02Our Site Architecture Process
From SEO Site Architecture Review to Better Ecommerce Internal Linking
You see the current structure and the proposed one before anything changes.
05Projects We've Built
Ecommerce Projects We Have Built
A selection of Shopify and ecommerce builds shipped for clients, including stores where site architecture helps every product get found.
Ready to make every page easy to find? ⚡ Get a free quote!
LET'S DISCUSS
We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
Ethan Parker
Founder of Elite Academy
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
James Whitmore
Head of Marketing of Lumen Outdoor
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
Michael Bennett
Founder & CEO of Northbridge Consulting
07Work Culture
Why Store Owners Trust Us With Their Structure
Structure decides what search engines find and how much authority each page gets, so we plan it deliberately. These are the habits we bring to ecommerce internal linking.
Full crawl first
We see your real structure before proposing changes.
Flatter is better
We cut click depth so important pages are easy to reach.
Linking in the templates
Links scale automatically instead of relying on manual edits.
Orphans reconnected
Pages nobody links to finally get found.
Honest about timing
Structural fixes go live in weeks, ranking impact takes months.
Flexible pricing
A one-time fee or included in a technical SEO retainer.
08Overview
What is a good site architecture for ecommerce SEO, and how does internal linking help?
Most sites lose rankings to orphan pages with no internal links, and products buried too many clicks from the homepage. We rebuild your shop to category to subcategory to product hierarchy, keep priority pages within 2-3 clicks, and build linking into page templates so new products never launch orphaned. Industry benchmarks show this can raise crawl coverage from 40% to 70%, we track your own numbers the same way. Starts from $1,500 one-time.
- Service
- Site architecture and internal linking (hierarchy, orphan pages, automation)
- Starting price
- From $1,500 one-time, or included in a technical SEO retainer
- Typical timeline
- Structural fixes live in 2-4 weeks, ranking impact in 4-6 months
- Platform
- Shopify, WooCommerce, and BigCommerce
- Built with
- Category hierarchy planning, orphan page fixes, template-based linking, crawl monitoring
- Experience
- 10+ years and 250+ shipped projects
- Post-launch support
- One-time project or ongoing technical retainer
- Communication
- Calls in US, UK, and AU business hours
Who it's for
Stores with orphan product pages
Some of your products have no internal links pointing to them and rarely get indexed.
Stores with deep, hard-to-reach products
Shoppers and Google need too many clicks to reach your product pages from the homepage.
Stores launching large or growing catalogs
You keep adding products and worry new pages aren't getting linked into your site automatically.
Stores with messy category structure
Your category hierarchy grew organically and no longer makes logical sense.
Stores wanting to measure crawl improvement
You want to actually see whether your architecture changes moved the needle.
Not a fit for
You want SEO copy and canonical work specifically for collection pages, not sitewide architecture. Our Collection & Category Page SEO page covers that.
You want the full technical SEO picture beyond architecture and linking. Our Technical SEO Services page covers site-wide technical work.
You need help with URL structure and redirects specifically, not overall site architecture. Our SEO URL Structure & Redirects page covers that.
09Pricing
Transparent Starting Prices for Site Architecture and Internal Linking
These are starting points in USD. Your final price depends on catalog size, and you get a fixed proposal after the audit.
11The Right Technology for Your Project
Technology Stack
We build linking into Shopify, WooCommerce, BigCommerce and Magento templates, using crawlers and Search Console to check the result.
No tools available for the selected category.
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Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.
What is a good site architecture for ecommerce SEO?
A shop to category to subcategory to product hierarchy that stays shallow and logical, with every page reachable within 2 to 3 clicks from the homepage and no orphaned pages left out of the structure.
How should I structure categories, collections and products?
Categories and subcategories should map to how customers actually search, not just your internal inventory system. Category and subcategory pages usually carry more SEO value than individual products since they capture broader search queries.
How does internal linking help ecommerce rankings?
Internal links pass ranking signal between pages and help Google discover and prioritize what matters. Products with strong internal links from categories, related-product blocks, and navigation tend to rank better than isolated pages.
How do I fix orphan product pages?
We audit your site with crawlers and cross-reference against your sitemap and server logs to find pages nothing links to, then add them into category pages, navigation, or related-product blocks so they're part of your real site structure.
How many clicks deep should products be?
We aim for 2 to 3 clicks from the homepage for priority products and categories. Anything deeper tends to get crawled less often and ranks worse, even if the content itself is good.
How much does internal linking and architecture work cost?
Starts from $1,500 as a one-time project, scoped to your catalog size and how much restructuring is needed, or it's included as part of our ongoing technical SEO retainer.
Can you automate internal links across a large catalog?
Yes. We build linking into your page templates so every new product or category launches already connected, rather than relying on someone manually adding links after the fact.
How do you measure improvement?
We track crawl coverage, orphan page counts, and clicks-from-homepage before and after using crawlers, Google Search Console, and server logs, the same benchmarks the industry uses to validate architecture work.