Residential solar lead generation
Search and Meta campaigns for homeowners in the counties and ZIP codes your crews actually install in.
The Problem
Shared Leads Send Your Reps to Homes That Can't Go Solar
It starts when a bought batch has already heard from other installers. It gets worse when renters, shaded roofs, and small electric bills land on your reps' calendars before anyone checks them.
Shared lists
Bought leads hear from several installers before your rep calls.
Shared lists
Each request comes from a campaign in your name, and no rival sees it.
Wasted drives
Reps drive out to renters, shaded roofs, and small bills.
Wasted drives
A short form checks ownership, roof fit, and the bill first.
Expired offers
Ads still promise a federal credit homeowners can't claim.
Expired offers
Offer copy sells savings, financing, and incentives your team confirms.
Slow follow-up
Website requests wait in an inbox until a setter is free.
Slow follow-up
Homeowners pick a site survey time on your calendar from the form.
You pay for a batch of leads on Monday, and by Tuesday several other installers have called the same homeowners. Some of the rest rent their homes, sit under heavy shade, or pay a small electric bill, and your rep drives an hour to find out. Old ads still promise a federal tax credit homeowners can't claim on new installs. Requests from your own website wait in an inbox until a setter gets to them.
We start with the 3 things that decide a solar sale: who owns the home, whether the roof fits, and what the electric bill looks like. Campaigns run only in the territories your crews install in, and every request answers those questions before a rep calls. Homeowners book their own site survey, and the offer copy matches incentives your team can confirm. Your reps drive to homes that can go solar, not to lists sold to everyone.
Homeowners checked first
Ownership, roof fit, and the electric bill are confirmed before anyone books a site survey.
Offers built on current incentives
Ads sell savings, financing, and backup power, plus only the incentives your team confirms.
Surveys booked from the form
Homeowners pick a site survey slot on your reps' calendars, with a text reminder before the visit.
Our Solar Lead Generation Process
From Close Rate Review to Signed Contracts in Five Clear Steps
You see which lead sources turned into signed contracts last year before we spend anything. Then you approve territories, offer copy, and the qualifying form, and each month you see surveys and contracts by campaign.
We look at last year's lead sources: bought leads, referrals, canvassing, and your website. You get each source's cost per signed contract, where your CRM has it, and a plan for the territories worth funding.
What's Included
What You Get With Lead Generation for Solar Installers
Campaigns for the homes and businesses you install on, plus a form that qualifies before reps drive. Then survey booking, honest offer copy, and reports that end at signed contracts.
Compare Options
DeveloperLook vs Lead Marketplaces vs Canvassing Teams
Solar lead generators that sell names deliver volume the same day, and canvassing teams start real conversations at the door. Here is where each option fits an installer and where it breaks down.
| Feature | DeveloperLookBest fit | Lead marketplace | Canvassing team |
|---|---|---|---|
| Who gets the lead | Only your company | Often several installers | Only your company |
| Speed to first leads | 2 to 3 weeks | Same day | First week of knocking |
| Homeowner checked first | Ownership, roof, and bill | Varies by vendor | Rep checks at the door |
| Offer accuracy | Copy you approve | Vendor's own wording | Depends on each rep |
| Site survey booking | Booked from the form | You call to book | Booked at the door |
| Territory control | Your counties and ZIP codes | Vendor's coverage map | Where reps can walk |
| How you pay | Monthly fee plus ad spend | Per lead, no fee | Commission or hourly pay |
| What gets reported | Signed contracts by campaign | Leads delivered | Doors knocked and sits |
DeveloperLook
Lead marketplace
- Who gets the lead
- DeveloperLook: Only your companyLead marketplace: Often several installers
- Speed to first leads
- DeveloperLook: 2 to 3 weeksLead marketplace: Same day
- Homeowner checked first
- DeveloperLook: Ownership, roof, and billLead marketplace: Varies by vendor
- Offer accuracy
- DeveloperLook: Copy you approveLead marketplace: Vendor's own wording
- Site survey booking
- DeveloperLook: Booked from the formLead marketplace: You call to book
- Territory control
- DeveloperLook: Your counties and ZIP codesLead marketplace: Vendor's coverage map
- How you pay
- DeveloperLook: Monthly fee plus ad spendLead marketplace: Per lead, no fee
- What gets reported
- DeveloperLook: Signed contracts by campaignLead marketplace: Leads delivered
Projects We've Built
Construction and Electric Vehicle Projects We Have Built
These are website builds for construction, electric vehicle, and installation businesses, not solar lead programs. They show the kind of quote and booking pages a campaign sends homeowners to.
