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The Problem

Two Kinds of Patients, One Website That Talks to Neither

It shows up in your consult calendar. Parents research braces at night, adults compare aligners at lunch, and both leave your site without booking.

  1. 01 · Mixed audiences

    Parents of teens and aligner adults land on the same treatments page.

    Separate paths serve parents of teens and adults weighing clear aligners.

  2. 02 · No prices

    There are no prices or timelines, and the form wants insurance first.

    A calculator shows monthly ranges from your fees, marked as estimates.

  3. 03 · Emailed photos

    Smile photos arrive as email attachments your desk shouldn't store.

    Smile photos go through a form vendor that signs a BAA.

  4. 04 · Guesswork budget

    Your coordinator can't tell which ads brought anyone in.

    Each consult shows its source, so you fund what works.

A mother researches braces for her 12-year-old at 10 pm. An adult compares clear aligners on a lunch break. Both land on your one treatments page with no prices, no timelines, and a consult form that asks for insurance details first. Smile photos arrive as email attachments your front desk shouldn't be storing. Neither books with you. Your treatment coordinator can't tell which ads brought anyone in, so your marketing budget follows guesswork.

We start by splitting the site into two paths: parents of teens and adults weighing clear aligners. Each path answers cost with a calculator built from your own fees and ends at a free consult booked in your ortho software. Smile photos go through a vendor that signs a Business Associate Agreement, not email. Every consult shows its source, so you fund what works instead of guessing.

  • Parents and adults, separate paths

    Your teen patients' parents get timing and comfort answers; adults get aligner options, treatment time, and cost ranges.

  • Smile photos kept private

    Virtual assessment uploads go through a form vendor that signs a BAA, not a shared inbox.

  • Payment math before the consult

    A calculator shows monthly ranges from your fees and in-house plan terms, marked as estimates.

Our Orthodontic Website Process

From Consult Review to Launch in Five Clear Steps

You sign off on the page plan, the calculator inputs, and a staging copy of the site. Your treatment coordinator tests the consult path before anything goes live.

  1. We start with a free call about your consult numbers, treatment mix, and ortho software. We map how parents and adults reach you now. You leave with a page plan, a scheduling plan, and a fixed-price proposal.

What's Included

What You Get With Orthodontist Website Design

Everything a parent or adult needs to decide on a consult: treatment paths, cost estimates, private photo uploads, online booking, and tracking you can trust.

  • Teen and adult treatment paths

    Braces, clear aligners, and early treatment pages written for the parent or the adult deciding.

  • Online consult scheduling

    Edge Cloud online scheduling, Dolphin's new patient forms, or a request form, matched to your software.

  • Virtual smile assessment

    A photo upload that asks for the right angles and sends images through a BAA-signing vendor.

  • Monthly payment calculator

    Estimates from your own fee ranges, down payment, and in-house plan terms, clearly labeled as estimates.

  • Dentist referral form

    A page where general dentists refer patients, with the details arriving in one secure place.

  • Launch and consult tracking

    Source labels on every consult request, redirects, a coordinator walkthrough, and 30 to 90 days of support.

Compare Options

DeveloperLook vs a Freelancer vs a General Web Agency

The best orthodontic website design isn't the prettiest template. Freelancers cost less and agencies bring bigger teams. Here is how each handles consults, photos, and cost questions.

DeveloperLook
Freelancer
Two-audience structure
DeveloperLook: Two paths, one siteFreelancer: Usually one generic path
Consult scheduling
DeveloperLook: Edge Cloud or Dolphin connectedFreelancer: Contact form
Smile photo uploads
DeveloperLook: BAA-covered uploadFreelancer: Email attachments
Payment calculator
DeveloperLook: Built from your feesFreelancer: Rarely offered
Consult source tracking
DeveloperLook: Every source, no patient dataFreelancer: Basic analytics
Starting price
DeveloperLook: From $1,100, fixed scopeFreelancer: Often lowest hourly rate
Small edits
DeveloperLook: Planned support windowFreelancer: Fast, one person
Account ownership
DeveloperLook: Every login is yoursFreelancer: Varies by contract

Projects We've Built

Medical sites and appointment apps we have designed and built. The consult booking, privacy, and trust problems match what an ortho practice faces.

What Our Clients Say

What Clients Say After Launch

Feedback from teams we have built websites and booking tools for.

We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.

Michael BennettFounder & CEO of Northbridge Consulting01 / 03
  • 1,250+

    Projects shipped

  • 10+

    Years of experience

  • Top 3%

    Upwork Top Rated Plus

  • 5 stars

    Average review score

Want results like these?

Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.

