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Loved by 104+ roofers

Roofing PPC Agency for Contractors Who Need Storm Ads Live in Days, Not Weeks

For roofers who lose storm work to faster crews: storm ads ready before the hail and retail campaigns that run year-round, from $800 per month.

  • 2X

    More roof inspections booked

  • 48hrs

    Storm ads live after hail

How your project runs

01 · Free
SponsoredCallCampaignLiveClicks1,284Leads96Cost per lead$2338%
  1. 01Free Ad Review
  2. 02Storm Campaign Prep
  3. 03Retail Campaign Build
  4. 04Launch and Tracking
  5. 05Storm Switch-On

Teams we have built for:

  • Amazon Web Services
  • HubSpot
  • Linode
  • Microsoft Azure
  • Moodle
  • Magento
  • Oracle
  • Salesforce
  • SAP
  • Squarespace
  • Weebly
  • WP Engine
  • Google Cloud
  • DigitalOcean

The Problem

Storm Chasers Advertise Before Your Account Even Changes

It shows up the week after a hailstorm. Out-of-town crews run ads in your neighborhoods while your campaigns still target the whole county with spring copy.

  1. Slow response

    Out-of-town crews advertise before your account changes.

    Slow response

    A prebuilt storm campaign goes live for hit ZIP codes within 48 hours.

  2. County-wide spend

    Budget spreads across neighborhoods the storm missed.

    County-wide spend

    Storm ads target only the ZIP codes in the damage reports you confirm.

  3. Risky copy

    An old ad promises help with the insurance deductible.

    Risky copy

    Every ad gets checked against your state's contractor and deductible rules.

  4. Thin leads

    Forms arrive without an address or roof type.

    Thin leads

    Inspection forms ask for address, roof type, and damage before anyone drives out.

Hail hits a few ZIP codes north of town on a Tuesday. By Thursday, out-of-state storm chasers have ads running and door hangers out. Your account still runs the replacement campaign it ran in spring, spread across the whole county. When you raise the budget, clicks come from neighborhoods the storm missed. An old ad still says you'll help with the deductible, which some states don't allow. The leads that do arrive have no address, so nobody can check the roof first.

We start with two campaigns that work differently. A storm campaign sits ready, with ads, keywords, and a page built in advance, and we switch it on for the hit ZIP codes within 48 hours. A retail campaign runs year-round for repairs, replacements, and metal roofs. Every ad follows your state's rules, and forms ask for the address and roof type. You get inspections in the right neighborhoods instead of a budget burned across the county.

  • Storm ads ready in advance

    A storm campaign sits built and approved, switched on for hit ZIP codes within 48 hours.

  • Copy that follows state rules

    No deductible promises where state law bans them, and license numbers where your state requires.

  • Inspections, not just clicks

    Forms collect the address and roof type, so estimators drive to roofs that need them.

Our Roofing PPC Management Process

From Ad Review to Storm-Ready Campaigns in Five Clear Steps

You see what your current ads waste and approve the storm and retail plans before anything changes. After launch, you get sold roofs by campaign and a log after every storm.

  1. We read your Google Ads account, search terms, and ad copy, and check it against your state's contractor advertising rules. You get a written list of wasted spend, risky ad text, and a storm and retail plan.

What's Included

What You Get With Google Ads for Roofers

A storm campaign built before you need it, year-round retail campaigns, inspection forms that collect what estimators need, and ad copy checked against your state's rules.

  • Prebuilt storm campaign

    Hail and wind damage ads, keywords, and a page, ready to switch on by ZIP code.

  • Retail roofing campaigns

    Repair, replacement, and metal roof searches, each with their own ads, keywords, and budget.

  • Inspection request forms

    Forms ask for address, roof type, and damage, so estimators can plan each visit.

  • State rule copy check

    Ad text reviewed for deductible promises and license number rules in your state.

  • Sold roof value import

    Signed contracts from JobNimbus or AccuLynx sent back to Google Ads to guide bids.

