Store and analytics review
Funnel data, search terms, and heatmaps reviewed to show which pages lose the most shoppers.
The Problem
Shoppers Browse Your Store, Then Leave Before Checkout
Good ecommerce site design isn't decoration. Problems show up between the category page and the cart, where shoppers decide whether to trust you.
01 · Filters
Shoppers can't narrow down a category of a hundred products.
Filters and sorting get planned from the attributes shoppers actually search by.
02 · Product details
Sizes, delivery dates, and returns hide under unopened tabs.
Product pages surface the answers shoppers need before they add to cart.
03 · Cart surprise
The cart reveals a shipping cost nobody expected.
Shipping costs and delivery dates show early, well before the cart.
04 · Mobile
On phones, the filters cover half the screen.
Every template is designed at phone width first, then tested on real devices.
Shoppers land on a category page and can't narrow down a hundred products. Product pages hide sizes, delivery dates, and return terms under tabs nobody opens. The cart shows a shipping cost nobody expected. On phones, the filters cover half the screen. Your analytics show plenty of visits and plenty of exits, but not where the design loses people. The store looks fine in screenshots, yet it doesn't help anyone buy.
We start with your analytics, search terms, and product data to find where shoppers stall. Then we redesign the pages that decide a sale: navigation, filters, product details, and the cart, designed in Figma for phones first. The approved designs get built into your current theme, so you keep your platform and your data. Design decisions come from your numbers, not our taste.
Designs backed by your data
Analytics, search terms, and product data decide what each page shows first.
Navigation built for big catalogs
Menus and filters planned from your product attributes, so shoppers find items in fewer taps.
Fewer surprises at checkout
Shipping, delivery dates, and returns shown early, so the cart holds no unwelcome news.
Our Ecommerce Website Design Process
From Store Data to Approved Designs in Five Steps
You see the data behind each design decision, approve the Figma designs, and test the built pages on a preview before launch.
We walk through your store on a phone and a laptop, then review your analytics with you. You get a short list of the pages losing the most shoppers and a rough design budget.
What's Included
Inside a Custom Ecommerce Website Design Project
Each project is scoped to your catalog and the pages losing shoppers. Most combine these six parts, from research to a built theme.
Compare Options
DeveloperLook vs Premium Theme vs Branding Agency
A premium theme is the cheapest start, and a branding agency shines at identity work. Here's how each handles the pages that actually sell.
| Feature | DeveloperLookBest fit | Premium theme | Branding agency |
|---|---|---|---|
| Starting point | Your analytics and product data | The theme's demo store | Brand strategy and visuals |
| Navigation and filters | Planned from your catalog | Theme defaults | Often left to developers |
| Product pages | Designed around buyer questions | Fixed theme layout | Visual polish first |
| Mobile design | Phone width designed first | Responsive by default | Desktop mockups first |
| Brand identity | Applied from your guidelines | Colors and fonts only | Strongest at logos and identity |
| Build | Built into your current theme | You set it up yourself | Handed to a developer |
| Support | 30 to 90 days included | Theme developer's help desk | Usually ends at handoff |
| Cost | Fixed price from $950 | Lowest upfront cost | Highest design fees |
DeveloperLook
Premium theme
- Starting point
- DeveloperLook: Your analytics and product dataPremium theme: The theme's demo store
- Navigation and filters
- DeveloperLook: Planned from your catalogPremium theme: Theme defaults
- Product pages
- DeveloperLook: Designed around buyer questionsPremium theme: Fixed theme layout
- Mobile design
- DeveloperLook: Phone width designed firstPremium theme: Responsive by default
- Brand identity
- DeveloperLook: Applied from your guidelinesPremium theme: Colors and fonts only
- Build
- DeveloperLook: Built into your current themePremium theme: You set it up yourself
- Support
- DeveloperLook: 30 to 90 days includedPremium theme: Theme developer's help desk
- Cost
- DeveloperLook: Fixed price from $950Premium theme: Lowest upfront cost
Projects We've Built
Online Store Designs We Have Delivered
Store designs our team created for furniture, fashion, and beauty brands. Platforms differ, but every project covers catalog, product, and cart pages.
