Redirect audit
Every redirect on your store exported and crawled, with chains, loops, and 404s listed by traffic.
The Problem
Your URLs Changed, and Your Rankings Went With Them
It happens after a redesign, a collection rename, or an app that rewrites links. Old URLs break, redirects stack up, and nobody checks the chain.
01 · Lost pages
Renamed collections now show 404 errors in Search Console.
We crawl old and current URLs and export every redirect before changing anything.
02 · Home redirects
Old URLs redirect to your home page, a likely dead end.
Each retired address points to its nearest live page, not a blanket home redirect.
03 · Chains
Some URLs hop through 3 redirects before reaching a product.
Redirect chains collapse into a single 301 that reaches the final page directly.
04 · Old links
Your internal links still point to the old addresses.
Menus, product links, and sitemaps get updated to point at final URLs.
You renamed a few collections to match shopper searches. Two weeks later, Search Console lists 404 errors on pages that used to bring in sales. Some old URLs redirect to the home page, which Google can treat like a dead end. Others hop through 3 redirects before reaching a live product. Your internal links still point to the old addresses. Each broken path leaks traffic you already earned.
We start by crawling your old and current URLs and exporting every redirect, so we see each chain from start to finish. Then we map each old URL to its closest live match in one hop, update your internal links and canonicals, and remove loops. Your new URLs follow a short, readable pattern your platform supports. Rankings stay with the pages that earned them, instead of scattering across dead ends.
One hop per redirect
Your chains collapse into a single 301, so crawlers and shoppers reach the final page directly.
Closest match, not home
Each retired address points to its nearest live equivalent instead of a blanket redirect to your home page.
Links updated at the source
Your menus, product links, and sitemaps point to final URLs, so redirects only catch outside traffic.
Our URL and Redirect Process
From Redirect Audit to Clean URLs in Five Clear Steps
You see your old and new addresses side by side before anything changes. Each step ends with a list or a test result you can check yourself.
We export your redirects, crawl a sample of old URLs, and check Search Console for 404s. You get a short call on what's broken and what isn't. If your URLs are fine, we'll tell you before we quote.
What's Included
What You Get With a Clean URL Structure for SEO
Every plan starts with a redirect audit and chain fixes. Larger plans add a new URL pattern for your store, bigger redirect maps, and longer monitoring.
Compare Options
DeveloperLook vs Redirect Apps vs Built-In Tools
A redirect app is quick for a handful of URLs, and your platform's built-in tool costs nothing. Here's where each stops when your URL changes get bigger.
| Feature | DeveloperLookBest fit | Redirect app | Built-in redirect tool |
|---|---|---|---|
| Setup speed | 1 to 5 weeks | Minutes per redirect | Minutes per redirect |
| Redirect mapping | Every URL, closest match | One at a time | One by one or CSV |
| Chains and loops | Found and collapsed | Rarely detected | Not detected |
| Pattern redirects | Rules at server or CDN | Wildcards in some apps | Mostly exact URLs |
| Internal links updated | Menus, links, and sitemaps | Not in scope | Not in scope |
| Testing after release | Every redirect crawled | Spot checks | Spot checks |
| Large imports | CSV and bulk rules | Plan limits apply | CSV import |
| Upfront cost | From $600, one-time | Monthly app fee | Free with your platform |
DeveloperLook
Redirect app
- Setup speed
- DeveloperLook: 1 to 5 weeksRedirect app: Minutes per redirect
- Redirect mapping
- DeveloperLook: Every URL, closest matchRedirect app: One at a time
- Chains and loops
- DeveloperLook: Found and collapsedRedirect app: Rarely detected
- Pattern redirects
- DeveloperLook: Rules at server or CDNRedirect app: Wildcards in some apps
- Internal links updated
- DeveloperLook: Menus, links, and sitemapsRedirect app: Not in scope
- Testing after release
- DeveloperLook: Every redirect crawledRedirect app: Spot checks
- Large imports
- DeveloperLook: CSV and bulk rulesRedirect app: Plan limits apply
- Upfront cost
- DeveloperLook: From $600, one-timeRedirect app: Monthly app fee
Projects We've Built
Ecommerce Projects We Have Built
Ecommerce stores our team has designed and built. Launches and redesigns like these are where most redirect problems start.
