URL structure decision per market
Country domains, subdirectories, or subdomains chosen with your hosting, team, and budget in mind.
The Problem
Your UK Customers Keep Landing on Your US Pages
It starts when a second country or language goes live. Search results mix versions, prices show in the wrong currency, and each new market's traffic stays a fraction of home.
Wrong country
Searchers in London land on US pages with dollar prices.
Wrong country
Map each market to its own URLs and validated hreflang alternates.
Return links
Hreflang points to other versions, but none point back.
Return links
Add return links on every version so Google can trust the whole set.
Translated terms
Pages target English keywords translated word for word.
Translated terms
Research each market's own searches before translators write a single page.
Blended reports
Search Console shows every country mixed into one total.
Blended reports
Report clicks, rankings, and leads per country in Search Console and GA4.
You launched a UK site six months ago, and London searchers still land on your US pages with dollar prices and US spelling. Your hreflang tags point one way only, so Google may ignore them. The German pages were translated from English keywords that nobody in Germany types. Search Console shows every country in one blur, and the regional team asks why their numbers trail. Each month this runs, local competitors take the searches your new market should be winning.
We start with one decision per market: which URL structure, which language and region codes, and which pages matter most. Then we implement hreflang in one method with return links and an x-default, research keywords in each market's own terms, and brief pages for your translators. Reporting splits by country in Search Console and GA4. Each market gets its own search plan, not a translated copy of home.
Market-by-market URL plan
Country domains, subdirectories, or subdomains chosen per market, with the trade-offs written down.
Hreflang that Google trusts
Every version lists itself and its alternates, with return links and an x-default fallback.
Keywords in local terms
Research per market, so pages target what people in that country actually type.
Our International SEO Services Process
From Market Audit to Growing Country Traffic in Five Steps
You approve the URL plan before anything changes, review hreflang on staging, and get one clear report per market every month.
We review your current versions, hreflang, and Search Console country data, then check where each market's traffic leaks. You get an international SEO audit with the 3 biggest problems and whether a program is worth it.
What's Included
What You Get With an International SEO Strategy Built Per Market
Everything a multi-country site needs from search: a URL plan, validated hreflang, local keyword research, localized page briefs, local links, and reporting split by country.
Compare Options
DeveloperLook vs Translation Agency vs Generic Agency
A translation agency makes pages read well, and a general SEO agency knows your home market. Search in new countries needs both plus the technical setup, so here is where each fits.
| Feature | DeveloperLookBest fit | Translation agency | Generic agency |
|---|---|---|---|
| Market research | Keywords researched per country | Translates your existing keywords | Home market research only |
| Hreflang and URLs | Planned, implemented, and validated | Not usually included | Often plugin defaults |
| Language quality | Briefs for your translators | Their strongest area | Relies on your translators |
| Technical fixes | Templates and sitemaps changed by developers | No code changes | Advice for your developers |
| Country reporting | Clicks and leads per market | No search reporting | One blended site total |
| Local links | Outreach in each target country | Not included | Mostly home market sites |
| Cost predictability | Monthly plan by number of markets | Per word, often the cheapest | Monthly retainer, varies |
| Account ownership | Your accounts and your data | Files delivered to you | Varies by agency |
DeveloperLook
Translation agency
- Market research
- DeveloperLook: Keywords researched per countryTranslation agency: Translates your existing keywords
- Hreflang and URLs
- DeveloperLook: Planned, implemented, and validatedTranslation agency: Not usually included
- Language quality
- DeveloperLook: Briefs for your translatorsTranslation agency: Their strongest area
- Technical fixes
- DeveloperLook: Templates and sitemaps changed by developersTranslation agency: No code changes
- Country reporting
- DeveloperLook: Clicks and leads per marketTranslation agency: No search reporting
- Local links
- DeveloperLook: Outreach in each target countryTranslation agency: Not included
- Cost predictability
- DeveloperLook: Monthly plan by number of marketsTranslation agency: Per word, often the cheapest
- Account ownership
- DeveloperLook: Your accounts and your dataTranslation agency: Files delivered to you
Projects We've Built
Travel and Booking Sites We Have Built
These travel and booking sites are builds we designed and developed, shown for the kind of site this program often serves. They are not SEO case studies.