Havenly Furniture Ecommerce Website
- Furniture
- E-commerce
- Dashboard
Modeverse Ecommerce Web Design & Development
- Fashion
- Retail
- E-commerce
Sefinix Furniture Ecommerce Store and Dashboard
- Furniture
- Dashboard
- E-commerce
Glamory Beauty & Makeup Ecommerce App and Dashboard
- Beauty
- Fashion
- E-commerce
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built online stores and websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Store Owners Hire Our Ecommerce Website Designers
An ecommerce website design company should explain every decision in terms of sales, not taste. These are the habits clients see on every project.
Every choice tied to a number
We explain each design decision with the metric it should move, like add-to-cart rate or filter use. You approve reasons, not just pictures.
Phone first, then desktop
We design every template at phone width before desktop, then test it on real devices. Tap targets, filters, and sticky carts get checked there.
Honest about small fixes
If three changes to your product page would do more than a full redesign, we'll say so and quote those instead. You only pay for the pages that need it.
Accessible from the start
Color contrast, focus states, and readable type get checked against WCAG 2.2 AA on every template. Accessible stores are easier for every shopper to use.
Platform-aware design
We design within what your Shopify, WooCommerce, or BigCommerce theme can actually build. Nothing gets approved that your platform can't deliver.
Files and theme are yours
Figma files, the style guide, and theme code are handed over in your accounts. Any designer or developer can pick up where we left off.
Overview
What do ecommerce website design services include?
DeveloperLook provides ecommerce website design services for stores on Shopify, WooCommerce, BigCommerce, and Magento. We review your analytics, redesign navigation, category, product, and cart pages in Figma, and build them into your current theme. Projects start at $950, most take 2 to 12 weeks, and every design decision is tied to your store's data.
DEVELOPERLOOK
Project facts · Ecommerce Website Design Services
- Service
- Ecommerce website design services (research, Figma designs, theme build, style guide)
- Typical timeline
- 2 to 3 weeks for a design sprint, 6 to 12 weeks with the build
- Platforms
- Shopify, WooCommerce, BigCommerce, and Magento themes
- Built with
- Figma, GA4, Hotjar, and your platform's theme tools
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 to 90 days, depending on plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $950 USD, fixed scope after a store teardown
Reviewed 7 Oct 2026 by Saimul Islam
Good fit
Stores with traffic but few sales
Your store gets steady visits from ads and search, but most shoppers leave from category or product pages without adding anything.
Brands outgrowing a premium theme
You bought a premium theme years ago, the catalog has outgrown it, and the menus and filters no longer fit your products.
Teams wanting one design and build team
You want ecommerce website design and development from one team, so the designs you approve are exactly what gets built.
Owners vetting design partners
You're comparing an ecommerce website design agency with freelancers and want research, fixed prices, and a built theme in one quote.
Agencies needing store designers
Your agency sells store redesigns and needs custom website design, ecommerce templates, and theme builds delivered under your brand.
Not a fit
Features or integrations
You need custom features, ERP syncs, or a platform move more than new designs. Our Ecommerce Website Development team handles those builds.
Shopify store only
Your store runs on Shopify, and you want sections your team edits in the theme editor. Our Shopify Website Design page is built for that.
Budget under $950
Your budget is under $950 for the whole redesign. A premium theme from your platform's theme store, set up with your brand, will serve you better.
Ad landing pages only
You only need campaign pages for ads, not store templates. Our Landing Page Design Services page covers single-offer pages.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Ecommerce Website Design Services
These are starting points in USD. Your final price depends on page count, catalog depth, and whether we build the designs, and you get a fixed proposal after a free store teardown.
For live stores that need key pages redesigned in Figma before their own developer builds them.
$950one-time, USD
- Review of your analytics and current store
- Figma designs for home, category, product, and cart
- Mobile and desktop layouts for each page
- Style guide with type, colors, and buttons
- Developer handoff notes and assets
- 30 days of post-handoff support
Recommended
For stores that want a new design built into their Shopify, WooCommerce, or BigCommerce theme.
