Search ads for accident searches
Campaigns for collision, paint, dent, and bumper searches, with negative keywords that block job seekers and DIY traffic.
The Problem
Your Repair Volume Depends on Insurer Referrals
Program work is steady until it isn't. Scorecards tighten, referral volume shifts, and a shop with no direct demand has little room to push back.
Your largest insurer partner sends a new DRP scorecard.
- Cycle time targets tighten, labor rates stay flat, and referrals slow while you talk it through.
- You look at where else work comes from and find very little.
- Your Google profile has a handful of reviews, and a vendor set up some ads years ago.
We start by finding which channels bring repair orders, not just clicks.
Your program runs search ads and Google's pay-per-lead ads for accident searches. It keeps your Google profile active and asks every customer for a review at delivery. Each call and form is tracked to its source, then matched to repair orders when you share an export. You build direct work you can measure, while DRP relationships continue on their own terms.
Direct work you can measure
Every call and form is tied to the campaign and the ad dollars that produced it.
Reviews asked of everyone
Requests go to every customer after delivery, not only the happy ones.
Ads around busy corridors
Radius campaigns cover the neighborhoods near dealerships and intersections you pick.
Our Collision Marketing Process
From Free Audit to Monthly Reports in Five Clear Steps
Nothing spends without your approval. You sign off on tracking, the landing page, ad copy, and every budget, and after launch a monthly report shows what each channel produced.
What's Included
What You Get With Collision Center Marketing
Each program covers search ads, your Google profile, reviews, landing pages, and tracking. Larger plans add Google's lead-based ads, radius campaigns, and budgets split by location.
Compare Options
DeveloperLook vs Running Ads Yourself vs Pay-Per-Lead Services
Running ads yourself costs only the spend, and pay-per-lead services need no setup. Here's how each handles tracking, reviews, and control over your customer data.
| Feature | DeveloperLookBest fit | Running ads yourself | Pay-per-lead service |
|---|---|---|---|
| Ad account owner | Your shop, with our access | Your shop | The lead service |
| Lead exclusivity | Every lead is yours | Every lead is yours | Sometimes shared |
| Repair order tracking | Matched by channel | Whatever you set up | Their dashboard only |
| Review requests | Every customer, after delivery | When someone remembers | Not included |
| Time you spend | One call a month | Several hours a week | Chasing each lead |
| Monthly cost | From $850 plus spend | Ad spend only | A fee per lead |
| Setup speed | 3 to 4 weeks | Same day | A quick signup |
| Budget control | You set every limit | Full control | Set by lead price |
DeveloperLook
Running ads yourself
- Ad account owner
- DeveloperLook: Your shop, with our accessRunning ads yourself: Your shop
- Lead exclusivity
- DeveloperLook: Every lead is yoursRunning ads yourself: Every lead is yours
- Repair order tracking
- DeveloperLook: Matched by channelRunning ads yourself: Whatever you set up
- Review requests
- DeveloperLook: Every customer, after deliveryRunning ads yourself: When someone remembers
- Time you spend
- DeveloperLook: One call a monthRunning ads yourself: Several hours a week
- Monthly cost
- DeveloperLook: From $850 plus spendRunning ads yourself: Ad spend only
- Setup speed
- DeveloperLook: 3 to 4 weeksRunning ads yourself: Same day
- Budget control
- DeveloperLook: You set every limitRunning ads yourself: Full control
DeveloperLook
Pay-per-lead service
- Ad account owner
- DeveloperLook: Your shop, with our accessPay-per-lead service: The lead service
- Lead exclusivity
- DeveloperLook: Every lead is yoursPay-per-lead service: Sometimes shared
- Repair order tracking
- DeveloperLook: Matched by channelPay-per-lead service: Their dashboard only
- Review requests
- DeveloperLook: Every customer, after deliveryPay-per-lead service: Not included
- Time you spend
- DeveloperLook: One call a monthPay-per-lead service: Chasing each lead
- Monthly cost
- DeveloperLook: From $850 plus spendPay-per-lead service: A fee per lead
- Setup speed
- DeveloperLook: 3 to 4 weeksPay-per-lead service: A quick signup
- Budget control
- DeveloperLook: You set every limitPay-per-lead service: Set by lead price
Projects We've Built
Automotive Marketplace and Rental Projects We Have Built
Car marketplace and rental projects with location-based search and booking flows. They use the same building blocks as our collision landing pages.
Carline Automotive App Design
- Automotive
- Mobile App
MiCar Automotive App Design
- Automotive
- Mobile App
Autocar Automotive App Design
- Automotive
- Mobile App
Carent Automotive Website Design
- Automotive
- Website
What Our Clients Say
What Clients Say After Launch
Feedback from teams we have built and marketed websites for.
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Why Collision Shops Trust Our Marketing
A collision repair marketing agency should prove which ads bring cars in. So we track first, ask every customer for a review, and report in repair orders.
Tracking before spending
Every customer gets asked
Respect for DRP partners
Your ad accounts, your card
One fixed monthly fee
Honest timelines for results
Overview
What do collision repair marketing services include?
DeveloperLook runs collision repair marketing for independent body shops and collision centers. Each program includes search ads, Local Services Ads where available, Google Business Profile upkeep, review requests after every repair, and tracking tied to repair orders. Management starts at $850 per month, with ad spend paid to the platforms, and campaigns go live in 3 to 4 weeks.
