Practice area categories
A primary category such as Personal injury attorney, plus secondary categories for your other practices.
The Problem
Nearby Clients Call the Firm Next Door
Someone hurt, arrested, or served with papers searches from a phone. Three firms appear on the map, and yours isn't there.
01 · Single category
Your profile lists Law firm as its only category.
Your main practice gets the primary category, with secondary ones for the rest.
02 · Stray listings
Attorneys have stray listings with old phone numbers.
Lawyer listings follow Google's practitioner rules, with duplicates merged or removed.
03 · Old addresses
Avvo still shows your former office.
Avvo, Justia, FindLaw, and bar directories get matched to your profile.
04 · Thin reviews
Firms on the map show dozens of recent reviews, and you don't.
Review requests follow the rules your state bar allows.
A driver rear-ended on the highway searches for a car accident lawyer near me from the tow yard. The map shows three firms, each with dozens of recent reviews. Your profile lists Law firm as its only category. Two of your attorneys have stray listings with old phone numbers, and Avvo still shows your former office. The call goes to a firm across town, and you don't hear about it.
We start with your Business Profile, choosing categories that match each practice you want more calls for. Then we fix each lawyer's listing, clean up Avvo, Justia, and FindLaw listings, and add a review request your bar rules allow. You get calls from people nearby, not a report full of impressions.
Categories for each practice
A primary category for your main practice, with secondary categories for the rest.
Lawyer listings cleaned up
Practitioner profiles set up as Google's rules allow, with duplicates merged or removed.
Legal directories that agree
Avvo, Justia, FindLaw, and bar directory details matched to your profile.
Our Map Pack Process for Law Firms
Five Steps From Profile Audit to Calls
Nothing changes on your profile without your OK. You approve categories, listing edits, review request wording, and each office page.
We check your profile, lawyer listings, legal directories, and reviews against the firms that win the map near you. You get a findings list and a fixed monthly price. If a few fixes your staff can make will do, we'll say so before we quote.
What's Included
What You Get With Local SEO Services for Lawyers
Every plan covers your profile, lawyer listings, legal directories, a review request flow, and monthly rank grids. Larger plans add office pages and locations.
Compare Options
DeveloperLook vs Paid Directory Placements vs Doing It In-House
Paid directory placements reach people already browsing Avvo or FindLaw, and doing it yourself costs only staff time. Here's where each fits.
| Feature | DeveloperLookBest fit | Paid directory placement | In-house staff |
|---|---|---|---|
| Profile categories | Mapped to each practice | Not included | Often one category |
| Lawyer listings | Cleaned up per Google rules | Directory profiles only | Rarely checked |
| Directory accuracy | Matched across legal sites | One directory only | When someone notices |
| Review requests | Every client, same message | Directory reviews only | Ad hoc asks |
| Map rankings | Grid report per office | Indirect at best | Mostly guesswork |
| Speed to show | Fixes live in 2 weeks | Immediate there | Staff time |
| Who owns it | You do | The directory | You do |
| Typical cost | From $800 per month | Monthly or yearly fee | Staff hours |
DeveloperLook
Paid directory placement
- Profile categories
- DeveloperLook: Mapped to each practicePaid directory placement: Not included
- Lawyer listings
- DeveloperLook: Cleaned up per Google rulesPaid directory placement: Directory profiles only
- Directory accuracy
- DeveloperLook: Matched across legal sitesPaid directory placement: One directory only
- Review requests
- DeveloperLook: Every client, same messagePaid directory placement: Directory reviews only
- Map rankings
- DeveloperLook: Grid report per officePaid directory placement: Indirect at best
- Speed to show
- DeveloperLook: Fixes live in 2 weeksPaid directory placement: Immediate there
- Who owns it
- DeveloperLook: You doPaid directory placement: The directory
- Typical cost
- DeveloperLook: From $800 per monthPaid directory placement: Monthly or yearly fee
Projects We've Built
Service Business Sites We Built
Sites and booking flows we built for service businesses. A map listing converts better when the site behind it answers questions and books the call.
