Research and test roadmap
Funnels, heatmaps, recordings, and surveys turned into ranked test ideas, each with its evidence.
The Problem
Traffic Keeps Arriving, but Sales Don't Keep Up
It usually shows after a redesign, a new theme, or a jump in paid traffic. Visitors arrive, browse, and leave, and nobody can say which step is losing them.
01 · Flat sales
Ad spend climbed, but orders barely moved.
GA4 funnels, heatmaps, and recordings show where your shoppers stall.
02 · Shipping shock
Mobile shoppers stall when shipping costs appear.
Checkout experiments test fixes on the steps where buyers stall.
03 · Blame games
Your agency blames the site, and your designer blames the ads.
Ideas get ranked by likely impact and traffic before anything is built.
04 · Unproven redesigns
A new design ships, and nobody can prove it helped.
Each change runs as a split test for full weeks before it ships.
You doubled ad spend last quarter, and your orders rose by a fraction of that. Shoppers add to cart on mobile, then stall when shipping costs appear. Your size chart hides below the fold. Your ad agency blames the site, and your designer blames the ads. So the team debates a redesign, and whoever argues loudest wins. Six weeks later, the new design ships, and nobody can prove whether it helped or hurt.
We start with your data: GA4 funnels, heatmaps, and session recordings show where your shoppers stall. Then we rank ideas by likely impact and traffic, build each change as an A/B test, and let it run long enough to read. Winners ship to your live store, and losing ideas cost you one test, not a redesign. You stop paying for changes that guess.
Research before redesigns
Recordings, heatmaps, and funnel data show where shoppers stall before anyone designs a fix.
Tests that finish
Each test runs for full weeks and enough orders to read, not until the first spike.
Winners shipped cleanly
Winning variants become permanent code, so your results stay after the testing tool is gone.
Our Ecommerce CRO Process
From Research to Tested Wins in Five Clear Steps
You see the research behind every test before it runs. You approve each idea, and every winner ships only after the numbers hold.
We look at your GA4 funnel, your traffic, and a sample of session recordings. You hear where shoppers stall and whether your traffic can support testing. If fixes without testing make more sense, we'll say so.
What's Included
What You Get From an Ecommerce CRO Program
Every plan includes research, a test roadmap, built and tested variants, and monthly reporting. Larger plans add more tests, checkout experiments, and landing pages for paid traffic.
Compare Options
DeveloperLook vs a DIY Testing Tool vs a Large CRO Agency
A testing tool on its own is cheap if you have the time and skills, and large agencies bring big research teams. Here's where each option stops for a Shopify store.
| Feature | DeveloperLookBest fit | DIY testing tool | Large CRO agency |
|---|---|---|---|
| Monthly cost | From $900 a month | Tool fees only | Higher monthly retainers |
| Research depth | Funnels, heatmaps, recordings | What you find yourself | Deep, with larger teams |
| Who builds variants | Our developers, in your code | You or a visual editor | Often a separate dev team |
| Checkout tests | Rollouts, plus Plus extensions | Limited by the tool | Varies by agency |
| Tracking checked first | Before every test | Up to you | Usually |
| Tests per month | 2 to 6 by plan | As many as you run | Varies by retainer |
| Winning changes | Coded into your store | Left in the tool | Handed to your team |
| Code ownership | Yours, in your theme | Tied to the tool | Varies by agency |
DeveloperLook
DIY testing tool
- Monthly cost
- DeveloperLook: From $900 a monthDIY testing tool: Tool fees only
- Research depth
- DeveloperLook: Funnels, heatmaps, recordingsDIY testing tool: What you find yourself
- Who builds variants
- DeveloperLook: Our developers, in your codeDIY testing tool: You or a visual editor
- Checkout tests
- DeveloperLook: Rollouts, plus Plus extensionsDIY testing tool: Limited by the tool
- Tracking checked first
- DeveloperLook: Before every testDIY testing tool: Up to you
- Tests per month
- DeveloperLook: 2 to 6 by planDIY testing tool: As many as you run
- Winning changes
- DeveloperLook: Coded into your storeDIY testing tool: Left in the tool
- Code ownership
- DeveloperLook: Yours, in your themeDIY testing tool: Tied to the tool
Projects We've Built
Ecommerce Projects We Have Built
A selection of Shopify and ecommerce builds we've shipped. The stores behind them are the kind where small conversion gains add up quickly.
