Market plan
Which countries to group, which currencies and languages, and what each market costs you to run.
The Problem
Overseas Shoppers Arrive, Then Leave at a Checkout Built for Home
It shows up when orders from abroad grow but checkout still shows your home currency and duties arrive as surprise bills.
01 · Wrong currency
A shopper in Germany sees your prices in US dollars.
Local currencies get sensible rounding, set per market on Shopify Payments.
02 · Surprise duties
Checkout says nothing about duties, so the courier bills them later.
Products get classified with their origins, so checkout shows duties and taxes.
03 · Translations
Spanish-speaking customers read machine-translated product names.
Translations and domains are planned for each market before launch.
04 · Lost settings
Each market added by hand left settings nobody wrote down.
One market launches fully first, and the next reuses its documented setup.
A shopper in Germany finds your store, adds two items, and sees prices in US dollars. Checkout says nothing about import duties, so they leave or pay a surprise bill to the courier later. Your Spanish-speaking customers read machine-translated product names. Returns from abroad cost more than the orders. And each market you added by hand left settings nobody wrote down.
We plan every market before touching settings: currency and rounding, duties, languages, domains, and shipping rules. Then we launch one market fully, test real orders from it, and document what we changed. Your next market reuses that setup instead of starting over. Shoppers abroad see prices they understand and pay once, at checkout, not at the door.
Prices in the shopper's currency
Local currencies with sensible rounding, set per market on Shopify Payments.
Duties paid once, up front
Products classified with their origins, so checkout shows duties and taxes.
Every market findable
Subfolders or domains with hreflang tags, checked in Search Console after launch.
Our International Expansion Process
From Market Review to First Overseas Order in Five Steps
You see the market plan, the price rules, and the duties setup before anything changes, then test orders from every new market before launch.
We review your catalog, carriers, payment setup, and target countries. You learn what each market needs and what it costs to run. If shipping there without a full setup makes more sense, we'll tell you before we quote.
What's Included
Shopify International Expansion Features, Set Up and Tested
Every plan covers currency, duties, shipping, a language, and search setup for a new market. Plans 2 and 3 add more markets, returns, Managed Markets, and expansion stores.
Compare Options
DeveloperLook vs DIY Markets Setup vs Separate Country Stores
Doing it yourself costs only time, and separate stores give full local control. The rows show where each approach fits and where it gets expensive.
| Feature | DeveloperLookBest fit | DIY Markets setup | Separate country stores |
|---|---|---|---|
| Upfront cost | From $850, fixed quote | Your team's time only | A new store per country |
| Speed to first sale | 2 to 3 weeks | Fast for simple markets | Slow: whole stores rebuilt |
| Duties at checkout | Classified and tested | Often skipped | Set up store by store |
| Local pricing | Rounding and price rules | Default conversion | Full control per store |
| Translation quality | Drafted, then human-checked | Auto-translate only | Separate content per store |
| SEO per market | Subfolders with hreflang | Often left unset | Separate domains to rank |
| Inventory and orders | One store, one inventory | One store, one inventory | Synced across stores |
| Ongoing effort | Documented for your team | Learned by trial | Every change made twice |
DeveloperLook
DIY Markets setup
- Upfront cost
- DeveloperLook: From $850, fixed quoteDIY Markets setup: Your team's time only
- Speed to first sale
- DeveloperLook: 2 to 3 weeksDIY Markets setup: Fast for simple markets
- Duties at checkout
- DeveloperLook: Classified and testedDIY Markets setup: Often skipped
- Local pricing
- DeveloperLook: Rounding and price rulesDIY Markets setup: Default conversion
- Translation quality
- DeveloperLook: Drafted, then human-checkedDIY Markets setup: Auto-translate only
- SEO per market
- DeveloperLook: Subfolders with hreflangDIY Markets setup: Often left unset
- Inventory and orders
- DeveloperLook: One store, one inventoryDIY Markets setup: One store, one inventory
- Ongoing effort
- DeveloperLook: Documented for your teamDIY Markets setup: Learned by trial
Projects We've Built
Ecommerce Projects We Have Built
Ecommerce stores our team has designed and built. An international setup gets the same planning, test orders, and launch checks.
