Brand defense campaign
Your direct rate shown first when guests search your hotel's name, ahead of booking sites.
The Problem
Guests Search Your Hotel's Name and Book Through Someone Else
It shows up in your channel report. More bookings arrive through OTAs each season, many from guests who already knew your hotel and searched for it by name.
Brand searches
Booking sites take guests who searched your hotel's name.
Brand searches
A brand campaign shows your direct rate first on your own name.
Price feed
Paid hotel listings went dark without a direct price feed.
Price feed
Your booking system or connectivity partner sends live rates to Hotel Center.
Lost tracking
The booking engine hides which ads produced room nights.
Lost tracking
Cross-domain tracking passes each booking's revenue back to Google Ads.
Flat dates
Every date gets the same bid, busy or empty.
Flat dates
Bids follow events, seasons, and how far ahead guests book.
A guest searches your hotel's name, and the top ads belong to booking sites. They book through one of them, and you pay commission on a guest who had already chosen you. Your Hotel Ads went quiet after September 30, because they relied on rates Google no longer sources. The booking engine sits on another domain, so Google Ads sees clicks but not one room night. And every weekend gets the same bid, sold out or empty.
We start with your own name. A brand campaign puts your direct rate above the booking sites on searches for your hotel. Hotel Ads and free booking links run on a price feed from your booking engine or connectivity partner. Cross-domain tracking follows each guest into the booking engine, so bidding sees room revenue. Bids then rise for dates when your town fills up and ease when it doesn't.
Your name, your booking
Brand campaigns put your direct rate above booking sites on searches for your hotel.
Hotel listings on a live feed
Rates and availability flow from your booking system, so your listings stay accurate.
Bids that follow your calendar
Spend rises around local events and peak weekends, then eases on quiet dates.
Our Hotel PPC Process
From Channel Review to Revenue-Based Bidding in Five Steps
You see how much of your brand demand goes to booking sites before anything changes. Then you approve the campaigns, feeds, and every ad, and see room revenue monthly.
We review your Google Ads and Hotel Center accounts, booking engine reports, and the ads on your brand searches. You get a picture of which booking sites appear on your name, wasted spend, and a direct booking plan.
What's Included
What You Get With Google Ads for Hotels
A brand campaign, Hotel Ads on a live price feed, free booking links, destination Search campaigns, booking engine tracking, and bids that follow your calendar.
Compare Options
DeveloperLook vs OTA Listings vs a Generic PPC Agency
OTAs bring guests you might not reach alone, and a generic agency may cost less. Compare how each treats brand searches, rate feeds, tracking, and the cost of a booking.
| Feature | DeveloperLookBest fit | OTA listings | Generic agency |
|---|---|---|---|
| Cost per booking | Ad spend plus monthly fee | Commission on each stay | Ad spend plus monthly fee |
| Reach | Searches you choose to target | A very large traveler audience | Searches you choose to target |
| Guest relationship | Direct, with their email | Starts with the OTA | Direct, with their email |
| Brand searches | Defended by your own campaign | OTAs may bid on your name | Sometimes left uncovered |
| Rate feed | Checked against your booking system | Handled by the OTA | Often unfamiliar |
| Revenue tracking | Cross-domain, with room revenue | Reported in the extranet | Clicks or sessions only |
| Setup effort | 1 to 2 weeks | Listing and photos only | 1 to 2 weeks |
| Date-based bidding | By check-in day and stay length | Set by the OTA | Usually flat bids |
DeveloperLook
OTA listings
- Cost per booking
- DeveloperLook: Ad spend plus monthly feeOTA listings: Commission on each stay
- Reach
- DeveloperLook: Searches you choose to targetOTA listings: A very large traveler audience
- Guest relationship
- DeveloperLook: Direct, with their emailOTA listings: Starts with the OTA
- Brand searches
- DeveloperLook: Defended by your own campaignOTA listings: OTAs may bid on your name
- Rate feed
- DeveloperLook: Checked against your booking systemOTA listings: Handled by the OTA
- Revenue tracking
- DeveloperLook: Cross-domain, with room revenueOTA listings: Reported in the extranet
- Setup effort
- DeveloperLook: 1 to 2 weeksOTA listings: Listing and photos only
- Date-based bidding
- DeveloperLook: By check-in day and stay lengthOTA listings: Set by the OTA
Projects We've Built
Hotel and Travel Websites We Have Built
These are hotel, resort, and travel booking websites, not ad campaigns. They show the room pages and booking flows your direct-booking ads should send guests to.