Huantume Construction Website Design
- Construction
- Website
Voltz Automotive Website Design
- Automotive
- Booking System
- Dashboard
Borna's General Hardware Ecommerce Website
- Retail
- E-commerce
- Website
Envitis Investment Website Design & Development
- Finance
- Dashboard
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built websites and booking flows for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
1,250+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Want results like these?
Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.
Work Culture
Why Solar Installers Trust Us With Their Pipeline
We qualify homeowners before your reps drive, keep offer copy accurate as incentives change, and judge every campaign by signed contracts instead of form fills.
Territories before keywords
We set campaign geography from the counties and ZIP codes your crews install in. Homeowners outside that map don't see ads your team can't serve.
Incentive claims checked
We name only the incentives your team confirms for each state and utility. When a program changes, ads and pages change with it.
Roof fit before the visit
Every request carries an address your designer checks for roof size and shade. Reps stop driving to homes that couldn't take panels.
Contracts over form fills
We report surveys, proposals, and signed contracts by campaign. A campaign that brings cheap forms but no contracts gets paused.
Accounts in your company's name
Your company holds the ad accounts, pages, and every homeowner record from the start. Ending the program leaves all of it, history included, with your team.
Straight talk on budgets
Some territories cost more to advertise in than they return. We'll say which to fund and where referrals do better.
Overview
How does solar lead generation work for solar installers?
DeveloperLook runs solar lead generation for installers that want requests they own instead of shared or aged lists. We build search and Meta campaigns for your territories, a form that checks homeownership, roof fit, and the electric bill, and site survey booking. Programs start at $850 per month, you pay Google and Meta directly, and most territories launch within 2 to 3 weeks.
DEVELOPERLOOK
Project facts · Solar Lead Generation
- Service
- Solar lead generation (campaigns, qualifying pages, survey booking, reporting)
- Typical timeline
- 2 to 3 weeks to launch, tuned every 2 weeks after
- Platforms
- Google Ads, Meta, Enerflo, HubSpot, Salesforce
- Built with
- CallRail, GA4, Tag Manager, Twilio, Aurora Solar
- Experience
- 10+ years of development experience and 1,250+ shipped projects
- Post-launch support
- Monthly report and pipeline review call
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $850 USD per month, ad spend paid separately
Reviewed 29 Oct 2026 by Saimul Islam
Good fit
Residential installers in one state
Your crews install in a few counties, and bought leads keep sending reps to renters and shaded roofs. You want homeowners who asked you.
Solar sales teams and dealers
Your solar lead gen depends on setters dialing purchased lists every morning. You want requests from your own campaigns, booked straight onto your closers' calendars.
Commercial solar installers
You sell to warehouses, farms, and offices, and your pipeline rests on a few contractor referrals. You want commercial solar lead generation that reaches owners and facility managers.
Installers adding battery storage
Your customers ask about backup power after each outage, but your ads only mention panels. You want campaigns for batteries and storage add-ons.
Roofers adding solar to new roofs
You replace roofs and want to sell solar on the same job, with homeowners who want both routed to the right estimator in HubSpot or Salesforce.
Not a fit
Buying aged lead lists
You want aged or real-time leads by the thousand at the lowest price per name. A lead marketplace sells that; we build campaigns you own.
No site for ads
Your website has no service area pages, quote form, or survey booking. Our Solar Company Website Design service builds that first.
Savings calculator only
You only want a savings estimator on your existing site, not a managed campaign. Solar Calculator Development builds that tool without a monthly program.
Budget under $850 a month
Your budget is below $850 a month plus ad spend, or referrals already fill your calendar. Then keep investing in referrals, and we'll say so before we quote.
Not sure we're the right fit?
Book a free call or message us. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Solar Lead Generation
These are monthly starting points in USD. Your plan depends on your territories, commercial work, and sales team size, and you get a fixed proposal after a free close rate review.
For Agencies
White-Label Solar Panel Lead Generation for Agencies and Studios
You own the client relationship. We plan territories, build the qualifying pages, and run campaigns for your solar installer clients behind your brand. Reports arrive on your template with signed contracts by campaign, and you set the monthly fee.
How the partnership works
White label: your client only ever sees your brand
Your clientSees only your brand
You, the agencyOwn the relationship
DeveloperLookBehind your brand
Share the brief
Send the installer's territories, offers, CRM, and last year's lead sources.
- Client needs
- You share the details
- Details received
We plan and price
We return a territory plan and one fixed monthly fee you can mark up.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Run and report
We run campaigns and send signed-contract reports on your template each month.
- Done by our team
- Your brand on it
- Handed to your clientDone
- Your client
- You, the agency
- DeveloperLook
Share the brief
Send the installer's territories, offers, CRM, and last year's lead sources.