  • Storm and retail reports

    Inspections, sold roofs, and cost per sale, with storm and retail campaigns kept apart.

Compare Options

DeveloperLook vs Storm Lead Sellers vs a General Marketing Agency

Storm lead sellers deliver volume fast, and a general agency can run broad campaigns. Here is how each one handles PPC for roofing companies after a storm and between storms.

DeveloperLook
Lead seller
Lead ownership
DeveloperLook: Only your companyLead seller: Often sold to several roofers
Storm speed
DeveloperLook: Ads on within 48 hoursLead seller: Leads within days
Area control
DeveloperLook: Hit ZIP codes onlyLead seller: The seller's chosen areas
Ad copy rules
DeveloperLook: Checked for state rulesLead seller: Not your ads to check
Retail demand
DeveloperLook: Year-round campaignsLead seller: Mostly storm leads
Pricing model
DeveloperLook: From $800 plus ad spendLead seller: Pay per lead
What gets reported
DeveloperLook: Inspections and sold roofsLead seller: Leads delivered
Account ownership
DeveloperLook: Your account, our accessLead seller: No account to own

Projects We've Built

These are website builds for construction, architecture, and design firms, not roofing ad campaigns. They show the clear, fast pages our roofing ads send homeowners to.

What Our Clients Say

What Clients Say After Launch

Feedback from teams we have built websites and landing pages for.

We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.

Michael BennettFounder & CEO of Northbridge Consulting01 / 03
  • 1,250+

    Projects shipped

  • 10+

    Years of experience

  • Top 3%

    Upwork Top Rated Plus

  • 5 stars

    Average review score

  • 1,250+

    Projects shipped

  • 10+

    Years of experience

  • Top 3%

    Upwork Top Rated Plus

  • 5 stars

    Average review score

Want results like these?

Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.

Work Culture

Why Roofers Trust Us With Storm Season

We prepare before the storm, follow your state's rules in every ad, and count signed contracts instead of clicks, so storm budgets go where roofs were actually hit.

  • Ready before the hail

    Storm ads are written and approved weeks before they run. When a storm hits, switching them on takes hours, not a rebuild.

  • Rules before reach

    We check your ads against your state's contractor rules, such as Colorado's ban on advertising deductible waivers. A fast ad that breaks the law costs more than it earns.

  • Hit areas only

    Storm budgets go to the ZIP codes in the damage path. Clicks from untouched neighborhoods waste money your crews can't use.

  • Contracts over clicks

    We judge campaigns by signed roofs in JobNimbus or AccuLynx. A campaign full of inspections that don't sign gets cut, whatever its click numbers say.

  • Your account stays yours

    The Google Ads account, call data, and storm history sit under your company. If you leave, every past storm campaign stays ready for the next one.

  • Honest about free options

    Your Business Profile, reviews, and job site signs cost little and work. We'll tell you if they should come before paid ads.

Overview

How does roofing PPC work for roofing contractors?

DeveloperLook is a roofing PPC company for contractors who need fast storm response and steady retail work. We keep a storm campaign ready to switch on by ZIP code within 48 hours, run year-round repair and replacement ads, and check copy against state rules. Plans start at $800 per month plus ad spend, with retail ads live in 1 to 2 weeks.

DEVELOPERLOOK

Project facts · Roofing PPC Management

Service
Roofing PPC management (storm and retail campaigns, copy checks)
Typical timeline
Retail ads in 1 to 2 weeks, storm ads within 48 hours
Platforms
Google Ads, JobNimbus, AccuLynx
Built with
GA4, Google Tag Manager, CallRail, Google Ads Editor
Experience
10+ years of development experience and 1,250+ shipped projects
Post-launch support
Monthly report and pipeline call
Communication
Calls in US, UK, and AU business hours
Starting price
From $800 USD per month, plus ad spend paid to Google

Reviewed 29 Oct 2026 by Saimul Islam

Good fit

  • Residential roofers in hail country

    You work where hail and wind hit every year, and your ads change only after the storm chasers have already arrived in your neighborhoods.