Work Culture

Why Orthodontists Trust Us With Their Websites

These habits keep consult data clean, smile photos private, and your coordinator's day simpler. They come from building booking apps and medical sites.

  • Two audiences, one clear site

    Your parents and adult patients ask different questions before a consult. We write a path for each, so nobody digs through answers meant for someone else.

  • Photos handled like records

    Smile photos are patient information, so they skip email entirely. Uploads go to a vendor that signs a BAA with your practice.

  • Payment math in plain view

    Your patients want a monthly number before they commit to a consult. We build calculators from your own fees and label every result as an estimate.

  • Every consult has a source

    Your marketing budget should follow real consults, not clicks. We label each request by source without sending patient details to ad platforms.

  • Your ortho software stays in charge

    Edge Cloud or Dolphin remains your system of record. We connect through the vendor's supported path and keep no side copies of patient data.

  • Fixed scope, fixed price

    You get a written scope and a fixed proposal before work starts. If the scope changes, we price the change before anyone builds it.

Overview

What does orthodontic website design include?

DeveloperLook provides orthodontic website design for practices that treat teens and adults. We build separate treatment paths, free consult booking through Edge Cloud or Dolphin, private smile photo uploads, and payment calculators from your own fees. Projects start at $1,100 and most launch in 3 to 10 weeks.

DEVELOPERLOOK

Project facts · Orthodontic Website Design Services

Service
Orthodontic website design (treatment paths, consult booking, smile uploads, calculators)
Typical timeline
3 to 10 weeks, depending on offices and integrations
Platforms
WordPress or Webflow, with Ortho2 Edge Cloud or Dolphin Management
Built with
Figma, WordPress, Webflow, React, GA4, Google Tag Manager
Experience
10+ years of development experience and 1,250+ shipped projects
Post-launch support
30 to 90 days included, depending on plan
Communication
Calls in US, UK, and AU business hours
Starting price
From $1,100 USD, fixed scope after a free discovery call

Reviewed 28 Sep 2026 by Saimul Islam

Good fit

  • Orthodontic practices treating teens

    Your consult calendar has gaps after back-to-school season, and parents keep asking cost questions your site doesn't answer.

  • Practices growing adult aligner starts

    You treat adults with clear aligners, but your orthodontist website speaks only to parents of 12-year-olds.

  • Offices on Ortho2 Edge Cloud or Dolphin

    You want consults scheduled online and landing in your ortho software, without the front desk retyping each request.

  • Multi-office orthodontic groups

    Your offices each need their own consult calendar, map, and team page, while one brand ties them together.

  • Agencies with orthodontic clients

    You sell website design for orthodontists and need uploads, calculators, and booking delivered under your brand.

Not a fit

  • Budget under $1,100

    Your budget for the whole site is under $1,100. A builder template fits better until you need online consults and calculators.

  • General dental practice

    You run a general dental practice with a few aligner cases. Our Dental Website Design page covers treatment and insurance pages for that setup.

  • Mostly cosmetic cases

    You mainly sell veneers and smile makeovers to adults. Our cosmetic dentistry page is built around galleries and treatment landing pages.

  • Lender approval flow

    You want a lender's approval flow on the site. Our calculator estimates your in-house plan only, so a patient financing integration fits better.

Not sure we're the right fit?

Book a free call or message us. We'll tell you honestly whether we're the right team.

Pricing

Transparent Starting Prices for Orthodontic Web Design

These are starting points in USD. Your final price depends on offices, uploads, and how consults reach your ortho software, and you get a fixed proposal after a free discovery call.

$1k$2k$3k$4k$5k$1,100$2,450$4,600

For single-office practices that need teen and adult paths and consult booking in 3 to 4 weeks.

$1,100one-time, USD

Get a fixed quote
  • Up to 8 custom pages
  • Teen and adult treatment paths
  • Free consult link or request form
  • Consult tracking by source
  • Local search and Google Business Profile setup
  • 30 days post-launch support

Recommended

For practices that want photo uploads, a payment calculator, and call tracking in 5 to 7 weeks.

$2,450one-time, USD

Get a fixed quote
  • Everything in Consult Starter Site
  • Up to 16 pages, including early treatment
  • Virtual smile assessment with a signed BAA
  • Monthly payment calculator from your fees
  • Call tracking for consult calls
  • 60 days post-launch support

For groups with 2 to 4 offices that need per-office consult calendars and dentist referrals.

$4,600one-time, USD

Get a fixed quote
  • Everything in Smile Assessment Site
  • Location pages for 2 to 4 offices
  • Per-office consult scheduling
  • Referral form for general dentists
  • Accessibility check against WCAG 2.1 AA
  • 90 days post-launch support

For Agencies

White-Label Orthodontic Websites for Agencies and Studios

You own the practice relationship and the marketing calendar. We build the orthodontic site behind it: separate treatment paths, online consults, private photo uploads, and calculators, all under your brand.

