Trust signal audit
Each page checked against 30 signals from Google's guidance, with every gap ranked by its impact on readers.
The Problem
Your Experts Are Real, but Your Pages Don't Show It
Trust gaps show up on sites that publish health, money, or legal advice. The writers may be qualified, but the page gives readers and search systems no way to check that.
Bylines
Posts say By Admin, with no person behind them.
Bylines
Every article names its author and links to a page showing their credentials.
Review
Experts checked the facts, but the page doesn't say so.
Review
A reviewed-by line names the specialist and the date they signed off.
Sources
Claims about rules and dosages link to nothing.
Sources
Each claim links to its primary source, such as a regulator or a study.
Trust pages
The about and contact pages are almost empty.
Trust pages
About, contact, and editorial policy pages say who you are and how you work.
You run a clinic blog, a wealth advice site, or a law firm's guides. A core update lands, and your best articles slip behind pages from bigger publishers. You look closer and see the gaps. Half your posts say "By Admin." Your physician reviewed the dosage guide, but the page doesn't mention it. Claims about tax rules link to nothing. The about page is three lines long, and the contact page is a form with no address. Your expertise is real. The page just doesn't prove it.
We start with an audit of your highest-stakes pages, checked against the Who, How, and Why questions in Google's guidance on helpful content. Then we fix what's missing. Author pages show real credentials, and a reviewer step adds dated sign-off. Sources sit beside the claims they support, and about, contact, and policy pages answer what a careful reader asks. The proof ends up on the page, not just in your team's heads.
Named experts on every page
Bylines link to author pages with credentials, licenses, and the work each person has actually done.
Expert review you can see
A reviewed-by line and date show readers which specialist checked the facts, and when.
Sources beside each claim
Statistics, rules, and medical or legal claims link to the primary source they came from.
Our E-E-A-T SEO Process
From Free Trust Review to Proof on Every Page in Five Clear Steps
You see the gaps on your own pages before you pay. Then you approve every author bio, reviewer line, and policy page before it goes live, and you get a before-and-after record of each fix.
We read 5 of your highest-stakes pages the way a careful reader would and note what's missing. You get a short call on the biggest gaps and a fixed price for the audit and fixes.
What's Included
What You Get With an EEAT Audit and Fixes
Every plan audits your highest-stakes pages and fixes authorship, expert review, sourcing, and trust pages. Markup connects each author to their work, and a playbook guides future posts.
Compare Options
DeveloperLook vs Content Agency vs In-house Team
A content agency writes quickly, and your in-house team knows the subject best. Here is where each one fits when the job is making real expertise visible on the page.
| Feature | DeveloperLookBest fit | Content Agency | In-house Team |
|---|---|---|---|
| Planning | Free review, then a ranked audit | Content calendar comes first | Depends on spare time |
| Author credentials | Verified bios with licenses and links | Generic writer bios | Known inside, rarely published |
| Expert review | Reviewer field built into your CMS | Extra fee per expert | Informal, not shown on pages |
| Sourcing | Primary sources beside each claim | Varies by writer | Strong subject knowledge |
| Technical markup | Person and Organization markup tested | Usually not included | Needs developer time |
| New articles | Playbook only, no new writing | Faster at new content | Writes from real experience |
| Ownership | Bios, markup, and playbook stay yours | Often tied to a retainer | Fully yours |
| Cost | From $800, fixed scope | Monthly retainer or per article | Salaries and staff time |
DeveloperLook
Content Agency
- Planning
- DeveloperLook: Free review, then a ranked auditContent Agency: Content calendar comes first
- Author credentials
- DeveloperLook: Verified bios with licenses and linksContent Agency: Generic writer bios
- Expert review
- DeveloperLook: Reviewer field built into your CMSContent Agency: Extra fee per expert
- Sourcing
- DeveloperLook: Primary sources beside each claimContent Agency: Varies by writer
- Technical markup
- DeveloperLook: Person and Organization markup testedContent Agency: Usually not included
- New articles
- DeveloperLook: Playbook only, no new writingContent Agency: Faster at new content
- Ownership
- DeveloperLook: Bios, markup, and playbook stay yoursContent Agency: Often tied to a retainer
- Cost
- DeveloperLook: From $800, fixed scopeContent Agency: Monthly retainer or per article
Projects We've Built
Health, Finance, and Insurance Websites We Have Built
These are websites we designed and built for health, finance, and insurance brands, where readers need to trust the advice before they act on it.
