Carepoint Medical App Design & Development
- Medical
- Booking System
- Dashboard
The Problem
Families Compare Communities Online Long Before They Call You
It shows up when tour requests come mostly through paid referral services, while families searching for memory care or assisted living near a parent's home don't reach your site.
Care levels
One services page mixes assisted living and memory care together.
Care levels
Each care level you offer gets its own page with daily life details.
Monthly fee
Families can't tell what the monthly fee covers before calling.
Monthly fee
A plain page lists what the monthly fee includes and what costs extra.
Listings
Google Maps still shows the old name after a rebrand.
Listings
Each community gets one accurate profile with its current name and photos.
Tours
Nobody knows which page produced last month's tours.
Tours
Tour requests are tracked from each page into your sales CRM.
A daughter in another state searches for memory care near her mother's town after a fall. She finds referral websites and a national chain. Your community has a secure memory care wing, but your site shows one stock photo and a contact form. Nothing explains what the monthly fee includes or how a tour works. She fills in a referral site's form instead. Three communities call her within the hour, and yours pays a fee if she chooses you.
We start with the care you actually provide and the families who choose it. Each care level gets a page on daily life, staffing, and what the monthly fee covers, with real photos. Each community gets an accurate Business Profile. Tour requests and calls are tracked into Sherpa, WelcomeHome, or Yardi. Families reach your sales team directly, not through a service that bills you for the move-in.
A page per care level
Independent living, assisted living, memory care, and respite pages that families can compare before calling.
Every community on Maps
One accurate Business Profile per community, with real photos, hours, and the care levels offered.
Tours tracked to your CRM
Tour requests and calls traced from the page into Sherpa, WelcomeHome, or Yardi Senior Living.
Our Senior Living SEO Process
From Community Audit to Booked Tours in Five Clear Steps
Your executive director approves the care levels and every page, your sales team confirms tour and fee details, and each month you see tours and move-in inquiries by page.
We search the way an adult child would, from the parent's town and from out of state. We check each Business Profile, test the tour form on a phone, and report lost inquiries.
Projects We've Built
Care and Property Platforms We Have Built
Healthcare apps and property websites from our team, with booking and listing screens. None is presented as an SEO result or a senior living client.
LifePulse Medical Web Design & Development
- Medical
- Booking System
- Dashboard
Heritage Real Estate Website Design
- Real Estate
- Dashboard
- Booking System
Comfea Real Estate Website Design
- Real Estate
- Dashboard
- Website
What's Included
What You Get With SEO for Assisted Living Communities
A monthly program for senior living communities: care level and fee explainer pages, community listings, review replies, and tour tracking. Every page is written for the adult children who research first.
Compare Options
DeveloperLook vs Senior Living Referral Services vs Paid Social Ads
Referral services send leads quickly, and paid social ads reach adult children who aren't searching yet. SEO brings families who are already searching, with no fee per move-in.