  • Retail replacement contractors

    Your best months come from homeowners replacing aging roofs, not storms. You want year-round Google Ads for roofing that don't depend on the weather.

  • Roofers on JobNimbus or AccuLynx

    Your signed contracts live in JobNimbus or AccuLynx, but your ad reports stop at form fills. You want to see which searches actually sold roofs.

  • Owners tired of shared storm leads

    You've bought storm leads that several other roofers called first. You want PPC for roofing companies that sends inspections to you alone.

  • Agencies with roofing clients

    Your agency signs roofing clients before storm season and needs storm-ready campaigns built and run under your brand.

Not a fit

  • Ad budget under $1,500 monthly

    Your storm-season ad budget is under $1,500 a month on top of our fee. Roofing SEO Services and your Business Profile may return more at that level.

  • Full lead program wanted

    You want Local Services Ads, retargeting, and lead follow-up in one package. Roofing Lead Generation bundles those channels together.

  • No page to send traffic

    Your website has no inspection form and loads slowly on phones. Roofing Website Design Services come first, because storm traffic leaks on a weak page.

  • You only want LSA

    You'd rather pay per lead through Local Services Ads alone. Google Local Services Ads (LSA) Management is the page built for your case.

Not sure we're the right fit?

Book a free call or message us. We'll tell you honestly whether we're the right team.

Pricing

Transparent Starting Prices for Roofing PPC Management

These are monthly starting points in USD. Your plan depends on your storm zones, branches, and job mix, and you get a fixed proposal after a free ad review.

$500$1k$1.5k$2k$2.5k$800$1,350$2,050

For single-location roofers who want repair and replacement inspections year-round, with storm ads on standby.

$800/month

Get a fixed quote
  • Repair and replacement Search campaigns
  • Prebuilt storm campaign switched on within 48 hours
  • Inspection form with address and roof type
  • Ad copy checked against your state's contractor rules
  • Weekly search term review
  • Monthly report and pipeline call

Recommended

For roofers who chase storms in several areas and want sold roofs tracked by campaign.

$1,350/month

Get a fixed quote
  • Everything in Retail Roof Campaigns
  • Up to 3 storm zones prepared in advance
  • 1 storm inspection landing page
  • Metal roofing and financing campaign
  • Sold roof values imported from JobNimbus or AccuLynx
  • Calls every 2 weeks

For roofing companies with up to 3 markets or branches, including commercial roofing work.

$2,050/month

Get a fixed quote
  • Everything in Storm and Retail
  • Up to 3 markets or branches
  • Commercial roofing campaign
  • Microsoft Advertising campaigns
  • Weekly calls

For Agencies

White-Label Roofing PPC Services for Agencies and Studios

You own the client relationship. We supply the roofing campaign work behind it: storm campaigns built in advance, retail campaigns, state rule copy checks, and sold-roof tracking. Every report goes out under your agency's name.

How the partnership works

White label: your client only ever sees your brand

Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
  1. Send the roofer's details

    Share the service area, storm history, and Google Ads access for the client.

    • Client needs
    • You share the details
    • Details received
  2. Get a storm plan

    We return a storm and retail plan with one fixed monthly fee.

    • Scope and plan
    • Proposal to resell
    • Your quoteYOUR LOGO
  3. Launch under your brand

    We run both campaigns and send branded monthly reports for your client.

    • Done by our team
    • Your brand on it
    • Handed to your clientDone
  • Your client
  • You, the agency
  • DeveloperLook
  1. Send the roofer's details

    Share the service area, storm history, and Google Ads access for the client.

    1. Client needs
    2. You share the details
    3. Details received
  2. Get a storm plan

    We return a storm and retail plan with one fixed monthly fee.

    1. Scope and plan
    2. Proposal to resell
    3. Your quoteYOUR LOGO
  3. Launch under your brand

    We run both campaigns and send branded monthly reports for your client.

