Care level pages
Independent living, assisted living, memory care, and respite pages, each saying who it suits and what's included.
The Problem
Families Can't Tell What Care You Offer or How to Visit
It shows up when an adult child compares communities on a lunch break. They need care levels, floor plans, and a tour time before a hospital discharge forces the decision.
01 · Care levels
Families can't tell whether you offer memory care.
Each care level gets its own page saying who it suits.
02 · Floor plans
Nobody can see what a one-bedroom apartment looks like.
Floor plans and photo tours show real apartments, room by room.
03 · Tours
Tour requests wait in an inbox until someone calls back.
Families pick a tour time online, and your sales director hears about it right away.
04 · Readability
Small gray text defeats residents reading along with family.
Large type, strong contrast, and big buttons on every page.
A daughter is comparing three communities on her phone between meetings. Her father leaves rehab next week. Your site shows smiling residents and the word lifestyle on every page. She can't tell whether you offer memory care, what a one-bedroom looks like, or whether tours run on Saturdays. The contact form only promises that someone will be in touch. So she calls the community down the road, and they book her for Thursday.
We start with the questions families ask before they visit: what care you provide, what the apartments look like, and when they can tour. Each care level gets its own page in plain words. Floor plans and photo tours show real apartments. Tour requests offer actual time slots and go straight to your sales director's phone. Families book a visit while they're still on your page, not after a day of phone tag.
Care levels explained plainly
Independent living, assisted living, and memory care each get a page saying who they suit and what's included.
Tours booked online
Families pick a tour time on the page, and the request reaches your sales director right away.
Type older eyes can read
Body text of 18px or larger, strong contrast, and large buttons on every page of the site.
Our Senior Living Website Design Process
From Community Review to Booked Tours in Five Steps
You sign off on the sitemap, care level copy, design prototype, and staging site. Your sales director books a test tour before anything goes live.
We review your current site, how tour requests reach your team, and which care levels have open apartments. You get a sitemap, a tour request plan, and a fixed price for the build.
What's Included
What You Get With Assisted Living Website Design
Care level pages, floor plans and photo tours, tour scheduling, dining and activity pages, careers pages, and readable design, all built for families comparing communities.
Compare Options
DeveloperLook vs Template Vendors vs Local Designers
Template vendors that serve senior living launch quickly, and a local designer may know your town well. Here is how each one handles care levels, tours, and readability.
| Feature | DeveloperLookBest fit | Template vendor | Local designer |
|---|---|---|---|
| Planning approach | Family questions first | Pick a layout | Brand look first |
| Care level pages | One page per care level | Generic sections | Depends on the brief |
| Tour scheduling | Real time slots online | Often a contact form | Usually a contact form |
| Readability | 18px+ text, AA contrast | Varies by template | Varies by designer |
| Fair Housing review | Copy checked before launch | Up to you | Rarely checked |
| Launch speed | 4 to 9 weeks | Fastest option | Similar or longer |
| Upfront cost | From $1,250, fixed scope | Low setup, monthly fee | Often lower |
| Ownership | Site and accounts yours | Licensed from the vendor | Depends on the agreement |
DeveloperLook
Template vendor
- Planning approach
- DeveloperLook: Family questions firstTemplate vendor: Pick a layout
- Care level pages
- DeveloperLook: One page per care levelTemplate vendor: Generic sections
- Tour scheduling
- DeveloperLook: Real time slots onlineTemplate vendor: Often a contact form
- Readability
- DeveloperLook: 18px+ text, AA contrastTemplate vendor: Varies by template
- Fair Housing review
- DeveloperLook: Copy checked before launchTemplate vendor: Up to you
- Launch speed
- DeveloperLook: 4 to 9 weeksTemplate vendor: Fastest option
- Upfront cost
- DeveloperLook: From $1,250, fixed scopeTemplate vendor: Low setup, monthly fee
- Ownership
- DeveloperLook: Site and accounts yoursTemplate vendor: Licensed from the vendor
Projects We've Built
Healthcare, Property, and Wellness Projects We Have Built
A healthcare website, property sites with photo-rich listings, and a wellness app from our portfolio. None was a senior living community, but each showed spaces or booked visits.
