Sitemap and page outlines
A planned structure for every key page, built around what visitors need to find and do.
The Problem
Your Site Looks Fine on Your Laptop and Confusing Everywhere Else
Design problems on WordPress sites build up slowly. Each new page gets a slightly different layout, until visitors can't tell what you do or where to click.
01 · Crowded menu
Visitors can't find your services in a crowded menu.
A planned sitemap groups pages the way visitors look for them.
02 · Drifting style
Every page uses slightly different colors and fonts.
Colors, type, and spacing live in theme.json, so every page stays consistent.
03 · Hidden calls
The contact button hides below a slider.
Each template puts the main call to action where visitors look first.
04 · Blank canvas
New pages get built from scratch and look off.
Editors start from approved patterns instead of an empty page.
A visitor lands on your homepage from their phone. The menu is crowded, the headline talks about you instead of them, and the contact button sits below a slider. Inside, every page looks a little different because each was built by whoever had time that week. Your brand colors drifted and the fonts changed. Nobody planned where new services or case studies should go, so they ended up wherever there was room.
We start with structure: who visits, what they need to find, and which pages bring in enquiries. Then we design the key templates in Figma, mobile first, and turn them into block patterns in your WordPress theme. Your editors pick a pattern, swap the text and images, and publish a page that matches the rest. The site stays consistent after launch, not just on launch day.
Structure before visuals
Sitemap and page outlines planned around what your visitors need to find first.
Designed mobile first
Every layout starts at phone width, then expands for tablets and desktop screens.
Patterns your team can reuse
Approved block patterns let editors build new pages that still match the design.
Our WordPress Website Design Services Process
From Content Plan to Launched Design in Five Clear Steps
You approve the sitemap, review designs in Figma, click through the built pages on staging, and sign off before anything replaces your current site.
We look at your current site, analytics, and competitors, then note what confuses visitors. You get a short findings list, a suggested page structure, and a fixed quote for the design work.
What's Included
What You Get From Our WordPress Website Design Company
Each project covers structure, visual design, the block theme build, accessibility checks, and editor training, so the design holds up as your team adds pages.
Compare Options
DeveloperLook vs Theme Template vs Generic Agency
A premium theme is the cheapest way to look professional, a WordPress website designer brings a plan for your content, and a large agency brings a bigger team.
| Feature | DeveloperLookBest fit | Theme template | Generic agency |
|---|---|---|---|
| Content planning | Sitemap and page outlines | Demo content to replace | Discovery workshops |
| Design fit | Designed for your buyers | Shared with many sites | Custom, often heavier |
| Mobile layouts | Designed phone first | Responsive by default | Usually included |
| Editor experience | Your own block patterns | Theme options panel | Varies by agency |
| Accessibility | WCAG 2.2 AA checks | Check the theme's claims | Often an add-on |
| Time to launch | 3 to 8 weeks | Fastest to launch | Longer discovery phases |
| Ownership | Design files and code yours | Theme license terms | Check the contract |
| Upfront cost | From $1,050, fixed scope | Lowest upfront cost | Higher, retainers common |
DeveloperLook
Theme template
- Content planning
- DeveloperLook: Sitemap and page outlinesTheme template: Demo content to replace
- Design fit
- DeveloperLook: Designed for your buyersTheme template: Shared with many sites
- Mobile layouts
- DeveloperLook: Designed phone firstTheme template: Responsive by default
- Editor experience
- DeveloperLook: Your own block patternsTheme template: Theme options panel
- Accessibility
- DeveloperLook: WCAG 2.2 AA checksTheme template: Check the theme's claims
- Time to launch
- DeveloperLook: 3 to 8 weeksTheme template: Fastest to launch
- Ownership
- DeveloperLook: Design files and code yoursTheme template: Theme license terms
- Upfront cost
- DeveloperLook: From $1,050, fixed scopeTheme template: Lowest upfront cost
Projects We've Built
Website Design Projects We Have Built
Studio, architecture, photography, and restaurant websites our team designed and built, each with a clear structure and a consistent design system.