| Feature | DeveloperLookBest fit | Referral service | Paid social ads |
|---|---|---|---|
| Cost model | Monthly fee, no move-in fee | Fee when a resident moves in | Pay per click or view |
| Speed to first tours | Builds over 4 to 6 months | Leads within days | Leads within days of launch |
| Who calls the family | Your own sales team | Several communities at once | Your own sales team |
| Families not yet searching | |||
| Care level detail | Page per care level | Short community profile | Short ad text and images |
| Housing ad rules | Fair Housing wording checked | Their own listing copy | Housing ad targeting limits |
| Tracking to tours | Tours by page in your CRM | Leads tagged by service | Leads by campaign |
| When you stop | Pages keep bringing families | Leads stop at once | Leads stop with spend |
DeveloperLook
Referral service
- Cost model
- DeveloperLook: Monthly fee, no move-in feeReferral service: Fee when a resident moves in
- Speed to first tours
- DeveloperLook: Builds over 4 to 6 monthsReferral service: Leads within days
- Who calls the family
- DeveloperLook: Your own sales teamReferral service: Several communities at once
- Families not yet searching
- DeveloperLook: Referral service:
- Care level detail
- DeveloperLook: Page per care levelReferral service: Short community profile
- Housing ad rules
- DeveloperLook: Fair Housing wording checkedReferral service: Their own listing copy
- Tracking to tours
- DeveloperLook: Tours by page in your CRMReferral service: Leads tagged by service
- When you stop
- DeveloperLook: Pages keep bringing familiesReferral service: Leads stop at once
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built and launched websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
5 stars
Clutch rating
5 stars
GoodFirms rating
Excellent
Trustpilot rating
Top 3%
Upwork Top Rated Plus
1,250+
Projects shipped
10+
Years of experience
5 stars
Clutch rating
5 stars
GoodFirms rating
Excellent
Trustpilot rating
Top 3%
Upwork Top Rated Plus
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Senior Living Teams Trust Us With Their Search
Families make one of their hardest decisions from these pages, and housing and health rules apply to what you publish. These habits keep every page honest and every resident's details private.
Written for adult children
Most first searches come from a son or daughter planning care for a parent. Pages answer their questions on safety, cost, and daily life plainly.
Fair Housing checked wording
Housing ads can't signal who is welcome, and 55-plus wording needs a community that qualifies under HOPA. We check every page against those rules before launch.
Care Compare stated exactly
Skilled nursing pages show CMS Care Compare star ratings exactly as published, or not at all. Families check Medicare's site, and a mismatch costs trust.
Real photos only
We use photos of your apartments, dining room, and residents who agreed to appear. Stock photos make families doubt the tour.
Resident details stay private
Review replies and tracking leave out every resident's health and care details. Inquiry forms collect what your sales team needs, and nothing goes to ad tools.
Community-owned accounts
Your website, listings, and analytics belong to your company from day one. If you switch providers, every page, photo, and the care level map stay with you.
Overview
How does senior living SEO bring families to book a tour?
DeveloperLook provides senior living SEO for assisted living, memory care, and retirement communities. We build care level and fee explainer pages, fix each community's Google listing, and track tour requests into Sherpa, WelcomeHome, or Yardi. Plans start at $850 per month, and corrected listings go live within 3 to 5 weeks.
DEVELOPERLOOK
Project facts · Senior Living SEO
- Service
- Senior Living SEO (care level pages, community listings, tour tracking)
- Typical timeline
- Listings fixed in 3 to 5 weeks, results over 4 to 6 months
- Platforms
- WordPress or Webflow sites with Sherpa, WelcomeHome, or Yardi Senior Living
- Built with
- Search Console, GA4, Business Profile, Semrush, and CallRail
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly report of tours and calls by community
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $850 USD per month
Reviewed 28 Oct 2026 by Saimul Islam
Good fit
Independent assisted living communities
Your community loses nearby assisted living searches to national chains, and you want SEO for senior living that books tours without referral fees.
Operators with several communities
Your company runs communities in several towns, and you need a senior living SEO service that keeps each community's listing, care levels, and photos accurate.
Retirement and life plan communities
You run a retirement community with independent living and on-site care, and you want retirement community SEO that explains entrance fees and contracts clearly.
Skilled nursing and rehab centers
Your nursing home relies on hospital discharge planners, and you want a nursing home SEO company that helps families find your short-term rehab beds.
Agencies with senior living clients
Your agency runs paid social for senior living communities, and you need senior living community SEO delivered quietly under your brand.
Not a fit
Site too slow or dated
Your site is slow, hard to read for older visitors, or broken on phones. Our Senior Living Website Design service rebuilds it before search work starts.
Home care agency
You send caregivers into clients' homes rather than running a community. Home care searches work differently, and our Healthcare SEO service fits them better.
Paying per move-in only
You want to pay only when a resident moves in. Referral services work that way, while our monthly program charges no fee per resident.