Seasons Heritage Vacation Rental Website Design
- Vacation Rental
- Booking System
- Dashboard
Sydney Oasis Vacation Rental Website Design
- Vacation Rental
- Booking System
- Dashboard
Refinery Resort Vacation Rental Website Design
- Vacation Rental
- Booking System
- Dashboard
HoliNest Travel Booking Website and Dashboard
- Travel
- Vacation Rental
- Booking System
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and booking flows for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Hotels Trust Us With Their Direct Booking Ads
We measure your ads by room revenue and by the commission they save, not by clicks. Your marketing budget should bring guests to your own booking engine first.
Commission saved counts
Every direct booking is one you didn't pay an OTA for. We show that saving next to your ad spend, so you judge the program in your own numbers.
Your name protected
Booking sites may bid on your hotel's name. We watch your brand results weekly and help you file a trademark complaint when an ad misuses your name in its text.
Your calendar sets bids
Festivals, conferences, and school breaks fill some dates on their own. We lower bids when you'll sell out anyway and spend where rooms sit empty.
Rates checked, not assumed
A wrong price in Hotel Center sends guests to a rate they can't book. We compare your feed with your booking engine every week.
Your accounts stay yours
Google Ads, Hotel Center, and analytics are set up in your hotel's name. Change providers, and your history, feeds, and audiences stay with you.
Honest about OTAs
OTAs bring guests you might not reach alone, especially in slow seasons. We'll show where ads beat commission and where an OTA listing still makes sense.
Overview
How does PPC for hotels win more direct bookings?
DeveloperLook runs PPC for hotels as a hotel PPC company for independent and boutique properties that want direct bookings instead of OTA commissions. We run brand campaigns, Hotel Ads and free booking links on your own price feed, destination Search, and cross-domain booking tracking. Fees start at $900 per month, ad spend billed by Google, and accounts go live in 1 to 2 weeks.
DEVELOPERLOOK
Project facts · PPC for Hotels
- Service
- PPC for hotels (brand, Hotel Ads, and destination campaigns)
- Typical timeline
- Live in 1 to 2 weeks, revenue bidding after enough bookings
- Platforms
- Google Ads, Hotel Center, Microsoft Advertising, SynXis, Cloudbeds, SiteMinder, Mews
- Built with
- GA4, Google Tag Manager, Google Ads Editor, Looker Studio, CallRail
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly booking revenue report and planning call
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $900 USD per month, with ad spend paid to Google
Reviewed 29 Oct 2026 by Saimul Islam
Good fit
Independent hotels losing brand searches
You see booking sites in the ads above your own listing when guests search your hotel's name. You want your direct rate shown first.
Boutique hotels without Hotel Ads
Your Hotel Ads went quiet when Google stopped sourcing third-party rates in September 2026. You want a direct price feed and ads running again.
Luxury hotels and resorts
You sell suites, spa packages, and weddings to guests who compare carefully. You want PPC for luxury hotels that sells the experience, not the lowest rate.
Small hotel groups
You run two or three properties from one marketing budget. You want hotel PPC management that splits spend and revenue by property.
Agencies with hotel clients
Your agency serves hotels that want paid search, and your team hasn't worked with Hotel Center or booking engine tracking. You want hotel PPC services under your brand.
Not a fit
Need a new booking website
Your website and booking engine look dated or break on phones. Hotel Website Design comes first, since direct-booking ads only pay off on a site guests trust.
Ad spend under $900 monthly
You can spend less than $900 a month on clicks after our fee. Hotel SEO Services and your Business Profile will likely do more for you at that spend.
No booking engine connection
Your booking engine can't send rates to Google or support cross-domain tracking. Hotel Booking Engine Integration sets up that connection before ads can measure revenue.
Vacation rental homes only
You manage individual vacation rental homes, not a hotel. Vacation Rental SEO is built around listings like yours and costs less to run.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Hotel PPC
These are monthly starting points in USD. The number of properties and campaign types you need sets the plan, and a fixed proposal follows a free revenue review.
For Agencies
White-Label Hotel PPC for Agencies and Studios
You own the client relationship. We supply the hotel campaign work: brand campaigns, Hotel Center and price feed checks, revenue tracking, and date-based bidding. Reports carry your agency's name, and the hotel's team hears from you.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the property
Send Google Ads access, the booking system name, and the hotel's Hotel Center status.
- Client needs
- You share the details
- Details received
Receive a fixed fee
You get a direct-booking plan and one fixed monthly fee to quote.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We run the ads
Weekly management, with reports in your agency's name showing direct revenue.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the property
Send Google Ads access, the booking system name, and the hotel's Hotel Center status.