Sefinix Furniture Ecommerce Store and Dashboard
- Furniture
- Dashboard
- E-commerce
Unicom Fashion Ecommerce App and Admin Dashboard
- Fashion
- Dashboard
- E-commerce
Havenly Furniture Ecommerce Website
- Furniture
- E-commerce
- Dashboard
Modeverse Ecommerce Web Design & Development
- Fashion
- Retail
- E-commerce
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built and extended Shopify stores for.
We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Brands Trust Us With Their Next Market
Selling abroad fails on small details: a missing HS code, a wrong rounding rule, an untagged subfolder. These habits catch them early.
One market, then the next
We launch your first new market fully before adding another. What you learn there makes every later market faster and cheaper to open.
Duties settled before delivery
We classify your products and set their country of origin, so duties show at checkout. Customers pay once, up front, not at the door.
Machine drafts, human checks
Translate & Adapt drafts the text, then your team or translator reviews the pages that sell. Size charts, policies, and checkout terms get a human check.
Every market visible in search
Every market gets its own subfolder or domain with hreflang tags, and we confirm search engines index it. Your Spanish pages can compete in Spanish search on their own.
Fixed price per rollout
You get a fixed quote for each market rollout after the free review. Extra markets or languages are quoted before we add them.
Honest about readiness
If a market won't pay for its setup yet, we tell you. Shipping there without a local storefront is sometimes your smarter first step.
Overview
How does Shopify Plus international expansion work?
DeveloperLook handles Shopify Plus international expansion for brands entering new countries, on Plus or standard plans. We set up markets, local currencies, duties at checkout, translations, hreflang, and shipping rules. A first market starts at $850 and launches in 2 to 3 weeks, and larger rollouts take 4 to 10 weeks.
DEVELOPERLOOK
Project facts · Shopify International Expansion Setup
- Service
- Shopify international expansion setup (markets, currency, duties, languages)
- Typical timeline
- 2 to 3 weeks for one market, 4 to 10 for rollouts
- Platforms
- Shopify and Shopify Plus, with Shopify Payments
- Built with
- Shopify Markets, Translate & Adapt, duties and import taxes, Managed Markets
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30 days of post-launch support with every rollout
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $850 USD for a first market, fixed quote after review
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
US brands selling into Canada and Europe
Your orders from abroad keep growing, but shoppers see US dollars and meet surprise duty bills at the door.
Plus brands weighing expansion stores
You're comparing Shopify Plus international expansion strategies: more markets in one store, or separate expansion stores per region.
Stores adding a Spanish-language storefront
Your Spanish-speaking customers want product pages, checkout, and emails in Spanish, not a browser translation.
Stores shipping abroad for the first time
You want Shopify international shipping set up with real rates, duties, and returns before your first overseas order arrives.
Agencies with an international client
Your agency's client wants three new countries live this quarter, and you need it done under your brand.
Not a fit
Local prices only
You only need prices shown in local currencies. Our Multi-Currency Checkout Setup page covers that on its own, for less.
Not on Shopify yet
You're not on Shopify yet. Our Shopify Plus Migration Services page moves your store first, and international setup can follow.
Headless rebuild
You're rebuilding the storefront headless. Market routing then lives in code, so start with our Shopify Hydrogen Development page.
Few orders from abroad
Your budget is under $850, or only a handful of orders come from abroad. Enable shipping there first and revisit later.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for International Expansion
These are starting points in USD. Your final price depends on the number of markets, languages, and products that need HS codes, and you get a fixed proposal after a free market review.
For stores opening one new country or region with local prices and duties shown.
$850one-time, USD
- 1 new market with local currency and rounding
- Duties and import taxes shown at checkout
- HS codes and origins on up to 300 products
- Shipping zones and rates for the market
- 1 language, a subfolder, and hreflang checks
- 30 days of post-launch support
Recommended
For brands launching several countries together, with languages and returns handled.
