Design direction and moodboard
Two visual directions built from your brand assets, so you choose a look before any detailed design.
The Problem
When Your Store Looks Like Everyone Else's Theme
Most Shopify design problems start with a theme picked for its demo photos. Then real products, real copy, and real phones arrive.
01 · Brand fit
Your photos make the theme look like every other store.
Layouts get designed around your products, photos, and brand, not the demo.
02 · Product pages
Sizing and shipping details sit buried below app widgets.
Product pages show the details shoppers ask about, in the order they ask.
03 · Editing
Homepage changes wait until your developer has time.
Sections and blocks let your team change pages in the theme editor.
04 · Mobile menu
On phones, the menu hides half your collections.
Navigation gets planned from your catalog, then tested on real phones.
You picked a theme because the demo looked great, then your own photos made it look like every other store. Product pages bury sizing and shipping details below three app widgets. The homepage changes only when your developer has time. On phones, the menu hides half your collections. Shoppers browse, then leave without adding anything to the cart. The store works, but it doesn't look or sell like your brand.
We start with your analytics, your product data, and the stores your customers also buy from. Then we design the key templates in Figma, mobile first, and build them as sections and blocks in an Online Store 2.0 theme. Your team edits pages in the theme editor without code. You get a store that looks like your brand, not like the theme's demo.
Designed for phones first
Every template is designed at phone width first, then expanded for desktop shoppers.
Sections your team can edit
Layouts are built as Online Store 2.0 sections and blocks, editable in the theme editor.
Decisions from your data
Shopify analytics and your product data guide what goes on each page, and where.
Our Shopify Website Design Process
From Brand Brief to Editable Store Design in Five Steps
You approve the direction, then the Figma designs, then the built theme on a preview link before anything goes live.
We look at your current store, your analytics, and the brands you admire, then talk through your goals. You get a short written direction: theme or custom design, rough scope, and price.
What's Included
What Our Shopify Website Design Services Include
Most projects combine six parts, from the first direction to a theme your team can run. The exact templates depend on your catalog.
Compare Options
DeveloperLook vs Freelancer vs DIY Theme Setup
A freelancer or a DIY theme setup costs less and can work well for a first store. Here's where each option fits as your brand grows.
| Feature | DeveloperLookBest fit | Freelancer | DIY theme |
|---|---|---|---|
| Planning | Analytics and brand review first | Starts from your references | Starts from the theme demo |
| Design | Custom Figma designs | Varies by designer | Theme presets only |
| Editing later | Sections you edit yourself | Sometimes hard-coded | Editable within theme limits |
| Product pages | Built from your product data | Designed page by page | Theme default layout |
| Mobile testing | Real phones before launch | Usually browser previews | Theme preview only |
| Support | 30 to 90 days included | When they're available | Theme developer's help desk |
| Ownership | Designs and theme are yours | Yours if files are handed over | Yours, with the theme license |
| Cost | Fixed price from $850 | Lower hourly rate | Cost of the theme only |
DeveloperLook
Freelancer
- Planning
- DeveloperLook: Analytics and brand review firstFreelancer: Starts from your references
- Design
- DeveloperLook: Custom Figma designsFreelancer: Varies by designer
- Editing later
- DeveloperLook: Sections you edit yourselfFreelancer: Sometimes hard-coded
- Product pages
- DeveloperLook: Built from your product dataFreelancer: Designed page by page
- Mobile testing
- DeveloperLook: Real phones before launchFreelancer: Usually browser previews
- Support
- DeveloperLook: 30 to 90 days includedFreelancer: When they're available
- Ownership
- DeveloperLook: Designs and theme are yoursFreelancer: Yours if files are handed over
- Cost
- DeveloperLook: Fixed price from $850Freelancer: Lower hourly rate
Projects We've Built
Store Designs Our Team Has Built
Fashion, furniture, and retail stores our team designed and built. Platforms vary by project, but each shows the product page and navigation work a Shopify design needs.