Sefinix Furniture Ecommerce Store and Dashboard
- Furniture
- Dashboard
- E-commerce
Unicom Fashion Ecommerce App and Admin Dashboard
- Fashion
- Dashboard
- E-commerce
Havenly Furniture Ecommerce Website
- Furniture
- E-commerce
- Dashboard
Modeverse Ecommerce Web Design & Development
- Fashion
- Retail
- E-commerce
What Our Clients Say
What Clients Say After Launch
Feedback from ecommerce teams we have built stores, checkouts, and conversion fixes for.
We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Brands Choose Us as Their Shopify CRO Agency
Guessing at redesigns is expensive, so we let shopper behavior and test results make the calls. These habits shape every program we run, whatever your plan size.
Evidence before ideas
Every test starts from something we saw: a funnel drop, a recording, or a survey answer. Opinions join the list only when data backs them.
Checkout read from events
Shopify's checkout runs only sandboxed pixels, which Shopify says can't capture clicks for heatmaps. So we read checkout friction from step-by-step funnel events.
Tests that run full weeks
Shopping behavior changes between weekdays and weekends. Each test runs whole weeks until it has enough orders to read, even when an early spike looks tempting.
Tracking checked first
A broken purchase tag can make a losing variant look like a winner. We check GA4 and pixel events before every test goes live.
Winners coded in
Leaving winners inside a testing tool adds scripts and risk to your pages. We move each winning variant into your store's code and switch the test off.
You own the results
Your test data, reports, and code changes stay in your accounts. If you pause the program, every shipped win stays live on your store.
Overview
What do ecommerce conversion rate optimization services include?
DeveloperLook provides ecommerce conversion rate optimization services for Shopify stores: research into where shoppers stall, A/B tests on product pages and checkout, and winners coded into your store. Plans start at $900 per month for 2 tests a month. Your first test goes live in 3 to 4 weeks, and every result is checked against real orders.
DEVELOPERLOOK
Project facts · Ecommerce CRO Services
- Service
- Ecommerce CRO Services (research, A/B testing, checkout experiments)
- Typical timeline
- First test live in 3 to 4 weeks, results build over 3 to 6 months
- Platforms
- Shopify and Shopify Plus, with GA4, Clarity, and Hotjar
- Built with
- Shopify Rollouts, theme code, GA4 funnels, and testing apps
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- Included while your plan runs, with monthly to weekly calls
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $900 USD per month, 2 tests a month
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Stores with traffic but flat sales
Your sessions grew this year, but your conversion rate hasn't moved, and nobody knows which step loses buyers.
Brands tired of guesswork redesigns
You've paid for redesigns before and want ecommerce conversion rate optimization services that prove each change with a test first.
Shopify Plus brands testing checkout
You need a Shopify Plus CRO agency that can test checkout extensions, not just product pages and banners.
Teams shopping for AB testing services
You already pay for a testing tool, but no one on your team has time to research, build, and read tests properly.
Agencies that sell CRO to clients
Your agency sells website conversion rate optimization services and needs developers who can build and ship the tests.
Not a fit
Tracking not trusted yet
Your tracking can't be trusted yet. Our GA4 Setup and Audit Services page fixes that first, since tests need clean data.
Speed comes first
Your store is slow, and speed is the main problem. Our Shopify Speed Optimization service should come before any testing.
Checkout-only project
You only want your checkout improved in one project, not a monthly program. Our Checkout Conversion Rate Optimization page covers that.
Too few orders to test
Your store gets too few orders for a test to finish within a month. A one-time Shopify Store Audit gives you fixes without waiting on tests.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Ecommerce CRO Services
These are monthly starting points in USD. Your plan depends on your traffic, the tests you want each month, and checkout access, and you get a fixed proposal after a free CRO review.
For stores with steady traffic that want 2 A/B tests a month on key templates.
$900/month
- Research sprint in the first month
- 2 A/B tests a month
- Heatmap and recording reviews
- Winning changes coded into your theme
- Monthly results report
- Monthly strategy call
Recommended
For growing stores that want more tests each month plus checkout experiments.
