Past campaign audit
A review of the pages, links, and settings your last vendor left, with risky items flagged.
The Problem
Your Best Jobs Are Replacements, but Google Sends You Repairs
Roofing searches split between small repairs and big replacements. If your site and profile mostly talk about leaks, Google matches you to leak calls while other roofers get the full tear-offs.
01 · Past vendor
Your last SEO vendor left thin city pages and bought links.
We audit what they built and remove anything that could hurt your rankings.
02 · Replacements
Replacement searches go to rivals with a page per roof type.
Each roof system you install gets its own page with your job photos.
03 · Storm timing
Storm damage pages go up after the hail has passed.
Storm pages are written and live before your hail and wind season.
04 · Counties
Google shows you near your shop, not where crews drive.
County pages built from local jobs show the areas you actually serve.
Last spring a hail storm rolled through two counties you cover. By the time your crews were booked solid, three out-of-town roofing companies already had storm damage pages showing for every town that got hit. Your own site still has one services page that lists replacement, repair, and gutters in a single paragraph. You paid an SEO vendor for a year and got a monthly rankings report, but nobody could tie it to a signed contract. Meanwhile the full replacements go to whoever Google shows first in each county.
We start by auditing what your last vendor built, keeping what works and removing what could hurt you. Then we build pages for every roof system you install and every county your crews serve, using your own job photos and reviews. Storm pages go live before your hail and wind season, and every call is tracked to a page and a signed job. You judge the work by roofs sold, not by a monthly rankings chart.
Audit before any changes
We review your last vendor's work first, so you stop paying for what doesn't help.
Storm pages ready early
Hail and wind damage pages go live before your storm season, not after the rush.
Replacement and commercial focus
Pages target full replacements and commercial roofs instead of only small leak repairs.
Our Roofing SEO Process
From Campaign Audit to Signed Roofs in Five Clear Steps
You see what your last vendor left behind, approve the page plan and any claim wording, and get monthly reports that connect calls to inspections and signed jobs.
We check what your last SEO vendor built: pages, links, profile settings, and tracking. You get a plain list of what's worth keeping, what to fix, and what may be hurting you, such as bought links or copied city pages.
What's Included
What You Get With a Roofer SEO Service
An audit of past work, pages for each roof system and county, storm content, Business Profile updates, and tracking from the first call to the signed contract.
Compare Options
DeveloperLook vs Lead Services vs Ads Only
Lead services and ads bring calls faster, and both suit a roofer who needs work this week. Search pages build slower but keep working after you stop paying. Here's where each one fits.
| Feature | DeveloperLookBest fit | Lead services | Ads only |
|---|---|---|---|
| Who gets the lead | Only your company | Often several roofers | Only your company |
| How you pay | From $850 per month | Per lead, every lead | Per click or per lead |
| First calls | Builds over months | This week | Days after launch |
| Storm season | Storm pages ready beforehand | Same lead pool as rivals | Depends on your daily budget |
| Replacement jobs | A page per roof system | Whatever jobs come in | Separate ads per job type |
| County coverage | A page per county you serve | Set by the lead service | Set by ad targeting |
| After you stop paying | Pages keep ranking for a while | Leads stop | Calls stop |
| Brand building | Reviews and photos on your profile | Their brand, not yours | Ad text only |
DeveloperLook
Lead services
- Who gets the lead
- DeveloperLook: Only your companyLead services: Often several roofers
- How you pay
- DeveloperLook: From $850 per monthLead services: Per lead, every lead
- First calls
- DeveloperLook: Builds over monthsLead services: This week
- Storm season
- DeveloperLook: Storm pages ready beforehandLead services: Same lead pool as rivals
- Replacement jobs
- DeveloperLook: A page per roof systemLead services: Whatever jobs come in
- County coverage
- DeveloperLook: A page per county you serveLead services: Set by the lead service
- After you stop paying
- DeveloperLook: Pages keep ranking for a whileLead services: Leads stop
- Brand building
- DeveloperLook: Reviews and photos on your profileLead services: Their brand, not yours
Projects We've Built
Construction and Building Supply Projects We Have Built
Sites we designed and built for construction, interior, and building supply businesses. They show the page and gallery work our roofing search programs build on, not ranking results.
