Qualifying consultation form
Address, monthly bill, roof age, shade, and ownership in short steps, so your reps call real fits.
The Problem
Your Sales Team Calls Renters and Shaded Roofs Before Real Buyers
Solar website design often stops at a bright hero and a quote button. Without qualifying questions, your reps spend the week calling renters, shaded roofs, and people who wanted a number for later.
01 · Renters
Sales calls end when the caller turns out to rent.
The form asks about home ownership before your team picks up the phone.
02 · Bad roofs
Old or shaded roofs reach sales before anyone checks.
Roof age, type, and shade questions flag poor fits before a site assessment.
03 · Financing
Visitors can't see how cash, loans, or leases compare.
Financing pages explain each option you offer in plain terms.
04 · Proof
Stock rooftop photos make a local installer look generic.
Install galleries show your own systems with size, equipment, and town.
A homeowner sees a neighbor's new panels and searches on a Saturday night. Your site shows stock rooftop photos, a vague go-solar button, and a form that asks only for a name and phone number. Your rep calls Monday and learns the roof is 22 years old, heavily shaded, and the caller rents. That's an hour gone. Meanwhile, a homeowner with a clear south-facing roof found a site that explained financing and booked an assessment there.
We start with the questions your sales team asks on the first call. The consultation form collects the address, monthly electric bill, roof age and type, shade, and ownership. Financing pages explain the options you actually offer. Install galleries show your own systems with their sizes. On larger plans, a Google Solar API lookup prefills roof details. Your reps call people who already fit, not everyone who clicked a button.
Leads qualified by the bill
The form asks for the monthly bill, roof age, shade, and ownership before anyone calls.
Roof data where it exists
Google Solar API lookups prefill roof details on larger plans, with manual questions as backup.
Local installs as proof
Galleries show your real systems with size, equipment, and town, not stock rooftop photos.
Our Solar Company Website Design Process
From Sales Questions to Booked Site Assessments in Five Steps
You approve the qualifying questions, the financing wording, and a clickable consultation flow before we build. A test lead proves each request reaches your CRM with every detail.
We review your markets, system types, financing partners, and how leads reach your sales team today. You leave with a sitemap, the qualifying questions, and a fixed quote before any design starts.
What's Included
What You Get With Web Design for Solar Companies
Every build covers the qualifying consultation form, residential and commercial pages, financing pages, install galleries, and tracking. Larger plans add Solar API roof lookups, battery and EV charger pages, CRM hand-off, and market pages.
Compare Options
DeveloperLook vs Solar Templates vs Lead Vendors
A solar template is quick and cheap, and lead vendors send prospects without any site work. Both suit some installers. Here's where each falls short when you want qualified, exclusive leads.
| Feature | DeveloperLookBest fit | Solar template | Lead vendor |
|---|---|---|---|
| Lead qualification | Bill, roof, shade, ownership asked | Name, email, and phone | The vendor's own form |
| Roof data | Solar API lookup on larger plans | Not included | Varies by vendor |
| Financing pages | Your cash, loan, lease options | Generic financing page | Not your offer |
| Project proof | Your installs with system sizes | Stock rooftop photos | No portfolio |
| Lead exclusivity | Every lead is yours | Every lead is yours | Often sold to several installers |
| Startup cost | Fixed, from $1,400 | Low one-time license | Pay per lead |
| Time to launch | 3 to 7 weeks, by plan | A few days | Leads within days |
| Ownership | Site, data, and domain yours | Theme license only | Vendor owns the lead source |
DeveloperLook
Solar template
- Lead qualification
- DeveloperLook: Bill, roof, shade, ownership askedSolar template: Name, email, and phone
- Roof data
- DeveloperLook: Solar API lookup on larger plansSolar template: Not included
- Financing pages
- DeveloperLook: Your cash, loan, lease optionsSolar template: Generic financing page
- Project proof
- DeveloperLook: Your installs with system sizesSolar template: Stock rooftop photos
- Lead exclusivity
- DeveloperLook: Every lead is yoursSolar template: Every lead is yours
- Startup cost
- DeveloperLook: Fixed, from $1,400Solar template: Low one-time license
- Time to launch
- DeveloperLook: 3 to 7 weeks, by planSolar template: A few days
- Ownership
- DeveloperLook: Site, data, and domain yoursSolar template: Theme license only
Projects We've Built
Construction and Finance Projects We Have Built
We haven't built a solar installer site yet. These construction, architecture, and finance projects are our closest match for the forms, financing pages, and galleries a solar site needs.