Norei Minimalist Interior Design Website
- Architecture & Interior
- Website
Archies Architecture Firm Website Design
- Architecture & Interior
- Website
NovaShot Photography Portfolio Website and Brand Identity
- Photography
- Website
DineCraft Restaurant Web Design & Development
- Food & Beverage
- Booking System
- Dashboard
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have designed and built websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Businesses Trust Us With Their WordPress Design
Good WordPress design has to survive editors, plugins, and years of new pages. These habits keep your site looking intentional long after launch day.
A theme may be enough
If a well-built theme with your colors and photos covers your needs, we'll tell you before we quote a custom design. You'll save money and launch sooner.
Designed for your visitors
We design around the questions your buyers ask and the pages they visit first. Your preferences matter, but the layout has to work for the people paying you.
Phone layouts reviewed first
We review every design at phone width before desktop, because many first visits happen on a phone. You see real-device previews, not a shrunken desktop mockup.
Rules, not one-off styling
Colors, fonts, and spacing live in theme.json instead of scattered custom CSS. When your brand changes, one update carries through the whole site.
Fixed scope, approved designs
You approve the sitemap and designs before the build starts, and the price is fixed at that point. Questions come up in the review step, not on the invoice.
Figma files and code yours
You get the Figma files, the theme code, and admin access at launch. Any designer or developer can pick up where we left off.
Overview
What are WordPress website design services?
DeveloperLook offers WordPress website design services for businesses whose site looks dated or confuses visitors. We plan the sitemap, design key pages in Figma, build them as reusable block patterns, and check accessibility. Projects start at $1,050, take 3 to 8 weeks, and you keep the Figma files and the theme.
DEVELOPERLOOK
Project facts · WordPress Website Design Services
- Service
- WordPress Website Design Services (sitemap, Figma designs, block theme, training)
- Typical timeline
- 3 to 4 weeks for a refresh, 6 to 8 weeks for a full redesign
- Platforms
- WordPress block themes and existing classic themes
- Built with
- Figma, theme.json, block patterns, the Site Editor, PHP
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 to 90 days, depending on plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $1,050 USD, fixed scope after a free design review
Reviewed 7 Oct 2026 by Saimul Islam
Good fit
Businesses with a dated WordPress site
Your WordPress site still works, but it looks years old next to competitors and visitors leave without contacting you.
Teams moving from Figma to WordPress
Your designer finished the Figma files, and you need a WordPress web designer who can build them as editable patterns without losing detail.
Marketing teams publishing every week
You publish new service pages and posts every week, and each one ends up looking slightly different from the last.
Founders choosing a design partner
You're comparing a WordPress website design agency, a freelancer, and a premium theme, and want to know what each costs and delivers.
Agencies short on design capacity
Your agency needs WordPress website designers for a client project, delivered under your brand with files the client can keep.
Not a fit
Budget under $1,050
Your budget is under $1,050. A well-reviewed WordPress theme with your own photos and colors will look professional for much less.
Need custom features built
You need custom plugins, integrations, or a membership system more than a new look. Our WordPress Development Services page covers that build.
Not set on WordPress
Your team wants to edit everything visually and skip plugins and updates entirely. Our Squarespace Website Design page may suit you better.
One campaign page only
You need a single page for an ad campaign, not a whole site. Our Landing Page Design service is built for exactly that job.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for WordPress Website Design Services
These are starting points in USD. Your final price depends on the number of page designs and how much content needs planning, and you get a fixed proposal after a free design review.
For small businesses with a working WordPress site that needs a modern, consistent look.
$1,050one-time, USD
- Homepage and up to 4 key page designs in Figma
- Phone and desktop layouts for each design
- Brand colors and type set in theme.json
- WCAG 2.2 contrast and font size checks
- Designs built as reusable block patterns
- 30 days of post-launch support
Recommended
For businesses that want a new WordPress site designed around their content and buyers.
$2,600one-time, USD
- Everything in Design Refresh
- Sitemap, page outlines, and content structure
- Up to 12 page designs and a component library
- Figma to WordPress build on a block theme
- Conversion review of forms and calls to action
- 60 days of post-launch support
For larger sites that need a content audit, a full design system, and a careful relaunch.