Huantume Construction Website Design
- Construction
- Website
Bornas General Hardware Store Website
- Retail
- E-commerce
- Website
Interior Website Design
- Architecture & Interior
- Website
Humestic Website Design
- Architecture & Interior
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Why Roofing Companies Trust Us With Search
If you've paid for search work before, you'll want proof this time. These habits make our roofing program easy to check, month after month.
Audit what came before
We start by reading what your last vendor built and bought. If something breaks Google's spam policies, you hear about it in plain words before we add anything.
Storm content on your schedule
We plan storm pages around your region's hail and wind season, not the week after a storm. Your crews are busy then, and so is your phone.
Claim wording you approve
Some states restrict how roofers talk about insurance claims. We draft storm and claim pages, and you check the wording against your state's rules before anything goes live.
Certifications only if earned
We add manufacturer program pages only for certifications you actually hold. A badge you haven't earned costs more trust than it could ever win.
Signed roofs over rankings
We still report rankings, but each month is judged by inspections booked and contracts signed. A ranking that brings tire-kickers isn't worth your crew's time.
Your accounts stay yours
Your Business Profile, Search Console, and call tracking stay in your company's name. If you switch providers, nothing gets held back or rebuilt.
Overview
Who provides roofing SEO for residential and commercial roofers?
DeveloperLook is a roofing SEO agency for residential and commercial roofers who want more replacement and inspection calls. The program covers an audit of past SEO work, roof system and county pages, storm damage content, Business Profile updates, and call tracking. Pricing starts at $850 per month, technical fixes arrive within 2 to 3 weeks, and each lead is matched to a signed job.
DEVELOPERLOOK
Project facts · Roofing SEO Services
- Service
- Roofing SEO Services (audit, roof and county pages, storm content)
- Typical timeline
- First fixes in 2 to 3 weeks, rankings build over 4 to 8 months
- Platforms
- Google Maps, Bing, and Apple listings plus your website
- Built with
- CallRail, Search Console, GA4, Semrush, and schema markup
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- Monthly county report and strategy call
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $850 USD per month
Reviewed 6 Oct 2026 by Saimul Islam
Good fit
Residential roofers chasing replacements
You fix leaks all week, but the replacement searches in your area go to two competitors with pages for every shingle and metal option.
Roofers burned by a past vendor
You hired a roofing SEO expert last year, got monthly ranking reports, and still can't match one report to a signed roofing contract.
Commercial roofing contractors
You want TPO, metal, and flat roof work from property managers, but your website only talks to homeowners about shingles.
Roofers covering several counties
Your crews drive two counties out for big jobs, yet Google mostly shows your company to people near the shop's own address.
Agencies with roofing clients
You manage marketing for roofing companies and need storm pages, county pages, and reports delivered under your agency's name.
Not a fit
Need storm calls now
A hail storm hit last week and you need inspections booked now. Google Local Services Ads management brings calls faster while search pages build.
Website can't hold pages
Your site is a single page or can't take new pages. Roofing Website Design comes first, and search work goes further after that.
Budget under $850 a month
Your budget is under $850 per month. The free audit still gives your team a prioritized fix list to work through on its own.
Only a profile cleanup
You only need your Google profile cleaned up once. Google Business Profile Optimization for Contractors is a one-time job that costs less than a month here.
Not sure we're the right fit?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for SEO Services for Roofing Companies
These are monthly starting points in USD. Your plan depends on which counties and offices you cover and whether you sell commercial roofs, and you get a fixed proposal after a free campaign audit.
For one-office roofers who want replacement pages, a clean profile, and tracked calls.
$850/month
- Free audit of your past SEO work
- Technical fixes and RoofingContractor markup
- Business Profile updates with roof photos
- 2 roof system or storm pages a month
- Call and inspection request tracking
- Monthly county report and strategy call
Recommended
For roofers covering several counties who want storm pages and signed jobs tracked.
$1,350/month
- Everything in Replacement Foundation
- 4 pages a month, including county pages
- Storm pages refreshed before hail season
- Local link outreach every month
- Review requests after every finished roof
- Signed jobs matched to lead source
For roofers selling to property managers or running up to 3 offices.
