Teen and adult treatment paths
Braces, clear aligners, and early treatment pages written for the parent or the adult deciding.
The Problem
Two Kinds of Patients, One Website That Talks to Neither
It shows up in your consult calendar. Parents research braces at night, adults compare aligners at lunch, and both leave your site without booking.
The problem
A mother researches braces for her 12-year-old at 10 pm.
- An adult compares clear aligners on a lunch break.
- Both land on your one treatments page with no prices, no timelines, and a consult form that asks for insurance details first.
- Smile photos arrive as email attachments your front desk shouldn't be storing.
- Neither books with you.
- Your treatment coordinator can't tell which ads brought anyone in, so your marketing budget follows guesswork.
How we solve it
We start by splitting the site into two paths: parents of teens and adults weighing clear aligners.
Each path answers cost with a calculator built from your own fees and ends at a free consult booked in your ortho software. Smile photos go through a vendor that signs a Business Associate Agreement, not email. Every consult shows its source, so you fund what works instead of guessing.
Parents and adults, separate paths
Your teen patients' parents get timing and comfort answers; adults get aligner options, treatment time, and cost ranges.
Smile photos kept private
Virtual assessment uploads go through a form vendor that signs a BAA, not a shared inbox.
Payment math before the consult
A calculator shows monthly ranges from your fees and in-house plan terms, marked as estimates.
Our Orthodontic Website Process
From Consult Review to Launch in Five Clear Steps
You sign off on the page plan, the calculator inputs, and a staging copy of the site. Your treatment coordinator tests the consult path before anything goes live.
What's Included
What You Get With Orthodontist Website Design
Everything a parent or adult needs to decide on a consult: treatment paths, cost estimates, private photo uploads, online booking, and tracking you can trust.
Online consult scheduling
Edge Cloud online scheduling, Dolphin's new patient forms, or a request form, matched to your software.
Virtual smile assessment
A photo upload that asks for the right angles and sends images through a BAA-signing vendor.
Monthly payment calculator
Estimates from your own fee ranges, down payment, and in-house plan terms, clearly labeled as estimates.
Dentist referral form
A page where general dentists refer patients, with the details arriving in one secure place.
Launch and consult tracking
Source labels on every consult request, redirects, a coordinator walkthrough, and 30 to 90 days of support.
Compare Options
DeveloperLook vs a Freelancer vs a General Web Agency
The best orthodontic website design isn't the prettiest template. Freelancers cost less and agencies bring bigger teams. Here is how each handles consults, photos, and cost questions.
| Feature | DeveloperLookBest fit | Freelancer | General web agency |
|---|---|---|---|
| Two-audience structure | Two paths, one site | Usually one generic path | Depends on the brief |
| Consult scheduling | Edge Cloud or Dolphin connected | Contact form | Contact form or chat |
| Smile photo uploads | BAA-covered upload | Email attachments | Plugin, privacy unclear |
| Payment calculator | Built from your fees | Rarely offered | Generic template |
| Consult source tracking | Every source, no patient data | Basic analytics | Standard ad pixels |
| Starting price | From $1,100, fixed scope | Often lowest hourly rate | Often higher retainers |
| Small edits | Planned support window | Fast, one person | Ticket queue |
| Account ownership | Every login is yours | Varies by contract | Hosting often agency-held |
DeveloperLook
Best fit- Two-audience structureTwo paths, one site
- Consult schedulingEdge Cloud or Dolphin connected
- Smile photo uploadsBAA-covered upload
- Payment calculatorBuilt from your fees
- Consult source trackingEvery source, no patient data
- Starting priceFrom $1,100, fixed scope
- Small editsPlanned support window
- Account ownershipEvery login is yours
Freelancer
- Two-audience structureUsually one generic path
- Consult schedulingContact form
- Smile photo uploadsEmail attachments
- Payment calculatorRarely offered
- Consult source trackingBasic analytics
- Starting priceOften lowest hourly rate
- Small editsFast, one person
- Account ownershipVaries by contract
General web agency
- Two-audience structureDepends on the brief
- Consult schedulingContact form or chat
- Smile photo uploadsPlugin, privacy unclear
- Payment calculatorGeneric template
- Consult source trackingStandard ad pixels
- Starting priceOften higher retainers
- Small editsTicket queue
- Account ownershipHosting often agency-held
Projects We've Built
Healthcare and Booking Projects We Have Built
Medical sites and appointment apps we have designed and built. The consult booking, privacy, and trust problems match what an ortho practice faces.
