Hotel review monitoring across sites
Google, Tripadvisor, Booking.com, Expedia, and Hotels.com reviews in one inbox, checked every business day.
The Problem
Your Guests Review You Everywhere, and Most of It Goes Unanswered
It starts once your rooms sell on more than one site. Each channel collects reviews behind its own login, and replies fall to whoever has a spare minute at your desk.
Scattered sites
Reviews arrive on four sites behind four separate logins.
Scattered sites
Every site feeds one inbox that we check each business day.
Language
Guests write in Spanish or German, and replies come back in English.
Language
Drafts are written in the review's language and signed by your GM.
Departments
Your housekeeping team doesn't hear the complaint guests repeat monthly.
Departments
Monthly theme reports send each complaint to the department head responsible.
Invitations
Only guests who chat at the front desk get asked.
Invitations
Every departing guest gets the same invitation from your PMS list.
Your guest checks out annoyed about the air conditioning and writes about it on Booking.com, Tripadvisor, and Google the same evening. Your GM finds the Tripadvisor one a week later. The Booking.com review sits unanswered, because your extranet login belonged to a reservations manager who left. A Spanish-speaking family praises your breakfast team, and nobody tells the breakfast team. The housekeeping complaint that appears every month doesn't reach housekeeping, so it keeps appearing.
We start by pulling every review site into one inbox and agreeing who signs each reply. Departing guests get a Google or Tripadvisor invitation from your PMS list, while the booking sites take reviews only from guests who booked with them. We draft each reply in the guest's language within one business day for your GM to approve. Complaint themes go to department heads every month, so the fix happens in the hotel, not only in the reply box.
Every booking site, one inbox
Google, Tripadvisor, Booking.com, Expedia, and Hotels.com reviews read and answered from one place.
Replies in the guest's language
A German review gets a German reply, written for your GM to approve and sign.
Themes sent to department heads
Housekeeping, front desk, and breakfast complaints reach the people who can actually fix them.
Our Hotel Reputation Management Process
From Scattered Logins to One Guest Review Routine in Five Clear Steps
You approve the reply guide, the invitation timing, and sample replies in every language before anything goes live. After that, your GM approves drafts in a few minutes a day.
We pull your scores and recent reviews from Google, Tripadvisor, Booking.com, and Expedia, and count unanswered reviews on each site. You get a written audit with your top complaint themes and an honest view of what your team can keep doing.
What's Included
What You Get With Hotel Online Reputation Management
The program covers the full guest review loop: watching every site, inviting every guest, replying in their language, and turning complaints into department reports.
Compare Options
DeveloperLook vs In-House Front Desk vs Review Software
Your own staff and a review tool both have real strengths, and plenty of hotels run well on one. Here is where each holds up once reviews arrive daily.
| Feature | DeveloperLookBest fit | In-house front desk | Review software |
|---|---|---|---|
| Sites covered | Google, Tripadvisor, and the booking sites | Whichever logins staff remember | Most sites, through one connector |
| Reply language | Drafted in the guest's language | Depends on who is on shift | Machine translation you check |
| Reply turnaround | Drafts within one business day | Slips on busy check-in days | Only as fast as someone logs in |
| Guest invitations | Every departing guest, same message | Guests who chat at checkout | Automated once you configure it |
| Department insights | Monthly themes by department | Anecdotes in the morning meeting | Sentiment charts you interpret |
| Guest context | Built from the review details | Knows the guest personally | None beyond the review text |
| Monthly cost | From $650 per month | Staff time, no new fee | Software fee, often lower |
| Platform rules | Each site's review rules followed | Varies with training | Settings are up to you |
DeveloperLook
In-house front desk
- Sites covered
- DeveloperLook: Google, Tripadvisor, and the booking sitesIn-house front desk: Whichever logins staff remember
- Reply language
- DeveloperLook: Drafted in the guest's languageIn-house front desk: Depends on who is on shift
- Reply turnaround
- DeveloperLook: Drafts within one business dayIn-house front desk: Slips on busy check-in days
- Guest invitations
- DeveloperLook: Every departing guest, same messageIn-house front desk: Guests who chat at checkout
- Department insights
- DeveloperLook: Monthly themes by departmentIn-house front desk: Anecdotes in the morning meeting
- Guest context
- DeveloperLook: Built from the review detailsIn-house front desk: Knows the guest personally
- Monthly cost
- DeveloperLook: From $650 per monthIn-house front desk: Staff time, no new fee
- Platform rules
- DeveloperLook: Each site's review rules followedIn-house front desk: Varies with training
Projects We've Built
Hotel and Resort Websites We Have Built
Websites and booking platforms we built for hotels, resorts, and travel brands. They show the guests you serve, not past reputation programs.