How the partnership works

White label: your client only ever sees your brand

  • Your client
  • You, the agency
  • DeveloperLook
  1. Share the brief

    Send the practice's offices, ortho software, fee ranges, and the date you promised.

    1. Client needs
    2. You share the details
    3. Details received
  2. We propose and staff

    You get a fixed estimate, a scheduling plan, and a timeline to approve.

    1. Scope and plan
    2. Proposal to resell
    3. Your quoteYOUR LOGO
  3. Build and hand off

    We build and test, then hand over logins and notes in your agency's name.

    1. Done by our team
    2. Your brand on it
    3. Handed to your clientDone
  • Stay client-facing

    Your agency presents the work, and the ortho client stays yours.

  • Predictable delivery

    Staging links, test consults, and calculator checks before launch day.

  • Senior engineering

    Uploads, booking links, and calculators built by developers who test them.

  • Flexible capacity

    One ortho practice or a group of offices, on your timeline.

The Right Technology for Your Project

Technology Stack

We choose tools around your ortho software and the people who update the site. Most ortho sites use a CMS plus the tools below.

    • Figma logoFigma
    • WordPress logoWordPress
    • Webflow logoWebflow
    • Tailwind CSS logoTailwind CSS
    • Ortho2 Edge Cloud
    • Dolphin Management
    • Dolphin MyOrthodontist
    • AnywhereDolphin
    • React logoReact
    • JavaScript
    • Node.js logoNode.js
    • Cloudflare logoCloudflare
    • Google Analytics logoGoogle Analytics (GA4)
    • Google Tag Manager logoGoogle Tag Manager
    • Google Search Console logoGoogle Search Console
    • Lighthouse logoLighthouse

FAQ

Frequently Asked Questions

Straight answers on cost, online consults, smile photo uploads, ortho software, and payment calculators.

  • Orthodontic website design with DeveloperLook starts at $1,100 for one office with teen and adult paths and online consult scheduling. The Smile Assessment Site costs $2,450 and adds photo uploads, a payment calculator, and call tracking. Groups with 2 to 4 offices start at $4,600. Upload and scheduling vendors bill their own fees.

  • Plan on 3 to 10 weeks from kickoff to launch. Starter sites for one office usually go live within a month. Photo uploads and a calculator add two to three weeks, and each extra office adds location pages and its own scheduling tests. Your fee sheet and treatment photos are the longest waits, so we request them first.

  • Your ortho site converts both groups when each gets its own path to a free consult. Parents want comfort, timing, and total cost for a teen. Adults weighing Invisalign want treatment time, discretion, and a monthly figure. Show your real team, a clear consult offer, and a booking button on every treatment page.

  • Ask how they connect consult scheduling to your ortho software and how they protect smile photos. A good ortho design team also explains calculator inputs, consult tracking, and who owns the accounts. Ask for a written scope and a fixed price, and check that support after launch is spelled out in days.

  • You add a guided upload form from a vendor that signs a Business Associate Agreement. It asks for front, side, and bite photos with example shots, then routes them to your team securely. We keep ad and analytics tags off that page, and patients get a clear note on when to expect a reply.

  • Your site should connect to the system you already run through its own supported path. Ortho2's Edge Cloud offers online scheduling links that sync bookings to its scheduler. Dolphin Management's licensed online new patient forms let new patients book a first visit from your site. We use those tools instead of custom database access.

  • You build the calculator from your own numbers: fee ranges by treatment, down payment options, and in-house plan length. Your patients move sliders and see a monthly estimate, clearly labeled as an estimate. For third-party lenders, the calculator links out to their application instead of guessing rates or approvals.

  • Yes, if your practice is an active Invisalign provider. Align Technology limits use of the Invisalign brand to active Invisalign doctors and publishes brand guidelines for them. We follow the version you received, use approved assets only, and describe aligner treatment in general terms if you offer other brands.

  • Your practice owns the site, the domain, and every account from day one. Smile photos live in your upload vendor's account under your BAA, not on our systems. At launch you get admin access to everything, so changing agencies later leaves your records and consult history exactly where they are.

  • Every plan includes support after launch: 30 days for the starter site, 60 for the smile assessment site, and 90 for multi-office builds. We fix bugs, recheck calculators when fees change, and adjust consult tracking. After that, you can book updates as needed or add a monthly care plan.

Saimul IslamFounder & CEO, DeveloperLook

Still have questions?

Send a message or book a call with the team.

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