02Our Conversions API Process
From Setup Review to Recovered Conversion Data
You see the event map and deduplication plan before we connect anything.
05Projects We've Built
Ecommerce Projects We Have Built
A selection of Shopify and ecommerce builds shipped for clients, the kind of stores that depend on accurate ad conversion data.
Ready to recover the conversions your ads are missing? ⚡ Get a free quote!
LET'S DISCUSS
We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
Ethan Parker
Founder of Elite Academy
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
James Whitmore
Head of Marketing of Lumen Outdoor
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
Michael Bennett
Founder & CEO of Northbridge Consulting
07Work Culture
Why Advertisers Trust Us With Conversions API
Privacy changes hide real conversions from your ads, so we recover what can be measured honestly. These are the habits we bring to every project.
Deduplicated correctly
Matching event IDs stop the pixel and server from double counting.
Match quality checked
We review match quality scores, not just whether events arrive.
Right setup for your store
We pick native or server-side based on your needs and budget.
Verified against Shopify
Event counts are compared with real orders before sign-off.
Privacy aware
We honor customer consent choices in every setup.
Fast and fixed scope
Most setups finish within one to two weeks for a set price.
08Overview
What is Meta Conversions API and how does it work with Shopify?
DeveloperLook sets up Meta Conversions API deduplicated against your pixel using matching event IDs. Since about 85% of iOS users opt out of tracking, pixel-only setups can miss 40 to 70% of conversions; Conversions API typically recovers 60 to 75% of that loss. We pick direct integration, a Gateway, or server-side GTM based on your ad platforms and budget. Setup starts from $599.
- Service
- Meta Conversions API setup
- Starting price
- From $599 USD, fixed scope after a setup review
- Typical timeline
- 3 to 7 business days depending on setup method
- Platform
- Shopify, with direct backend, Gateway or server-side GTM options
- Built with
- Meta Conversions API, event_id deduplication, hashed customer data matching
- Experience
- 10+ years and 150+ shipped projects
- Post-launch support
- 30 days included, then optional monitoring retainer
- Communication
- Calls in US, UK, and AU business hours
Who it's for
Businesses running Meta ads with only pixel tracking
You're relying on browser-side tracking alone and missing the server-side layer.
Businesses whose iOS conversions look severely undercounted
Your reported conversions dropped noticeably after iOS privacy changes.
Businesses deciding between direct integration, a Gateway or server-side GTM
You're not sure which setup method fits your budget and technical resources.
Businesses wanting event match quality improved for better attribution
Your match quality score is low and you want more of your data actually used for matching.
Businesses running Meta ads alongside other platforms
You want one shared server-side tracking layer rather than a Meta-only fix.
Not a fit for
You haven't set up the Meta pixel itself yet. Our Meta Pixel Setup for Shopify service covers that first, and Conversions API is best layered on top of it.
You want broader server-side tracking infrastructure across multiple platforms rather than Meta specifically. Our Server-Side Tracking Setup service covers that.
You need GA4 setup or auditing rather than Meta tracking. Our GA4 Setup and Audit Services covers that.
09Pricing
Transparent Starting Prices for Conversions API Setup
These are starting points in USD. Your final price depends on your setup method and how many platforms you're connecting, and you get a fixed proposal after a setup review.
11The Right Technology for Your Project
Technology Stack
We connect the Facebook Conversions API through Shopify's native integration or a server-side container, or a Conversions API gateway where it fits, deduplicated against your pixel with matching event IDs.
No tools available for the selected category.
Book Your Exclusive Strategy Session Today!
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.
Conversions API vs Meta pixel: do I need both?
Yes. The pixel captures browser-side events and Conversions API sends server-side events, so running both together with deduplication gives Meta the most complete picture of your conversions.
What is Meta Conversions API and how does it work with Shopify?
It sends conversion events, like purchases, directly from your server or a connected backend to Meta, so a conversion still gets counted even if a browser blocked the pixel from firing.
How do you deduplicate pixel and Conversions API events?
Both events for the same action need to carry the same event_id, so Meta can recognize them as one event rather than counting the purchase twice.
How much does Conversions API setup cost?
Setup typically starts from $599, varying by which method you choose, direct integration, a Gateway, or server-side GTM.
Direct setup, Gateway or server-side GTM: which should I use?
Direct backend integration gives full control if you have development resources. A Gateway, often $10 to $100 per month, is a faster no-code option if you're only running Meta ads. Server-side GTM makes sense if you're running ads on multiple platforms and want one shared server-side layer.
How do I improve event match quality?
Sending more hashed customer data points, like email and phone, with each event improves Meta's ability to match it to a real user, which can lift attribution accuracy by an additional 15 to 25%.
Will Conversions API fix iOS 14 tracking loss?
Not entirely, but it recovers a meaningful chunk of it. Since roughly 85% of iOS users opt out of tracking, pixel-only setups can miss 40 to 70% of conversions, and Conversions API typically recovers 60 to 75% of that loss.
How do I verify the setup is working?
Meta's Events Manager shows your event match quality score and flags duplicate events, so you can confirm deduplication is working and events aren't being double-counted.