Huantume Construction Website Design
- Construction
- Website
Envitis Investment Website Design & Development
- Finance
- Dashboard
- Website
Archies Architecture Firm Website Design
- Architecture & Interior
- Website
Oasic Finance SaaS Web Design & Development
- Finance
- SaaS Platform
- Dashboard
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Solar Installers Trust Us With Their Website
Solar buyers research for weeks before they call. These habits keep your numbers honest, your leads qualified, and your install photos doing the selling.
No incentive numbers without sources
We publish no tax credit or rebate amounts unless you supply current program details. Rules change, and a stale figure costs trust at the kitchen table.
Qualify before the call
Every form question earns its place by saving your reps a wasted call. We drop the questions your sales team never uses on the phone.
Your installs, not stock roofs
We build galleries from your crews' photos and system specs. Homeowners in your market recognize the streets and trust the work.
Lender wording kept exact
Financing copy uses the wording your lending partners approve. If a partner has rules for advertising rates, the site follows them.
Straight answers on scope
If a template and a good lead form will carry a new installer, we'll say so. A larger site makes sense once you sell in several markets.
Your leads, your CRM
Leads go straight to your own CRM or inbox, not through a shared lead pool. You hold the domain, hosting, and site files.
Overview
How does solar website design turn visitors into site assessments?
DeveloperLook offers solar website design for residential and commercial installers. Builds include a consultation form that asks for the electric bill, roof, shade, and ownership, financing pages for your offers, and install galleries. Larger plans add Google Solar API roof lookups and CRM hand-off. Sites start at $1,400 and launch in 3 to 7 weeks at a fixed price.
DEVELOPERLOOK
Project facts · Solar Company Website Design
- Service
- Solar company website design (qualifying forms, financing pages, install galleries)
- Typical timeline
- 3 to 4 weeks for a consultation site, up to 7 weeks for multi-market builds
- Platforms
- WordPress or Webflow, HubSpot or your solar CRM
- Built with
- Figma, Google Solar API, Google Maps, GA4, Zapier
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- 30, 60, or 90 days, by plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $1,400 USD, fixed scope after discovery
Reviewed 8 Oct 2026 by Saimul Islam
Good fit
Residential installers in one market
You sell rooftop systems in one metro area, and too many sales calls end when you learn the caller rents.
Installers adding batteries and EV chargers
You now sell battery storage and EV chargers, but your solar company website still talks only about panels.
Commercial and agricultural solar teams
You quote warehouse roofs and farm ground mounts, so requests need roof square footage, utility account details, and a decision maker.
Multi-state solar companies
You operate in several states, so your solar energy website design needs a page per market with its own utility, permit, and financing notes.
Agencies with solar clients
Your agency runs paid search for an installer and needs landing pages that qualify homeowners before the sales team spends time on calls.
Not a fit
Roofing is the core business
You mainly replace roofs and add solar now and then through a partner. Roofing Website Design Services fits that mix, with storm and claim pages.
Only financing on quotes
Your site works, and you only want lender prequalification added to your quotes. Contractor Customer Financing Integration adds it without a rebuild.
Just a savings calculator
You only want an estimate tool on your current site. Contractor Quote Calculator Development builds that on its own, at a lower price.
Budget under $1,400
Your budget is under $1,400, or you sell installs for a dealer that supplies leads. A template and the dealer's lead flow are the better start, and we'll tell you.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Solar Company Website Design
These are starting points in USD. Your final price depends on your markets, the roof lookup, and the CRM hand-off, and you get a fixed proposal after a free discovery call.
For single-market installers that want fewer wasted sales calls and clearer financing pages.
$1,400one-time, USD
- Custom design, up to 10 pages
- Qualifying form: bill, roof, shade, ownership
- Residential and commercial request paths
- Financing pages for the options you offer
- Install gallery with system sizes and GA4 goals
- 30 days of post-launch support
Recommended
For growing installers that want roof data, add-on pages, and leads sent straight to the CRM.
