Roofing service pages
Replacement, repair, storm damage, gutters, and inspections, each on its own page with your photos and process.
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The Problem
Roofing demand comes in waves. A hailstorm can bring a month of searches in three days, and a slow site with a bare form loses most of them.
The problem
Hail rolls through at 4 p.m.
How we solve it
We start by planning for the storm before it comes.
Your site gets a storm damage page and a banner your office can switch on in minutes. Inspection requests collect the address, roof age, damage photos, and whether a claim is filed. Commercial buyers get their own path with a bid form. Every request reaches your team with its source, so storm week becomes booked inspections instead of a full voicemail box.
Storm pages on standby
A storm page and alert banner your office can publish in minutes after hail or wind.
Inspection requests with photos
Homeowners send the address, roof age, and damage photos from the driveway, day or night.
Separate commercial path
Property managers see flat roof services, maintenance plans, and a bid form built for them.
Our Roofing Web Design Process
Nothing launches without your sign-off. You approve the storm plan, the inspection form fields, a clickable design, and a staging site, then we rehearse the storm banner with your office.
What's Included
Every build covers roofing service pages, storm readiness, inspection forms, proof of your work, and tracking. Larger plans add a commercial path, town pages, and a roof estimate calculator.
Replacement, repair, storm damage, gutters, and inspections, each on its own page with your photos and process.
Ready-made storm messaging your office switches on after hail or wind, with a direct inspection request button.
Address, roof age, damage photos, and claim status in one short form that works on any phone.
A plain page explaining how your crew handles inspections, documentation, and adjuster visits, without promising claim outcomes.
Your local address, license, insurance details, manufacturer certifications you hold, and reviews next to every request button.
GA4 goals for calls and requests, RoofingContractor schema, and compressed drone photos for a 90+ mobile speed target.
Compare Options
Each option suits some roofers. Agencies bundle ads and SEO under one retainer, and freelancers cost less for a simple site. Here's how they compare on what storm season needs.
| Feature | DeveloperLookBest fit | Roofing marketing agency | Freelance designer |
|---|---|---|---|
| Storm readiness | Storm page and banner built in | Campaign pages on request | Rarely planned ahead |
| Inspection requests | Photos, address, claim status | Standard lead form | Basic contact form |
| Commercial buyers | Own path and bid form | Often residential only | Depends on the brief |
| Claim content | Guide in your own words | Shared template copy | Usually left out |
| Ads and SEO | Foundations, SEO separate | Bundled in the retainer | Not included |
| Price model | Fixed, from $1,200 | Monthly retainer | Lowest one-time price |
| Site ownership | Yours from day one | Sometimes held by agency | Usually yours |
| After launch | 30 to 90 days of fixes | Ongoing while you pay | Depends on availability |
Projects We've Built
A construction company site, an architecture studio site, and booking builds from our portfolio, showing the galleries and request forms a roofing site relies on.
What Our Clients Say
Feedback from teams we have built websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Roofing sites earn their keep in a handful of storm weeks each year. So we plan for those weeks first and build everything else around them.
We build your storm page and banner before storm season, not during it. When hail arrives, your office publishes them in minutes while other roofers are still calling their web person.
Your insurance claim guide explains your process in plain words. It doesn't promise approval, which protects your reputation and the trust of every homeowner who reads it.
We put your local address, license, insurance, and reviews beside every request button. Homeowners wary of out-of-town crews can see you're the roofer down the road.
Property managers don't want shingle color pickers. They get flat roof services, maintenance plans, and a bid form that asks for building size and roof type.
You get a written scope and a fixed price after the free review. Storm pages, claim guides, and forms are listed up front, so nothing turns into a surprise invoice.
Your domain, site, and every inspection request sit in accounts you control. If you change marketing partners, your roofing leads and their history stay with you.
Overview
DeveloperLook offers roofing website design for residential and commercial roofers. Each build includes storm damage pages, inspection forms with photo uploads, an insurance claim guide, galleries of your finished roofs, and call tracking. Sites start at $1,200 and launch in 3 to 11 weeks, with a fixed price and every lead in your name.
At a glance
Who it's for
Roofers in hail and wind country
Your phones light up for a week after every big storm, and inspection requests pile up in voicemail while out-of-town crews knock on doors.
Residential roofers moving into commercial
You want flat roof and maintenance contracts from property managers, but your site only speaks to homeowners with a leaking shingle roof.
Roofing companies on an outdated site
Your roofer website design dates back years, loads slowly on phones, and shows no reviews, license details, or recent roofs.
