Entity check across engines
How Google, Bing, and AI assistants describe you now, including any Knowledge Graph entry for your name.
The Problem
Search Engines Don't Know Who You Are Yet
This shows up when your brand shares a name, your profiles disagree, or your site doesn't state plainly who you are. Search engines and AI tools then fill the gaps themselves.
Name clash
Google mixes your brand up with a same-name firm.
Name clash
Markup, sameAs links, and clear facts help search engines tell you apart.
Mixed facts
Profiles disagree on your founding year and address.
Mixed facts
One approved entity record, then every profile and directory corrected to match.
About page
Your About page skips who you are and what you do.
About page
The About page becomes your entity home, with the key facts in plain text.
No markup
Search engines get no structured data about your company.
No markup
Organization or Person markup, checked in the Schema Markup Validator before launch.
Search your company name, and Google shows a different firm in another state. An AI assistant describes your founder with a job they left two years ago. Your LinkedIn page says 2017, Crunchbase says 2019, and your About page skips the year entirely. Three directories list an old address. The logo next to your search result is a blurry favicon. None of this is dramatic. But every mismatch makes it harder for search engines to connect your pages, people, and reputation into one entity.
We start by checking how Google, Bing, and AI assistants describe you today. Then we build one entity record: name, description, founding facts, people, and official profiles. Your About page becomes the entity home, with Organization or Person markup that links every profile through sameAs. We correct the profiles and directories that disagree, so every source tells the same story instead of five slightly different ones.
One entity home page
Your About page states plainly who you are, as the source every profile points back to.
Profiles linked with sameAs
Organization or Person markup connects your site to every official profile you control.
Facts that match everywhere
Name, founding year, address, and people corrected across your profiles and directories.
Our Entity SEO Services Process
From Free Entity Check to One Consistent Record in Five Clear Steps
You see how search engines and AI tools describe you before you pay. Then you approve the entity record, each profile change, and the markup, and you get a before-and-after record.
We search your brand and founders in Google, Bing, and two AI assistants, and query Google's Knowledge Graph Search API for existing entries. You get a short call on the mix-ups we found and a fixed price.
What's Included
What You Get With Entity Based SEO Services
Every plan builds one entity record, an entity home page, and markup that links your official profiles. Larger plans add people, products, and pages written around the entities your buyers search.
Compare Options
DeveloperLook vs DIY Markup Plugin vs PR Agency
A markup plugin is quick to install, and a PR agency earns press. Here is where each fits when the real job is entity optimization SEO: who search engines think you are.
| Feature | DeveloperLookBest fit | DIY Markup Plugin | PR Agency |
|---|---|---|---|
| Starting point | Free check across 4 engines | Install and fill in a form | Media list and pitch plan |
| Entity record | One approved record of facts | Not included | Brand messaging, not data |
| Markup | Organization and Person, checked | Basic Organization markup | Not included |
| Profile cleanup | Up to 40 profiles corrected | Not included | Not included |
| Press coverage | Not in scope | Not included | Their core strength |
| Setup speed | 2 to 5 weeks | Minutes to install | Months of outreach |
| Shared names | Clear facts that separate you | Rarely handled | Indirect, through coverage |
| Cost | From $650, fixed scope | Free or a small yearly fee | Monthly retainer |
DeveloperLook
DIY Markup Plugin
- Starting point
- DeveloperLook: Free check across 4 enginesDIY Markup Plugin: Install and fill in a form
- Entity record
- DeveloperLook: One approved record of factsDIY Markup Plugin: Not included
- Markup
- DeveloperLook: Organization and Person, checkedDIY Markup Plugin: Basic Organization markup
- Profile cleanup
- DeveloperLook: Up to 40 profiles correctedDIY Markup Plugin: Not included
- Press coverage
- DeveloperLook: Not in scopeDIY Markup Plugin: Not included
- Setup speed
- DeveloperLook: 2 to 5 weeksDIY Markup Plugin: Minutes to install
- Shared names
- DeveloperLook: Clear facts that separate youDIY Markup Plugin: Rarely handled
- Cost
- DeveloperLook: From $650, fixed scopeDIY Markup Plugin: Free or a small yearly fee
Projects We've Built
Brand and Portfolio Websites We Have Designed and Built
These are company, artist, and photographer websites we designed and built, each one the official home of a brand or a person with a name worth protecting.