TripNest Travel and Tour Booking Website
- Travel
- Booking System
- Dashboard
HoliNest Travel Booking Website and Dashboard
- Travel
- Vacation Rental
- Booking System
Airline Review Community Website for Business and First Class
- Travel
- Portal
- Website
Seatour Tour and Vacation Rental Booking Platform
- Travel
- Vacation Rental
- Booking System
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built and launched websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Global Brands Trust Us With Search in New Markets
As an international SEO company, we treat each country as its own market, with its own searches and reporting. We explain our reasoning before any URL or tag changes.
One market at a time
We plan, launch, and measure each country separately. A weak result in one market can't hide behind strong numbers from your home market.
Google's rules, cited
We follow Google's guidance on localized versions and link it in every recommendation. Your team can check why a tag or redirect is set the way it is.
No pretend local presence
We don't claim offices, teams, or native writers we don't have in your markets. Your translators or local partners write, and we brief and check their pages.
Every version stays reachable
We avoid redirecting visitors by IP address alone, because that can hide versions from crawlers. A banner suggesting the local version keeps every page reachable.
Reports each market can read
Every regional lead gets the numbers for their own country. You see clicks, rankings, and leads per market instead of one blended site total.
Your accounts, your data
Search Console properties, GA4, and sitemaps stay in your accounts. If you stop the program, the setup and its history stay with you.
Overview
What do international SEO services include for a brand entering new markets?
DeveloperLook provides international SEO services for brands selling in more than one country or language. We choose the URL structure, implement and validate hreflang, research keywords in each market's own terms, and brief localized pages. Programs start at $900 per month for 2 markets, setup takes 3 to 6 weeks, and every change lives in your own accounts.
DEVELOPERLOOK
Project facts · International SEO Services
- Service
- International SEO Services (hreflang, market research, localized pages)
- Typical timeline
- Setup in 3 to 6 weeks, results build over 4 to 8 months
- Platforms
- WordPress, Shopify, Webflow, Next.js, and headless CMS sites
- Built with
- Search Console, GA4, Semrush, Screaming Frog, hreflang sitemaps
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly hreflang validation and country report, in every plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $900 USD per month for 2 markets, fixed plan after audit
Reviewed 27 Oct 2026 by Saimul Islam
Good fit
US brands opening a UK or Australian site
You copied your US site into a UK version, and Google keeps showing London searchers the US pages with dollar prices.
Companies adding a second language
Your site is moving into German or French, and you need a search plan for each market settled before translators start on hundreds of pages.
Stores selling across borders
Your store ships to 6 countries, and the same product sits at 4 URLs with no hreflang, so Google picks one version and hides the rest.
Marketing teams with regional managers
You need organic traffic and leads reported by country, because each regional manager asks why their market trails the home market.
Agencies with multi-country clients
Your agency writes content in each market, but nobody on the team is an international SEO specialist who can own hreflang and URL decisions.
Not a fit
Site not built yet
You still need the multilingual site itself built. Our Multilingual Website Development team builds it first, and this program takes over once the language versions exist.
Shopify Markets setup only
You need Shopify Markets, local currencies, and duties set up for checkout. Our Shopify International Expansion Setup service handles that store configuration.
One country only
You sell in a single country and language. Our SEO Services program fits better, because hreflang and market research would add cost without any benefit.
Budget under $900 a month
Your budget is under $900 a month. Google's guide to localized versions covers basic hreflang, and if it already covers your case, we'll tell you before we quote.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for International SEO Services
These are monthly starting points in USD. Your plan depends on the number of markets and languages and how many pages each one needs, and you get a fixed proposal after a free audit.
For Agencies
White-Label International SEO for Agencies and Studios
You own the client relationship. We supply the search work behind it in every market: URL plans, hreflang, and keyword research. Reports and briefs go out under your brand, ready for your translators.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the markets
Send the client's site, target countries, and current translation setup.
- Client needs
- You share the details
- Details received
We plan and price
We audit hreflang and URLs, then return a market plan under your brand.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Run and report
We implement, validate, and report on each market monthly in your template.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the markets
Send the client's site, target countries, and current translation setup.
- Client needs
- You share the details
- Details received
We plan and price
We audit hreflang and URLs, then return a market plan under your brand.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Run and report
We implement, validate, and report on each market monthly in your template.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
Tools for planning markets, validating hreflang, researching each country's searches, and reporting results market by market.
