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Loved by 180+ wineries

Winery Website Design That Sells Wine Direct and Fills the Tasting Room

For small and family wineries: a site that books tastings, signs up club members, and sells your wine online between visits, from $1,400.

  • 2X

    More direct wine sales

  • 24/7

    Tastings and club sign-ups online

How your project runs

DesktopMobileAaOnestReady

Teams we have built for:

  • Amazon Web Services
  • HubSpot
  • Linode
  • Microsoft Azure
  • Moodle
  • Magento
  • Oracle
  • Salesforce
  • SAP
  • Squarespace
  • Weebly
  • WP Engine
  • Google Cloud
  • DigitalOcean

The Problem

Tasting Room Guests Leave Happy, Then Buy Their Wine Somewhere Else

Most winery websites design the homepage around a bottle shot and stop there. The problem shows up on Monday, when last weekend's visitors look you up to reorder.

  1. 01 · Shop link

    The shop link opens a store that looks like another business.

    Shop and club pages match your site, built on the store platform you already use.

  2. 02 · Club page

    The wine club page lists a price but no benefits.

    Club tiers show shipments, discounts, and member events side by side before sign-up.

  3. 03 · Bookings

    Tasting requests arrive by email and wait days for a reply.

    Visitors pick a tasting time and party size through your booking tool.

  4. 04 · Wine pages

    Each wine has a photo and a price, nothing else.

    Every wine gets tasting notes, vintage, varietal, and food pairings in plain words.

A couple loved your reserve pinot on Saturday and took a few bottles home. On Tuesday they look you up to order more. Your site shows a vineyard photo and a shop link to a store that looks like a different company. The club page lists a price but no benefits, so they don't join. The tasting request form sends an email nobody answers until Friday. They order a similar bottle from a big retailer.

We start with what a visitor does after their first tasting: reorder, join, or come back. Your wine shop and club pages get the same look as the rest of the site, using the store platform you already run. Tastings are booked through your reservation tool with times and party sizes shown upfront. Your best visitors become club members, not one-time buyers.

  • Wine club pages that sell

    Tiers, shipment schedules, and member perks laid out clearly, with sign-up through your club platform.

  • Tastings booked online

    Tasting times, party sizes, and private experiences booked through the reservation tool you already use.

  • Wines with a story

    Tasting notes, vintage, varietal, and pairings on every wine, written for first-time buyers.

Our Winery Website Design Process

From First Pour to Launch Day in Five Clear Steps

You approve the visitor paths, review designs with your winemaker, and place a test order and a test tasting booking before the new site goes live.

  1. We follow your site the way a returning visitor would, looking for last weekend's wine, the club, and the next open tasting. You get honest notes and a fixed quote. If your wine platform's own template covers you, we'll tell you before we quote.

What's Included

What You Get With Our Wine Web Design

Each project covers wine pages, club and shop pages, tasting bookings, the age gate, events, and staff training.

  • Wine pages with tasting notes

    Vintage, varietal, tasting notes, pairings, and a downloadable tech sheet for every wine you sell.

  • Wine club page

    Tiers, shipment schedules, member perks, and sign-up through your club platform, laid out side by side.

  • Shop styled to match

    Your wine store's pages styled to match the site, using the options your store platform provides.

  • Tasting reservations

    Tasting times, party sizes, and private experiences booked through your reservation tool, linked from every visit page.

  • Age gate you approve

    A simple age confirmation before visitors browse, worded by you or your compliance advisor.

  • Staff training and handoff

    A recorded walkthrough for adding vintages and events, plus every login handed to your winery.

Compare Options

DeveloperLook vs Platform Template vs Generic Agency

Your wine platform's template or a generic agency suits some wineries, especially small ones selling mostly at the cellar door. Here's how each handles club, shop, and bookings.

DeveloperLook
Platform template
Club page
DeveloperLook: Tiers compared side by sidePlatform template: Basic sign-up form
Shop look
DeveloperLook: Styled to match your sitePlatform template: The platform's own design
Wine pages
DeveloperLook: Notes, pairings, tech sheetsPlatform template: Price and a short blurb
Tasting bookings
DeveloperLook: Your tool, embedded and testedPlatform template: Often included
Age gate
DeveloperLook: Wording you approvePlatform template: Built-in option
Wine knowledge
DeveloperLook: Vintages, varietals, club cyclesPlatform template: Wine-specific fields
Setup cost
DeveloperLook: From $1,400, fixed scopePlatform template: Low, often bundled
Ownership
DeveloperLook: Your accounts and domainPlatform template: Tied to the platform

Projects We've Built

Restaurant websites with reservations, events, and online ordering, plus a specialty coffee app. None of them is a winery, but each one sells food or drink online.

What Our Clients Say

What Clients Say After Launch

Feedback from teams we have designed and built websites for.

We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.

