Complete URL inventory
Every page, post, PDF, and landing page, including orphans that no menu or sitemap links to.
The Problem
Your Site Has Hundreds of Pages and Nobody Knows Which Ones Work
Content piles up quietly. Campaign pages outlive their campaigns, posts repeat each other, and old prices stay live, until the site is too big for anyone to judge page by page.
Blind spots
Nobody knows which old pages still bring leads.
Blind spots
Every URL gets clicks, conversions, and backlinks side by side in one row.
Overlap
Two posts compete for the same search every week.
Overlap
We merge them into the stronger page and redirect the other one.
Stale facts
Old prices and dead offers stay live for years.
Stale facts
A person checks each key page's facts, dates, and links for accuracy.
More posts
Writers keep adding pages instead of fixing old ones.
More posts
You get a ranked update list and briefs for the pages worth fixing first.
You publish every month, yet organic traffic stays flat. The site now holds 400 URLs: blog posts from 2019, three pages about the same service, a webinar page for an event long gone, and a pricing PDF with last year's numbers. Your writers keep adding posts because nobody can say which old ones still bring leads. In Search Console, two of your posts trade places for the same search every week. Meanwhile, outdated pages tell visitors the wrong thing.
We start with an inventory of every URL on the site, including PDFs and orphaned landing pages. Each one gets 12 months of Search Console and GA4 data, its backlinks, and a person's check for accuracy. Then it gets one decision: keep, update, merge, or remove, with redirects planned for anything that goes. Your writers work from a short, ranked list instead of adding page 401.
One decision per URL
Keep, update, merge, or remove, with the data behind each call in the same row.
Scored on leads, not views
GA4 conversions and backlinks count as much as traffic, so quiet pages that sell stay put.
Overlaps merged safely
Pages that compete for one search get combined, with a 301 redirect planned for the page that goes.
Our Content Audit Process
From Free Content Review to a Decision for Every URL in Five Clear Steps
You approve the URL list and the scoring rules before we judge a single page. Then you review every decision in a shared sheet before anything on your site changes.
We crawl your site, count the URLs by type, and look at how traffic has moved over the past year. You get a fixed price, the URL count your plan covers, and the goals we'll score pages against.
What's Included
What You Get in a Website Content Audit
Every audit covers inventory, performance, accuracy, overlap, and gaps, then turns them into one sheet with a decision, a reason, and a next step for each URL.
Compare Options
DeveloperLook vs DIY Spreadsheet vs Content Tool
A spreadsheet works for a small site, and audit software pulls data fast. Here's how each compares with an audit that ends in a decision for every URL.
| Feature | DeveloperLookBest fit | DIY Spreadsheet | Content Tool |
|---|---|---|---|
| URL inventory | Crawl, sitemaps, GSC, and GA4 combined | Whatever you export by hand | Crawl-based, often misses orphans |
| Performance data | Clicks, conversions, and backlinks | Usually traffic only | Traffic and rankings |
| Accuracy review | A person reads key pages | Possible, but slow | Not included |
| Decision per URL | Keep, update, merge, or remove | Up to you | Suggested scores only |
| Redirect planning | 301 target for every exit | Often forgotten | Not included |
| Content gaps | 3 competitors, from Audit and Briefs | Rarely covered | Keyword gaps in some tools |
| Speed on small sites | 1 to 3 weeks by URL count | Fast under 50 pages | Data in minutes |
| Cost | Fixed price from $400 | Free, plus your team's time | Monthly subscription |
DeveloperLook
DIY Spreadsheet
- URL inventory
- DeveloperLook: Crawl, sitemaps, GSC, and GA4 combinedDIY Spreadsheet: Whatever you export by hand
- Performance data
- DeveloperLook: Clicks, conversions, and backlinksDIY Spreadsheet: Usually traffic only
- Accuracy review
- DeveloperLook: A person reads key pagesDIY Spreadsheet: Possible, but slow
- Decision per URL
- DeveloperLook: Keep, update, merge, or removeDIY Spreadsheet: Up to you
- Redirect planning
- DeveloperLook: 301 target for every exitDIY Spreadsheet: Often forgotten
- Content gaps
- DeveloperLook: 3 competitors, from Audit and BriefsDIY Spreadsheet: Rarely covered
- Speed on small sites
- DeveloperLook: 1 to 3 weeks by URL countDIY Spreadsheet: Fast under 50 pages
- Cost
- DeveloperLook: Fixed price from $400DIY Spreadsheet: Free, plus your team's time
Projects We've Built
Content-Heavy Websites We Have Designed and Built
These are content-rich websites we designed and built, from news and reviews to course libraries. We audit sites like these the same way: every URL, one decision.