UrbanNest Furniture Ecommerce App and Admin Dashboard
- Business
- Furniture
- E-commerce
Mavenza Fashion Ecommerce App and Admin Dashboard
- Business
- Fashion
- E-commerce
Sefinix Furniture Ecommerce Store and Dashboard
- Furniture
- Dashboard
- E-commerce
Borna's General Hardware Ecommerce Website
- Retail
- E-commerce
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built stores, relaunches, and search-ready templates for.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
Our old store was making it way too difficult for people to find products. We had a large catalogue, but the search, filters, and mobile navigation were frustrating customers. The team completely changed how the store handled product discovery and made the experience much easier to use on mobile. I was especially impressed by how much thought went into the customer journey rather than just the visual design. They understood what we were trying to achieve and turned it into a store that actually feels built for our customers. We’re genuinely proud of the result.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Why Store Owners Trust Us With Their URLs
One rushed URL change can undo years of rankings, so we map every address before anything moves. These are the habits we bring to URL structure SEO work.
Every old URL accounted for
We map every old address to a live page before a single URL changes. Nothing on your store that earned traffic or links gets left behind.
One hop, no chains
Your redirects go straight to the final page in a single 301. Chains waste crawl time and slow your shoppers down.
Closest match, not the home page
Each old URL goes to its nearest live equivalent, like a parent collection or a replacement product. Blanket home page redirects look like dead ends to Google.
Links fixed at the source
We update your menus, product links, and sitemaps to final URLs instead of leaning on redirects. Pages load faster, and crawlers skip the detour.
Tested before and after
We crawl every redirect on staging and again after release. You get the test results, not just our word that it works.
Fixed map, fixed price
You approve the redirect map and a fixed price before any work starts. The scope can't grow without your say.
Overview
Who fixes SEO URL structure and redirects for online stores?
DeveloperLook fixes SEO URL structure and redirects for ecommerce stores, so URL changes keep the rankings you earned. We audit redirects, collapse chains and loops, map every old URL to its closest live page, and update canonicals and sitemaps. Projects start at $600 and take 1 to 5 weeks, with 404 monitoring after launch.
DEVELOPERLOOK
Project facts · SEO URL Structure & Redirects
- Service
- SEO URL Structure & Redirects (audit, 301 map, cleanup)
- Typical timeline
- 1 to 5 weeks, depending on plan
- Platforms
- Shopify, WooCommerce, BigCommerce, Magento, and WordPress
- Built with
- Screaming Frog, Search Console, Cloudflare, redirect CSVs
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- 30 to 90 days of 404 monitoring
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $600 USD, fixed scope after a free redirect review
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Stores with redirect chains
Your old redirects point to other redirects, and some product URLs now hop 3 or 4 times before reaching a live page.
Shopify stores cleaning up handles
You want short, readable Shopify product handles, and every previous address redirected before Google notices the change.
Stores with 404s after a change
Your team renamed collections last quarter, and Search Console now lists 404 errors on pages that used to get traffic.
Stores planning new URL patterns
You're moving products into new categories or subfolders, and you want every old address mapped before anything changes.
Agencies handling client relaunches
Your agency redesigned a client's store, and you need someone to build and test the redirect map under your brand.
Not a fit
Moving to a new platform
You're moving to a new platform, not cleaning up URLs on your current one. Our SEO Migration Services page covers full platform moves.
Orphans or messy menus
Your problem is orphan pages or a messy menu, not URLs. Our Site Architecture & Internal Linking service fixes the structure itself.
URLs already clean
Your URLs are short and readable, with no redirect errors in Search Console. Changing them now would risk traffic for little gain.
Budget under $600
Your budget is under $600. Shopify's built-in redirect tool or a redirect plugin can handle a few dozen URLs for now.
Not sure we're the right fit?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for SEO URL Structure & Redirects
These are starting points in USD. Your final price depends on URL count and platform rules, and you get a fixed proposal after a free redirect review.
For stores with broken URLs, chains, or loops that need fixing now.
$600one-time, USD
- Redirect audit and 404 check
- Chains and loops fixed to one hop
- 301s for up to 500 changed or broken URLs
- Internal links updated to final URLs
- 30 days of 404 monitoring
Recommended
For stores changing handles, folders, or categories on their current platform.