Herile HR and Project Management Platform Website
- Business
- Dashboard
- SaaS Platform
DocLink Doctor Booking App Design & Development
- Business
- Medical
- Booking System
Destinata Beyond Luxury Concierge Service Website
- Business
- Website
Seatour Tour and Vacation Rental Booking Platform
- Travel
- Vacation Rental
- Booking System
What Our Clients Say
What Clients Say After Launch
Feedback from service teams whose websites we designed and built.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Lawyers Hand Us Their Map Listings
Map work for law firms touches bar advertising rules and Google's guidelines. These habits keep your profile growing without risking suspension.
No keywords in your name
We list your firm under its real name, as Google's guidelines require. Stuffing a city or practice into the name can get a profile suspended.
Offices clients can visit
We list locations where your attorneys meet clients during posted hours. Virtual offices can't hold a Business Profile, and we'll tell you before you pay.
Nothing offered for reviews
Every client gets the same request when a matter closes, with no gift or discount attached. Google bars incentives, and ABA Model Rule 7.2(b) restricts them too.
Each attorney listed correctly
Practitioner profiles follow Google's rules for firms with one lawyer or several. Clients searching an attorney's name find the right office and number.
Straight answers first
Proximity limits every map listing, and no one can buy their way closer. If your office sits far from your clients, we'll say where organic pages fit better.
Listings in your name
Your firm owns the profile, every directory listing, and the review history. Our manager access is yours to revoke whenever you choose.
Overview
Who provides local SEO for lawyers and law firm offices?
DeveloperLook provides local SEO for lawyers who want more calls from people searching nearby. The monthly program covers Business Profile categories, practitioner listings, legal directory citations, bar-safe review requests, and office pages. Plans start at $800 per month. Your profile changes show within about 2 weeks, and map positions usually improve over 3 to 6 months.
DEVELOPERLOOK
Project facts · Local SEO for Lawyers
- Service
- Local SEO for Lawyers (profiles, citations, reviews)
- Typical timeline
- Changes in 2 weeks, map gains in 3 to 6 months
- Platforms
- Google, Bing, and Apple map listings
- Built with
- Rank grids, CallRail, Search Console, and GA4
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly rank grid report for each office
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $800 USD per month
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Solo attorneys in a crowded metro
You practice alone downtown, and three bigger firms with more reviews hold the map for searches near your office.
Injury firms chasing nearby cases
Your firm takes car accident cases, and you need local SEO for personal injury lawyers that works in each town you serve.
Firms with several attorneys
Your firm has five lawyers but one profile, and clients searching an attorney's name land on an old listing from a previous firm.
Firms opening a second office
You're opening a real second office and want it to rank there on its own, not on the first office's reviews.
Agencies with legal clients
Your agency builds law firm sites and wants an attorney local SEO agency partner for profiles, citations, and rank grids under your brand.
Not a fit
Statewide organic rankings
You want statewide organic rankings for high-value matters. Law Firm SEO Services is the broader program for that.
Review help only
You only need review requests, monitoring, and replies. Law Firm Reputation Management covers that on its own.
Virtual office address
You work from a virtual office or a shared mailbox. Google doesn't allow profiles for those, and we'll say so before you pay.
Under $800 a month
Your budget is under $800 per month. Our free local audit gives you a fix list your staff can work through.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Local SEO for Attorneys
These are monthly starting points in USD. Your plan depends on attorney count, office count, and your market, and you get a fixed proposal after a free local audit.
For one office that needs its profile, attorney listings, and directories working together.
$800/month
- Local audit before any changes
- Categories, services, and photos
- Attorney listings for up to 3 lawyers
- Citations on 10+ core and legal directories
- Review request flow for every client
- Monthly rank grid report for each office
Recommended
For firms competing across a metro with several practices and lawyers.