Modeverse Ecommerce Web Design & Development
- Fashion
- Retail
- E-commerce
Xinomin Fashion Ecommerce Website and Admin Dashboard
- Fashion
- E-commerce
- Dashboard
Havenly Furniture Ecommerce Website
- Furniture
- E-commerce
- Dashboard
Fuison Fashion Ecommerce Website and Dashboard
- Fashion
- Dashboard
- E-commerce
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built online stores and websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Brands Trust Us With Their Store's Look
A Shopify website design company should leave you more independent, not less. These habits keep your store easy to change after launch.
Real phones, not just screens
We check every template on real phones before launch, not only in a desktop preview. Tap targets, menus, and image crops get fixed there.
Editable by design
Every layout we design becomes a section your team can edit in the theme editor. Changing a banner shouldn't need a developer ticket.
Theme first, custom when needed
If a Theme Store theme gets you most of the way, we'll say so and customize it instead of designing from scratch. That saves budget for the pages that sell.
Real products in every design
We design with your actual products, photos, and copy instead of placeholder text. You see exactly how your catalog will look before approving.
Apps kept in check
We review which apps load scripts on each page before adding new design features. Fewer app scripts keep the store quick on mobile data.
Your theme, your files
Figma files, theme code, and image assets are handed over in your company's accounts. You can switch designers or developers whenever you like.
Overview
What does Shopify website design include for a growing brand?
DeveloperLook provides Shopify website design for brands that want a store that looks like them and is easy to run. We design templates in Figma, build them as editable Online Store 2.0 sections, and train your team on the theme editor. Projects start at $850, most launch in 2 to 10 weeks, and you approve every design before it's built.
DEVELOPERLOOK
Project facts · Shopify Website Design
- Service
- Shopify website design (Figma designs, theme sections, product pages, editor training)
- Typical timeline
- About 2 weeks for theme styling, 4 to 10 weeks for custom designs
- Platforms
- Shopify and Shopify Plus, Online Store 2.0 themes
- Built with
- Figma, Liquid, theme sections and blocks, Shopify theme editor
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 to 90 days, depending on plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $850 USD, fixed scope after a design review
Reviewed 7 Oct 2026 by Saimul Islam
Good fit
New brands launching on Shopify
You're launching your first Shopify store and want a Shopify website designer to turn your brand into a store that looks finished on day one.
Stores stuck on a dated theme
Your store runs an older theme that looks tired on phones, and every layout change needs a developer instead of the theme editor.
Brands comparing design agencies
You're comparing a Shopify website design agency with freelancers and want fixed prices, real Figma designs, and editable sections in writing.
Growing catalogs needing structure
Your catalog has grown into dozens of collections, and shoppers get lost between the menu, the filters, and product pages.
Agencies needing design capacity
Your agency sells Shopify builds and needs Shopify web design capacity delivered under your brand, from Figma files to finished sections.
Not a fit
Features, not a new look
You need custom apps, checkout logic, or integrations more than a new look. Our Custom Shopify Development team builds those.
Theme coded from scratch
You want a theme coded from scratch with no Theme Store base. Our Custom Shopify Theme Development page covers that deeper build.
Not on Shopify
Your store runs on WooCommerce, BigCommerce, or Magento and will stay there. Our Ecommerce Website Design Services page covers those platforms.
Budget under $850
Your budget is under $850 for the whole design. A free Theme Store theme and Shopify's theme editor will get you a clean store.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Shopify Website Design
These are starting points in USD. Your final price depends on template count, design depth, and catalog size, and you get a fixed proposal after a free design review.
For new or small stores that want a Theme Store theme set up in their brand in about 2 weeks.
$850one-time, USD
- Theme chosen with you from the Theme Store
- Home, collection, product, and cart pages styled
- Brand fonts, colors, and imagery applied
- Mobile layouts checked on real phones
- Training on the theme editor
- 30 days of post-launch support
Recommended
For growing brands that want a custom look designed in Figma and built as editable sections.