Seasons Heritage Vacation Rental Website Design
- Vacation Rental
- Booking System
- Dashboard
Sydney Oasis Vacation Rental Website Design
- Vacation Rental
- Booking System
- Dashboard
Refinery Resort Vacation Rental Website Design
- Vacation Rental
- Booking System
- Dashboard
HoliNest Travel Booking Website and Dashboard
- Travel
- Vacation Rental
- Booking System
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and platforms for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Hotels Trust Us With Guest Reviews
Reputation management in the hospitality industry rests on trust. Your guests read each reply as the hotel speaking, so these habits keep answers accurate, private, and inside each site's rules.
Every guest invited the same way
Invitations go to every departing guest, not only the ones who smiled at checkout. Google bars selective asking, and a fair mix of reviews reads as real to your future guests.
Your GM's voice, not ours
We study how your managers already write before drafting a reply. Your GM approves and signs each one, so guests hear your hotel, not an outside agency.
Stay details stay private
Replies don't confirm room numbers, dates, or anything your guest didn't write first. A public reply is no place to argue over a folio or a refund.
Honest about your current tools
If your PMS or review software already sends good invitations, we'll tell you before we quote. Sometimes the fix is a reply routine, not a new program.
Each platform's rules respected
Booking.com and Expedia accept reviews only from guests who booked through them, so we don't send your guests there with requests. We answer those reviews and invite guests only where invitations are allowed.
Your logins stay with the hotel
Your extranet, Tripadvisor, and Google access stays in the hotel's name, with user access for us. A staff change won't lock you out of your own reviews again.
Overview
What is hotel reputation management?
DeveloperLook runs hotel reputation management for independent hotels, resorts, and management companies. We invite every departing guest to review, watch Google, Tripadvisor, Booking.com, and Expedia in one inbox, reply in the guest's language, and report themes by department. Plans start at $650 per month, setup takes 2 to 3 weeks, and every login stays with your hotel.
DEVELOPERLOOK
Project facts · Hotel Reputation Management
- Service
- Hotel Reputation Management (review monitoring, guest invitations, multilingual replies, department reports)
- Typical timeline
- Replies start in week 1, setup finished in 2 to 3 weeks
- Platforms
- Google, Tripadvisor, Booking.com, Expedia, Hotels.com, and your PMS
- Built with
- Google Business Profile, Twilio, DeepL, Zapier, and Looker Studio
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Business-day email support and a monthly GM call
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $650 USD per month, fixed scope after a free audit
Reviewed 29 Oct 2026 by Saimul Islam
Good fit
Independent and boutique hotels
Your GM answers Tripadvisor reviews late at night, and Booking.com and Expedia replies stopped months ago.
Resorts with international guests
Your guests review in German, Japanese, and Spanish, and your replies come back in English, or not at all.
Hotel management companies
You run several properties for owners who ask why one hotel's score keeps slipping, and every answer starts with a manual spreadsheet.
Hotels after a renovation
Your old complaints about worn rooms still sit at the top of Google, even though your renovation finished last season.
Agencies with hospitality clients
You run a hotel's website or ads and need hotel review monitoring and replies delivered under your agency's name.
Not a fit
Short-term rental host
You host a few rentals on Airbnb and Vrbo. Hotel-scale monitoring is more than you need, and our small business reputation program fits one-host operations.
Restaurant drives the reviews
Your on-site restaurant gets more reviews than the rooms and has its own Google profile. Our restaurant reputation management page covers diner review sites.
Travelers can't find you
Your reviews are fine, but the hotel doesn't show up when travelers search. Our Hotel SEO program is the better first step.
Budget under $650 a month
You run a small inn with a few reviews a month and under $650 to spend. Replying yourself in each extranet costs nothing.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Hotel Reputation Management
These are monthly starting points in USD. Your plan depends on the number of properties, the booking and review sites you sell on, and how invitations connect to your PMS. You get a fixed proposal after a free review audit.
For Agencies
White-Label Reputation Management for Hotels and Hotel Groups
You own the hotel relationship. We monitor the booking sites, invite guests, and draft multilingual replies under your agency's name. Owners and GMs see only your reports, while our team handles the daily reply work.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the property list
Send each hotel's sites, PMS, languages, and GM contact, and we audit them.
- Client needs
- You share the details
- Details received
We set up properties
We connect invitations and write a reply guide per hotel, approved by you.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Reply and report
We draft replies daily and send white-label reports you present to owners.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the property list
Send each hotel's sites, PMS, languages, and GM contact, and we audit them.
- Client needs
- You share the details
- Details received
We set up properties
We connect invitations and write a reply guide per hotel, approved by you.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Reply and report
We draft replies daily and send white-label reports you present to owners.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
The review and booking sites we watch, the hotel systems that feed invitations, and the tools behind multilingual replies and monthly reports.
