Residential solar campaigns
Search campaigns for solar panel installation and quotes, split by service area and utility territory.
The Problem
Your Reps Drive Out to Renters While Signed Deals Stay Invisible to Google
It shows up in your sales meeting. The ad bill climbed, half your appointments couldn't buy, and Google Ads keeps chasing form fills because it doesn't hear which homeowners signed.
Renter leads
Renters and condo owners fill in your forms.
Renter leads
The form asks about homeownership before it submits.
Shaded roofs
Reps drive out to roofs that can't produce.
Shaded roofs
Roof shade and a satellite check happen before the appointment.
Old claims
Ads still promise a tax credit that ended.
Old claims
Copy is checked against current federal and state incentives.
Form-fill bidding
Google optimizes for forms, not signed contracts.
Form-fill bidding
Signed-contract stages from your CRM teach bidding what closes.
A renter fills in your solar form, and so does a homeowner whose roof sits under old oaks. Your rep drives out to both. An older ad still promises the federal homeowner tax credit, which ended for systems installed after 2025, so the first call starts with an apology. Your CRM knows which leads signed contracts weeks later. Google Ads only knows who filled in a form, so it keeps buying more of the wrong ones.
We start with who can actually buy from you. The quote form asks about homeownership, the monthly power bill, roof shade, and ZIP code before it submits. Your ads run only in your service area and the utility territories you serve. Appointment, sit, and signed-contract stages come back from your CRM, so bidding learns which clicks become contracts. Ad copy talks about bills, backup power, and the financing you really offer.
Homeowners only, by design
Forms screen out renters, shaded roofs, and ZIP codes outside your service area.
Bidding on signed contracts
Contract stages from your CRM show Google which clicks turned into installed systems.
Claims that hold up
No expired credits, free-solar offers, or government program language in your ads.
Our Solar PPC and Google Ads Process
From Lead Audit to Contract-Based Bidding in Five Steps
You see which of last quarter's leads could actually buy before anything changes. Then you approve the forms, campaigns, and every ad, and see consultations and contracts each month.
We review your ad account, your quote forms, and a sample of recent leads from your CRM. You get a written plan showing wasted spend, renter and out-of-area leads, outdated ad claims, and the service areas worth funding first.
What's Included
What You Get With Google Ads for Solar Installers
Residential and battery campaigns, a qualifying quote form, service-area and utility targeting, CRM contract imports for bidding, and ad copy checked against current incentives before it runs.
Compare Options
Solar PPC vs Bought Solar Leads vs Door-to-Door Teams
Bought leads arrive fast for you, and door-to-door teams reach homes that haven't searched yet. Compare how each channel handles cost, exclusivity, homeowner screening, consent, and contract tracking.
| Feature | DeveloperLookBest fit | Bought solar leads | Door-to-door teams |
|---|---|---|---|
| Cost model | Ad spend plus monthly fee | Price per lead | Commission per signed deal |
| Lead exclusivity | Every lead is yours alone | Often sold to several installers | Yours, from your own reps |
| Homeowner screening | Built into the quote form | Depends on the vendor | Done at the door |
| Consent records | Stored with each form | Held by the vendor | Not applicable |
| Contract tracking | Signed contracts tied to ads | Rarely matched to source | Tracked per rep |
| Message control | Every ad approved by you | Vendor writes the ads | Depends on rep training |
| Buyer intent | People searching for solar now | Varies by vendor | Homes not yet searching |
| Setup time | 2 to 3 weeks | Same week | Hiring and training first |
DeveloperLook
Bought solar leads
- Cost model
- DeveloperLook: Ad spend plus monthly feeBought solar leads: Price per lead
- Lead exclusivity
- DeveloperLook: Every lead is yours aloneBought solar leads: Often sold to several installers
- Homeowner screening
- DeveloperLook: Built into the quote formBought solar leads: Depends on the vendor
- Consent records
- DeveloperLook: Stored with each formBought solar leads: Held by the vendor
- Contract tracking
- DeveloperLook: Signed contracts tied to adsBought solar leads: Rarely matched to source
- Message control
- DeveloperLook: Every ad approved by youBought solar leads: Vendor writes the ads
- Buyer intent
- DeveloperLook: People searching for solar nowBought solar leads: Varies by vendor
- Setup time
- DeveloperLook: 2 to 3 weeksBought solar leads: Same week
Projects We've Built
Websites and Booking Apps We Have Built
These are websites and booking dashboards, not solar ad campaigns. They show the quote, compare, and booking flows your solar ads should send homeowners to.
