Baseline and URL inventory
Your rankings, traffic, and backlinks for every indexed URL, captured before anything changes.
The Problem
A New Platform Can Quietly Erase Years of Search Traffic
It happens in the first weeks after launch, when old links hit 404s and Google finds pages it can't match to anything it knew.
01 · 404 wall
A week after launch, old product URLs return 404 errors.
Every indexed URL gets mapped to its closest new page before the switch.
02 · Lost titles
Category pages lost their titles in the move.
Titles, canonicals, and structured data get checked on staging first.
03 · Noindex leak
The staging site's noindex tag went live with the new store.
A staging crawl and launch-day checks look for leftover noindex tags.
04 · No owner
Nobody on the build team owned search.
We watch Search Console daily while Google recrawls your pages.
Your new store launched on Monday and looks better than the old one. By Friday, Search Console shows a wall of 404s from product URLs that used to rank. Several category pages lost their titles in the move, and the staging site's noindex tag came along for the ride. Nobody on the build team owned search, so nobody noticed until orders from Google slowed down.
We start before the switch. We record your rankings and traffic, list every indexed URL, and map each one to its closest new page. Titles, canonicals, and structured data get checked on staging, and the redirects go live with the domain. Then we watch Search Console daily while Google recrawls. Problems get fixed in week one, not found in month three.
A baseline before launch
Rankings, traffic, and top linked pages recorded, so every change afterward can be measured.
One-to-one redirects
Each old URL points to its closest real match, not a blanket redirect to the home page.
Daily checks after launch
Indexing and 404 reports reviewed daily through the first two weeks after launch.
Our SEO Migration Process
From Baseline Crawl to Post-Launch Checks in Five Clear Steps
You see the baseline, the redirect map, and the staging report before launch, then a short report after each monitoring window.
We look at your rankings, top linked pages, URL patterns, and the migration plan you already have. You get a short list of risks. If your migration partner already covers redirects and staging checks, we'll tell you before we quote.
What's Included
What Goes Into Your SEO Migration Strategy
Every plan maps every indexed URL and includes launch checks and monitoring. Larger plans load the redirects for you, cover bigger sites, and handle domain or hreflang changes.
Compare Options
DeveloperLook vs Your Migration Team's Basics vs Redirect Apps
Good website migration SEO starts before the new site exists. A migration team's basics or a redirect app can be enough for small sites. Here's where each one stops.
| Feature | DeveloperLookBest fit | Migration team's basics | Redirect app |
|---|---|---|---|
| Upfront cost | From $650, fixed | Often bundled in | Low monthly fee |
| Setup speed | 1 to 2 weeks | Part of the build | Minutes for simple rules |
| URL inventory | Crawl, search data, backlinks | Sitemap or product list | Your own list |
| Redirect matching | One to one, reviewed | Often pattern-based | Rules you write |
| Metadata and schema | Mapped and checked | Varies by team | Not covered |
| Staging crawl | Noindex and canonicals checked | Sometimes included | Not covered |
| Rankings baseline | Recorded before launch | Rarely recorded | Not covered |
| Post-launch watch | Up to 90 days | Usually launch week | 404 log only |
DeveloperLook
Migration team's basics
- Upfront cost
- DeveloperLook: From $650, fixedMigration team's basics: Often bundled in
- Setup speed
- DeveloperLook: 1 to 2 weeksMigration team's basics: Part of the build
- URL inventory
- DeveloperLook: Crawl, search data, backlinksMigration team's basics: Sitemap or product list
- Redirect matching
- DeveloperLook: One to one, reviewedMigration team's basics: Often pattern-based
- Metadata and schema
- DeveloperLook: Mapped and checkedMigration team's basics: Varies by team
- Staging crawl
- DeveloperLook: Noindex and canonicals checkedMigration team's basics: Sometimes included
- Rankings baseline
- DeveloperLook: Recorded before launchMigration team's basics: Rarely recorded
- Post-launch watch
- DeveloperLook: Up to 90 daysMigration team's basics: Usually launch week
Projects We've Built
Ecommerce Projects We Have Built
Ecommerce stores our team has designed and built. A store move with search on the line gets the same care and testing.