Budget under $850 a month
Your marketing budget is below our first plan. If your occupancy is full and your waitlist steady, we'll tell you before we quote.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Senior Living SEO
These are monthly starting points in USD. Your plan depends on the number of communities, care levels, and licensed services you cover, and you get a fixed proposal after a free community audit.
For Agencies
White-Label SEO for Senior Living, Built for Agencies
Your agency keeps the community relationship. We write care level pages, fix listings, and connect tour tracking to the sales CRM. Your team presents the results to directors and owners under its own name.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Send the community list
Share site access, community addresses, care levels, and the sales CRM you use.
- Client needs
- You share the details
- Details received
Audit and price
We run a free community audit and send a fixed monthly price.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Publish under your brand
Pages go live under your agency, and you report tours each month.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Send the community list
Share site access, community addresses, care levels, and the sales CRM you use.
- Client needs
- You share the details
- Details received
Audit and price
We run a free community audit and send a fixed monthly price.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Publish under your brand
Pages go live under your agency, and you report tours each month.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
Tools we use to see how families search, keep each community listing accurate, and trace every tour request to its page.
Google Search Console- Google Business Profile
- Google Maps
- Bing Webmaster Tools
Semrush
- Sherpa
- WelcomeHome
- Yardi Senior Living
- CallRail
- Google reviews
- Medicare Care Compare
- Yelp
WordPress
Webflow
Google Analytics (GA4)
Google Tag Manager- Looker Studio
01 / 04
FAQ
Frequently Asked Questions
Straight answers on senior living search: cost, timing, care level pages, Fair Housing wording, Care Compare ratings, reviews, and tours.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
It builds the pages and listings families find when they research care for a parent. That means a page for each care level, a monthly fee explainer, floor plans and real photos, an accurate Business Profile for each community, and review replies. It also tracks tour requests into your sales CRM, so you see which pages fill tours.
Most searches start with an adult child looking for a care level near a parent, such as memory care plus a town name. They compare costs, read reviews, and study photos before they call. Many search from another state, so your pages need to show daily life without a visit.
Our plans start at $850 per month for one community. That covers the community audit, a Business Profile, a page for each care level you offer, fee explainer and floor plan pages, and tour tracking. Occupancy Growth, at $1,400 per month, adds family guides, review replies, and 3 pages a month. Multi-Community at $2,200 per month covers up to 3 communities.
Corrected listings appear in Maps within 3 to 5 weeks of the audit, and tours from new pages build over 4 to 6 months. Memory care and respite pages often rank sooner, because fewer communities explain them well. Move-ins lag behind tours, since families often take weeks to decide.
Look for a team that writes for adult children, checks Fair Housing wording, and reports tours rather than traffic. Ask who owns the accounts, how review replies protect residents, and whether they use real photos. If your occupancy is already full, a good agency will say you don't need one yet.
Yes, for each care level you're licensed to provide. A family comparing memory care asks about secured doors, staff training, and daily structure, while independent living families ask about apartments and dining. Separate pages answer each set of questions and give Google one clear page per search.
Only if the community qualifies as housing for older persons under the Fair Housing Act's HOPA exemption. That requires at least 80% of occupied units to have a resident aged 55 or older, plus published age policies. Assisted living and memory care pages usually describe care needs instead of age.
Yes, if you show them exactly as CMS publishes them on Care Compare, with the date. Families often check Care Compare before a tour, so a page that hides or rounds up a rating loses trust. Assisted living pages have no CMS star rating, because CMS rates certified nursing homes.
Reply to each review with thanks and an invitation to talk, without sharing any resident's health or care details. Skilled nursing operators are usually covered by HIPAA, and every community has residents' privacy to protect. We draft replies for your director to approve and flag reviews that break Google's policies.
Your community does, from day one. The site, Business Profiles, photos, analytics, and CRM stay under your logins. If you leave, we hand over the care level map, the page list with approval dates, and notes on how tour tracking connects to your sales CRM.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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