LifePulse Medical Web Design & Development
- Medical
- Booking System
- Dashboard
EverTrust Insurance Web Design & Development
- Insurance
- Dashboard
- Website
Envitis Investment Website Design & Development
- Finance
- Dashboard
- Website
Oasic Finance SaaS Web Design & Development
- Finance
- SaaS Platform
- Dashboard
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built apps, platforms, and websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Health and Finance Teams Trust Us With Their Expertise
Trust work only helps when it's true. We publish what your experts can prove, explain what Google does and doesn't say about these signals, and keep the work in your hands.
No trust score for sale
Google says these signals aren't a specific ranking factor, so we don't promise a score or a ranking jump. We fix what readers and Google's own guidance look for.
Only credentials we can verify
We check licenses, degrees, and roles against public registers or documents before they go into a bio. A claim we can't back up stays off the page.
Your specialists sign off
We edit for clarity and sourcing, but medical, legal, and financial facts are approved by your licensed experts. Their name goes on the review line, not ours.
Dates change only with content
We update a page's date only when its content really changed. Google's guidance treats new dates without real updates as a warning sign.
We say when trust isn't it
If your traffic dropped because of a crawl error or lost backlinks, we'll tell you in the free review. Trust fixes won't solve a technical problem.
Everything stays in your CMS
Author pages, the reviewer field, markup, and the writer playbook live in your site and accounts. Your team keeps using them after we hand over.
Overview
What does EEAT optimization include for a YMYL website?
DeveloperLook handles EEAT optimization for health, finance, legal, and insurance websites. We audit your highest-stakes pages, then add verified author pages, an expert review workflow, primary sources, trust pages, and Person and Organization markup. Projects start at $800 and take 2 to 5 weeks, and every bio and template stays yours.
DEVELOPERLOOK
Project facts · E-E-A-T SEO Services
- Service
- E-E-A-T SEO Services (trust audit, author pages, expert review, sourcing)
- Typical timeline
- 2 to 3 weeks for 15 pages, up to 5 weeks for 80 pages
- Platforms
- WordPress, Webflow, Drupal, Shopify, HubSpot CMS, and headless CMSs
- Built with
- Search Console, Screaming Frog, Rich Results Test, and Schema.org markup
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 to 60 days of support after handover, by plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $800 USD, fixed scope after a free trust review
Reviewed 28 Oct 2026 by Saimul Islam
Good fit
Clinics and health publishers
Your doctors review every treatment guide, but the pages show no reviewer, no review date, and no link to the clinical sources behind the advice.
Financial advisors and fintech brands
Your planners hold CFP credentials, yet your retirement and tax articles carry a staff byline and cite IRS rules without linking the source.
Law firms publishing legal guides
Your attorneys wrote the injury and estate guides themselves, but no page names them, lists their bar admissions, or says when the law was last checked.
Sites hit by a core update
Your strongest advice pages slipped after a Google core update, and you want to rule out missing trust signals before anyone rewrites a single page.
Agencies with YMYL clients
You manage content for health or finance clients and need trust fixes your team can present, with author pages and markup shipped under your brand.
Not a fit
Brand entity, not authors
You want Google to recognize your company or founder as one entity across the web. Our Entity SEO Services page covers that markup and profile work.
Keep or delete decisions
You first need to decide which of 500 old posts to keep, merge, or remove. Content Audit Services makes those calls across the whole site.
New expert articles
You need new articles written from scratch rather than existing pages fixed. SEO Copywriting Services writes them, and our playbook can shape the brief.
No real experts yet
Nobody on your team holds the credentials your topic needs, or your budget is under $800. We can't invent expertise, and we'll tell you before we quote.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for E-E-A-T SEO Services
These are starting points in USD. Your final price depends on page count, authors and reviewers, and your CMS, and you get a fixed proposal after a free trust review.
For Agencies
Trust Signal Fixes Your Agency Can Sell Under Its Own Brand
You own the client relationship. We supply the EEAT SEO work behind it: the trust audit, author pages, reviewer workflow, and markup for your health, finance, and legal clients, delivered under your brand.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the brief
Send the client's site, CMS access, author list, and your report template.
- Client needs
- You share the details
- Details received
We audit and fix
We run the audit and ship the fixes in the client's CMS, under your brand.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
You present results
Your team presents the before-and-after sheet while we stay behind the scenes.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the client's site, CMS access, author list, and your report template.
- Client needs
- You share the details
- Details received
We audit and fix
We run the audit and ship the fixes in the client's CMS, under your brand.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
You present results
Your team presents the before-and-after sheet while we stay behind the scenes.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
We audit with Google's own tools and a crawler, then work inside the CMS your writers already use, so the fixes stay easy to maintain.