    1. Done by our team
    2. Your brand on it
    3. Handed to your clientDone
  • Stay client-facing

    The roofer talks to your team while we work the account.

  • Storm-ready clients

    Every client gets a storm campaign before the season starts.

  • Rule-checked copy

    Ad text reviewed for each client's state contractor rules.

  • Seasonal capacity

    Cover storm-season spikes without hiring for the busy months.

The Right Technology for Your Project

Technology Stack

Ad platforms homeowners search after a storm, call and form tracking, and the roofing CRMs where your signed contracts live.

    • Google Ads
    • Google Ads Editor
    • Microsoft Advertising
    • Google Business Profile
    • CallRail
    • Google Analytics logoGoogle Analytics (GA4)
    • Google Tag Manager logoGoogle Tag Manager
    • Google forwarding numbers
    • JobNimbus
    • AccuLynx
    • Zapier logoZapier
    • Google Sheets logoGoogle Sheets
    • WordPress logoWordPress
    • PageSpeed Insights logoPageSpeed Insights
    • Looker Studio
    • Slack logoSlack
01 / 04

FAQ

Frequently Asked Questions

Straight answers on cost, storm timing, Local Services Ads, deductible and license rules, free options, and ownership.

  • Roofing ad management at DeveloperLook starts at $800 per month for retail campaigns plus a prebuilt storm campaign. Google charges your ad spend separately, on your own account and card. The $1,350 plan adds storm zones, a storm page, and sold roof imports. Up to 3 markets with commercial campaigns start at $2,050.

  • Within 48 hours of a storm, because the campaign is built before you need it. We confirm the hit ZIP codes with you, check that your crews can take the work, and switch the ads on. Retail campaigns take longer to set up, about 1 to 2 weeks after the free review.

  • Optimize Local Services Ads for roofers by answering calls fast, keeping reviews coming, and choosing only the job types you want. Google says responsiveness, reviews, and proximity affect ranking. Dispute any lead that doesn't match your services, and keep your service area tight. Our Google Local Services Ads (LSA) Management page covers the full setup.

  • Google Guaranteed no longer exists: since October 2025, Local Services Ads show a Google Verified badge, and the money-back guarantee ended. The badge still adds trust beside your listing, and screening is required to run the ads. For many roofers, Local Services Ads are worth testing next to Search campaigns, which give more control over storm targeting.

  • You can advertise a roofing business for free with a complete Google Business Profile, steady review requests, and photos of finished roofs. Job site signs and a note to neighbors after each project cost very little too. Free options build slowly, so many roofers add paid ads for storm season. We'll tell you if free channels should come first.

  • Usually not, and in some states it's illegal. Colorado law bars roofing contractors from advertising or promising to pay, waive, or rebate a homeowner's deductible, and Texas law also bans waiving deductibles. We check your ad copy against your state's rules before launch. Where the rule is unclear, your attorney has the final word.

  • In some states, yes. California's Contractors State License Board requires the license number in advertising, including online ads, and other states set their own rules. We add your license number to ad text or assets where your state requires it and keep it on the landing page. Your licensing board's site has the exact wording rules.

  • Your reports should show inspections booked and roofs sold by campaign, not just clicks and calls. Your storm and retail campaigns belong in separate columns, because they behave differently. Cost per signed contract matters more than cost per lead. We pull sold values from JobNimbus or AccuLynx, so the report matches your sales board.

  • Both often work together. Search ads give you control after a storm: which ZIP codes, which copy, and which page. Local Services Ads bring pay-per-lead calls in steadier months with less setup. If you want both plus lead follow-up in one program, Roofing Lead Generation combines them.

  • You do. The account, call recordings, storm campaigns, and sold roof data sit under your company, and we work as a user you can remove at any time. If you leave, your storm campaigns stay built and ready, along with every past storm's results and the ZIP code lists we used.

Saimul IslamFounder & CEO, DeveloperLook

Still have questions?

Send a message or book a call with the team.

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