Airline Review Community Website for Business and First Class
- Travel
- Portal
- Website
Deus News and Magazine Website Design and Development
- News & Media
- Website
Gradely E-Learning Website Design & Development
- Education
- Dashboard
- Membership Platform
Staffic.io Marketing Website for a Time Tracking SaaS
- HR & Staffing
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built and improved websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Content Teams Trust Our Audit Decisions
We judge pages by what they do for your business, and we show our working, so your team can challenge any call before anyone acts on it.
Key pages read by people
Tools can count words and clicks, but they can't spot an outdated price or a claim that's no longer true. A person reads every page that carries traffic or leads.
Judged by leads, not visits
A page with few visits can still close deals. We weigh GA4 conversions and backlinks next to traffic before we suggest removing anything.
Removal is the last resort
We update or merge before we cut, because old pages often hold valuable links. When a page does go, it gets a redirect or a deliberate 410 response.
Our working stays visible
Every decision sits in a row with the data and the reason behind it. Your team can sort, filter, and overrule any call we make.
Nothing changes without you
Our access to Search Console and GA4 stays read-only for the whole audit. No page is edited, merged, or deleted until you approve the change.
You keep the full sheet
The inventory, scores, redirect plan, and briefs are yours to keep. Use them with your own writers, another agency, or us.
Overview
What does a content audit cover on a business website?
DeveloperLook runs a content audit across every page, post, and PDF on your site, not just the blog. Each URL is scored on 12 months of clicks, conversions, backlinks, and accuracy, then marked keep, update, merge, or remove. Audits start at $400 and take 1 to 3 weeks, with a redirect plan and refresh briefs included.
DEVELOPERLOOK
Project facts · Content Audit Services
- Service
- Content Audit Services (URL inventory, scoring, decisions, redirect plan)
- Typical timeline
- 1 to 3 weeks, by URL count
- Platforms
- WordPress, Webflow, HubSpot CMS, Shopify, and headless CMS sites
- Built with
- Search Console, GA4, Semrush, Screaming Frog, and Google Sheets
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 14 to 60 days of email support after handover, by plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $400 USD, fixed scope after a free content review
Reviewed 27 Oct 2026 by Saimul Islam
Good fit
SEO leads after a traffic drop
Your organic traffic slid after a Google update, and you want an SEO content audit to find thin, overlapping, or outdated pages before writing more.
Content marketers proving return
Your manager asks what the blog and lead magnets actually earn, and you need a content marketing audit that ties conversions to each piece.
Teams planning a redesign or CMS move
You're moving to a new CMS and want a web content audit first, so you migrate the pages worth keeping and redirect the rest.
Companies with years of piled-up pages
Your site passed 300 URLs long ago, three teams publish to it, and nobody owns the old pages or knows which ones still help.
Agencies onboarding content clients
You've signed a content retainer and need an audit of the client's site under your brand before you plan the first quarter.
Not a fit
Blog only, ongoing help
You only want the blog reviewed and new posts written every month. Blog SEO Services handles archive cleanup and fresh posts as an ongoing program.
Technical issues, not content
Your problems sit in indexing, redirects, or site speed rather than the words on the page. SEO Audit Services covers the technical and search side.
You want pages rewritten now
You already know which pages need work and want them rewritten. On-Page SEO Services rewrites titles, headings, and copy on the pages Google already shows.
Budget under $400
Your site has fewer than 50 pages, or your budget is under $400. If a spreadsheet and the free data in Search Console already cover your case, we'll tell you before we quote.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Content Audit Services
These are starting points in USD. Your final price depends on your URL count and the depth of the accuracy review, and you get a fixed proposal after a free content review.
For Agencies
White-Label Content Strategy Audits for Agencies and Studios
You own the client relationship. We supply the URL inventory, scores, decisions, and redirect plan, written into your template so your strategist can present the findings as your own work.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the brief
Send the client's site, analytics access, goals, and your report template.
- Client needs
- You share the details
- Details received
We score and decide
We build the inventory, score every URL, and write decisions under your brand.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
You run the kickoff
Your team presents the plan while we answer follow-up questions behind the scenes.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the client's site, analytics access, goals, and your report template.
- Client needs
- You share the details
- Details received
We score and decide
We build the inventory, score every URL, and write decisions under your brand.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
You run the kickoff
Your team presents the plan while we answer follow-up questions behind the scenes.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
Each score comes from Google's own data, a full crawl, and backlink research, collected in a sheet your team can sort and filter.