Unicom Fashion Ecommerce App and Admin Dashboard
- Fashion
- Dashboard
- E-commerce
Borna's General Hardware Ecommerce Website
- Retail
- E-commerce
- Website
Modeverse Ecommerce Web Design & Development
- Fashion
- Retail
- E-commerce
UrbanNest Furniture Ecommerce App and Admin Dashboard
- Business
- Furniture
- E-commerce
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built and relaunched ecommerce stores for.
We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Why Store Owners Trust Us With Their Search Traffic
A migration can undo years of search work in a week. These habits keep your rankings measurable and your redirects honest.
Baseline before anything moves
We record your rankings, traffic, and top linked pages before the switch. You can compare after launch instead of guessing what changed.
Real matches, not the home page
Every old URL gets its closest real match instead of a blanket redirect home. Google's own guidance warns against pointing many old URLs at one page.
Staging checked before launch
We crawl the new site on staging for noindex tags, canonicals pointing at staging, and broken links. Launch day starts with a clean report.
Indexing reports watched daily
For the first two weeks, we check indexing and 404 reports every day. Problems get fixed while Google is still recrawling your site.
Covered already? We'll say so
If your migration partner already maps every URL and checks staging, we'll tell you and step back. You pay us only for the gaps.
Fixed scope, fixed price
You approve the URL count, the plan, and one fixed price before work starts. Extra URL batches get quoted before we map them.
Overview
How do SEO migration services protect rankings during a move?
DeveloperLook provides SEO migration services for stores changing platforms or domains, alongside our migration team or yours. We record a rankings baseline, map a 301 for every indexed URL, check metadata and canonicals on staging, and watch rankings after launch. Plans start at $650 and take 1 to 3 weeks to set up, with 30 to 90 days of monitoring.
DEVELOPERLOOK
Project facts · SEO Migration Services
- Service
- SEO migration services (baseline, redirect map, staging checks, monitoring)
- Typical timeline
- 1 to 3 weeks of setup, 30 to 90 days monitoring
- Platforms
- Any platform or domain move, including moves to Shopify
- Built with
- Google Search Console, GA4, Semrush, crawlers, redirect CSVs
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- 30 to 90 days of ranking and 404 monitoring, by plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $650 USD, fixed scope after a free risk review
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Stores migrating with another agency
Your migration partner builds the new store, and you want someone whose only job is protecting your search rankings.
Large catalogs with filter URLs
Your catalog has thousands of product and filter URLs, and a pattern-based redirect list would miss the ones that earn traffic.
Brands changing domains or regions
You're merging country sites or moving to a new domain, and hreflang, canonicals, and Google settings all change together.
Stores that already lost traffic
Your new site went live last month, traffic dropped, and you need the 404s and missing redirects found fast.
Agencies needing SEO cover
Your agency runs the build and wants a white-label specialist to own redirects and monitoring under your name.
Not a fit
Migrating with us already
You're migrating with us already. Every migration plan includes a 301 for every URL, and our Ecommerce Migration Services page covers the full move.
No platform change
Your URLs need fixing, but you aren't changing platforms. Our SEO URL Structure & Redirects page covers cleanup on a live store.
Ongoing SEO growth
You want ongoing SEO growth, not protection during a move. Our Ecommerce SEO Services page covers monthly programs.
Fewer than 50 pages
Your budget is under $650, or your site has fewer than 50 indexed pages. A careful manual redirect list and Google's site move guide will cover it.
Not sure we're the right fit?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Migration SEO
These are starting points in USD. Your final price depends on URL count, what we implement, and whether domains change, and you get a fixed proposal after a free risk review.
For sites up to 2,000 URLs where your developer loads the redirects.
$650one-time, USD
- Rankings and traffic baseline
- Up to 2,000 indexed URLs mapped
- Metadata and canonical checklist
- Launch-day checklist for your developer
- 30 days of ranking and 404 monitoring
Recommended
For sites up to 25,000 URLs that want the redirects loaded and checked for them.
$1,350one-time, USD
- Everything in Migration SEO Plan
- Up to 25,000 indexed URLs mapped
- Staging crawl and fixes list
- Redirects loaded and tested at launch
- 60 days of ranking and 404 monitoring
For large catalogs, domain changes, or multi-region sites with hreflang.