$2,600one-time, USD
- Everything in Theme Setup and Styling
- Figma designs for up to 8 templates
- Custom sections and blocks your team can edit
- Product page layout built from your product data
- Speed check aimed at a 90+ mobile score
- 60 days of post-launch support
For established brands that need a full design system across a large catalog or several markets.
$5,400one-time, USD
- Everything in Custom Store Design
- Design system with a reusable section library
- Up to 15 templates, including landing pages
- Collection navigation planned from catalog data
- Pages for Shopify Markets languages and currencies
- 90 days of post-launch support
For Agencies
White-Label Shopify Theme Design for Agencies
You own the client relationship. We supply the design and the Shopify build: Figma files, editable sections, and theme launches under your brand. Fixed prices keep your margin safe, and your client signs off every design in Figma first.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the client's brand assets, the store URL, and the launch date.
- Client needs
- You share the details
- Details received
We design and quote
You get two directions, a template list, and a fixed price.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Build and hand off
Preview links, a recorded editor walkthrough, and files in your client's accounts.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Your agency's name on every design file and preview link.
Designers who build
The same team designs in Figma and builds the Shopify sections.
Predictable margins
Fixed quotes per store that you can mark up with confidence.
Flexible capacity
Extra designers for busy launch seasons, without hiring.
The Right Technology for Your Project
Technology Stack
We design in Figma and build with Shopify's own theme tools, so your team keeps editing in the admin it already knows.
Figma
Adobe XD
Lighthouse
PageSpeed Insights
Shopify
JavaScript
HTML5- GitHub
Google Analytics
Google Tag Manager
Hotjar
Meta Pixel
PayPal
Apple Pay
Google Pay
Klarna
FAQ
Frequently Asked Questions
Straight answers on design costs, timelines, themes, editing, and what Shopify does for you.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Designing a Shopify website with DeveloperLook starts at $850 for a Theme Store theme styled to your brand. Custom designs built as editable sections start at $2,600, and full brand store designs start at $5,400. Your Shopify plan, any paid theme, and your apps are billed separately by Shopify and their vendors.
Three things drive Shopify website design pricing: how many templates you need, how custom each one is, and how much product content needs restructuring. A styled Theme Store theme costs far less than a design system with a section library. Paid themes are a one-time purchase in the Theme Store, while most apps bill monthly.
Theme styling takes about 2 weeks, and custom or brand store designs take 4 to 10 weeks. Feedback speed matters most, since each design round waits on your comments. Product photos and copy should be ready before the Figma stage, so we design with real content from the start.
It's planning how a Shopify store looks and works, from navigation and product pages to colors and type. It covers the visual design, the store's structure, and the build inside a Shopify theme. Good design also leaves your team able to edit pages without calling a developer.
No, Shopify gives you themes and an editor, not a designer. You can install a free or paid theme from the Shopify Theme Store and customize it yourself in the theme editor. For a custom design, brands hire a designer or agency, and Shopify lists many of them in its Partner Directory.
Yes, we can redesign a live Shopify store without moving products, customers, or orders. The new design is built as a separate theme on a preview link while your current store keeps selling. When you approve it, we publish the new theme and check apps, tracking, and checkout the same day.
Use a Theme Store theme if it already fits your catalog and brand with light styling, because it's cheaper and faster. Choose custom Shopify website design when your products need layouts no theme offers or your brand must stand apart. We often start from a theme and design custom sections only where they matter.
Yes, everything we design is built as Online Store 2.0 sections and blocks that your team edits in the Shopify theme editor. You can reorder sections, swap images, and build new landing pages from existing blocks. We also record a walkthrough of your theme so new staff can learn it later.
Not when it's done carefully, because a redesign on the same store keeps your URLs, products, and reviews in place. We keep page titles, headings, and structured product data, and check tracking before and after launch. Publish day carries the most risk, so we launch at a quiet hour and watch orders closely.
You do. The Figma files, theme code, and image assets are handed over in your company's accounts, and the theme lives in your Shopify admin. Support runs 30 to 90 days after launch, depending on your plan, and new sections after that are priced per job.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Free 30-min callGoogle Meet
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