$5,200one-time, USD
- Everything in Custom Design
- Content audit and redirect map for every URL
- Up to 25 page designs and a full design system
- Motion, illustration, or multilingual layouts
- Usability review of key pages on real devices
- 90 days of post-launch support
For Agencies
WordPress Design Capacity for Agencies and Studios
You own the client relationship. We supply the WordPress design and build behind it: sitemaps, Figma designs, and block themes your client's team can edit. Everything ships under your brand, and the files go to your client at handover.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the brand
Send the brand guide, the client's goals, and any existing designs or content.
- Client needs
- You share the details
- Details received
We plan and quote
You get a sitemap draft, a design plan, and a fixed price to resell.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Design and hand off
Designs approved in Figma, built in WordPress, and handed to your team with notes.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Design reviews and staging links go out under your agency's name.
Figma-ready designers
Designers who work in your Figma files and follow your client's brand.
Fixed design quotes
A price per page design and template that you can mark up.
Flexible capacity
Extra design hands when several client launches land in the same month.
The Right Technology for Your Project
Technology Stack
We design in Figma and build with WordPress's own block tools, so your editors keep the design without an extra page builder plugin.
Figma
Adobe XD
Canva- Google Fonts
WordPress- Gutenberg
PHP- Yoast SEO
HTML5
CSS3
JavaScript- Sass
Lighthouse
Chrome DevTools
PageSpeed Insights
Google Analytics
FAQ
Frequently Asked Questions
Straight answers on WordPress design costs, timelines, Figma handoff, current trends, and editing your own pages.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Designing a WordPress website with DeveloperLook starts at $1,050 for a refresh of your homepage and up to 4 key pages. A new custom design with up to 12 page designs starts at $2,600, and a full redesign with a content audit starts at $5,200. Each price is fixed after a free design review.
A design refresh takes 3 to 4 weeks, and a full redesign takes 6 to 8 weeks. Content is the biggest variable, so sites with copy ready move faster. Figma rounds usually take 1 to 3 weeks, and building the approved designs as block patterns takes another 1 to 4 weeks.
WordPress website design is planning how a WordPress site is organized, how each page looks, and how visitors move toward contacting you. It covers the sitemap, layouts, colors, fonts, and calls to action. On modern WordPress, those choices live in the theme and in block patterns, so editors reuse them on new pages.
The biggest shift is block themes: since WordPress 5.9, the Site Editor lets you design headers, footers, and templates with blocks instead of theme code. Other current trends are design systems set in theme.json, reusable patterns, accessible color contrast, and lighter pages with fewer plugins. Heavy sliders are also giving way to clear headlines.
We convert Figma designs into a block theme: colors, fonts, and spacing go into theme.json, and each section becomes a reusable block pattern. Custom blocks cover anything the core blocks can't match. You review the built pages on staging next to the Figma file, so differences get fixed before launch rather than after.
Start with a block theme, then open the Site Editor under Appearance to set your colors, fonts, and header. Build pages from the theme's patterns rather than from scratch, and keep the plugin count small. If the result still feels generic, a WordPress designer can create custom patterns your whole site reuses.
Yes, if the redesign keeps or redirects every URL that already gets traffic. We list your indexed pages first, keep the titles and content that rank, and add a 301 redirect for anything that moves. Rankings can still shift after launch, so we watch Search Console in the first weeks and fix crawl errors quickly.
Yes. Your editors change text and images in the block editor and add sections from approved patterns, so new pages match the design. Site-wide styles such as colors and fonts sit in theme.json and the Site Editor. We record a short walkthrough so new staff can learn the basics without calling us.
Usually neither. We build on a lightweight block theme using WordPress's own editor, which keeps pages faster and avoids builder lock-in. If your site already runs on a builder such as Elementor and a rebuild isn't in budget, we can redesign within it and explain the trade-offs up front.
You do. At launch you get the Figma files, the theme code, and admin access, with fonts and images licensed in your name where needed. Design fixes are covered for 30 to 90 days after launch, based on your plan. Later, any designer or developer can continue from the files without starting over.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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