$2,100one-time, USD
- Everything in First Market Launch
- Up to 5 markets with their own price rules
- Up to 3 languages translated and reviewed
- HS codes on up to 1,500 products
- Return rules and addresses per region
- Managed Markets set up where eligible
For Shopify Plus brands that need separate regional stores or B2B buyers abroad.
$4,600one-time, USD
- Everything in Multi-Market Rollout
- Expansion stores for up to 3 regions
- Catalogs and prices synced across stores
- B2B catalogs and price lists per market
- Market-specific theme content and menus
- 1 regional 3PL or ERP connection
For Agencies
White-Label International Setups for Agencies
You own the client relationship. We supply the international setup: markets, duties, translations, domains, and shipping rules. The client sees only your brand, and you get a launch checklist for every market.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the markets
Send the client's store and the countries they want to sell in.
- Client needs
- You share the details
- Details received
We plan the rollout
You get a plan and a fixed price per rollout to resell.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We launch, you lead
We configure and test while you run the client relationship.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Your brand on every document, and the client stays yours.
Market-by-market plans
Each country scoped and priced before any settings change.
Duties handled properly
HS codes, duties, and Managed Markets set up and tested.
Room to grow
Add markets for more clients without training a new team.
The Right Technology for Your Project
Technology Stack
We start with Shopify's own international tools, then connect the carriers and payment methods your new markets expect, and track results in Search Console.
Shopify Markets- Shopify Payments
- Translate & Adapt
- Shopify Plus
DHL
FedEx
UPS
USPS
PayPal
Klarna
Apple Pay
Google Pay
Google Search Console
Google Analytics (GA4)
Semrush
Google Sheets
FAQ
Frequently Asked Questions
Straight answers on markets, costs, currency, duties, languages, shipping, and hreflang.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
You create a market for each country or group of countries, then set its currency, prices, languages, domain, and shipping. Country markets are unlimited on every Shopify plan. The slow part is your product data, such as HS codes, and deciding your price rules for each market.
On Plus, you can add up to 9 expansion stores beside your main store. They suit regions needing their own catalog, checkout rules, or team. Plus also lifts the 3-catalog limit on B2B markets. Most brands start with Markets in one store and add stores only when a region truly differs.
Your first market costs $850 with us, covering currency, duties at checkout, shipping rates, one language, and a subfolder with hreflang. Rolling out up to 5 markets with 3 languages is $2,100. If you need expansion stores and B2B catalogs on Plus, builds start at $4,600.
Your first market takes 2 to 3 weeks from the plan to the first order. Rollouts of up to 5 markets take 4 to 6 weeks, and Plus expansion builds take 6 to 10. Your product data is usually the slow part: classification and translations for a large catalog.
Your shoppers see prices and pay in their own currency, converted at current rates or set manually, with rounding you choose. You need Shopify Payments to sell in several currencies. If currency is the only change you need, our Multi-Currency Checkout Setup page covers it on its own.
Once each of your products has an HS code, Shopify can add duties and import taxes at checkout, so buyers pay once, up front. You then ship on delivered duty paid (DDP) labels, so nobody pays twice at the door. With Managed Markets, any gap between checkout and customs is covered for you.
Yes. We add Spanish as a published language, usually on a subfolder such as /es, and translate products, collections, pages, and policies. Shopify then shows checkout and notification emails in Spanish too. Translate & Adapt auto-translates up to 2 languages, and your team or translator reviews the pages that sell.
Start with shipping zones and rates per region, then set return rules your margins can carry. You might offer a local return address, or refund low-value items without asking for them back. We set your rates, return windows, and addresses per market and test them with real addresses.
Add a subfolder, subdomain, or country domain for each market, and Shopify creates hreflang tags for it automatically. Your sitemap then lists every published language. International domains need a custom domain, not your myshopify.com address, and we check indexing in Search Console after launch.
Use Managed Markets if you're eligible and don't want to register for tax abroad. Global-e then acts as your merchant of record and remits duties and taxes for you. It's open to stores based in the continental US and certain Canadian and UK stores. Otherwise, we set up duties collection on your own account.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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