Armada AG Fiduciary and Consulting Services Website
- Finance
- Business
- Website
Finto Corporate Website Design & Development
- Finance
- Dashboard
- Website
Renwick Fine Art Services Storage and Crating Website
- Art
- Logistics & Transportation
- Website
Destinata Beyond Luxury Concierge Service Website
- Business
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built apps, platforms, and websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Brands Trust Us With Google Entity SEO
Entity work is mostly careful facts and patient cleanup. We say plainly what Google decides, verify every fact we publish, and leave every profile and login in your name.
No knowledge panel promises
Google generates knowledge panels from sources across the web, and nobody can order one. We do the eligibility work and help you claim a panel that already exists.
Facts verified before publishing
Founding dates, roles, and addresses come from your records, not from old profiles. One wrong fact repeated everywhere is worse than a gap.
No Wikipedia ghostwriting
We don't write Wikipedia articles about clients, because its conflict-of-interest rules discourage paid editing about your own company. Wikidata entries happen only where its notability policy is met.
Markup that matches the page
Structured data repeats what visitors can read, nothing more. Markup that claims facts the page doesn't show is a risk, not a shortcut.
We say when it's local
A single-location business usually needs a Google Business Profile first. If that covers you, we'll point you to local SEO instead.
Profiles stay in your name
Every profile we create or claim uses your email and your logins. When the project ends, nothing depends on access we hold.
Overview
How does entity SEO help search engines recognize a brand?
DeveloperLook provides entity SEO for brands and founders that search engines confuse or barely know. We build one entity record, turn your About page into the entity home, add Organization or Person markup with sameAs links, and correct profiles that disagree. Projects start at $650 and take 2 to 5 weeks, and every login stays yours.
DEVELOPERLOOK
Project facts · Entity SEO Services
- Service
- Entity SEO Services (entity record, entity home, sameAs markup, profile fixes)
- Typical timeline
- 2 to 3 weeks for one brand, up to 5 weeks with people and products
- Platforms
- Google, Bing, and AI assistants, on WordPress, Webflow, Shopify, and custom sites
- Built with
- Schema.org markup, Knowledge Graph Search API, Schema Markup Validator, and Search Console
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 to 60 days of support after handover, by plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $650 USD, fixed scope after a free entity check
Reviewed 28 Oct 2026 by Saimul Islam
Good fit
Companies sharing a name
Your brand shares its name with a company in another country, and search results and AI answers keep mixing the two of you up.
Founders building a personal brand
You speak, write, and advise under your own name, and you want search engines to connect your talks, articles, and company to one person.
Brands after a rebrand or merger
You changed your name or merged with another firm, and old profiles still describe the previous company to search engines and buyers.
B2B firms with scattered profiles
Your LinkedIn, Crunchbase, and directory listings disagree on your founding year, size, and address, and nobody owns keeping them in sync.
Agencies handling brand clients
You run SEO for brands and want entity search SEO handled properly, with markup and profile fixes your team can present.
Not a fit
One local storefront
You run one location that serves nearby customers. Local SEO Services and a Google Business Profile will do more for you first.
Author trust, not brand
Your real problem is anonymous articles and missing expert review. E-E-A-T SEO Services fixes author pages and sourcing instead.
You want a Wikipedia page
You want a Wikipedia article written about your company. We don't do that, and Wikipedia's rules discourage paid editing about your own business.
Budget under $650
Your budget is under $650, or you only need a markup snippet added. If a schema plugin already covers your case, we'll tell you before we quote.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Entity SEO Services
These are starting points in USD. Your final price depends on how many people, products, and profiles need fixing, and you get a fixed proposal after a free entity check.
For Agencies
Entity SEO Your Agency Can Deliver Under Its Own Brand
You own the client relationship. We supply the entity checks, entity records, markup, and profile cleanup for your brand clients, delivered under your brand while your strategist presents the before-and-after.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the brief
Send the client's site, profile list, known mix-ups, and your report template.
- Client needs
- You share the details
- Details received
We build the record
We run the entity check and build the record and markup under your brand.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
You show the change
Your team presents the before-and-after searches while we finish the profile fixes.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the client's site, profile list, known mix-ups, and your report template.
- Client needs
- You share the details
- Details received
We build the record
We run the entity check and build the record and markup under your brand.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
You show the change
Your team presents the before-and-after searches while we finish the profile fixes.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
We read how engines describe you, write markup in standard Schema.org vocabulary, and check it before it reaches your live site.
- Knowledge Graph Search API
Google Search Console- Bing Webmaster Tools
Semrush
- Schema.org
- JSON-LD
- Schema Markup Validator
- Rich Results Test
- Wikidata
- Crunchbase
- YouTube
WordPress
Webflow
Shopify
React
01 / 04
Related Services
Entity data works best with trusted authors, clean markup, and a wider AI search program. These services cover each of those pieces.