LifePulse Medical Web Design & Development
- Medical
- Booking System
- Dashboard
Heritage Real Estate Website Design
- Real Estate
- Dashboard
- Booking System
Seasons Heritage Vacation Rental Website Design
- Vacation Rental
- Booking System
- Dashboard
YogaNest Yoga and Wellness App Design & Development
- Fitness & Gym
- Membership Platform
- Mobile App
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and booking flows for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Senior Living Communities Trust Us With Their Website
Families make this choice under pressure, often for a parent who can't do the research. These habits keep your site honest, readable, and quick to answer them.
Fair Housing-safe copy
We check headlines, photos, and captions against Fair Housing advertising rules before launch. Copy that hints at preferring certain residents creates risk your executive director doesn't need.
Readability tested, not assumed
We test pages at 200% zoom and on older tablets, because many residents read along with their families. Small gray text loses both audiences at once.
Claims confirmed by your team
Care services, staffing, licensing, and dining details go live only after your executive director confirms them. We publish pricing or occupancy figures only when you supply them.
Tour requests routed fast
We route each tour request to the person who can confirm it, with a text or email alert. Families get an answer while they're still deciding.
Honest about templates
If a senior living template vendor already covers a single small community, we'll tell you before we quote. A good template plus fresh photos can be enough.
Accounts in your name
Domain, hosting, analytics, and call tracking numbers stay in your community's name. If you change agencies or operators, the site and its history go with you.
Overview
What does senior living website design include for a community?
DeveloperLook offers senior living website design for independent living, assisted living, and memory care communities. Each site includes care level pages, floor plans and photo tours, online tour scheduling, large readable type, and Fair Housing-checked copy. Projects start at $1,250 and launch in 4 to 9 weeks, with fixed pricing.
DEVELOPERLOOK
Project facts · Senior Living Website Design
- Service
- Senior living website design (care levels, floor plans, tours)
- Typical timeline
- 4 to 9 weeks, depending on communities
- Platforms
- WordPress or Webflow, with your senior living CRM
- Built with
- Figma, Matterport embeds, Calendly, CallRail, and GA4
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30, 60, or 90 days, by plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $1,250 USD, fixed scope after discovery
Reviewed 8 Oct 2026 by Saimul Islam
Good fit
Assisted living communities
Your occupancy depends on tours, and families keep calling to ask what assisted living includes because your website never says it clearly.
Memory care providers
You offer secure memory care, and families need to understand your approach, staffing, and safety features before they'll book a visit.
Nursing homes and skilled nursing
You need nursing home website design that separates short-term rehab from long-term care, so discharge planners and families find the right page.
Operators with several communities
You run several communities under one brand, and each needs its own floor plans, tour calendar, and staff while sharing one site.
Senior care marketing agencies
You market senior care and need a partner for senior care web design who understands Fair Housing review and tour routing.
Not a fit
Hospital or health system
You run a hospital rather than a residential community. Our Hospital Website Design page covers service lines, directories, and price transparency.
Lead follow-up only
Your site is fine, but tour leads get lost between staff. Our Healthcare CRM Setup service fixes the follow-up without a new website.
Resident care portal
You need a family portal tied to resident care notes and medication records. That's care management software, not a website build.
Budget under $1,250
Your budget is under $1,250, or your management company provides a site that already books tours. Keeping it is the cheaper choice.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Senior Living Website Design
These are starting points in USD. Your final price depends on care levels, communities, and tour tools, and you get a fixed proposal after a free discovery call.
For one community that needs care level pages, real photos, and online tour requests.
$1,250one-time, USD
- Custom design, up to 10 pages
- A page for each care level you offer
- Online tour request form with time slots
- 18px+ body text and WCAG 2.1 AA checks
- Fair Housing review of all copy
- 30 days of post-launch support
Recommended
For communities that want floor plans, virtual tours, and tour requests sent to their CRM.