Google Search Console
Semrush- Bing Webmaster Tools
Google Analytics (GA4)
- Screaming Frog
Chrome DevTools
Python
Google Sheets
WordPress
Shopify
Webflow
Next.js- Contentful
- Weglot
- Crowdin
- Looker Studio
Google Tag Manager
01 / 04
Related Services
Services that pair with search in new markets: the core SEO program, multilingual builds, Shopify market setup, technical fixes, and SEO audits.
SEO Services
DeveloperLook provides SEO services for growing businesses as one monthly program. As an SEO company with its own developers, we plan keywords, ship technical fixes in your site, publish content, earn links, and report the leads search brings in.
Multilingual Website Design and Development
DeveloperLook provides multilingual website design and development for businesses selling in more than one language. Our multilingual website services cover URL structure, hreflang, language switchers, layouts for every script, and a translation workflow.
Shopify International Expansion Setup
DeveloperLook sets up Shopify stores to sell in new countries: markets, local currencies, duties at checkout, translations, hreflang, and shipping rules. We launch one market fully, test real orders, and document every setting for your team.This page
International SEO Services
Pairs with the 6 services around it
Technical SEO Services
DeveloperLook is a technical SEO services company that audits and fixes crawl, indexing, rendering, and speed problems in your code. We work on custom, headless, WordPress, and ecommerce sites, and verify every fix after release.
SEO Audit Services
DeveloperLook runs SEO audit services for business websites. We read your Search Console data, crawl every page, and compare your content and links with your top rivals, then hand you a ranked fix list with the URLs, evidence, and effort behind each item.
Travel SEO Services
DeveloperLook provides travel SEO services for tour operators, travel agencies, and tourism businesses. We build a page for every tour, publish destination guides before booking season, and track bookings made in your booking widget, so SEO for travel industry brands shows up as revenue.FAQ
Frequently Asked Questions
Straight answers on cost, timing, URL structure, hreflang, and choosing who runs search in your new markets.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
DeveloperLook's international programs cost from $900 per month for 2 markets, including the hreflang setup and keyword research. Up to 5 markets with local link outreach costs $1,550 per month, and up to 10 markets costs $2,400 per month. You get a fixed proposal after a free audit of your current versions.
Setup takes 3 to 6 weeks, and growth in a new country usually builds over 4 to 8 months. New pages need links and history in each market before they rank well. Markets where you already have some visibility, plus fixed hreflang, often respond sooner than brand-new ones.
It's the work of optimizing a site so each country or language version reaches searchers in that market. It covers URL structure, hreflang, local keyword research, localized content, and links from each country. The goal is simple: a searcher in Sydney sees the Australian page, not the US one.
Without it, Google may show the wrong version in each market, and your own local pages compete with each other. Visitors who land on the wrong currency, spelling, or shipping terms tend to leave. A clean setup lets every market's pages earn their own rankings and leads.
Yes, if you sell or plan to sell in more than one country or language. An international SEO strategy decides which markets come first, which URL structure each one uses, and which pages get localized. Without one, teams translate everything at once and fix hreflang after rankings slip.
Regular SEO targets one market, while the international kind adds the work of serving the right version to each country or language. That means hreflang, a URL structure per market, keyword research in each language, and reporting split by country. Content, links, and speed still matter in every market.
SEO grows international sales by putting localized pages in front of people already searching in each market. Searchers who see their own language, currency, and delivery terms are more likely to buy or enquire. We tie organic sessions to sales or leads per country in GA4, so each market's growth is visible.
Subdirectories, such as example.com/de/, are often the best choice because every market shares one domain and one codebase. Country domains send a stronger local signal but need links built for each domain, and subdomains sit in between. We pick per market based on budget, hosting, and how separately your teams work.
The best international SEO expert for you asks about your markets, margins, and translators before talking about tags. Whether you hire an international SEO agency or an international SEO consultant, ask how they validate hreflang and research each language. Be wary of promised rankings, since nobody controls Google's results.
Yes, the hreflang tags, sitemaps, URL plan, and every brief live in your site and accounts. Search Console and GA4 stay yours, with country reporting in place. Hreflang still needs checking whenever pages are added, so we leave a short checklist your team can follow.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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