SEO Services
DeveloperLook provides SEO services for growing businesses as one monthly program. As an SEO company with its own developers, we plan keywords, ship technical fixes in your site, publish content, earn links, and report the leads search brings in.
Schema Markup Services
DeveloperLook provides schema markup services for online stores. We audit your theme and app output, then write product schema markup, review ratings, breadcrumbs, and store policies in JSON-LD, tested on every template so your products are eligible for rich results.
E-E-A-T SEO Services
DeveloperLook provides E-E-A-T SEO services for health, finance, legal, and insurance websites. We audit the trust signals Google's guidance describes, then fix author pages, expert review, sourcing, and policy pages, so your EEAT content shows who wrote it and why to trust it.This page
Entity SEO Services
Pairs with the 6 services around it
AI SEO Services
DeveloperLook provides AI SEO services for brands that want to appear in AI answers as well as Google's results. One monthly program covers crawler access, a fixed panel of buyer prompts, answer-first pages, and brand facts across Google AI, ChatGPT, Perplexity, Gemini, and Copilot.
ChatGPT SEO Services
DeveloperLook provides ChatGPT SEO services for brands that buyers research in ChatGPT. A fixed-scope sprint opens your site to OpenAI's search crawler, makes your brand facts consistent, and tests real buyer prompts before and after, so you see what changed.
Local SEO Services
DeveloperLook provides local SEO services for shops, clinics, studios, and offices with one to three locations. Each month covers your Business Profile, local pages, citations, and review requests, with a report that lists every change we made.FAQ
Frequently Asked Questions
Straight answers on cost, timing, what entities are, and how knowledge panels really work.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Entity Foundation starts at $650 for the entity check, an approved record, your About page as the entity home, sameAs markup, and 10 profile fixes. The Entity Program costs $1,200 and adds 3 leaders, 25 profiles, and 5 rewritten pages. Entity Authority costs $2,000 for brands with many products or a shared name. You get a fixed proposal after the free check.
Most projects take 2 to 5 weeks. A single brand with a handful of profiles usually finishes in 2 to 3 weeks. Adding leaders, products, and 40 profiles stretches it to about 5 weeks, mostly because directories and review sites take time to approve edits. Search engines then pick up the changes at their own pace.
It's SEO built around things rather than strings of keywords: your company, your people, your products, and the topics you cover. The goal is for search engines to recognize each one, connect it to the right facts, and tell it apart from similar names. Clear pages, consistent profiles, and structured data make that possible.
Entities are distinct, identifiable things search engines can recognize: a company, a person, a place, a product, or a concept. Google's Knowledge Graph stores facts about entities and how they relate. A page that names its entities clearly, and links them to consistent sources, is easier to understand than one that only repeats keywords.
An entity is one specific thing with its own identity, such as a company or a city, rather than a word. Two brands can share a name and still be two entities. Search engines tell them apart through context: the facts, locations, people, and profiles linked to each one, which is why consistent details matter.
It's an approach that plans content and markup around the entities your buyers search for, not only the keywords they type. You map your brand, people, products, and topics, describe each one consistently, and link related pages together. That helps search engines and AI tools understand what each page covers and who stands behind it.
Not quite. Semantic SEO is the wider practice of covering a topic's meaning, related questions, and context in your content. Entity SEO is one part of it, focused on making specific things, like your brand and people, clearly recognizable. Good semantic SEO uses entities, but entity work also covers markup and profiles off your site.
It's the work of making one entity, usually your brand or founder, clear and consistent everywhere it appears. That means an entity home page, Organization or Person markup with sameAs links, matching facts across profiles, and pages that name related entities clearly. Think of it as reconciling every source that describes you until they agree.
No one can promise one, because Google generates knowledge panels on its own from sources across the web. What we can do is make your entity easier to recognize with clear facts, markup, and consistent profiles. If a panel already shows for you, we help you claim it and suggest corrections through Google's feedback tools.
Yes. Every profile we claim or create uses your email and logins, and the markup lives in your site's code or CMS. You also keep the entity record, so new profiles and press bios start from the same facts. Support runs 30 to 60 days by plan, and the record makes later updates quick.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Free 30-min callGoogle Meet
Book a call
Book a free 30-minute call
In 30 minutes on Google Meet we walk you through how we would build it, how long it takes and what it costs. Then you get a written estimate.
Calendar not showing? Book on cal.com or send a brief.