Voltz Automotive Website Design
- Automotive
- Booking System
- Dashboard
Huantume Construction Website Design
- Construction
- Website
Logify Project Risk and Control Management Web App
- Logistics & Transportation
- Construction
- Dashboard
Norei Minimalist Interior Design Website
- Architecture & Interior
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and booking flows for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Installers Trust Us With Their Solar Ad Budget
As a solar PPC company, we judge your ads by signed contracts and cost per install, not cost per lead. A cheap lead that can't buy wastes a rep's afternoon.
Contracts over cheap leads
Your report leads with signed contracts and cost per contract. Lead counts come second, since a rep driving to a renter costs more than any click.
Incentives checked first
Tax credits, utility rebates, and net billing rules change. We check every incentive claim against the current federal and state rules before an ad uses it.
No free-solar bait
Free solar and government program language brings angry calls and policy problems. Your ads describe the real offer: purchase, loan, lease, or power purchase agreement.
Consent stored with leads
Quote forms save the consent wording and time with each lead, so your setters can show what a homeowner agreed to before calling or texting.
Accounts in your name
The ad account, Analytics, and call tracking belong to your company. If you change providers, your campaigns, audiences, and contract history stay with you.
Honest about channels
Door-to-door teams and bought leads can work alongside ads. We'll show you the cost per contract for each, so you fund what actually closes.
Overview
How do solar Google Ads bring in qualified homeowner leads?
DeveloperLook runs solar Google Ads for residential installers who want consultations with homeowners who can buy. We build service-area and battery campaigns, a qualifying quote form, and signed-contract imports from your CRM, and we keep ad claims current. Management starts at $900 per month plus your ad spend paid to Google, and campaigns launch 2 to 3 weeks after the audit.
DEVELOPERLOOK
Project facts · Solar PPC and Google Ads
- Service
- Solar PPC and Google Ads for residential installers
- Typical timeline
- Live in 2 to 3 weeks, contract bidding after enough data
- Platforms
- Google Ads, Microsoft Advertising, Aurora Solar, Enerflo, JobNimbus, Salesforce, HubSpot
- Built with
- GA4, Google Tag Manager, CallRail, Zapier, Looker Studio
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly lead and contract report with a planning call
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $900 USD per month; ad spend is paid to Google separately
Reviewed 29 Oct 2026 by Saimul Islam
Good fit
Residential installers with in-house setters
Your setters call every lead within minutes, but half can't buy. You want solar Google Ads that screen for homeownership, bill size, and roof shade first.
Installers selling batteries and backup
Your area sees outages, and homeowners ask about batteries more than panels. You want campaigns that sell backup power on its own terms.
Multi-market solar companies
You install in several states or utility territories with different rules. You want ppc management for solar companies that budgets and reports by market.
Teams moving off bought leads
You pay per lead for requests sold to other installers too. You want exclusive leads from your own ads, tracked in Enerflo, JobNimbus, or Salesforce.
Agencies with solar clients
Your agency serves solar installers, and your team hasn't connected CRM contract stages to Google Ads. You want solar PPC delivered under your brand.
Not a fit
Need a new solar website
Your website has no quote form and loads slowly on phones. Solar Company Website Design should come before paid traffic, so clicks land on a page that converts.
Want leads delivered for you
You'd rather receive ready appointments than run your own ads and forms. Solar Lead Generation runs that program across channels for you.
Proposals take days
Leads go cold because designs and proposals take days to send. Solar Proposal Software Integration speeds that up before more ad spend helps.
No savings estimate online
Visitors leave because your site can't estimate their savings. Solar Calculator Development adds a bill-based estimate that also qualifies each lead.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Solar PPC and Google Ads
These are monthly starting points in USD. Your final price depends on how many service areas and campaign types you run, and you get a fixed proposal after a free lead audit.
For Agencies
White-Label Solar Company PPC Management for Agencies
You own the client relationship. We supply the solar campaign work: qualifying forms, service-area targeting, CRM contract imports, and ad claim checks. Reports carry your agency's name, and the installer's team hears from you.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the installer
Send ad account access, service areas, the CRM in use, and recent lead samples.
- Client needs
- You share the details
- Details received
Get a fixed fee
We return a market-by-market plan with one monthly fee for your quote.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We manage the ads
Weekly management, with branded reports showing contracts and cost per contract.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the installer
Send ad account access, service areas, the CRM in use, and recent lead samples.
- Client needs
- You share the details
- Details received
Get a fixed fee
We return a market-by-market plan with one monthly fee for your quote.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
We manage the ads
Weekly management, with branded reports showing contracts and cost per contract.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
Ad platforms for solar searches, the design and CRM tools where deals close, and tracking that ties each contract to an ad.