- Client needs
- You share the details
- Details received
We plan and price
We return a territory plan and one fixed monthly fee you can mark up.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Run and report
We run campaigns and send signed-contract reports on your template each month.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
You get the ad platforms homeowners search and scroll on, the solar design tools your team quotes with, and a CRM link that shows signed contracts.
- Google Ads
Meta (Pixel, Conversions API)- LinkedIn Ads
- CallRail
Google Tag Manager
- Aurora Solar
- OpenSolar
- Enerflo
- Google Maps Platform
HubSpot
Salesforce- Calendly
Twilio
WordPress
Webflow
Google Analytics (GA4)- Looker Studio
01 / 04
Related Services
The HVAC lead hub, roofing lead generation, solar websites, savings calculators, proposal software links, and contractor financing integration.
Solar PPC and Google Ads
DeveloperLook runs solar PPC and Google Ads for residential installers: qualifying forms that screen out renters and shaded roofs, signed contracts imported from your CRM for bidding, and ad copy kept clear of expired tax credit and free-solar claims.
Solar SEO Company
DeveloperLook is a solar SEO company for installers and panel makers. We build pages for every product and service area you cover, turn datasheets into pages buyers can find, and check every savings or incentive claim against its source.
Solar Company Website Design
DeveloperLook offers solar company website design for residential and commercial installers. Each site qualifies homeowners by bill, roof, shade, and ownership, explains your financing, and shows real installs, so solar web design brings booked site assessments.This page
Solar Lead Generation
Pairs with the 6 services around it
Solar Calculator for Website
DeveloperLook builds a solar calculator for website owners in the solar business: a solar calculator widget that reads the roof from an address, uses your prices and local rates, and sends homeowners' qualified leads to your CRM.
Aurora Solar Integrations
DeveloperLook builds Aurora Solar integrations for residential and commercial installers. We connect your solar proposal software to your website, CRM, and operations tools, so leads become Aurora projects and proposal status reaches every deal.
Contractor Customer Financing Integration
DeveloperLook sets up contractor customer financing integration for home improvement companies. We add your lender's prequalification links, payment messaging, and application flows to quotes, landing pages, and field software, with the disclosures your lender requires.FAQ
Frequently Asked Questions
Straight answers on how installers find homeowners, what leads cost, Facebook campaigns, timelines, and who owns the accounts.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
You generate them by reaching homeowners while they research solar, then asking a few qualifying questions before anyone calls. Search ads catch people comparing installers, and Meta ads reach homeowners with high bills. Each request should confirm homeownership, give an address for a roof check, and show the electric bill, so reps visit homes that fit.
Run campaigns and landing pages in your own company's name, so each request comes to you alone. Your ad account and CRM keep the history, which a lead vendor keeps for itself. Setup takes 2 to 3 weeks, and every request carries the consent your own form recorded.
A DeveloperLook program has no per-lead price: it starts at $850 per month, and your ad spend goes straight to Google or Meta. Vendors price bought leads by exclusivity and age, so shared and aged names cost less and usually close less. Our Booked Survey Program is $1,400 per month, and Residential and Commercial starts at $2,150.
Solar companies pay for leads in one of 3 ways: per lead, per booked appointment, or a monthly management fee. Per-lead prices change with exclusivity and territory, so ask solar lead generation companies whether a name is sold more than once. With us you pay a flat monthly fee, and every dollar of ad spend shows in your own account.
Most installers have campaigns live 2 to 3 weeks after the free review. Week 1 covers tracking, the offer check, and CRM links, and week 2 builds the qualifying pages. Signed contracts take longer because a solar sale includes design, financing, and permitting, so new campaigns are judged on booked surveys first.
Yes, when the leads are exclusive, recent, and checked before a rep drives out. Shared leads sold to several installers turn into a race to call first, and aged leads often reach people who signed elsewhere. Requests from your own campaigns hold up better because the homeowner asked your company and confirmed ownership and a bill amount.
Give your sales team requests that are already qualified and booked, not lists to dial. We route each request by territory to the right closer, put the survey on that closer's calendar, and text a reminder once the homeowner consents. Setters confirm surveys instead of cold calling bought names.
Start with the channels homeowners already use: Google search, referrals from past customers, and a website that books site surveys. Add Meta ads once your offer and form work. A newer solar business should fund its best territory first, because a small budget spread across a state buys clicks your crews can't serve.
Use Meta lead ads or a landing page that asks the same 3 qualifying questions as your website form. Target homeowners inside your territories and drop expired tax credit claims. If an ad promotes a solar loan, Meta treats it as a financial products ad with fewer targeting options, so we plan those campaigns separately.
You do. Ad accounts, landing pages, call tracking numbers, and every request sit in your company's name from the first day. We work as users on your accounts, so if you stop the program, the campaigns, audiences, and history stay with you. Reports and review calls run for as long as the program does.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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