Google Search Console- Screaming Frog
Google Analytics (GA4)
Semrush
- Rich Results Test
- Schema Markup Validator
- Schema.org
Chrome DevTools
WordPress
Webflow- Drupal
Shopify
HubSpot
- Google Docs
Google Sheets
Loom- Notion
01 / 04
Related Services
Trust signals work best next to clear entity data and well-written pages. These services cover the brand, the copy, and the wider search program.
SEO Services
DeveloperLook provides SEO services for growing businesses as one monthly program. As an SEO company with its own developers, we plan keywords, ship technical fixes in your site, publish content, earn links, and report the leads search brings in.
Entity SEO Services
DeveloperLook provides entity SEO services for brands and founders that search engines confuse or barely know. We build one entity record, turn your About page into the entity home, add sameAs markup, and correct the profiles that disagree, so every source tells one story.
Content Audit Services
DeveloperLook runs content audit services for websites with hundreds of pages and posts. We score every URL on traffic, conversions, links, and accuracy, then mark each one keep, update, merge, or remove, with a redirect list and briefs for the pages worth fixing first.This page
E-E-A-T SEO Services
Pairs with the 6 services around it
SEO Copywriting Services
DeveloperLook provides SEO copywriting services for service, product, and landing pages. We interview the person who knows your work, study what ranks for each search, and write copy with titles, headings, and FAQs that's ready to publish in your CMS.
Healthcare SEO Agency & Medical Practice SEO
DeveloperLook is a healthcare SEO agency offering medical practice SEO. You get technical fixes, condition pages your clinicians review, and a Google profile for every provider. Local search work covers each location, tracked to appointments without patient data.
AI SEO Services
DeveloperLook provides AI SEO services for brands that want to appear in AI answers as well as Google's results. One monthly program covers crawler access, a fixed panel of buyer prompts, answer-first pages, and brand facts across Google AI, ChatGPT, Perplexity, Gemini, and Copilot.FAQ
Frequently Asked Questions
Straight answers on cost, timing, what the letters mean, and how trust signals work on YMYL pages.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Our plans start at $800 for a trust audit and fixes on 15 pages with up to 3 authors. The Trust Program costs $1,600 and covers 40 pages, 8 experts, and a reviewer field in your CMS. The Trust Overhaul costs $2,450 for up to 80 pages and 15 experts. You get a fixed proposal after the free trust review.
Most projects take 2 to 5 weeks, depending on page count. A 15-page project usually finishes in 2 to 3 weeks, and an 80-page project in 4 to 5 weeks. The slowest step is often getting bios and sign-off from busy doctors, advisors, or attorneys, so we book those interviews in week one.
It's Google's shorthand for experience, expertise, authoritativeness, and trustworthiness: the qualities its guidance asks your content to show. It appears in Google's guide to creating helpful content and in the guidelines its search quality raters use. Google says trust is the most important of the four, and the other three support it.
It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Experience means first-hand use, such as a clinician who treats the condition. Expertise is the knowledge or credentials behind the advice. Authoritativeness is how others see you as a go-to source, and trust covers accuracy, honesty, and safety. Google added the first E, for experience, in December 2022.
In SEO, it's a framework for checking whether a page shows who is behind it and why it deserves trust. Google says E-E-A-T itself isn't a specific ranking factor, but its systems use a mix of signals that line up with it. So SEO teams treat it as a checklist for authorship, sourcing, and reputation, not a score to raise.
It's the trust framework Google describes in two documents: its guide to creating helpful content and its Search Quality Rater Guidelines. Raters use the second one to judge sample results, and Google says rater data isn't used directly in ranking. Together, people often call them the Google EEAT guidelines: show who made the content, how, and why.
They're the visible clues that show experience and trust on a page. Common ones include: a named author with a bio, a reviewer and date, primary sources, first-hand photos or notes, trust pages, a corrections policy, and outside reviews. Most can be added without rewriting the article.
YMYL stands for Your Money or Your Life: topics that can affect someone's health, finances, safety, or wellbeing. Google gives extra weight to trust on these pages. So a missing reviewer on a dosage guide or a tax article matters far more than the same gap on a recipe or a product roundup.
We start with the pages where a wrong answer could hurt a reader. For each one, we check the byline and bio, the reviewer line, sources for every claim, first-hand proof, and the site's about, contact, and policy pages. Then we look at off-site reputation, test the markup, and rank every gap by reader impact.
Yes. Author pages, the reviewer field, Person and Organization markup, and the writer playbook all live in your CMS and accounts. Your team keeps publishing reviewed, sourced EEAT content with the same templates. Support runs 30 to 60 days by plan, and you can book a later recheck once you publish many new pages.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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