthrough, a proposal, and a signed contract with its monthly value.
Our Cleaning Lead Generation Process
From Pipeline Review to Booked Walkthroughs in Five Steps
Nothing runs blind. You approve the targeting, every ad, and the screening questions before a single dollar of ad spend goes out.
We review your last few months of inquiries, your Google Business Profile, and any past ad accounts. You get a list of the facility types worth targeting, the searches to block, and a starting ad budget.
What's Included
What You Get With B2B Janitorial Lead Generation
Six parts, one pipeline. Each piece aims at facility buyers and reports on walkthroughs and contracts, not clicks.
Compare Options
DeveloperLook vs Lead Resellers vs General Agencies
Lead resellers deliver inquiries this week, and general agencies can run broad campaigns. Here is how each compares when you want facility contracts you keep.
| Feature | DeveloperLookBest fit | Lead reseller | General agency |
|---|---|---|---|
| Lead ownership | Exclusive to you | Sold to several cleaners | Also yours |
| Facility targeting | By type and size | Broad categories | Often residential too |
| Residential filtering | Blocked terms plus screening | Limited control | Rarely set up |
| LinkedIn campaigns | Job titles in your area | Not offered | Generic audiences |
| Speed to lead | Auto-reply plus booking | First caller wins | Next business day |
| Results timing | Weeks for ads | Leads this week | Varies by team |
| Cost model | Monthly fee plus spend | Pay per lead | Retainer plus spend |
| Reporting focus | Walkthroughs and contracts | Leads delivered | Clicks and impressions |
DeveloperLook
Lead reseller
- Lead ownership
- DeveloperLook: Exclusive to youLead reseller: Sold to several cleaners
- Facility targeting
- DeveloperLook: By type and sizeLead reseller: Broad categories
- Residential filtering
- DeveloperLook: Blocked terms plus screeningLead reseller: Limited control
- LinkedIn campaigns
- DeveloperLook: Job titles in your areaLead reseller: Not offered
- Speed to lead
- DeveloperLook: Auto-reply plus bookingLead reseller: First caller wins
- Results timing
- DeveloperLook: Weeks for adsLead reseller: Leads this week
- Cost model
- DeveloperLook: Monthly fee plus spendLead reseller: Pay per lead
- Reporting focus
- DeveloperLook: Walkthroughs and contractsLead reseller: Leads delivered
Projects We've Built
Service and Booking Sites We Have Built
Service business sites, a booking app, and a marketing agency site. They show the pages and booking flows behind a lead program, not campaign results.
Herile IT Agency Web Design & Development
- Agency
- Website
Destinata Beyond Luxury Concierge Service Website
- Business
- Website
DocLink Doctor Booking App Design & Development
- Business
- Medical
- Booking System
ElevateX Digital Agency Website Design & Development
- Agency
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites, landing pages, and lead flows for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Cleaning Companies Trust Us With Leads
Ad budgets disappear fast on the wrong searches. These habits keep your spend on facility buyers and your reports honest.
Facility buyers or nothing
We block house cleaning searches and screen forms by facility type from the first day. Your budget goes to the buildings you actually want to clean.
Walkthroughs are the scoreboard
We judge campaigns by booked walkthroughs and signed contracts, not clicks. A cheap click from a homeowner is still wasted money.
First reply wins attention
Automatic replies go out right away, and your salesperson gets the lead's answers at once. Facility managers remember who answered first.
Consent before any text
Text replies start only after a prospect opts in and your number is registered with carriers. Your sender reputation stays clean.
Your ad accounts, your data
Ad, LinkedIn, and analytics accounts are created in your company's name. If we part ways, every campaign and report stays with you.
Honest numbers on ad spend
We say what ad budget your market needs before you sign, even when it's more than you hoped. If a stronger website would serve you better first, we'll tell you before we quote.
Overview
How do lead generation agencies for commercial cleaning companies (Google Ads, SEO) work?
DeveloperLook is one of the lead generation agencies for commercial cleaning companies: Google Ads, SEO, and landing pages that book facility walkthroughs. Programs add LinkedIn ads to property managers, lead magnets, and screening that keeps house cleaning requests out. Management starts at $800 per month plus ad spend, and ads go live in 2 to 3 weeks.
DEVELOPERLOOK
Project facts · Commercial Cleaning Lead Generation Agency
- Service
- Commercial cleaning lead generation (ads, SEO, LinkedIn)
- Typical timeline
- Ads live in 2 to 3 weeks
- Platforms
- Google search and Maps, LinkedIn
- Built with
- GA4, call tracking, HubSpot, Twilio
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly, biweekly, or weekly calls
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $800 USD per month
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Cleaning companies moving into contracts
Your calendar is full of house quotes. The office and medical contracts you want rarely find you online.
Owners burned by residential ad clicks
You ran Google Ads once, paid for clicks from renters and homeowners, and stopped before any walkthrough came in.
Janitorial firms targeting new facility types
You want office cleaning lead generation now and medical or industrial accounts next, each with its own message.
Sales teams with slow follow-up
Your web inquiries wait until the next morning, and by then the facility manager has booked other walkthroughs.
Agencies serving cleaning clients
You manage a cleaning company's website and want a partner to run paid search and LinkedIn under your brand.
