02Our Dashboard Process
From Data Sources to Live KPIs in Five Steps
You see exactly which KPIs and data sources will be included before development starts, not just a finished dashboard at the end.
05Projects We've Built
Ecommerce Projects We Have Built
A selection of Shopify and ecommerce builds shipped for clients, several involving custom dashboards and reporting like this one.
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06What Our Clients Say
What Clients Say After Launch
Feedback from ecommerce teams we have built dashboards and reporting for.
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We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
Ethan Parker
Founder of Elite Academy
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
James Whitmore
Head of Marketing of Lumen Outdoor
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
Michael Bennett
Founder & CEO of Northbridge Consulting
150+
Projects shipped
10+
Years in development
Top 3%
Upwork Top Rated Plus
5★
Average review score
07Work Culture
Why Businesses Trust Us With Their Ecommerce Dashboard
Getting the margin math wrong means decisions get made on bad numbers, so the dashboard has to reflect how your business actually makes money. These are the habits we bring to every project.
BI tools checked first
We tell you upfront if an off-the-shelf tool like Power BI already fits your needs.
True margin, not just revenue
Contribution margin calculated after returns, fees, and discounts, by SKU.
One view, every channel
Shopify, Amazon, Walmart, and ad data combined instead of checked separately.
Refresh rate that fits
Real-time or daily data refresh, scoped to what you actually need and can afford.
Tested against real numbers
Margin calculations checked against your actual data before your live dashboard is touched.
Built to be maintained
Documentation and an optional retainer so the dashboard keeps working as your channels change.
08Overview
Who builds custom ecommerce KPI dashboards for multichannel stores?
DeveloperLook builds custom ecommerce KPI dashboards that combine Shopify, Amazon, Walmart and ad platform data into one live view, calculating true contribution margin by SKU after returns, fulfillment costs, payment fees and discounts, not just top-line revenue. Data can refresh in real time or daily. Projects start from $2,999, most complete in 3 to 8 weeks, and we check first whether an off-the-shelf BI tool already fits.
- Service
- Custom ecommerce KPI dashboard development
- Starting price
- From $2,999 USD, fixed scope after a project brief
- Typical timeline
- 3 to 8 weeks
- Platform
- Shopify, Amazon, Walmart, WooCommerce, BigCommerce
- Built with
- Channel and ad platform APIs, data pipeline/ETL, custom visualization front-end
- Experience
- 10+ years and 150+ shipped projects
- Post-launch support
- 30 days included, then optional retainer
- Communication
- Calls in US, UK, and AU business hours
Who it's for
Businesses juggling multiple channel logins for numbers
You check Shopify, Amazon, Walmart and your ad platforms separately just to piece together how the week went.
Merchants who need real profit, not just revenue
Your reports show revenue but not what you actually kept after returns, fulfillment, payment fees and discounts, by SKU.
Businesses outgrowing spreadsheets for KPI tracking
Someone manually pulls numbers into a spreadsheet every week to get a KPI view leadership can use.
Stores wanting inventory, returns and conversion in one view
You want stock levels, return rates and conversion sitting next to sales instead of in three different tools.
Businesses unsure if a BI tool or a custom build fits
You've looked at Power BI or Looker but aren't sure if your data and reporting needs justify a custom build instead.
Not a fit for
You just need scheduled reports emailed out on a regular basis rather than a live dashboard to check. Our Ecommerce Reporting Software service covers that.
Your reporting needs are simple enough for an off-the-shelf BI tool like Power BI or Looker Studio. We'll say so upfront rather than building something you don't need.
You need the full custom multichannel commerce platform, orders, inventory and reporting unified, not just the reporting layer. Our Multichannel Ecommerce Software service covers that.
You need inventory sync across channels rather than a reporting view of it. Our Multichannel Inventory Sync service covers that.
11The Right Technology for Your Project
Technology Stack
We build against your channel and ad platform APIs with a data pipeline and custom visualization layer, matched to the KPIs that matter to your business.
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12FAQ
Frequently Asked Questions
Straight answers on custom ecommerce dashboards, margin tracking, and BI tool alternatives.
What KPIs should an ecommerce dashboard show?
Most dashboards we build track revenue and units by channel, contribution margin by SKU, inventory and stockout risk, conversion rate, return rate, and ad spend efficiency, tuned to which of these actually drive decisions for your business.
How do I see margin by SKU across all channels?
We calculate true contribution margin per SKU, revenue minus returns, fulfillment costs, payment processing fees and discounts, pulled from each channel so you see real profit, not just revenue.
How much does a custom ecommerce dashboard cost?
Projects typically start from $2,999 depending on how many channels and data sources connect, and scale up with more advanced margin calculations or historical reporting. You get a fixed quote after reviewing your systems.
Can one dashboard combine Shopify, Amazon, Walmart and ad data?
Yes, we pull sales data from your channels and spend data from your ad platforms into a single view, so you're not manually piecing numbers together from separate logins.
How often can the data refresh (real-time or daily)?
Either, depending on your needs. Real-time refresh uses webhooks and live queries and costs more to build and run, while a daily batch refresh is simpler and often enough for KPI tracking that isn't minute-to-minute.
Custom dashboard or BI tool like Power BI: which fits?
An off-the-shelf tool like Power BI or Looker Studio is faster and cheaper to set up and fits most internal reporting needs. A custom build makes sense when you need specific margin logic, a branded interface, or data modeling those tools don't handle well out of the box.
Can the dashboard include inventory, returns and conversion?
Yes, we can pull in stock levels, return rates, and conversion data alongside sales and margin, so it's one view instead of several separate tools.
How long does a dashboard build take?
Most projects take 3 to 8 weeks depending on how many data sources connect and how complex the margin and KPI logic needs to be.