02Our GA4 Audit Process
From GA4 Setup to Numbers You Can Trust
You see every broken event and mismatched number before we fix anything.
05Projects We've Built
Ecommerce Projects We Have Built
A selection of Shopify and ecommerce builds shipped for clients, the kind of stores that depend on trustworthy analytics.
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LET'S DISCUSS
We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
Ethan Parker
Founder of Elite Academy
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
James Whitmore
Head of Marketing of Lumen Outdoor
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
Michael Bennett
Founder & CEO of Northbridge Consulting
07Work Culture
Why Store Owners Trust Us With Their Analytics
Bad numbers lead to bad decisions, so we check the data before we trust any report. These are the habits we bring to every GA4 consultant engagement.
Numbers checked against orders
We compare GA4 with real Shopify revenue before signing off.
Plain-language findings
Audit reports say what is broken and why it matters, without jargon.
Fixes, not just a report
We can implement the fixes so the audit does not sit in a folder.
One source of truth
GA4, Google Ads, Meta and TikTok are reconciled against the same orders.
Fixed scope pricing
You know the cost after a quick review.
Documented for your team
You get a clear map of what fires and where.
08Overview
What does a GA4 audit check for a Shopify store?
DeveloperLook audits GA4 installation, enhanced ecommerce events and purchase accuracy, then reconciles revenue against Shopify, Meta and TikTok. Duplicate purchases usually come from two tracking implementations firing at once; we standardize transaction IDs and remove the redundant one. Audits start from $499 and typically take 3 to 5 business days.
- Service
- GA4 setup and audit services
- Starting price
- From $499 USD for a full audit, setup or fixes quoted after
- Typical timeline
- 3 to 5 business days for an audit, 1 to 2 weeks for full setup and fixes
- Platform
- Shopify, with GA4, Google Ads, Meta and TikTok reconciliation
- Built with
- GA4 enhanced ecommerce events, Google Tag Manager, transaction ID standardization
- Experience
- 10+ years and 150+ shipped projects
- Post-launch support
- 30 days included, then optional monitoring retainer
- Communication
- Calls in US, UK, and AU business hours
Who it's for
Businesses whose GA4 revenue doesn't match their Shopify revenue
The numbers are off and nobody's tracked down why.
Businesses seeing duplicate or missing purchase events in GA4
Purchase counts look inflated or orders aren't showing up at all.
Businesses that have never had their GA4 setup audited
GA4 was installed once and never checked again.
Businesses trying to reconcile GA4, Meta and TikTok numbers with actual revenue
Each platform reports a different number and you don't know which to trust.
Businesses setting up GA4 ecommerce tracking for the first time
You want enhanced ecommerce events configured correctly from the start.
Not a fit for
You need Meta pixel setup or an audit specifically, not GA4. Our Meta Pixel Setup for Shopify service covers that.
You need Meta's Conversions API or broader server-side tracking infrastructure. Our Conversions API Setup and Server-Side Tracking Setup services cover those.
You already trust your tracking and want to improve conversion rate instead. Our Ecommerce CRO Services covers that.
09Pricing
Transparent Starting Prices for GA4 Setup and Audit
These are starting points in USD. Your final price depends on how much cleanup and reconciliation your setup needs, and you get a fixed proposal after the audit.
11The Right Technology for Your Project
Technology Stack
We work in GA4 and Google Tag Manager with standardized transaction IDs, so your ecommerce attribution stays consistent across every platform.
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How to set up GA4 for a Shopify store?
Connect a GA4 data stream, configure enhanced ecommerce events like view_item_list, view_item, add_to_cart and purchase, and verify whether Shopify's native app or a custom Google Tag Manager setup is the source of truth.
What does a GA4 audit check?
An audit checks property and data stream settings, whether GA4 loads only once, enhanced ecommerce event accuracy, purchase event totals against store data, conversion and attribution setup, ad platform integrations, cross-device tracking, and issues like session inflation or bot traffic.
Why do GA4 and Shopify revenue not match?
Common causes include duplicate purchase events, currency or timezone mismatches, refunds not reflected in GA4, and bot or session inflation. A healthy setup should reconcile within roughly 15% of actual store revenue.
How much does GA4 setup or an audit cost?
A full audit starts from $499. Setup or fixes for what the audit finds are quoted separately based on scope.
How do you fix duplicate or missing purchase events?
The most common cause is two tracking implementations firing for the same order, like Shopify's native Google app running alongside a custom GTM container. We standardize the transaction ID across both and remove the redundant installation.
Can you set up GA4 ecommerce tracking with enhanced events?
Yes. We configure view_item_list on category and search pages, view_item on product pages, add_to_cart with a complete items array, and purchase events with accurate transaction IDs, values and product details.
Can GA4, Meta and TikTok numbers be reconciled with Shopify revenue?
Yes. We compare each platform's reported revenue against actual Shopify order data and identify where the discrepancies come from, typically getting numbers within about 15% of each other.
How long does a tracking audit take?
A standard audit takes 3 to 5 business days. Full setup and fixes on top of the audit typically take 1 to 2 weeks.
What do I get after the audit?
A prioritized list of what's broken or misconfigured, why it's happening, and the specific fixes needed, whether you implement them yourself or have us do it.