Capability statement portal
An online capability statement with a matching PDF, spec sheets, licenses, and service regions GCs can check fast.
The Problem
Your Pipeline Depends on a Few GCs
It starts quietly. Most of your commercial work arrives through GC invitations, and when those relationships slow down, your schedule follows.
Most of your bid invitations come from 3 GCs, and one just lost its biggest developer client.
- A new GC's estimator asks for your prequalification packet.
- Your office manager spends an afternoon hunting for the bonding letter, insurance certificate, and last year's EMR.
- Your website still lists residential services first.
We start with what estimators check first: trades, regions, project sizes, and safety record.
You get a capability statement portal with spec sheets and case studies, plus your prequal packet behind one request link. Then we put your name in front of GC estimators and preconstruction managers on LinkedIn, and in front of owners through search ads. New GCs find you before they need you, not after the bid list closes.
Prequal packet on request
Bonding letter, insurance certificate, EMR, and safety records go out through one approved link.
Project proof estimators trust
Project pages by sector show scope, schedule, and photos your clients approved.
Invitations tracked by source
Every bid invitation is logged by GC and campaign, so you see which relationships grow.
Our B2B Contractor Marketing Process
From Bid Pipeline Review to More Invitations in Five Steps
Proof before promotion. You approve every document, audience, and ad before a GC or owner sees it.
What's Included
What You Get With Commercial Contractor Marketing
Six parts, one pipeline. Everything is written for the estimators and owners who decide who gets invited to bid.
Compare Options
DeveloperLook vs Bid Platforms vs Referrals
Bid platforms put you in front of GCs already using them, and referrals cost nothing. Here is how each compares when you want a steadier invitation pipeline.
| Feature | DeveloperLookBest fit | Bid platform | Referrals only |
|---|---|---|---|
| Market reach | GCs and owners in your region | GCs already on the platform | Your current contacts |
| Prequal documents | One request link | Profile fields | Emailed each time |
| Owner-direct work | Search and LinkedIn ads | Rarely reached | Only through contacts |
| Project proof | Sector project pages | Basic project list | Word of mouth |
| Invitation tracking | By GC and trade | Inside each platform | Memory and inboxes |
| Monthly cost | Fee plus ad spend | Often free to list | No cost |
| Pipeline control | You choose the targets | GCs choose you | Others choose you |
| Results reporting | Invitations, bids, awards | Platform stats | Not tracked |
DeveloperLook
Bid platform
- Market reach
- DeveloperLook: GCs and owners in your regionBid platform: GCs already on the platform
- Prequal documents
- DeveloperLook: One request linkBid platform: Profile fields
- Owner-direct work
- DeveloperLook: Search and LinkedIn adsBid platform: Rarely reached
- Project proof
- DeveloperLook: Sector project pagesBid platform: Basic project list
- Invitation tracking
- DeveloperLook: By GC and tradeBid platform: Inside each platform
- Monthly cost
- DeveloperLook: Fee plus ad spendBid platform: Often free to list
- Pipeline control
- DeveloperLook: You choose the targetsBid platform: GCs choose you
- Results reporting
- DeveloperLook: Invitations, bids, awardsBid platform: Platform stats
DeveloperLook
Referrals only
- Market reach
- DeveloperLook: GCs and owners in your regionReferrals only: Your current contacts
- Prequal documents
- DeveloperLook: One request linkReferrals only: Emailed each time
- Owner-direct work
- DeveloperLook: Search and LinkedIn adsReferrals only: Only through contacts
- Project proof
- DeveloperLook: Sector project pagesReferrals only: Word of mouth
- Invitation tracking
- DeveloperLook: By GC and tradeReferrals only: Memory and inboxes
- Monthly cost
- DeveloperLook: Fee plus ad spendReferrals only: No cost
- Pipeline control
- DeveloperLook: You choose the targetsReferrals only: Others choose you
- Results reporting
- DeveloperLook: Invitations, bids, awardsReferrals only: Not tracked
Projects We've Built
Construction and B2B Sites We Have Built
Construction, architecture, consulting, and corporate sites built to earn trust from professional buyers. None was a subcontractor campaign; they show the pages behind one.
Huantume Construction Website Design
- Construction
- Website
Norei Website Design
- Architecture & Interior
- Website
Fiduciary & Consulting Services website
- Finance
- Website
Finto Corporate Website Design & Development
- Finance
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built B2B websites, portals, and campaigns for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Why Commercial Trades Trust Us With Marketing
GC estimators check facts before they invite a sub. These habits keep your claims accurate and your pipeline measurable.
Your numbers, unedited
Written for estimators
Invitations traced to the source
Email that respects the law
Honest ramp-up timelines
Accounts and lists stay yours
Overview
What does B2B contractor marketing include for commercial trades?
DeveloperLook runs B2B contractor marketing for commercial specialty trades that want more general contractor bid invitations. Programs include a capability statement portal, a prequal packet behind one link, LinkedIn ads to GC estimators, case studies, and bid tracking. Plans start at $950 per month plus ad spend, and campaigns launch in 2 to 3 weeks.
- Starting price
- From $950 USD per month
- Typical timeline
- Campaigns live in 2 to 3 weeks
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- Calls monthly to weekly, by plan
4 more facts
- Service
- B2B contractor marketing & commercial lead generation
- Platforms
- LinkedIn, Google Ads, your website
- Built with
- LinkedIn Campaign Manager, GA4, HubSpot
- Communication
- Calls in US, UK, and AU business hours
Your work comes from a few GCs. When one slows down, your crews sit idle and bids dry up.