Michael BennettFounder & CEO of Northbridge Consulting01 / 03
  • 1,250+

    Projects shipped

  • 10+

    Years of experience

  • Top 3%

    Upwork Top Rated Plus

  • 5 stars

    Average review score

Want results like these?

Tell us what you are building. You get a reply within 24 hours on business days, then a written estimate.

Work Culture

Why Wineries Trust Us With Their Website

Your site gets updated by tasting room staff between pours, often in the middle of harvest. These habits keep it simple to run and honest about what you need.

  • Honest advice on platforms

    If your wine platform's own template covers what you need, we'll say so before quoting. A small cellar-door winery may not need a custom site at all.

  • Your store stays put

    We design around the store and club platform you already run, so orders, members, and payouts stay in one place. Switching platforms stays your decision.

  • Compliance stays with you

    Age gate wording and the states you ship to are your call, made with your compliance advisor. We build what you approve and don't guess at rules.

  • Photos from your vineyard

    We'd rather use your own vineyard, cellar, and tasting room photos than stock vines. Visitors want to recognize the place they visited.

  • Planned around harvest

    We schedule reviews around crush and your busiest tasting weekends. Approvals wait until you have time to look at them.

  • The winery holds every login

    The domain, hosting, and analytics accounts belong to the winery from day one. We hand every login to your team at launch, so nobody gets locked out later.

Overview

What do winery website design services include for a small winery?

DeveloperLook offers winery website design for small and family wineries that want more of their sales direct. We build tasting reservation pages, wine club pages, wine pages with tasting notes, and a shop on the platform you already use. Projects start at $1,400, take 3 to 10 weeks, and every account stays in your winery's name.

DEVELOPERLOOK

Project facts · Winery Website Design

Service
Winery Website Design (wine pages, club, shop styling, tasting bookings)
Typical timeline
3 to 4 weeks for small sites, 5 to 10 weeks for larger builds
Platforms
WordPress, Shopify, or Squarespace, plus your wine club platform
Built with
Figma, your store and club platform, your reservation tool, and GA4
Experience
10+ years of development experience and 1,250+ shipped projects
Post-launch support
30 to 90 days, depending on plan
Communication
Calls in US, UK, and AU business hours
Starting price
From $1,400 USD, fixed scope after a free winery site review

Reviewed 8 Oct 2026 by Saimul Islam

Good fit

  • Wineries with a busy tasting room

    Your tasting room is full on weekends, but visitors leave with a bottle and no reason to come back or join the club.

  • Family wineries starting to sell online

    You sell most of your wine at the cellar door and want a winery website that takes orders and club sign-ups between visits.

  • Vineyards with an estate or venue

    Your vineyard hosts weddings and private tastings, and inquiries arrive by email with no date or guest count attached.

  • Wineries on WordPress, Shopify, or Squarespace

    Your WordPress, Shopify, or Squarespace site and your wine club store look like two different businesses, and buyers notice at checkout.

  • Agencies with wine and spirits clients

    Your agency needs web design for wineries delivered under your brand, including wine pages, club pages, and tasting bookings.

Not a fit

  • Restaurant comes first

    Your kitchen and dining room drive the business, and wine is part of the menu. Our Restaurant Website Design page covers menus, ordering, and table bookings.

  • Weddings are the main business

    Most of your revenue comes from weddings on the estate, not wine. Our Wedding Venue Website Design page covers tours, packages, and date inquiries.

  • Budget under $1,400

    Your budget is under $1,400. A website template from your wine club platform, filled in by your team, is a sensible place to start.

  • Shipping or label advice

    You need advice on which states you can ship to or how to word your age gate. Your compliance service or attorney answers that, and we build what they approve.

Not sure we're the right fit?

Book a free call or message us. We'll tell you honestly whether we're the right team.

Pricing

Transparent Starting Prices for Winery Website Design

These are starting points in USD. Your final price depends on pages, your store and club setup, and events, and you get a fixed proposal after a free winery site review.

$1k$2k$3k$4k$5k$6k$7k$8k$1,400$3,400$6,600

For small wineries that need tastings, club sign-ups, and wine sales covered online.

$1,400one-time, USD

Get a fixed quote
  • Up to 7 pages, including visit and club pages
  • Tasting reservation button through your booking tool
  • Club sign-up and shop links to your wine platform
  • Age gate with wording you approve
  • Mobile, speed, and accessibility checks
  • 30 days of post-launch support

Recommended

For wineries that sell online year-round and want the club to grow.

$3,400one-time, USD

Get a fixed quote
  • Everything in Tasting Room Site
  • Up to 14 pages, with a page for every wine
  • Shop and club pages styled to match the site
  • Club tier comparison and member perks page
  • Events calendar and private tasting inquiries
  • Staff training and 60 days of support

For estates with a venue, trade buyers, and a large library of wines.