$3,450one-time, USD
- Everything in Consultation Site
- Google Solar API roof lookup where covered
- Ballpark system size from your assumptions
- Battery storage and EV charger pages
- Up to 8 service area pages and CRM hand-off
- 60 days of post-launch support
For multi-state or commercial installers with several markets, referral programs, and larger roofs.
$6,900one-time, USD
- Everything in Roof Data and Estimate Site
- Market pages with utility and permit notes
- Commercial request path with roof square footage
- Referral program page with tracked links
- Project map filtered by size and town
- 90 days of post-launch support
For Agencies
White-Label Solar Web Design for Agencies and Studios
You own the client relationship. We build your solar clients' sites under your brand: qualifying consultation forms, financing pages, and install galleries. Your paid search sends homeowners to pages that screen renters and shaded roofs before the installer calls.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Send the installer brief
Share markets, financing partners, the CRM, and the questions their sales team asks.
- Client needs
- You share the details
- Details received
Agree price and date
You get a fixed price, a launch date, and a single point of contact.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Launch on your brand
We test every lead path, then launch under your agency's name and logins.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Quiet white-label work
We stay behind your agency and contact the installer only when you ask.
Lead paths tested
Every form path is tested until leads reach the client's CRM.
Financing copy checked
Financing wording follows the installer's lending partners, checked before launch.
Extra build capacity
Add solar clients without hiring another designer or developer.
The Right Technology for Your Project
Technology Stack
We build on WordPress or Webflow, pull roof data from Google's Solar API where it has coverage, and send every lead to HubSpot or your CRM.
WordPress
Webflow
Figma
Cloudflare
- Google Maps
- Google Solar API
- JavaScript
Google Sheets
HubSpot
Zapier
Twilio- Calendly
Google Analytics (GA4)
Google Tag Manager
Google Search Console
PageSpeed Insights
FAQ
Frequently Asked Questions
Straight answers on building a solar site, platforms, cost, timelines, incentives, roof data, templates, and ownership.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Start with the questions your sales team asks on the first call: address, roof age, shade, monthly bill, and whether the caller owns the home. Build the consultation form around them, then add residential, commercial, battery, and financing pages. Finish with an install gallery that shows real system sizes, because homeowners trust local proof.
There's no single standard: installers commonly run WordPress, Webflow, or a builder such as Wix or Squarespace. WordPress suits companies that want many service area pages and plugins, while Webflow suits a design-led site with fewer moving parts. The platform matters less than the lead form and how leads reach your CRM.
Solar company sites start at $1,400 for up to 10 pages with a qualifying consultation form, financing pages, and an install gallery. Roof lookups, battery and EV charger pages, and CRM hand-off start at $3,450. Multi-market sites with commercial requests and referral tracking start at $6,900. You get a fixed quote after a free call.
Most solar sites launch in 3 to 7 weeks. A consultation site takes about 3 weeks, a roof data and estimate site 4 to 5, and a multi-market build 6 to 7. Gathering install photos and financing details usually sets the pace, so we ask for them on the first call.
They qualify before they sell. The best solar company websites ask for the bill and roof details up front, show local installs with real system sizes, and explain financing in plain terms. They also answer the big worries early: roof penetrations, warranties, and what happens with the utility after install.
Only figures you can back up today. Incentive programs and utility rates change, so we publish no tax credit or rebate amounts unless you supply current program details and a review date. Estimates on the site are labeled as ballparks from your own assumptions, with the final numbers in your proposal.
Google's Solar API returns building insights for an address, such as roof segments and solar potential, where Google has coverage. On the roof data plan, the request form uses it to prefill roof details and suggest a rough system size from your assumptions. Where coverage is missing, the form switches to manual roof questions.
They can be for a one-crew installer still building a portfolio. Solar website templates give you a quick, cheap start, but most come with a generic lead form and stock rooftop photos. If a template fits your stage, we'll tell you before we quote, and point out which pages to add first.
Pick one that asks about your markets, financing partners, and CRM before it talks about colors. A good solar website design agency builds the consultation form around your sales process and shows you where leads land. Ask who owns the domain and the lead data, and get post-launch fixes in writing.
Yes. You hold the domain and hosting logins, and every consultation request lands in your own CRM or inbox, not a shared pool. Your team edits pages, financing offers, and galleries in the CMS. Post-launch fixes are included for 30, 60, or 90 days, by plan, and care plans are optional.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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