$1,500/month
- Everything in Starter Testing
- 4 A/B tests a month
- Checkout tests through Shopify Rollouts
- Funnel and segment analysis in GA4
- Tracking checks before each test
- Biweekly strategy calls
For high-traffic brands, including Shopify Plus, testing across the whole funnel.
$2,300/month
- Everything in Growth Testing
- 6 A/B tests a month
- Checkout extension tests on Shopify Plus
- Landing pages for paid campaigns
- Price and offer tests with a testing app
- Weekly strategy calls
For Agencies
White-Label CRO Programs for Agencies and Studios
You own the client relationship and the strategy. We supply the CRO engine behind it: research, test builds, QA, analysis, and monthly reports that your client sees under your brand.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the store
Send the client's store, GA4 access, and the goals for the next quarter.
- Client needs
- You share the details
- Details received
We research and plan
You get the research, a ranked roadmap, and a monthly plan price.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Test and report
We build, run, and report each test under your brand, month after month.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
We work quietly behind your brand on every call and report.
Predictable delivery
A set number of tests each month, agreed before we start.
Developers on tap
Variants coded in Shopify themes, not just drag-and-drop editors.
Flexible capacity
Run one client program or several at the same time.
The Right Technology for Your Project
Technology Stack
We run tests with Shopify's own Rollouts or a testing app, and we read results in GA4, Microsoft Clarity, and Hotjar before calling a winner.
Google Analytics (GA4)
Hotjar
Google Tag Manager
Chrome DevTools
Shopify Rollouts- Shopify Plus
JavaScript- Shopify Themes
Figma
HTML5
CSS3
Canva
Google Sheets
Loom
Slack
BigQuery
FAQ
Frequently Asked Questions
Straight answers on CRO pricing, timelines, testing on Shopify and Shopify Plus, tools, and tracking.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Our ecommerce conversion rate optimization services pricing starts at $900 per month for 2 tests a month. Growth Testing costs $1,500 per month for 4 tests plus checkout experiments. Full-Funnel Testing costs $2,300 per month for 6 tests, landing pages, and weekly calls. Testing app fees, if needed, are separate.
Expect your first test live in 3 to 4 weeks, after the research sprint. Each test then runs 2 to 4 weeks to reach a readable result. Your gains usually build over 3 to 6 months, as small wins stack across tests and your roadmap sharpens.
We rank your ideas by evidence, reach, and effort. A leak on a page most of your shoppers see, backed by recordings and funnel data, goes first. Obvious bugs, like a broken size selector, skip testing and get fixed right away. You approve the roadmap, and it updates each month with what the tests taught us.
Yes, every research sprint includes a recording review with a written friction report. We watch sessions by device and traffic source, tag each problem, and link it to a clip your team can watch. Each friction point becomes a test idea or a quick fix, ranked by how many shoppers hit it.
Traffic splits between your current page and a variant, and we compare orders from each group. Shopify's Rollouts can split traffic between two themes or checkout configurations on the Grow plan and above. For smaller product page changes, we code variants into your Shopify theme or use a testing app.
We use Microsoft Clarity by default because it's free, and Hotjar when you already pay for it or need its surveys. Both record storefront pages well. Neither can record Shopify's checkout, because checkout only runs sandboxed pixels, so we read checkout friction from funnel events. You own the recording account either way.
Yes, we check your tracking before any test goes live. We compare GA4 purchase events with your Shopify orders and fix duplicate or missing events first. A testing tool that reads bad data can crown the wrong winner, so every result is also checked against your real orders.
Shopify's 2026 benchmark guide puts typical ecommerce conversion rates at about 2% to 3%. The same guide notes big swings by industry, price point, device mix, and traffic source. So we benchmark you against your own history and segments, and aim each test at your weakest step. A small lift on your busiest page often beats a bigger lift on a quiet one.
Yes, and Plus gives us the most room to test. Checkout UI extensions on the information, shipping, and payment steps are available only on Shopify Plus, per Shopify's developer docs. We test those extensions, and Rollouts can split traffic between two checkout setups to measure the difference.
Every winning change stays live, because we code winners into your store, not into the testing tool. Your reports and roadmap stay in your accounts too. If you restart later, we pick up from your last roadmap instead of starting the research over from scratch.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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