$6,600one-time, USD

Get a fixed quote
  • Everything in Direct Sales Site
  • Up to 25 pages, including venue and wedding pages
  • Trade page with tech sheets and shelf talkers
  • Old wine and club pages moved with redirects
  • Inquiry forms routed to events and trade staff
  • 90 days of post-launch support

For Agencies

White-Label Winery Websites for Agencies and Studios

You own the client relationship. We supply the winery design and build behind it: wine pages, club and shop pages, tasting bookings, and staff training, all under your agency's name. The winery keeps its own accounts.

How the partnership works

White label: your client only ever sees your brand

  • Your client
  • You, the agency
  • DeveloperLook
  1. Send the brief

    Share the winery's wines, club tiers, store platform, and branding.

    1. Client needs
    2. You share the details
    3. Details received
  2. We map and quote

    You get visitor paths, a sitemap, and a fixed price to resell.

    1. Scope and plan
    2. Proposal to resell
    3. Your quoteYOUR LOGO
  3. Build and train

    Pages built, shop connected, and tasting room staff trained under your name.

    1. Done by our team
    2. Your brand on it
    3. Handed to your clientDone
  • White-label delivery

    Plans, previews, and training videos carry your agency's branding.

  • Wine content structure

    Vintages, varietals, tech sheets, and club tiers organized the way wineries sell.

  • Fixed per-winery quotes

    One clear price per winery site that you can resell.

  • Ready before tasting season

    Extra capacity when wine clients want new sites before spring visitors arrive.

The Right Technology for Your Project

Technology Stack

We build on platforms your staff can update between pours, around the store, club, and booking tools you already run.

    • Figma logoFigma
    • Canva logoCanva
    • Adobe Lightroom
    • Google Fonts
    • WordPress logoWordPress
    • Shopify logoShopify
    • Squarespace
    • WooCommerce logoWooCommerce
    • Stripe logoStripe
    • Mailchimp
    • Instagram
    • Google Maps
    • Google Analytics logoGoogle Analytics
    • Google Tag Manager logoGoogle Tag Manager
    • Google Search Console logoGoogle Search Console
    • Lighthouse logoLighthouse

FAQ

Frequently Asked Questions

Straight answers on winery website costs, timelines, wine club and shop pages, age gates, and tasting bookings.

  • Wine website design with DeveloperLook starts at $1,400 for up to 7 pages, with tasting bookings, club sign-up, shop links, and an age gate. Sites with a page for every wine and a styled shop and club start at $3,400, and estate builds start at $6,600. Your store and booking platforms bill you separately.

  • Most tasting room sites launch in 3 to 4 weeks, and larger builds take 5 to 10 weeks. Moving a big wine library and club content adds time. We plan reviews around harvest and your busiest tasting weekends, so approvals don't land in the middle of crush.

  • Start with what visitors do after a tasting: reorder, join the club, or book a return visit. Plan pages for those actions, choose a platform that works with your wine store, and design the wine, club, and visit pages first. Then test an order, a club sign-up, and a booking on a phone before launch.

  • It should include a page for each wine with tasting notes, a club page with tiers, visit details with tasting times, and a shop. Add your vineyard's story, events, and private tasting inquiries if you host them. Trade buyers also look for tech sheets they can download.

  • Yes, through the store and club platform you already use or one you choose. We style its shop and club pages to match your site where the platform allows, and link to them where it doesn't. Which states you can ship to depends on your licenses, so ask your compliance advisor.

  • Many use one, and whether yours must depends on where you sell and advertise, so ask your compliance advisor or attorney. We add a simple age confirmation that remembers the answer, worded the way you approve. We build it as an overlay, so search engines can still read your wine pages.

  • Visitors pick a date, a time, and a party size in the reservation tool you already use, and it confirms the booking. We place the booking button on the home, visit, and club pages, and show tasting fees and group limits upfront. Seated and private tastings can get their own inquiry form.

  • Yes. Growers who sell fruit to wineries need a smaller site than a tasting room: vineyard blocks, varietals, farming practices, and a contact form for winemakers. That kind of vineyard website design usually fits our first plan. If you open a small tasting room later, the club and shop pages can follow.

  • Yes. Each wine page holds the vintage, varietal, tasting notes, pairings, and a downloadable tech sheet trade buyers can print. Your staff fills in a few fields when a new vintage is released. Those pages also give search engines real text to read, which a label photo alone can't.

  • Your winery does, from the domain to the analytics, and every login goes to your team at launch. Your plan includes 30 to 90 days of support for fixes and questions. After that, you can book help whenever a new release or club shipment needs page updates.

Saimul IslamFounder & CEO, DeveloperLook

Still have questions?

Send a message or book a call with the team.

Book a free call

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Book a free 30-minute call

In 30 minutes on Google Meet we walk you through how we would build it, how long it takes and what it costs. Then you get a written estimate.

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