- Google Ads
- Microsoft Advertising
- YouTube
- Google Ads Editor
- Aurora Solar
- Enerflo
- OpenSolar
- JobNimbus
- Salesforce
- HubSpot
- Zoho CRM
Zapier
Google Analytics (GA4)
Google Tag Manager- CallRail
- Looker Studio
01 / 04
Related Services
Local PPC basics, roofing and home services ads, solar lead generation, solar website design, and solar savings calculators.
Local PPC Management for Local Businesses
DeveloperLook offers local PPC management for local businesses with one location or a few: Google Search ads, Maps placements, and call tracking aimed at the people near you. You see which searches made your phone ring.
Roofing PPC Management
DeveloperLook provides roofing PPC management for residential roofers: a storm campaign built in advance and switched on by ZIP code after hail or wind, plus year-round repair and replacement ads with copy checked against state rules.
PPC for Home Services
DeveloperLook runs PPC for home services companies: house cleaning, pest control, lawn care, garage doors, handyman, and multi-trade brands. Each service line gets its own campaign and budget, and recurring plans are bid on what a customer is worth.This page
Solar PPC and Google Ads
Pairs with the 6 services around it
Solar Lead Generation
DeveloperLook runs solar lead generation for installers and solar sales teams: campaigns in your territories, a form that checks the roof and the bill, booked site surveys, and reports on signed contracts. It's solar panel lead generation you own, not names resold to rivals.
Solar Company Website Design
DeveloperLook offers solar company website design for residential and commercial installers. Each site qualifies homeowners by bill, roof, shade, and ownership, explains your financing, and shows real installs, so solar web design brings booked site assessments.
Solar Calculator for Website
DeveloperLook builds a solar calculator for website owners in the solar business: a solar calculator widget that reads the roof from an address, uses your prices and local rates, and sends homeowners' qualified leads to your CRM.FAQ
Frequently Asked Questions
Straight answers on cost, timelines, targeting, lead quality, tax credit claims, agencies, and account ownership.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
Solar Google Ads with DeveloperLook start at $900 per month for one service area, a qualifying quote form, and call tracking. Your ad spend is billed by Google straight to your card. Signed-contract imports, a battery campaign, and up to 3 areas cost $1,450, and up to 6 markets with commercial solar start at $2,350.
Campaigns go live 2 to 3 weeks after the audit, because the quote form and CRM link come first. Consultations usually start booking in the first weeks after launch. Contract-based bidding takes longer, since solar deals often sign weeks after the first click and Google needs enough of them to learn from.
They target homeowners searching for solar quotes, installers, and costs inside your own service area. We split campaigns by intent: panel installation, battery backup, and your brand. Search terms from renters, DIY kits, solar jobs, and other meanings of PPC, such as plant controllers, are blocked as negatives in the first week.
It's worth it when your cost per signed contract from ads beats your cost per contract from bought leads. Bought leads are often shared with other installers, so close rates drop. Ads take a few weeks to set up, but every lead is yours alone, and contract imports show the real cost per install.
We screen them in the form and the targeting. The quote form asks whether the visitor owns the home before it submits, then asks about the power bill and roof shade. Negative keywords block renter searches, and ZIP checks keep leads inside your service area, so setters spend their time on buyers.
Not for homeowners buying a system now. The federal residential clean energy credit ended for systems installed after December 31, 2025, under the 2025 budget law. Leases and power purchase agreements follow different rules for the installer. We check each incentive against IRS guidance and state programs before an ad mentions it.
Your CRM sends each lead's stage back to Google Ads: appointment set, sit, and signed contract. Google matches those stages to the original click within its 90-day window. Bidding then values clicks that became contracts above clicks that only filled a form, which shifts spend toward the searches that close.
No, you need one that knows your market's rules. Utility net billing rates, state incentives, and permit timelines differ by area, and those shape what your ads can promise. We research each service area before launch, work in US business hours, and meet by video call, so location matters less than local knowledge.
Yes. Battery backup gets its own campaign in the $1,450 plan, because homeowners searching for backup power after outages respond to different ads than panel shoppers. Commercial solar is part of the $2,350 plan, with separate campaigns and forms for business owners, since commercial deals take longer and involve more decision makers.
Your company does. Google Ads, GA4, CallRail recordings, and each homeowner's lead record belong to your business, and we hold only user access that you can remove. Change providers or bring ads in-house, and your campaigns, consent records, and contract history go with you, with nothing to buy back.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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