Program pages and schedules
Each of your programs, from little kids to adult grapplers, with its own schedule, price, and trial button.
The Problem
One Homepage Trying to Sell 3 Programs
It shows up when a parent and an adult beginner visit in the same week. Each needs different answers, and your site gives both the same wall of text.
A parent searches for kids classes near you after a rough week at school.
- Your site opens on a fight photo and a schedule that mixes little kids, adult BJJ, and Muay Thai.
- Your pages say nothing about safety, instructor checks, or what a trial costs.
- An adult beginner can't tell if no-gi is for them either.
We start by splitting your site into paths: kids, adult BJJ, and striking.
Each program gets its own page, schedule, price, and trial button. Parents find your safety policies and instructor checks before they ask. Your trial pass checks out on one page, with the uniform size in the same form. Families arrive for a first class already signed up, not still messaging you.
A path for every program
Every program gets its own page, schedule, and trial button, from little kids to adult grapplers.
Answers parents look for
Safety policies, instructor background checks, and your anti-bullying curriculum, in your own words.
Trial pass with uniform size
One checkout page takes payment and the uniform size together, so your staff stops emailing sizes.
Our Academy Website Process
From First Call to Full Mats in Five Clear Steps
No guesswork. You approve each program path, the trial checkout, and a staging site where you buy a test pass yourself.
What's Included
What You Get With BJJ Academy Website Design
A clear path for each of your programs and age groups, trust pages for parents, and a checkout that turns your visitors into trial students.
Compare Options
DeveloperLook vs School Software Landing Pages vs a Local Freelancer
School software landing pages cost nothing extra and feed leads straight in. A local freelancer knows your town. Here's where martial arts web design built around programs earns its fee.
| Feature | DeveloperLookBest fit | School software pages | Local freelancer |
|---|---|---|---|
| Program paths | A path per program and age | A page per offer | One services page |
| Parent trust | Safety and vetting pages | A short blurb | Depends on the brief |
| Trial purchase | Single page, sizes included | Built-in form | Contact form |
| Online agreements | Linked to your software | Built in | Not included |
| Design approach | Custom to your academy | Template layout | Custom, varies |
| Launch speed | 3 to 9 weeks | Same week | Depends on their calendar |
| Who owns it | You, every login | The software vendor | Varies by freelancer |
| After launch | 30 to 90 days | Vendor support | As available |
DeveloperLook
School software pages
- Program paths
- DeveloperLook: A path per program and ageSchool software pages: A page per offer
- Parent trust
- DeveloperLook: Safety and vetting pagesSchool software pages: A short blurb
- Trial purchase
- DeveloperLook: Single page, sizes includedSchool software pages: Built-in form
- Online agreements
- DeveloperLook: Linked to your softwareSchool software pages: Built in
- Design approach
- DeveloperLook: Custom to your academySchool software pages: Template layout
- Launch speed
- DeveloperLook: 3 to 9 weeksSchool software pages: Same week
- Who owns it
- DeveloperLook: You, every loginSchool software pages: The software vendor
- After launch
- DeveloperLook: 30 to 90 daysSchool software pages: Vendor support
DeveloperLook
Local freelancer
- Program paths
- DeveloperLook: A path per program and ageLocal freelancer: One services page
- Parent trust
- DeveloperLook: Safety and vetting pagesLocal freelancer: Depends on the brief
- Trial purchase
- DeveloperLook: Single page, sizes includedLocal freelancer: Contact form
- Online agreements
- DeveloperLook: Linked to your softwareLocal freelancer: Not included
- Design approach
- DeveloperLook: Custom to your academyLocal freelancer: Custom, varies
- Launch speed
- DeveloperLook: 3 to 9 weeksLocal freelancer: Depends on their calendar
- Who owns it
- DeveloperLook: You, every loginLocal freelancer: Varies by freelancer
- After launch
- DeveloperLook: 30 to 90 daysLocal freelancer: As available
Projects We've Built
Membership and Booking Projects We Have Built
Gym membership, booking, and learning projects we have designed and built. They share what an academy site needs: sign-ups, schedules, and student accounts.
StriveGym Membership web Design & Development
- Fitness & Gym
- Membership Platform
- Website
SteelFit Gym Membership App Design & Development
- Fitness & Gym
- Membership Platform
- Mobile App
Appointment Booking App Design & Development
- Business
- Booking System
- Mobile App
Edutech Web Design & Development
- Education
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built membership, booking, and learning sites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Why School Owners Trust Us With Enrollment
These habits come from building membership and booking products. They keep parents, adult students, and your front desk in mind.
Parents' questions come first
One path per program
Renewal terms in plain sight
Uniforms handled at checkout
Straight advice on scope
Your school owns everything
Overview
What goes into martial arts website design for a multi-program academy?
DeveloperLook provides martial arts website design for academies that teach kids, adult BJJ, and striking programs. We build a separate path for each program, parent trust pages, a one-page trial pass checkout, and membership agreements signed online. Projects start at $1,150, most launch in 3 to 9 weeks, and you own every account.
- Starting price
- From $1,150 USD, fixed scope after discovery
- Typical timeline
- 3 to 9 weeks, by location count
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- 30 to 90 days, per plan
4 more facts
- Service
- Martial arts web design (programs, trials, agreements)
- Platforms
- WordPress, Webflow, Kicksite, or Zen Planner
- Built with
- Stripe Checkout, Kicksite, Zen Planner, GA4, Figma
- Communication
- Calls in US, UK, and AU business hours
Parents and grapplers share one homepage. Neither can find their class, their price, or their first step fast enough.