$3,200one-time, USD
- Everything in Store Design Sprint
- Up to 10 templates designed
- Designs built into your current theme
- Product page content and filters planned
- Speed and accessibility checks before launch
- 60 days of post-launch support
For brands with large catalogs or several product lines that need a complete design system.
$6,400one-time, USD
- Everything in Design and Theme Build
- Up to 20 templates and a component library
- Navigation planned from catalog data
- Usability sessions with 5 shoppers
- B2B or multi-brand page layouts
- 90 days of post-launch support
For Agencies
White-Label Online Store Design for Agencies
You own the client relationship. We supply the store research, Figma designs, and theme builds under your brand, on any major ecommerce platform. Quotes stay fixed to protect your margin, and your client approves every page in Figma.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the store URL, analytics access, and your client's goals for the redesign.
- Client needs
- You share the details
- Details received
We research and quote
You get a page list, early findings, and a fixed price.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Design and hand off
Approved Figma files, a built theme, and a style guide for your client.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Designs and reports delivered with your agency's branding only.
Any store platform
Shopify, WooCommerce, BigCommerce, or Magento themes handled by one team.
Predictable margins
Fixed project prices you can resell without surprise extras.
Flexible capacity
Extra store designers when several client launches overlap.
The Right Technology for Your Project
Technology Stack
We design in Figma, read your store's data with standard analytics tools, and build in your platform's own theme system.
Figma
Adobe XD
Sketch- Storybook
Google Analytics
Hotjar
Google Tag Manager
Lighthouse
Shopify
WooCommerce
BigCommerce- Magento
HTML5
JavaScript
Tailwind CSS- Sass
FAQ
Frequently Asked Questions
Straight answers on store design costs, timelines, mobile design, and choosing a designer.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Designing an ecommerce website with DeveloperLook starts at $950 for a design sprint covering your home, category, product, and cart pages. Designs built into your current theme start at $3,200, and full store redesigns with usability sessions start at $6,400. Your platform, theme, and app fees stay with their vendors.
A design sprint takes 2 to 3 weeks, and a design with the theme build takes 6 to 12 weeks. Catalog size and feedback speed set most of the schedule. Usability sessions add about a week, because we recruit shoppers and fold their feedback into the designs.
It's the planning and visual design of an online store, from navigation and filters to product pages and the cart. Good design helps shoppers find products, trust what they read, and finish checkout. It also covers how the store looks and works on phones, where many shoppers browse first.
The most important elements are clear navigation, useful filters, detailed product pages, and a cart with no surprises. Product pages need sizing, delivery dates, returns, and reviews close to the add-to-cart button. Fast loading and readable type on phones matter as much as any visual style.
A good store design answers a shopper's questions before they have to ask. It looks consistent with your brand, loads quickly, and works with one thumb on a phone. Most importantly, it makes the next step obvious on every page, from the category page to checkout.
A full package should include research, navigation and filter planning, mobile and desktop designs for key templates, and a style guide. If the designer also builds, it should include the theme build, testing on real phones, and launch support. Ask whether the files and theme code will be handed over to you.
Choose a company that asks for your analytics before showing mockups. Look for live stores with catalogs like yours, designs that work on phones, and a clear answer on who builds the theme. Fixed prices and handed-over Figma files are good signs, while vague timelines are a warning.
Start with the pages that lose the most shoppers, usually category and product pages. Add clear filters, show delivery dates and returns near the add-to-cart button, and remove surprise costs from the cart. Test each change on a phone first, then compare add-to-cart rates before and after.
Because many shoppers browse and buy on phones, where a squeezed desktop layout hides buttons, filters, and prices. Responsive design adapts each page to the screen it's viewed on. We go a step further and design phone layouts first, so the small screen gets the most attention.
Yes, most of our redesigns keep your current platform, products, customers, and order history. We build the new design into your existing Shopify, WooCommerce, BigCommerce, or Magento theme on a preview, then switch it live. Your URLs stay the same, which helps protect the search rankings you've already earned.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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