$1,200one-time, USD
- Everything in Redirect Cleanup
- New URL pattern plan
- 301 map for up to 2,000 URLs
- Canonical and sitemap updates
- 60 days of 404 monitoring
For large catalogs and multi-market stores changing thousands of URLs at once.
$1,800one-time, USD
- Everything in URL Restructure
- 301 map for up to 10,000 URLs
- Pattern rules at server or CDN level
- Market and language URL alignment
- 90 days of 404 monitoring and reports
For Agencies
White-Label Redirect Mapping for Agencies and Studios
You own the client relationship and the redesign. We supply the URL engineering: redirect audits, 301 maps, and tested releases, delivered under your agency's brand before the new site goes live.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the URLs
Send the client's old URL list, the new site, and the launch date.
- Client needs
- You share the details
- Details received
We scope it
You get a free redirect review and a fixed price first.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We map and test
Redirects ship under your brand, with crawl results for your client.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
We work under your brand, so the relationship stays yours.
Readable redirect maps
Old and new URLs side by side, ready for client sign-off.
Launch-day support
We import and test redirects in the release window you set.
Flexible capacity
Bring us one relaunch or a batch of client sites.
The Right Technology for Your Project
Technology Stack
We export and crawl redirects in Screaming Frog, check 404s in Search Console, and write pattern rules at the server or CDN where your platform allows.
Shopify
WooCommerce
BigCommerce
Magento
WordPress
Cloudflare
PHP
Node.js
Python
Google Search Console
Google Analytics (GA4)
Semrush
Google Sheets
Chrome DevTools
Lighthouse
PageSpeed Insights
Loom
FAQ
Frequently Asked Questions
Straight answers on redirect pricing, Shopify URLs, chains and loops, and safe changes.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
URL and redirect cleanup with us costs $600, $1,200, or $1,800. The $600 plan fixes chains, loops, and up to 500 broken or changed URLs. The $1,200 plan adds a new URL pattern and a 301 map for up to 2,000 URLs. The $1,800 plan covers up to 10,000 URLs with pattern rules.
A redirect cleanup takes 1 to 2 weeks with us, and a full URL restructure takes 2 to 5 weeks. Most of that time goes into mapping and testing, not the release itself. Google then recrawls your redirected pages over the following weeks, and we monitor 404s for 30 to 90 days.
Ecommerce URLs work best when they're short, readable, and stable: lowercase words separated by hyphens, with no session IDs or extra parameters. Google's URL guidance recommends hyphens over underscores and as few parameters as possible. Stability matters too, because the best URL structure for SEO is one you rarely need to change.
Shopify URLs use fixed prefixes, such as /products/ for products and /collections/ for collections, and you can edit only the handle after them. Themes can also create /collections/name/products/handle paths with the within filter, which duplicates every product URL. A clean Shopify URL structure uses short handles and links to /products/ paths.
Map your 301 redirects one to one, so each old URL points to its closest live equivalent in a single hop. Google's site move guidance warns that sending many old URLs to one irrelevant page, like the home page, can be treated as a soft 404. Keep redirects for at least 1 year, as Google recommends.
Fix redirect chains by pointing each redirect straight at its final destination, and fix loops by breaking the circular rule. Google's crawlers follow up to 10 redirect hops, but each hop wastes crawl time and slows your shoppers down. We crawl every redirect, list the chains, and rewrite them as single 301s.
Yes, you can restructure URLs safely on a live store when every old URL gets a 301 in the same release. We stage the new URLs, import the redirect map with the switch, and crawl every old address right after. Traffic can dip briefly while Google recrawls, so we avoid your busiest season.
Canonical tags tell Google which URL is the main version when several paths show the same content. After a URL change, every canonical must point to the new final URL, not the redirected old one. On Shopify, product links that use collection paths create duplicates, so canonicals and internal links need to agree.
We audit your redirects by exporting them from your platform, crawling every source URL, and checking each response code and final destination. The crawl shows chains, loops, and redirects that land on 404s or the home page. We also compare the list with Search Console and backlink data, so URLs with traffic get fixed first.
You keep the full redirect map, the URL rules, and the crawl reports, so your future changes start from a clean list. We monitor 404s for 30 to 90 days, depending on your plan, and fix any gaps. After that, your team can add new redirects with the same process.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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