Lifepulse Medical Web Design & Development
- Medical
- Website
Appointment Booking App Design & Development
- Business
- Booking System
- Mobile App
Doctor booking App Design & Development
- Medical
- Booking System
- Mobile App
TruDoc Medical App Design & Development
- Medical
- Mobile App
Ready for a site that books more ortho consults? âš¡ Get a free quote!
LET'S DISCUSSWhat Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and booking tools for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Why Orthodontists Trust Us With Their Websites
These habits keep consult data clean, smile photos private, and your coordinator's day simpler. They come from building booking apps and medical sites.
Two audiences, one clear site
Your parents and adult patients ask different questions before a consult. We write a path for each, so nobody digs through answers meant for someone else.
Photos handled like records
Smile photos are patient information, so they skip email entirely. Uploads go to a vendor that signs a BAA with your practice.
Payment math in plain view
Your patients want a monthly number before they commit to a consult. We build calculators from your own fees and label every result as an estimate.
Every consult has a source
Your marketing budget should follow real consults, not clicks. We label each request by source without sending patient details to ad platforms.
Your ortho software stays in charge
Edge Cloud or Dolphin remains your system of record. We connect through the vendor's supported path and keep no side copies of patient data.
Fixed scope, fixed price
You get a written scope and a fixed proposal before work starts. If the scope changes, we price the change before anyone builds it.
Overview
What does orthodontic website design include?
DeveloperLook provides orthodontic website design for practices that treat teens and adults. We build separate treatment paths, free consult booking through Edge Cloud or Dolphin, private smile photo uploads, and payment calculators from your own fees. Projects start at $1,100 and most launch in 3 to 10 weeks.
At a glance
- Service
- Orthodontic website design (treatment paths, consult booking, smile uploads, calculators)
- Starting price
- From $1,100 USD, fixed scope after a free discovery call
- Typical timeline
- 3 to 10 weeks, depending on offices and integrations
- Platforms
- WordPress or Webflow, with Ortho2 Edge Cloud or Dolphin Management
- Built with
- Figma, WordPress, Webflow, React, GA4, Google Tag Manager
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- 30 to 90 days included, depending on plan
- Communication
- Calls in US, UK, and AU business hours
Who it's for
Orthodontic practices treating teens
Your consult calendar has gaps after back-to-school season, and parents keep asking cost questions your site doesn't answer.
Practices growing adult aligner starts
You treat adults with clear aligners, but your orthodontist website speaks only to parents of 12-year-olds.
Offices on Ortho2 Edge Cloud or Dolphin
You want consults scheduled online and landing in your ortho software, without the front desk retyping each request.
Multi-office orthodontic groups
Your offices each need their own consult calendar, map, and team page, while one brand ties them together.
Agencies with orthodontic clients
You sell website design for orthodontists and need uploads, calculators, and booking delivered under your brand.
Not a fit for
Your budget for the whole site is under $1,100. A builder template fits better until you need online consults and calculators.
You run a general dental practice with a few aligner cases. Our Dental Website Design page covers treatment and insurance pages for that setup.
You mainly sell veneers and smile makeovers to adults. Our cosmetic dentistry page is built around galleries and treatment landing pages.
You want a lender's approval flow on the site. Our calculator estimates your in-house plan only, so a patient financing integration fits better.
Not sure which side you're on?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Orthodontic Web Design
These are starting points in USD. Your final price depends on offices, uploads, and how consults reach your ortho software, and you get a fixed proposal after a free discovery call.
Consult Starter Site
For single-office practices that need teen and adult paths and consult booking in 3 to 4 weeks.
$1,100
Book a strategy call- Up to 8 custom pages
- Teen and adult treatment paths
- Free consult link or request form
- Consult tracking by source
- Local search and Google Business Profile setup
- 30 days post-launch support
Smile Assessment Site
For practices that want photo uploads, a payment calculator, and call tracking in 5 to 7 weeks.