$3,100one-time, USD
- Everything in Single Community Site
- Up to 22 pages with dining and activity pages
- Floor plan pages and virtual tour embeds
- Tour requests sent to your CRM
- Call tracking by page and campaign
- 60 days of post-launch support
For operators running up to 6 communities under one brand and one shared site.
$5,900one-time, USD
- Everything in Community Growth Site
- Community pages for up to 6 locations
- A tour calendar and alerts for each community
- Careers pages with an application form
- Staff training for each community
- 90 days of post-launch support
For Agencies
White-Label Website Development for Senior Living Agencies
You own the client relationship and the marketing plan. We build senior living sites under your brand, with care level pages, tour routing, and Fair Housing-checked copy your client approves.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the community list, care levels, CRM name, and brand files.
- Client needs
- You share the details
- Details received
We scope and staff
You get a fixed quote, a sitemap, and a named lead developer.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Build and hand off
We build, test tour routing, and hand everything over under your brand.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
We work behind your brand, so the operator relationship stays yours.
Fluent in senior living
We know care levels, tour routing, and Fair Housing review.
Senior engineering
Senior developers handle CRM routing, floor plans, and multi-community builds.
Flexible capacity
Add senior living clients without hiring another developer.
The Right Technology for Your Project
Technology Stack
We build on a CMS your marketing team can update, embed tours and floor plans, and track which pages lead to calls and visits.
Figma
WordPress
Webflow
Tailwind CSS
- Matterport
- YouTube
- Calendly
- Google Maps
HubSpot
Salesforce- CallRail
Twilio
Google Analytics (GA4)
Google Tag Manager
PageSpeed Insights
Lighthouse
FAQ
Frequently Asked Questions
Straight answers on cost, timing, Fair Housing rules, tours, readability, and lead tracking for senior living sites.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Our senior living sites start at $1,250 for one community with care level pages, online tour requests, and Fair Housing-checked copy. Communities that want floor plans, virtual tours, and CRM routing start at $3,100. Operators with up to 6 communities start at $5,900. Every price is fixed after a free discovery call.
Most assisted living sites launch in 4 to 9 weeks. A single community takes about 4 to 5 weeks. Floor plans, virtual tours, and CRM routing add about 2 weeks, and multi-community sites take the full 9. Photos of real apartments cause the most delays, so we plan the photo shoot early.
They work as the first visit before the real one. Families research care levels, look at apartments, and read reviews, then request a tour or call. A strong senior living website answers those questions in that order and sends every tour request to someone who can confirm it the same day.
There's no honest universal number, because calls depend on your market, occupancy, and traffic. What you can do is measure it. Call tracking numbers by page and campaign show which pages produce calls and tours, so you can compare monthly calls and tour requests with your occupancy goals.
The Fair Housing Act bars ads that state a preference or limitation based on a protected class, including disability and familial status. Age limits are allowed only for communities that qualify as housing for older persons, such as 55+ communities meeting HUD's rules. We check copy, photos, and captions, and your counsel confirms.
It helps when you can. Families shortlist communities they can afford, and a starting monthly rate or a range filters out poor fits before a tour. If your rates vary too much, explain what drives cost at each care level and invite a pricing call. We publish only figures your team supplies.
Assisted living web design should treat older readers as a core audience, not an edge case. We use body text of 18px or larger, strong contrast, large buttons, and layouts that still work at 200% zoom. We also test with screen readers and check templates against WCAG 2.1 AA.
Usually, yes. Most senior living CRMs accept leads through a web form, an email-to-lead address, or an API. We send each request with the care level, preferred time, and source page, then test it with your sales team. If your CRM has no supported path, we use email alerts and a weekly export.
It differs in three ways: the reader, the rules, and the goal. Adult children research for a parent under time pressure, Fair Housing rules shape the copy, and success is a booked tour rather than a sale. General designers often miss all three, so pages look nice while tours stay flat.
You get 30, 60, or 90 days of fixes and staff coaching after launch, depending on your plan. Your team then updates photos, events, and openings in the CMS, or a care plan covers edits and backups. Domain, hosting, and call tracking numbers stay in your community's name.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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