Project type campaigns
Remodels, additions, paving, decks, and fences, each with its own keywords, ads, and budget.
The Problem
Your Ads Bring Bots, Tire Kickers, and Jobs You Don't Do
It shows up after the first month of a new campaign. The form fills up, the estimator starts calling, and most leads turn out to be fake, out of area, or too small.
Bot leads
Forms fill with fake names and dead phone numbers.
Bot leads
A honeypot field and reCAPTCHA screen out bots before a lead reaches you.
Wrong jobs
Leads ask for small jobs your crews don't take.
Wrong jobs
Qualifying questions ask project type, budget range, and timeline up front.
Stray placements
Ads run on partner sites and apps nobody chose.
Stray placements
Search partners and Display placements stay off unless they prove they book work.
Blind bidding
Bids treat a fake lead like a signed project.
Blind bidding
Lead stages from your CRM teach Google which searches become signed projects.
Your Google Ads form fills up overnight, and your estimator spends the morning calling. Some phone numbers are fake, a few leads live outside your area, and one wants a small patch job your crews don't take. The real projects, a kitchen remodel or a new driveway, get lost in the pile. Your campaign also shows on partner sites and apps you didn't choose. And nobody knows which searches led to the jobs you signed last quarter.
We start by filtering before we buy more clicks. Search partners and Display placements come off, forms get a honeypot field and reCAPTCHA, and qualifying questions ask project type, budget range, timeline, and address. Each project type gets its own campaign. Lead stages from your CRM flow back to Google Ads, so bidding learns from signed projects instead of every form fill.
Spam screened at the form
Honeypot fields, reCAPTCHA, and call reviews keep fake leads off your estimator's list.
Qualifying questions first
Project type, budget range, timeline, and address collected before anyone calls back.
Campaigns by project type
Remodels, additions, driveways, and decks each get their own keywords, ads, and budget.
Our Contractor PPC Process
From Lead Audit to a Qualified Project Pipeline in Five Clear Steps
You see how much of your lead flow is spam or off-target before we change anything, then approve the project types, form questions, and ad text. Each month you see signed projects.
We review your Google Ads account, placements, search terms, and last month's form leads, sorting real projects from spam and off-target requests. You get a written report on where the junk comes from and a plan by project type.
What's Included
What You Get With Google Ads for Contractors
Campaigns built around the projects you want, forms that screen out spam and small jobs, license-aware ads, and bidding that learns from signed contracts.
Compare Options
DeveloperLook vs Lead Marketplaces vs a Generic Contractor PPC Agency
Lead marketplaces fill a pipeline fast, and a generic agency can run campaigns at scale. Here is how each one handles PPC management for contractors, spam, and project quality.
| Feature | DeveloperLookBest fit | Lead marketplace | Generic agency |
|---|---|---|---|
| Lead exclusivity | Only your company | Often shared with rivals | Only your company |
| Speed to first leads | 1 to 2 weeks | Same week | 1 to 2 weeks |
| Spam filtering | Honeypot, reCAPTCHA, call review | The marketplace screens some | Often left to you |
| Project qualifying | Budget, timeline, and address asked | Basic job details | Name and phone only |
| License rules | Number added where required | Shown on your profile | Rarely checked |
| Bidding signal | Signed projects from your CRM | Pay per lead | Form fills |
| Monthly cost | From $900 plus ad spend | Per-lead fees, no retainer | Fee or share of spend |
| Account ownership | Your account, our access | Their platform | Sometimes the agency's |
DeveloperLook
Lead marketplace
- Lead exclusivity
- DeveloperLook: Only your companyLead marketplace: Often shared with rivals
- Speed to first leads
- DeveloperLook: 1 to 2 weeksLead marketplace: Same week
- Spam filtering
- DeveloperLook: Honeypot, reCAPTCHA, call reviewLead marketplace: The marketplace screens some
- Project qualifying
- DeveloperLook: Budget, timeline, and address askedLead marketplace: Basic job details
- License rules
- DeveloperLook: Number added where requiredLead marketplace: Shown on your profile
- Bidding signal
- DeveloperLook: Signed projects from your CRMLead marketplace: Pay per lead
- Monthly cost
- DeveloperLook: From $900 plus ad spendLead marketplace: Per-lead fees, no retainer
- Account ownership
- DeveloperLook: Your account, our accessLead marketplace: Their platform
Projects We've Built
Construction and Project Websites We Have Built
These are website and web app builds for construction and design firms, not contractor ad campaigns. They show the project pages and quote flows our ads point to.