$2,450
Get a custom quote- Everything in Consult Starter Site
- Up to 16 pages, including early treatment
- Virtual smile assessment with a signed BAA
- Monthly payment calculator from your fees
- Call tracking for consult calls
- 60 days post-launch support
Multi-Office Ortho Site
For groups with 2 to 4 offices that need per-office consult calendars and dentist referrals.
$4,600
Talk to our team- Everything in Smile Assessment Site
- Location pages for 2 to 4 offices
- Per-office consult scheduling
- Referral form for general dentists
- Accessibility check against WCAG 2.1 AA
- 90 days post-launch support
For Agencies
White-Label Orthodontic Websites for Agencies and Studios
You own the practice relationship and the marketing calendar. We build the orthodontic site behind it: separate treatment paths, online consults, private photo uploads, and calculators, all under your brand.
Stay client-facing
Your agency presents the work, and the ortho client stays yours.
Predictable delivery
Staging links, test consults, and calculator checks before launch day.
Senior engineering
Uploads, booking links, and calculators built by developers who test them.
Flexible capacity
One ortho practice or a group of offices, on your timeline.
How the partnership works
Share the brief
Send the practice's offices, ortho software, fee ranges, and the date you promised.
We propose and staff
You get a fixed estimate, a scheduling plan, and a timeline to approve.
Build and hand off
We build and test, then hand over logins and notes in your agency's name.
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
We choose tools around your ortho software and the people who update the site. Most ortho sites use a CMS plus the tools below.
Figma
WordPress
Webflow
Tailwind CSS
Related Services
Ortho practices often add booking work, a calculator, or a sister dental site. These services pair well with an ortho build.
FAQ
Frequently Asked Questions
Straight answers on cost, online consults, smile photo uploads, ortho software, and payment calculators.
Orthodontic website design with DeveloperLook starts at $1,100 for one office with teen and adult paths and online consult scheduling. The Smile Assessment Site costs $2,450 and adds photo uploads, a payment calculator, and call tracking. Groups with 2 to 4 offices start at $4,600. Upload and scheduling vendors bill their own fees.
Plan on 3 to 10 weeks from kickoff to launch. Starter sites for one office usually go live within a month. Photo uploads and a calculator add two to three weeks, and each extra office adds location pages and its own scheduling tests. Your fee sheet and treatment photos are the longest waits, so we request them first.
Your ortho site converts both groups when each gets its own path to a free consult. Parents want comfort, timing, and total cost for a teen. Adults weighing Invisalign want treatment time, discretion, and a monthly figure. Show your real team, a clear consult offer, and a booking button on every treatment page.
Ask how they connect consult scheduling to your ortho software and how they protect smile photos. A good ortho design team also explains calculator inputs, consult tracking, and who owns the accounts. Ask for a written scope and a fixed price, and check that support after launch is spelled out in days.
You add a guided upload form from a vendor that signs a Business Associate Agreement. It asks for front, side, and bite photos with example shots, then routes them to your team securely. We keep ad and analytics tags off that page, and patients get a clear note on when to expect a reply.
Your site should connect to the system you already run through its own supported path. Ortho2's Edge Cloud offers online scheduling links that sync bookings to its scheduler. Dolphin Management's licensed online new patient forms let new patients book a first visit from your site. We use those tools instead of custom database access.
You build the calculator from your own numbers: fee ranges by treatment, down payment options, and in-house plan length. Your patients move sliders and see a monthly estimate, clearly labeled as an estimate. For third-party lenders, the calculator links out to their application instead of guessing rates or approvals.
Yes, if your practice is an active Invisalign provider. Align Technology limits use of the Invisalign brand to active Invisalign doctors and publishes brand guidelines for them. We follow the version you received, use approved assets only, and describe aligner treatment in general terms if you offer other brands.
Your practice owns the site, the domain, and every account from day one. Smile photos live in your upload vendor's account under your BAA, not on our systems. At launch you get admin access to everything, so changing agencies later leaves your records and consult history exactly where they are.
Every plan includes support after launch: 30 days for the starter site, 60 for the smile assessment site, and 90 for multi-office builds. We fix bugs, recheck calculators when fees change, and adjust consult tracking. After that, you can book updates as needed or add a monthly care plan.
Book a call
Book Your Exclusive Strategy Session Today!
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.