$1,250/month
- Everything in Single Office Map Pack
- Attorney listings for up to 8 lawyers
- 2 practice or area pages a month
- Call tracking on profile and pages
- Monthly posts and profile updates
- Monthly strategy call
For firms with several offices that each need a strong local presence.
$1,950/month
- Everything in Metro Practice
- Profiles for up to 4 offices
- Office pages for each location
- Attorney listings for up to 20 lawyers
- Review reply drafts for your approval
- Quarterly local strategy review
For Agencies
White-Label Map Pack Work for Legal Agencies
You keep the law firm client and the monthly retainer. We handle profiles, lawyer listings, directory cleanup, and review request flows under your brand, and the firm approves every change.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Send the firm's details
Share office addresses, attorney names, and practice areas for each law firm client.
- Client needs
- You share the details
- Details received
We audit and fix
We audit, fix listings and directories, and set up the review request flow.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Report each month
You get branded rank grids and call reports ready to send the firm.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Profiles and rank grid reports carry your agency's name.
Rule-aware listings
Practitioner profiles and names set up the way Google allows.
Hands-on directories
Avvo, Justia, and FindLaw fixed by hand, with duplicates removed.
Flexible capacity
Add legal clients without training staff on map rules.
The Right Technology for Your Project
Technology Stack
We work in your map profiles and legal directories, then track calls and map positions with standard tools.
- Google Business Profile
- Bing Places
- Apple Business Connect
- Yelp
- Avvo
- Justia
- FindLaw
- State bar directory
- Clio Manage
Zapier
Twilio- Mailchimp
- CallRail
Google Analytics (GA4)
Google Search Console
Google Tag Manager
FAQ
Frequently Asked Questions
Straight answers on cost, map rankings, categories and credentials, reviews under bar rules, and legal directories.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Plans start at $800 per month for one office's profile, lawyer listings, directory cleanup, and review requests. Metro plans with practice pages and call tracking start at $1,250 per month. Firms with up to 4 offices start at $1,950 per month. A free local audit sets your fixed price.
Expect profile changes to show within about 2 weeks. Map positions for competitive practices like injury or DUI usually take 3 to 6 months to move, because reviews and directory trust build gradually. Your monthly rank grid shows that change street by street, so progress is visible.
Google ranks map results by relevance, distance, and prominence, and it says there's no way to pay for a better local ranking. For a law firm Google 3-pack spot, relevance comes from your categories and services. Prominence comes from reviews and links, and distance from where the searcher stands.
Google groups them into relevance, distance, and prominence. Relevance comes from your categories, services, and description. Prominence grows with reviews, positive ratings, and the number of websites linking to you. Distance depends on the searcher, which is why we measure it with a grid instead of one rank.
Proximity explains why a firm two miles closer can outrank you with fewer reviews. Google weighs how far each business is from the person searching, and you can't change that. A rank grid shows where your listing wins and where it fades, office by office.
You expand map reach with a real second office, since Google doesn't allow profiles for virtual offices. Stronger reviews and better categories help at the edges of your area. For towns you serve without an office, organic city pages on your website do that work instead.
Your primary category should name your main practice, such as Personal injury attorney, with secondary categories for the rest. Services list each practice area in plain words. Bar credentials fit best on the attorney bios your profile links to, and the description stays factual, without links or promotions.
Ask every client for an honest review when a matter closes, with the same message and nothing offered in return. You can't ask only for 5-star reviews, because Google bars selective asking. ABA Model Rule 7.2(b) also restricts giving anything of value for a recommendation, so check your state's version.
They support prominence, which Google bases partly on how many websites link to your business. These profiles can also show up in search results on their own, so a correct listing sends calls directly. Your name, address, and phone on each should match your Business Profile exactly.
Yes, your firm owns the Business Profile, every directory listing, and all your reviews. We work as a manager on your accounts, not an owner. If you stop, your categories, listings, and review flow keep running, and we hand over the full directory login list.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Free 30-min callGoogle Meet
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