Crews running ServiceTitan or Jobber
Your team retypes every web inspection request into ServiceTitan or Jobber, and storm week is when the retyping falls behind.
Agencies with roofing clients
Your agency runs ads for a roofing client and needs a build partner for storm pages, claim guides, and inspection forms.
Not a fit for
You run several trades, like roofing plus remodeling and siding. Contractor Website Design covers multi-trade firms with a path for each service.
You only want a roof estimate calculator on your current site. Quote Calculator Development adds one without rebuilding the site.
You need emergency pages for plumbing or HVAC work, not roofs. Our plumber and HVAC website pages cover those trades in depth.
Your budget is under $1,200, or you work one small town with steady referrals. A simple template site covers that for now, and we'll say so.
Not sure which side you're on?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
These are starting points in USD. Your final price depends on the towns you cover, commercial scope, and estimate tools, and you get a fixed proposal after a free discovery call.
For residential roofers who need storm pages and inspection requests that work on phones.
For roofers who want homeowner jobs and property manager contracts from one site.
For multi-crew roofers who cover a wide region and scale up after every storm.
For Agencies
You own the client relationship. We handle design and build work for your roofing clients under your brand: storm pages, claim guides, inspection forms, and routing into their CRM. Your ads land on pages built to book inspections.
Your brand up front
We stay behind the scenes, so the roofer only ever talks to you.
Storm-ready handoffs
Storm pages ship ready before your client's busy season starts.
Senior developers only
Experienced developers build and review every roofing site before launch.
Surge capacity
Add builds after a big storm without hiring extra designers.
How the partnership works
Send the roofing brief
Share the client's towns, residential and commercial mix, CRM, and ad plans.
Get a fixed proposal
You receive a fixed price, a timeline, and one lead developer for the site.
Launch under your name
We build, test, and document the site, then hand it over for your launch.
The Right Technology for Your Project
We build roofing sites on WordPress or Webflow, compress heavy drone photos, and send inspection requests to ServiceTitan, Jobber, or your inbox.
WordPress
Webflow

JavaScript
Tailwind CSS
Cloudflare
FAQ
Straight answers on cost, storm pages, insurance claims, roof calculators, and rankings for roofing companies.
A storm-ready starter site costs $1,200, with 8 pages, a storm page, and photo inspection requests. Sites with a commercial path, 8 town pages, and a claim guide start at $2,900. Regional builds with a roof estimate calculator and crew routing start at $5,900. Each quote is fixed after a free call.
Most roofing builds take 3 to 11 weeks. A starter site takes 3 to 4 weeks, a residential and commercial site 5 to 8, and a regional build 8 to 11. If storm season is close, we launch the storm page and inspection form first, and the rest follows.
Include a page for each roofing service, a storm page, and an inspection form that takes photos. Add a gallery of finished roofs, your license and insurance details, and reviews. Roofers who want commercial work also need a separate path for property managers, with a bid form.
They split the visitor early. Homeowners see repair, replacement, and storm pages that end in a photo inspection request. Property managers see flat roof services, maintenance plans, and a bid form asking for building size and roof type. Each form tags its lead type, so your estimators know what's coming.
The best agency for you plans for storm weeks, commercial buyers, and claims before it talks about colors. Ask to see the inspection form, the storm page plan, and who owns the domain. A pretty homepage with a bare contact form will cost you more leads than it wins.
Match the page to the storm and keep one action on it. The headline names the event and your towns, the form takes an address and damage photos, and the page loads fast on a phone. We also show your license, local address, and reviews, because storm-week buyers are wary of door knockers.
Roof calculators answer the first question homeowners have, roughly what will this cost, without a sales call. Your calculator uses your own pricing by roof size, pitch, and material, then asks for contact details to send the range. It filters out buyers whose budget doesn't fit before you book an inspection.
Ranking starts with the site we build: a page per service and town, RoofingContractor schema, fast pages, and a link to your Google Business Profile. Reviews and nearby citations carry a lot of weight for map results. Steady rankings over time come from monthly SEO work, which is separate from the build.
It should explain your process, not promise results. A good claim guide covers the free inspection, the photos and notes you document, and meeting the adjuster. It says the insurer decides coverage. That honesty builds more trust than bold claims, and some states restrict how roofers can talk about insurance.
Yes, the domain, hosting, site files, analytics, and every inspection request are in accounts you control. If you change agencies, the site and its leads stay yours. Each plan includes 30, 60, or 90 days of fixes, and an optional care plan covers updates after that.
Book a call
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.