- Google Business Profile
- Tripadvisor
- Booking.com
- Expedia
- Hotels.com
- Oracle OPERA Cloud
- Mews
- Cloudbeds
- PMS departure exports
Twilio- Email invitations
- DeepL
Zapier
- Looker Studio
Google Sheets
Slack
Google Analytics (GA4)
01 / 04
Related Services
The general reputation program, its restaurant version, and the hotel SEO, PMS, and website work that turns better reviews into direct bookings.
Small Business Reputation Management
DeveloperLook runs small business reputation management for local shops, studios, and service firms: review requests to every customer, reply drafts, listing cleanup, and a monthly scorecard. Online reputation management services for small business, without fake reviews.
Restaurant Reputation Management
DeveloperLook runs restaurant reputation management for independent restaurants and groups: Google review requests at every table, replies on Google, Yelp, and OpenTable, food safety alerts, and kitchen reports. Reputation management for restaurants that follows each site's rules.
Hotel SEO Services
DeveloperLook provides hotel SEO services for independent hotels, resorts, and small groups. We build room and amenity pages, check free booking links through your booking engine, and track every guest into the engine, so SEO for hotels shows up as direct revenue.This page
Hotel Reputation Management
Pairs with the 6 services around it
Hotel PMS Integration
DeveloperLook builds hotel PMS integration for independent hotels, hotel groups, and hospitality tech vendors. We connect your property management system to channel managers, POS, door locks, phones, and guest apps, so staff stop retyping guest data.
Hotel Website Design
DeveloperLook offers hotel website design for independent and boutique hotels: room pages, a styled hand-off to your booking engine, booking tracking, and accessible room details. Hospitality web design built to win stays back from the OTAs.
PPC for Hotels
DeveloperLook runs PPC for hotels that want more direct bookings: brand campaigns, Google Hotel Ads and free booking links on your own rate feed, and Google Ads for hotels tracked to room revenue instead of clicks.FAQ
Frequently Asked Questions
Straight answers on cost, setup, review sites, and multilingual replies for hotels and hotel groups.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Plans start at $650 per month for one property. That covers Google, Tripadvisor, Booking.com, and Expedia, post-stay invitations, replies in your guest's language, and a monthly department report. PMS-triggered invitations, more sites, and same-day duty manager alerts move you to $1,150 per month. Groups of up to 4 properties start at $1,850 per month, with a fixed proposal after the free audit.
Setup takes 2 to 3 weeks for most hotels. The audit takes about one week, then we connect your PMS departures and agree your reply guide, while replies to new reviews start in week one. Guest scores change slowly, since one month of reviews is a small share of the total, so look for a trend after 3 to 6 months.
You should answer every review on every site, invite every departing guest, and send repeat complaints to the department behind them. Good replies are short, specific, signed by a named manager, and written in your guest's language. The fix matters more than the reply: if several guests mention slow breakfast service, your breakfast shift needs that report, not just a polite answer.
Your plan should name the sites you watch, who replies, and how fast. Then add the reply rules, how guests get invited, and how complaints reach department heads. Finish with a monthly review of scores and themes. We write this plan with your GM in the first weeks, and nothing goes live until it's signed off.
It's software that pulls reviews from booking and review sites into one inbox, so your team can reply from one place. Many platforms suggest AI-written replies that still need a person to edit and approve them. We work inside the platform you already pay for, or set up a simpler shared inbox if you don't have one.
You manage it well when three habits run every week: invitations to every guest, replies to every review, and fixes for the issues guests repeat. Reputation management in the hotel industry also means keeping your Google Business Profile photos, amenities, and hours current, because travelers compare those before they open a single review.
They standardize the routine and compare properties side by side. Each of your hotels follows the same invitation timing, reply rules, and department reporting, and a portfolio report ranks them by score and unanswered reviews. Your owners then see which hotel needs attention and why. Our Hotel Group plan covers up to 4 properties in one view.
The best software is the one your team opens every day, and that depends on your sites, your languages, and how many properties you run. Hotel reputation management companies usually work in a dedicated hotel review platform or a general review inbox. We're vendor-neutral and run the tool you already have.
Start with the sites that bring your bookings, usually Google, Tripadvisor, and your two busiest booking sites. Clear the backlog first, oldest unanswered review at the top, then set a short daily reply window. Booking.com and Expedia accept reviews only from guests who booked through them, so your own invitations go to Google and Tripadvisor.
No, and nobody can honestly promise that. Each site removes a review only when it breaks that site's own rules, such as a review of the wrong hotel, a threat, or someone's personal details. We report those through the official tools with evidence. Then we answer the rest calmly, because a fair reply often reassures your next guest more than a perfect score.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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