You rebuild the same prequal packet for every new GC: insurance certificate, bonding letter, EMR, and safety records.
You want property owners and developers calling before the GC stage, with case studies that prove your scale.
Your estimators juggle invitations in inboxes and spreadsheets, and nobody knows which GCs actually award you work.
You handle commercial subcontractor marketing for a client and want LinkedIn and portal work done under your brand.
Most of your work is residential repairs and homeowner jobs. Contractor Lead Generation Services is built for homeowner leads.
You need a new website before any campaigns. Commercial Roofing Marketing & Website Design is one of the one-time trade builds that start there.
You want faster proposals once invitations arrive, not more invitations. Instant RFP & Commercial Proposal Generator Development fits that need.
Your budget can't cover $950 a month plus ad spend yet. Keep your bid platform profiles current and revisit this later.
Not sure we're the right fit?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for B2B Commercial Trade Marketing
These are monthly starting points in USD. LinkedIn and Google bill ad spend separately. Your plan depends on regions, trade lines, and channels, and you get a fixed proposal after a free pipeline review.
Bid List Program
For subcontractors who want GC estimators to find, qualify, and invite them.
$950/month
- Capability statement page and PDF
- Prequal packet behind one link
- LinkedIn ads to GC estimators
- Bid invitation tracking by GC
- Monthly report and strategy call
GC Relationship Program
For trades adding owner search ads, project pages, and email outreach.
$1,650/month
- Everything in Bid List Program
- 1 new case study each month
- Search ads for owners and developers
- CAN-SPAM compliant GC email
- Calls every 2 weeks
Multi-Region Trade Program
For contractors pursuing GC and owner work in up to 3 regions.
$2,350/month
- Everything in GC Relationship Program
- Up to 3 regions or trade lines
- Company list ads for target GCs
- Bid pipeline in HubSpot
- Quarterly capability statement refresh
- Weekly strategy calls
For Agencies
White-Label B2B Trade Marketing for Agencies
You own the client relationship. We run the capability portal, LinkedIn campaigns, and bid tracking behind it, under your agency's name. Your commercial trade client gets more invitations, and you keep the account.
Your brand only
Construction buyer know-how
Client-owned accounts
Grows with regions
How the partnership works
Send the client's trades, regions, target GCs, and current prequal documents.
You receive target lists, a monthly fee, and a recommended ad budget.
We manage campaigns under your brand and send reports ready to forward.
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
We run campaigns, portals, and tracking on tools your office can keep using. Every account sits in your company's name.
- LinkedIn Ads
- Google Ads
HubSpot- Mailchimp
WordPress
Webflow- PDF downloads
Cloudflare
Google Analytics (GA4)
Google Tag Manager
Google Search Console- Call tracking
Google Sheets
Slack
Zapier- Bid platforms
FAQ
Frequently Asked Questions
Straight answers on cost, prequalification, LinkedIn targeting, and timelines.
Programs start at $950 per month for a capability statement portal, a prequal request link, LinkedIn ads to GC estimators, and invitation tracking. Case studies, owner search ads, and email outreach move you to $1,650 per month, and multi-region programs start at $2,350 per month. Ad spend is paid directly to LinkedIn and Google.
The capability portal and first LinkedIn campaigns go live in 2 to 3 weeks. Invitations then build over the following months as estimators see your name and open your prequal packet. Owner-direct work takes longer, because those projects are planned further ahead, so we report early signals like packet requests each month.
They get on more bid lists and make it easy to say yes. That means a current prequal file with each target GC and a capability statement that fits its projects. It also means regular contact with estimators before bids go out. LinkedIn ads and case studies keep your name in front of them between invitations.
The ones that answer a GC's prequal form without a phone call. Publish your regions, licenses, and project sizes openly, then share the bonding letter, insurance certificate, EMR history, and OSHA 300A summaries through a request link. An EMR below 1.0 signals a better-than-average safety record, so show the year beside each figure.
Start with what an estimator checks in the first minute: trades, regions, project size, and safety record. We build a one-page capability statement with a matching PDF, spec sheet downloads by system, and case studies filtered by sector. Each download is tracked, so you know which GC opened what before you follow up.
Because they create invitations you didn't have to wait for. Word of mouth depends on a few relationships, and one GC slowing down can empty your schedule. Targeted ads, project pages, and a prequal link add new GCs and owners to your pipeline, while referrals stay the strongest source you have.
It sells to a few informed buyers instead of many homeowners. Estimators and owners judge scope, capacity, safety, and references, and they buy through bids rather than quote forms. So campaigns target job titles and companies, pages read like capability documents, and success is counted in invitations and awards.
Job titles such as estimator, preconstruction manager, and project manager, filtered by industry and your service region. For b2b contractor lead generation aimed at owners, we add developer and facility roles. On the top plan, we upload company lists of the GCs you want. We review audience quality after 2 weeks and cut titles that don't respond.
We keep them consistent rather than run them daily. We update your trades, regions, and documents on the bid platforms your GCs use, such as BuildingConnected, so they match your capability statement. Responding to invitations stays with your estimators, because bid decisions need their judgment. If those platforms already fill your bid calendar, we'll tell you before we quote.
Your company owns all of it. LinkedIn Campaign Manager, Google Ads, and HubSpot run under your accounts with us as users. Project write-ups, photos, and target lists stay in your files. If we stop working together, you remove our access and keep every audience, page, and report.
Book a call
Book Your Exclusive Strategy Session Today!
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.