$2,100/month
- Everything in Storm and County Growth
- Commercial roofing section for property managers
- Profiles for up to 3 offices
- 6 pages a month across counties
- Local news and supplier outreach
- Calls every two weeks
For Agencies
White-Label SEO for Agencies With Roofing Clients
You own the client relationship. We supply the roofing search work behind it: audits, roof system and county pages, storm content, and tracking. Your roofing clients see your brand, and you get reports that are ready to send.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the roofers
Send us each roofing client's site, profile access, and the counties they cover.
- Client needs
- You share the details
- Details received
We audit and plan
We audit past work and send a county page plan for your approval.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Build and report
We publish every month and hand you white-label reports for each client.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
We stay behind your brand and talk only to your team.
Storm-season capacity
Extra writing help when hail season hits several of your clients at once.
Roofing know-how
Writers who understand shingles, underlayment, flashing, and insurance claim steps.
County-level reports
White-label reports by county, ready to forward to each roofer.
The Right Technology for Your Project
Technology Stack
The map, research, and tracking tools we use for roofing search work, plus the job software where calls get matched to signed roofs.
- Google Business Profile
- Google Maps
- Apple Business Connect
- Bing Places
- Nextdoor
Google Search Console
Semrush
Chrome DevTools- Schema markup
- CallRail
Google Analytics (GA4)
Google Tag Manager- Looker Studio
- ServiceTitan
- Jobber
Google Sheets
WordPress
FAQ
Frequently Asked Questions
Straight answers on roofing search costs, timelines, storm pages, county coverage, and checking a campaign that stopped producing jobs.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
DeveloperLook's roofing plans start at $850 per month for one office. That covers the audit of your past campaign, technical fixes, profile updates, 2 roof system or storm pages a month, and call tracking. Roofers adding counties and storm content usually choose the $1,350 plan, and commercial or multi-office programs start at $2,100 per month. You get a fixed monthly quote after we review your old campaign.
A roofing company usually sees profile and technical fixes work within 2 to 3 weeks, and new pages rank over 4 to 8 months. Roofing is a crowded local category, so links and reviews set much of the pace. Storm pages do best when they're live and indexed well before the season, which is why we schedule them early.
Publish hail, wind, and emergency tarping pages before storm season, because new pages need time to be crawled and ranked. Each page needs your service area, real damage photos, an inspection request form, and claim wording you've checked for your state. After a storm, we update those pages with dates and towns instead of spinning up thin new pages for every event.
It matters because many roofing calls start in the map pack, which Google ranks on relevance, distance, and popularity. Choosing Roofing contractor as the primary category, listing every roof service, and adding finished-roof photos help relevance. Steady reviews help popularity. You can't change distance, so county pages carry your reach past the area around your base.
County pages help roofers rank beyond their home base by giving Google a relevant page for each place the crews actually work. Each page should show roofs you replaced there, local permit notes, and reviews from that area. Copies of one page with the county name swapped can count as doorway pages, which Google's spam policies prohibit.
High-ticket commercial jobs come from searches that name a roof system or a building problem. Examples include TPO replacement, flat roof leaks, metal roof restoration, and maintenance programs for several buildings. We find yours in Search Console and in the bids you've won. Then we write pages for property managers that are separate from your homeowner pages.
Audit an underperforming roofing campaign by starting with what it produced: calls and inspection requests by page, not rankings. Then check for thin city pages, bought links, a keyword-stuffed profile name, and missing tracking, since each can stall results. Before you sign with any SEO agency, roofing references and a sample report matter more than a page-one promise.
Yes, if you do both, because homeowners and property managers search in different words. Homeowners look for shingle replacement and leak repair, while property managers look for roof systems, maintenance contracts, and bid help. For SEO, roofing companies get more from two clear paths than from one mixed page. The Commercial and Multi-Office plan builds the property manager section.
Yes, if you hold the certification. A page explaining a shingle manufacturer's contractor program, the warranty options it lets you offer, and how you qualified can win homeowners who are comparing roofers. We only add programs you actually hold, and you confirm the wording against the manufacturer's own rules for using its name.
You do. Pages, photos, Search Console, GA4, call tracking numbers, and your Business Profile all stay in accounts your company owns. When you stop, we send the page list, the county plan, and the last report, so the next person can carry on without rebuilding anything.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
30-min strategy callGoogle Meet
Book a call
Book Your Exclusive Strategy Session Today!
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.