- Client needs
- You share the details
- Details received
Receive a fixed fee
You get a direct-booking plan and one fixed monthly fee to quote.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We run the ads
Weekly management, with reports in your agency's name showing direct revenue.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
Ad platforms for hotel searches, Hotel Center for rates, the booking engines your guests finish in, and tracking that carries revenue back.
- Google Ads
- Hotel Center
- Microsoft Advertising
- Google Business Profile
- SynXis
- Cloudbeds
- SiteMinder
- Mews
Google Analytics (GA4)
Google Tag Manager- Google Ads Editor
- CallRail
- Looker Studio
Google Sheets
Slack
Zapier
01 / 04
Related Services
Local PPC basics, hotel SEO and website design, booking engine integration, and hotel reputation management.
Local PPC Management for Local Businesses
DeveloperLook offers local PPC management for local businesses with one location or a few: Google Search ads, Maps placements, and call tracking aimed at the people near you. You see which searches made your phone ring.
Hotel SEO Services
DeveloperLook provides hotel SEO services for independent hotels, resorts, and small groups. We build room and amenity pages, check free booking links through your booking engine, and track every guest into the engine, so SEO for hotels shows up as direct revenue.
Hotel Website Design
DeveloperLook offers hotel website design for independent and boutique hotels: room pages, a styled hand-off to your booking engine, booking tracking, and accessible room details. Hospitality web design built to win stays back from the OTAs.This page
PPC for Hotels
Pairs with the 6 services around it
Hotel Booking Engine Integration
DeveloperLook sets up hotel booking engine integration for independent hotels and hotel groups. We configure your hotel booking engine around your PMS rates and rooms, connect it to your website, or build a custom engine, so more guests book direct.
Hotel Reputation Management
DeveloperLook runs hotel reputation management for independent hotels, resorts, and management companies: guest review invitations, replies in the guest's language, and department reports. Online reputation management for hotels across Google, Tripadvisor, and booking sites.
Google Ads for Restaurants
DeveloperLook runs Google Ads for restaurants that want more direct orders, reservations, and catering requests: restaurant PPC scheduled to your kitchen hours, Performance Max for store visits, and tracking into your own ordering and booking tools.FAQ
Frequently Asked Questions
Straight answers on cost, timelines, Hotel Ads, price feeds, brand bidding, agencies, and account ownership.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
PPC for hotels with DeveloperLook starts at $900 per month for a brand campaign, destination Search, and booking tracking at one property. Google bills ad spend to you directly. Hotel Ads, free booking links, and revenue bidding bring it to $1,500, and luxury packages or up to 3 properties start at $2,250.
Brand and Search campaigns usually launch 1 to 2 weeks after the review. Hotel Ads take longer when your price feed needs a new connection, since the booking engine or connectivity partner must send rates to Hotel Center first. Revenue-based bidding follows once enough bookings with room revenue are recorded.
They're Google's paid hotel listings, showing a property's live rates for a traveler's dates. Each links to book on the hotel's site or a partner's. Prices come from a feed in Hotel Center. Next to the paid listings, free booking links show rates with no cost per click.
They work as an auction on travel searches: Google shows hotels with prices for the traveler's dates. You bid per click, as a fixed amount or a share of the room price, and pay when someone clicks to book. Since September 30, 2026, they need rates from your own feed, because Google stopped sourcing third-party rates.
Start with price accuracy, since feed rates must match what guests see on your booking page. Then set bid adjustments by check-in day, length of stay, and booking window, and move to target ROAS once revenue tracking is reliable. Keep photos, amenities, and your Business Profile complete, because they appear in the listing.
Pick one that tracks revenue inside your booking system, not just clicks. Ask a hotel PPC agency how it handles Hotel Center feeds, brand searches, and dates when you'll sell out anyway. It should set up the accounts in your hotel's name and share a sample report with room nights and revenue.
Usually yes, because booking and metasearch sites may bid on your name. A brand ad keeps your direct rate in front of guests who already chose you. Brand clicks tend to cost less than destination clicks. If nobody else bids on your name, a small brand budget is enough to cover the gaps.
Partly. Google lets trademark owners file a complaint that can restrict the trademark in ad text, though not its use as a keyword. A Google policy update from October 1, 2026 also bars independent booking intermediaries from using a property's standalone brand name as their business name. We help you file and watch results weekly.
Yes, when the ads sell the experience rather than the rate. Luxury guests search for suites, spa stays, and wedding venues as much as for room prices. We build campaigns around those packages, send them to pages with real photos and details, and judge them by revenue per booking, not by click cost.
Your hotel does. Google Ads, Hotel Center, analytics, and booking data are registered to your property, and we work through access you grant and can remove. If you move to another provider or bring ads in-house, your feeds, campaigns, and revenue history stay with you.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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