Google Search Console
Google Analytics (GA4)- Bing Webmaster Tools
- Looker Studio
- Screaming Frog
Semrush
Google Sheets- Google Docs
WordPress
Webflow
HubSpot
Shopify- Contentful
Loom- Notion
- Airtable
- Google Docs
01 / 04
Related Services
An audit decides what happens to each page. These services carry out the updates, merges, redirects, and new writing that follow it.
SEO Services
DeveloperLook provides SEO services for growing businesses as one monthly program. As an SEO company with its own developers, we plan keywords, ship technical fixes in your site, publish content, earn links, and report the leads search brings in.
SEO Audit Services
DeveloperLook runs SEO audit services for business websites. We read your Search Console data, crawl every page, and compare your content and links with your top rivals, then hand you a ranked fix list with the URLs, evidence, and effort behind each item.
Blog SEO Services
DeveloperLook provides blog SEO services for company blogs and publishers. We review your archive, merge or refresh weak posts, write SEO blog posts for real searches, and link every post to the pages that sell, so the blog brings leads instead of just volume.This page
Content Audit Services
Pairs with the 6 services around it
Site Architecture & Internal Linking
DeveloperLook's Site Architecture & Internal Linking service fixes orphan pages, click depth, and category structure on ecommerce stores, then builds ecommerce internal linking into your theme so every product has a path Google can crawl.
Google Algorithm Update Recovery Services
DeveloperLook offers Google algorithm update recovery services for sites that lost traffic after a core or spam update. We date-match the drop, find the pages and queries that lost, and improve them by Google's own guidance, as an algorithm recovery service that shows its data.
E-E-A-T SEO Services
DeveloperLook provides E-E-A-T SEO services for health, finance, legal, and insurance websites. We audit the trust signals Google's guidance describes, then fix author pages, expert review, sourcing, and policy pages, so your EEAT content shows who wrote it and why to trust it.FAQ
Frequently Asked Questions
Straight answers on what an audit covers, why it pays off, how often to run one, and what it costs.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Audits start at $400 for sites with up to 150 URLs. Audit and Briefs costs $800 for up to 600 URLs and adds backlinks, an accuracy review, a gap map, and 5 refresh briefs. Audit and Content Strategy costs $1,100 for up to 2,000 URLs. Larger sites get a fixed quote after the free content review.
Most audits take 1 to 3 weeks. A site with up to 150 URLs usually takes about a week. Around 600 URLs take about 2 weeks, because a person reads the key pages for accuracy, and the strategy plan takes up to 3 weeks. The clock starts once we have read-only access to Search Console and GA4.
It's a page-by-page review of everything published on a website, judged on how each page performs and whether it's still accurate. The result is a decision for every URL: keep it, update it, merge it, or remove it. Think of it as stock-taking for your website before you write anything new.
You do one to stop spending your writing budget in the wrong place. Most sites keep adding pages while old ones decay, overlap, or carry outdated facts. Common triggers: flat traffic despite steady publishing, a redesign or CMS move, a Google update that hit thin pages, or a new marketing lead.
It turns a vague sense that the site needs work into a ranked list people can act on. Writers know which pages to update first, your developer gets a redirect list, and your manager sees which pieces bring leads. It also shows the topics your competitors cover that your site still doesn't.
It lists every URL, attaches data to each one, and applies the same decision rules across the site. We pull clicks and impressions from Search Console, conversions from GA4, and backlinks from Semrush. A person then checks key pages for accuracy, and every URL lands in one of four groups: keep, update, merge, or remove.
It covers every public URL: service pages, landing pages, blog posts, resource pages, and PDFs. For each one, you get its traffic, conversions, backlinks, word count, publish date, and decision. Ours also adds an overlap map, a redirect plan for anything that goes, and refresh briefs for the top pages.
A professional audit adds three things a DIY spreadsheet usually lacks: data from several sources, consistent decision rules, and a plan for what happens next. That plan means redirect targets for removed pages, a gap map against competitors, and briefs for the pages worth fixing. It also checks search intent and overlap, not just traffic.
Most sites need a full audit once a year, and sites that publish weekly benefit from one every 6 months. Run one before any redesign or CMS migration too, so you only move pages worth keeping. Between audits, a quarterly look at pages losing clicks in Search Console catches decay early.
You probably need one if your site has more than 100 URLs and nobody can say which ones bring leads. You likely don't if the site is small or new, since there's little to judge yet. In that case, a strong set of new pages will do more than an audit, and we'll say so on the free call.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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