Not a fit
No commercial pages yet
Your website has no service pages or quote form for commercial buyers yet. Commercial Cleaning Marketing Agency builds that foundation first, as a one-time project.
Faster proposals instead
You want proposals out faster after walkthroughs, not more walkthroughs. Instant RFP & Commercial Proposal Generator Development fits that gap.
Leads needed this week
You need leads this week and can't fund ads while campaigns learn. A lead reseller is faster, though you'll share every lead.
Under $800 a month
Your budget can't cover $800 a month plus ad spend. Start with Google Business Profile updates and one strong service page.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Janitorial Lead Programs
These are monthly starting points in USD. Ad spend is billed by Google and LinkedIn separately. Your plan depends on service areas and channels, and you get a fixed proposal after a free review.
For cleaning companies starting paid search and local SEO in one service area.
$800/month
- Google Ads for 2 facility types
- Walkthrough page with booking
- Google Business Profile updates
- Call and form tracking
- Auto-replies to new inquiries
- Monthly report and strategy call
Recommended
For companies adding LinkedIn ads, a lead magnet, and service page SEO.
$1,450/month
- Everything in Walkthrough Search Program
- LinkedIn ads to facility managers
- Janitorial scope template magnet
- SEO for 4 facility pages
- Email follow-up for downloads
- Calls every 2 weeks
For companies filling walkthrough calendars in up to 3 service areas.
$2,150/month
- Everything in Facility Buyer Program
- Up to 3 service areas
- Cleaning cost guide magnet
- Retargeting on Google and LinkedIn
- Contract value tracked in your CRM
- Weekly strategy calls
For Agencies
White-Label Janitorial Lead Programs for Agencies
You own the client relationship. We run the search campaigns, LinkedIn ads, landing pages, and reporting behind it, under your agency's name. Your cleaning client books more walkthroughs, and you keep the account.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the client's service areas, facility targets, and current website and ad accounts.
- Client needs
- You share the details
- Details received
We plan and price
You get a campaign plan, a monthly fee, and a suggested ad budget.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Run and report
We run the program under your brand and send reports you can forward.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Your brand only
Reports, ad copy reviews, and calls carry your agency's name, not ours.
Client-owned accounts
Ad and analytics accounts sit in your client's name from day one.
Trade-specific targeting
Facility types, residential blocks, and screening built for janitorial buyers.
Scale by service area
Add markets or facility types as your client's crews grow.
The Right Technology for Your Project
Technology Stack
These are the ad, tracking, and follow-up tools we run programs with. Every account sits in your name.
- Google Ads
- LinkedIn Ads
- Google Business Profile
Google Search Console
WordPress
Webflow- Calendly
Cloudflare
Google Analytics (GA4)
Google Tag Manager- Call tracking
Hotjar
HubSpot
Twilio- Mailchimp
Slack
FAQ
Frequently Asked Questions
Straight answers on cost, timelines, targeting, and who owns the leads.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Programs start at $800 per month for Google Ads, one walkthrough page, and local search updates in one service area. LinkedIn campaigns, a lead magnet, and service page SEO move you to $1,450 per month, and multi-market programs start at $2,150 per month. Ad spend is paid directly to Google and LinkedIn.
Ads usually go live 2 to 3 weeks after the review, and walkthrough requests follow as campaigns gather data. Search rankings for service pages build over 4 to 6 months. We check lead quality weekly in the first month, because early tuning decides whether the leads fit your crews.
A mix of search ads, a strong Google Business Profile, and landing pages that screen for facility type and size. Search catches facility managers already looking, while LinkedIn and lead magnets reach those planning next year's contract. We don't promise a set number of walkthroughs, but we report every one against its source.
Google Ads reaches them when they search for janitorial services, so we bid on commercial terms and block residential ones. LinkedIn reaches them before they search, by job title, company size, and location. LinkedIn Lead Gen Forms arrive prefilled from each member's profile, which keeps our own questions to facility details.
Both turn into commercial cleaning leads because they help buyers do their jobs. A scope template gives procurement a ready task list by area and frequency, and a cost guide explains what drives price without publishing yours. Each sits behind a short form, followed by emails that lead to a walkthrough.
We block residential search terms, then ask every form for facility type, square footage, and cleaning frequency. Answers below your minimum get a polite referral message instead of a sales call. Qualified leads route to the right salesperson by building type and area, and calls are tagged so you see which ads attract homeowners.
Yes, each facility type searches, buys, and objects differently. Office managers compare price and reliability, medical practices ask about infection control training, and industrial sites care about safety programs and shift coverage. We build separate campaigns and pages for each, so the proof matches the buyer reading it.
It should report walkthroughs booked, proposals sent, and contracts signed with their monthly value, not only clicks. We tie each result to its campaign, keyword, or LinkedIn audience, so you see which spend wins accounts. Cost per walkthrough and cost per signed contract sit at the top of every report.
Yes, every plan includes local search work, and higher plans add service page SEO. We update your Business Profile with services, photos, and posts, and build pages for each building type you target. Ads bring walkthroughs in weeks while search builds over months, so the two cover each other.
You own all of it. Your Google and LinkedIn ad accounts, analytics, and CRM run under your company's name, with us added as users. If you leave, you remove our access, and every campaign, audience, and lead record stays with you, ready for your team or the next partner.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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