Your karate school website design still looks like an old flyer, and parents call the front desk to ask the basics.
Adults want to know about gi and no-gi classes, rolling etiquette, and whether beginners get paired safely.
Your trial offer sells well at the front desk, but online buyers quit when you ask for uniform sizes by email.
You market dojos and need website design for martial arts businesses that covers agreements, waivers, and trial sales.
Your total budget is under $1,150. Your academy software's landing pages handle a basic trial offer for now.
You run a CrossFit affiliate or a strength gym. Our CrossFit Marketing & Website Design page covers On-Ramp programs and WOD feeds.
You want monthly ads and seasonal campaigns more than a new site. That's a marketing program, not this build.
You teach private lessons only, without group programs. Our Personal Trainer Website Design page suits one-on-one coaching.
Not sure we're the right fit?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Academy Sites
These are starting points in USD. Your final price depends on age groups, locations, and the software you run, and you get a fixed proposal after a free discovery call.
Academy Starter Site
For single-location schools that need program paths and a fast trial pass checkout in 3 to 4 weeks.
$1,150
- Up to 10 custom pages
- A page for each program and age group
- One-page trial pass checkout
- Parent safety and instructor pages
- Schedule embed from your software
- 30 days post-launch support
Enrollment Growth Site
For schools that want online agreements, waivers, and tracked trial sales in 5 to 7 weeks.
$2,600
- Everything in Academy Starter Site
- Uniform size and waiver in the trial flow
- Online agreements with renewal terms
- Belt rank and curriculum pages
- Trial sales tracked in GA4
- 60 days post-launch support
Multi-Academy Site
For owners with 2 to 4 locations who need programs and schedules per school.
$5,000
- Everything in Enrollment Growth Site
- Location pages for 2 to 4 schools
- Per-location schedules and trial checkout
- Custom integration through a supported API
- WCAG 2.1 AA accessibility review
- 90 days post-launch support
For Agencies
White-Label Academy Websites for Agencies and Studios
You own the school relationship and the campaigns. We build the program paths, trial pass flow, and agreement setup behind them, all delivered under your agency's brand with a test purchase to try.
Stay client-facing
Predictable delivery
Senior engineering
Flexible capacity
How the partnership works
Send programs, age groups, brand files, and the launch date you promised.
We reply with a price, a program map, and a schedule.
We build, test, and hand over the site and logins as your agency.
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
We build around the academy software you already run. Most academy sites run on WordPress or Webflow, plus the tools below.
- Kicksite
- Zen Planner
- Mindbody
- PushPress
Stripe
Apple Pay
Google Pay
Twilio
WordPress
Webflow
Figma
Tailwind CSS
Google Analytics (GA4)
Google Search Console
Meta Pixel
Lighthouse
FAQ
Frequently Asked Questions
Straight answers on cost, program paths, parent trust, trial checkout, and agreements.
An academy site from DeveloperLook starts at $1,150 for one location, with program paths and a one-page trial checkout. The Enrollment Growth Site costs $2,600 and adds agreements, waivers, and rank pages. Owners with 2 to 4 schools start at $5,000. Stripe and your academy software charge their own fees.
Most academy sites launch in 3 to 9 weeks. A starter site takes 3 to 4 weeks, the growth site 5 to 7, and multi-location builds 8 to 9. Instructor bios, safety policies, and agreement wording from your side set the pace, so we collect them in week one.
You give each program its own page, schedule, price, and trial button, and route visitors from the homepage by age and goal. Parent pages lead with safety and focus. Adult BJJ pages explain gi, no-gi, and beginner pairing. Striking pages cover gear and sparring rules. Ads point to the matching page.
The signals that matter are the ones parents can check: written safety policies, instructor background check status, and how your anti-bullying curriculum works in class. Put them on your kids page, not in a hidden policy PDF. Real class photos, coach bios, and parent reviews do the rest.
You design it as one page with one decision: pick the pass, pick a uniform size, and pay. Stripe Checkout supports up to 3 custom fields, including a dropdown for sizes, and shows Apple Pay on phones with no extra setup. The first class booking comes right after payment.
You plan the trial month: a welcome call, a progress check, and a membership offer before the trial ends. The agreement is signed online through your academy platform, with the term, price, and renewal rules shown before payment. Kicksite, for example, supports signed agreements and recurring billing.
It gives each of your programs its own front door. Parents, adult beginners, and fighters each land on a page written for them, with a schedule and a trial button. Fast pages, real photos from your mats, and plain prices matter more than flashy effects. Your homepage then routes each visitor in one tap.
It should explain what your first class feels like: gi or no-gi, what to bring, how rolling works, and how beginners get paired. Add belt and stripe pages, open mat times, and a trial button. Adults stay when that first class feels expected, not like a mystery.
Yes, through the tools each one offers. Kicksite lets you embed landing pages for trials and memberships and send waivers by email or text. Zen Planner embeds your calendar and trial sign-ups and can send visitors to its membership sign-up page. We confirm the path in your account first.
You own the site, the domain, and all student data from day one. Hosting, Stripe, and analytics accounts open in your academy's name, with admin access yours at launch. Our support covers 30 days on the starter site, 60 on the growth site, and 90 on multi-location builds.
Book a call
Book Your Exclusive Strategy Session Today!
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.