Huantume Construction Website Design
- Construction
- Website
Logify Project Risk and Control Management Web App
- Logistics & Transportation
- Construction
- Dashboard
Archies Architecture Firm Website Design
- Architecture & Interior
- Website
Interio Residential and Commercial Interior Design Website
- Architecture & Interior
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and web apps for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Contractors Trust Us With Their Lead Flow
We filter before we spend and ask the questions your estimator would ask. Campaigns get judged by signed projects, so your crews chase real jobs.
Filter before you spend
We clean up spam and placements before raising any budget. More clicks on a leaky campaign only buy you more junk.
Your estimator's questions
Our forms ask what your estimator asks on the first call. Leads arrive with project type, budget range, and timeline already answered.
Signed work over form fills
We count the projects you sign, not the forms submitted. A campaign whose leads don't sign gets cut, however busy it looks.
License rules in every ad
Where your state requires a license number in advertising, it goes in. California's CSLB, for example, requires it in online ads.
The account is yours
Your Google Ads account, CRM connections, and lead history stay under your company. If you leave, everything we built stays put.
Honest about channels
Some trades get more from referrals, Houzz, or Nextdoor than from paid search. We'll say so before you spend on ads.
Overview
How does PPC for contractors work for construction businesses?
DeveloperLook runs PPC for contractors who want qualified project leads instead of spam. We build campaigns by project type, screen forms with honeypot fields and reCAPTCHA, ask qualifying questions, and import signed projects from your CRM to guide bidding. Pricing starts at $900 per month plus ad spend, and ads run 1 to 2 weeks after a free lead audit.
DEVELOPERLOOK
Project facts · PPC for Contractors
- Service
- PPC for contractors (project campaigns, spam filtering, lead qualifying)
- Typical timeline
- Ads running in 1 to 2 weeks, reviewed weekly by project type
- Platforms
- Google Ads, Buildertrend, JobTread, HubSpot
- Built with
- Google Tag Manager, GA4, CallRail, reCAPTCHA, Zapier
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly report and lead review call
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $900 USD per month, ad spend billed by Google
Reviewed 29 Oct 2026 by Saimul Islam
Good fit
General contractors and remodelers
You build additions, kitchens, and whole-home remodels, and your Google Ads bring tire kickers asking for free quotes on jobs you don't do.
Specialty trades like paving and concrete
Your crews pour driveways, lay pavers, or build decks and fences, and you want contractor PPC aimed at the project types that keep crews busy.
Owners buried in spam leads
Your form fills a mailbox with bot submissions and fake phone numbers, and your estimator wastes mornings calling leads that don't exist.
Construction companies with a CRM
Your leads live in Buildertrend, JobTread, or HubSpot, and you want Google Ads for construction companies to learn from the projects you sign.
Agencies serving contractors
Your agency wins contractor clients but has no one to run contractor Google Ads day to day, and you want it done under your brand.
Not a fit
Budget under $900 for ads
Your monthly ad budget is under $900 on top of our fee. Contractor Local SEO Services and a stronger Business Profile will likely return more.
Roofing is your main trade
Your work is mostly roof repair and storm replacement. Roofing PPC Management is built for storm response and roofing CRMs.
You want a lead program
You want Local Services Ads, SEO pages, and lead follow-up bundled in one program. Contractor Lead Generation Services cover that wider scope.
No website worth sending to
Your website has no project photos or quote form. Contractor Website Design comes first, because paid clicks need a page that earns trust.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Contractor PPC Management
These are monthly starting points in USD. Your plan depends on your project types, service areas, and CRM, and you get a fixed proposal after a free lead audit.
For Agencies
White-Label Construction Ads for Agencies and Studios
You own the client relationship. We supply the contractor campaign work: project type builds, spam filtering, qualifying forms, and CRM lead tracking for each client. Your agency's name goes on every report, and your team stays the contact.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the brief
Share the project types, service area, CRM, and Google Ads access.
- Client needs
- You share the details
- Details received
Receive a fixed plan
We send a lead audit and one monthly fee in your agency's name.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We build, you present
We run campaigns weekly and send branded reports you present to clients.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the brief
Share the project types, service area, CRM, and Google Ads access.
- Client needs
- You share the details
- Details received
Receive a fixed plan
We send a lead audit and one monthly fee in your agency's name.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We build, you present
We run campaigns weekly and send branded reports you present to clients.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
Ad platforms homeowners and businesses search, spam filters for your forms, tracking that ties calls to projects, and the construction CRMs where signed work is recorded.