$2,250one-time, USD
- Everything in Managed Migration SEO
- Over 25,000 URLs, including filter URLs
- Domain or subdomain change handled
- Hreflang and region sites remapped
- 90 days of ranking and 404 monitoring
For Agencies
White-Label Migration SEO for Agencies and Studios
You own the client relationship. We supply the search side of the move: baselines, redirect maps, staging crawls, and monitoring reports. Everything ships under your brand while your team runs the build.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Send the launch plan
Share the old site, the new platform, and the planned launch date.
- Client needs
- You share the details
- Details received
We map the risks
You get a free risk review and one fixed price to resell.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We protect, you present
We handle redirects and monitoring while you report progress to the client.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
We work under your brand, so client calls stay yours.
Sheets clients can check
Redirect maps your client can review line by line.
Senior SEO engineers
Engineers who know crawls, redirects, and Search Console.
Flexible capacity
Cover one launch or every migration on your roadmap.
The Right Technology for Your Project
Technology Stack
We crawl both sites, pull search and analytics data from Google's tools, track rankings in Semrush, and build redirect files in shared sheets.
Google Search Console
Google Analytics (GA4)
Semrush
Google Tag Manager
Lighthouse
PageSpeed Insights
Chrome DevTools
Google Sheets
Shopify
WooCommerce
BigCommerce
Magento
WordPress
Cloudflare
AWS
Node.js
Python
FAQ
Frequently Asked Questions
Straight answers on checklists, costs, recovery time, redirects, and monitoring after launch.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
The checklist covers 6 stages: baseline, URL inventory, redirect map, metadata and canonicals, staging crawl, and post-launch monitoring. The baseline records your rankings and traffic before anything changes. The redirect map pairs each of your old URLs with its closest new page, and monitoring catches gaps while Google recrawls the site.
Replatforms lose organic traffic when your old URLs stop resolving and nothing tells Google where the content went. Missing redirects, dropped titles and copy, noindex tags left over from staging, and canonicals pointing at the staging domain cause most of the losses we see. The platform change itself is rarely the cause.
Your price is $650, $1,350, or $2,250, depending on URL count and how much you want us to implement. The $650 plan maps up to 2,000 URLs for your developer to load. At $1,350, we map up to 25,000 URLs, load the redirects, and watch rankings for 60 days. The $2,250 plan handles larger sites, domain changes, and hreflang.
Recovery usually takes a few weeks or more on a medium-sized site, and longer on large ones. Google says new URLs replace old ones gradually, and ranking changes are normal while it recrawls your site. Our 30 to 90 day monitoring window covers that period, and we fix redirect gaps as they appear so they don't slow the recovery.
We map a large catalog by matching each old URL to its new page through product IDs or SKUs, not by guessing from the path. Your URL list comes from a crawl, Search Console, analytics, and backlink data. Filter and parameter URLs get grouped rules. Every redirect points straight to its final page, so no chains form.
Shopify uses set URL prefixes like /products/ and /collections/ that can't be renamed, so most of your old addresses change on the move. We map each old path to its new one and import the 301 redirects Shopify needs from a CSV file. Shopify 301 redirects only fire when the old URL no longer loads a page, so we load them at launch.
We map titles, descriptions, and headings from each of your old pages to its new template, then crawl staging to confirm they came through. Every new URL should carry a self-referencing canonical, as Google's site move guidance advises. Product structured data gets tested before launch, so rich results have a chance to carry over.
We compare rankings and traffic against the baseline and check Search Console's page indexing and 404 reports, daily for the first two weeks, then weekly. Redirect gaps and crawl errors get fixed as they show up. You get a short report at the end of each monitoring window.
Only if your domain or subdomain changes. Google's Change of Address tool tells Search Console that one domain moved to another, and it doesn't apply when you replatform on the same domain. Either way, redirects, sitemaps, and internal links still need to point at the new URLs.
Keep them for at least a year, and longer if your old links still send visitors. Google recommends leaving redirects in place for as long as possible, generally at least 1 year. On Shopify they stay until you delete them, within the limit of 100,000 on standard plans and 20,000,000 on Plus.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
30-min strategy callGoogle Meet
Book a call
Book Your Exclusive Strategy Session Today!
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.