- Google Ads
- Google Ads Editor
- Microsoft Advertising
- Google Business Profile
- reCAPTCHA
- CallRail
Google Tag Manager
Google Analytics (GA4)
- Buildertrend
- JobTread
HubSpot
Zapier
WordPress
Webflow- Looker Studio
Google Sheets
01 / 04
Related Services
Local PPC basics, roofing and HVAC ads, a full contractor lead program, Local Services Ads, and landing pages that show your past projects.
Local PPC Management for Local Businesses
DeveloperLook offers local PPC management for local businesses with one location or a few: Google Search ads, Maps placements, and call tracking aimed at the people near you. You see which searches made your phone ring.
Roofing PPC Management
DeveloperLook provides roofing PPC management for residential roofers: a storm campaign built in advance and switched on by ZIP code after hail or wind, plus year-round repair and replacement ads with copy checked against state rules.
HVAC PPC Management
DeveloperLook provides HVAC PPC management for heating and cooling companies: Google Ads for emergency repairs, maintenance, and system replacements, run on your on-call hours. Bidding learns from the jobs you actually sold, not just the calls.This page
PPC for Contractors
Pairs with the 6 services around it
Contractor Lead Generation Services
DeveloperLook runs contractor lead generation services built on exclusive leads: job-type landing pages, Google Ads and LSA, fast follow-up, and cost per booked job reporting. Ad spend goes straight to Google, and the leads stay yours.
Google Local Services Ads (LSA) Management
DeveloperLook handles Google Local Services Ads (LSA) management for home service pros: Google Verified screening (what Google Guarantee setup for contractors became), budgets, lead reviews, and CRM sync. You pay Google per lead.
PPC for Home Services
DeveloperLook runs PPC for home services companies: house cleaning, pest control, lawn care, garage doors, handyman, and multi-trade brands. Each service line gets its own campaign and budget, and recurring plans are bid on what a customer is worth.FAQ
Frequently Asked Questions
Straight answers on cost, timelines, spam leads, Local Services Ads, where to advertise, and who owns the account.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
PPC for contractors at DeveloperLook starts at $900 per month for up to 3 project types, with spam filtering and a qualifying form. Ad spend is billed by Google straight to you. The $1,450 plan adds more project types, a landing page, and CRM lead stages. Up to 3 service areas or divisions start at $2,200.
Expect ads to run 1 to 2 weeks after your lead audit, with first leads within days. The first month is mostly about filtering: we review every lead with you and tighten keywords and questions. Bidding on signed projects needs enough CRM data, which usually takes 2 to 3 months to build up.
Advertise where homeowners look once a project is on their mind: Google Search, your Business Profile, and your reviews. Add Local Services Ads if your trade is eligible. Back it with a website that shows past projects and a quote form. Referrals and job site signs still matter, and they cost little.
Stop spam leads by cutting where they come from and screening what still gets through. Turn off Search partners and Display placements, add a honeypot field and reCAPTCHA to your forms, and ask qualifying questions bots can't fake. Review call recordings for robocalls. If Performance Max sends junk, pull back to Search until tracking is clean.
Not as their own category right now: paving isn't on Google's current Local Services Ads list, though general contractors are. Categories change by trade and area, so check Google's eligibility tool for your ZIP code. Until paving qualifies, Search campaigns for driveway and parking lot searches are your main paid option.
Contractors should advertise on Google first, because that's where homeowners search once a project is ready. Search ads, your Business Profile, and Local Services Ads cover most of it. Houzz and Nextdoor help in some markets, and Facebook works for visual trades like decks. Track every channel, then keep the ones that lead to signed work.
Advertise a contracting business online with three pieces that work together. You need a website with project photos and a quote form, a complete Business Profile with reviews, and Google Ads for your best project types. Start with 1 to 3 project types and one service area. Expand once tracking shows which searches lead to signed projects.
Advertise a small construction business by staying narrow. Pick one service area and the 1 or 2 project types that earn most, with ads showing your license number and real photos. Google Ads for construction business owners work best with a qualifying form, so a small budget reaches real projects. Referrals and reviews carry extra weight while you grow.
Ask what your estimator needs before driving out: project type, rough budget range, timeline, and the property address or ZIP code. Keep it to 4 or 5 questions, so real homeowners finish it. A budget range screens out small jobs without sounding rude. We test the wording until qualified leads rise and spam drops.
You do. The Google Ads account, forms, call tracking, and CRM connections are set up under your company, and we work through a login you can remove. If you leave, your campaigns, keyword lists, and lead history stay with you, along with the spam filters we built.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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