- Starting price
- From $850 USD per month
- Typical timeline
- Campaigns live in 3 to 4 weeks
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- Monthly, biweekly, or weekly calls, by plan
4 more facts
- Service
- Collision repair marketing agency (ads, reviews, tracking)
- Platforms
- Google Ads, Local Services Ads, Meta
- Built with
- GA4, call tracking, review request texts
- Communication
- Calls in US, UK, and AU business hours
Your insurer programs send most of your repairs. One scorecard change could leave several bays empty for weeks.
You pay for ads a vendor set up years ago. Nobody can say which ones brought a car into your shop.
Your repairs are excellent, but a national chain nearby shows far more reviews on Google Maps than you do.
You're opening a second shop and need campaigns, budgets, and reports split by location from the first month.
Your agency won a body shop client and wants a partner who understands DRP dynamics, estimate pages, and LSA screening.
Your website can't take a photo estimate or explain a claim yet. Auto Body Shop Website Design fixes that first, and ads perform better afterward.
You mostly tow and store vehicles rather than repair them. Towing Company Website Design covers dispatch calls, impound pages, and motor club work.
You can't set aside an ad budget on top of the management fee yet. Start with reviews and your Google profile on your own, and we'll say so.
You want a fixed number of leads or a promised cost per lead. Auction prices and repair demand move every month, so we don't promise either.
Not sure we're the right fit?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Digital Marketing for Auto Body Shops
These are monthly starting points in USD. Your plan depends on which channels you run, your locations, and how deep reporting goes, and you get a fixed proposal after a free audit.
Local Collision Program
For single-location collision centers that want steady direct estimate requests. Ad spend is billed separately.
$850/month
- Search ads for collision and paint
- Google Business Profile posts and photos
- A review ask after every repair
- 1 estimate landing page in month one
- Call and form tracking by channel
- Monthly report and strategy call
Multi-Channel Program
For shops adding Google's pay-per-lead ads and radius campaigns to search.
$1,500/month
- Everything in Local Collision Program
- Local Services Ads setup and lead review
- Radius ads near dealerships you pick
- Review reply drafts within 2 business days
- Second landing page for paint and dent
- Calls every 2 weeks
Multi-Location Program
For collision groups with 2 to 4 locations and a budget for each.
$2,350/month
- Everything in Multi-Channel Program
- Campaigns and budgets per location
- Leads matched to repair order exports
- Landing page tests each quarter
- Reviews tracked by location
- Weekly check-in calls
For Agencies
White-Label Collision Marketing for Agencies
You own the client relationship. We run collision campaigns under your brand: search ads, LSA, review requests, and tracking your client can check. You present the monthly report, and we keep the accounts clean.
Reports in your branding
DRP-aware messaging
LSA screening handled
Capacity for busy seasons
How the partnership works
Invite us to the client's ad, analytics, and Google profile accounts.
We propose channels, budgets, and a fixed monthly management fee.
We run campaigns and send you a branded report every month.
Partner with DeveloperLookDelivered under your brand
The Right Technology for Your Project
Technology Stack
We run collision campaigns in Google Ads, LSA, and Meta, track every call and form in GA4, and send review texts through Twilio.
- Google Ads
- Google LSA
Meta (Pixel, Conversions API)- Google Business Profile
Twilio
Zapier
HubSpot
Google Sheets
Google Analytics (GA4)
Google Tag Manager
Google Search Console
Semrush
WordPress
Webflow
JavaScript
Cloudflare
FAQ
Frequently Asked Questions
Straight answers on cost, ad spend, DRP balance, LSA, reviews, and radius targeting.
Collision repair marketing starts at $850 per month for search ads, profile upkeep, review requests, and tracking at one location. Adding LSA and radius campaigns moves you to $1,500 per month, and multi-location programs start at $2,350. Ad spend is separate and billed by Google or Meta to your card.
Search ads can bring calls in the first weeks after launch, once tracking is live. Reviews and map visibility build over 3 to 6 months, because they depend on steady customer volume. Your first report shows both timelines, so you know which numbers to judge first.
For most independent shops, search ads and a strong Google profile with steady reviews come first. Drivers search right after a crash, and the shop with good reviews gets the call. Local Services Ads and radius campaigns come next. Auto body marketing should rank channels by repair orders, not clicks.
Treat direct work as a second source of repairs, not a replacement. Campaigns promote your repairs, warranty, and reviews without criticizing insurers or their programs. Drivers can still use their insurance at your shop, and your DRP partners see stronger local demand. We track direct and program work separately.
Local Services Ads put a screened shop above regular results, and you pay per lead instead of per click. Auto body shop and towing are both open categories in the US. Google ranks these ads partly on star rating and review count, and missed calls hurt your responsiveness, so reviews and answered phones matter.
Google Ads and Meta both target a radius around an address you choose. The smallest circle is 1 kilometer on Google and 1 mile on Meta in the US. So you're reaching the neighborhood around a dealership, not one corner. We compare each radius against your wider service area and keep what produces repairs.
Your shop pays ad spend directly. Google and Meta bill it to your own card in accounts the shop owns, and our fee covers only the management work. That keeps spending transparent. It also lets you pause or change budgets any week without renegotiating anything with us.
Every customer gets the same request after delivery, by text or email, with a link to your Google profile. Google's rules forbid incentives and asking only happy customers, so we do neither. Text requests need recorded consent and A2P 10DLC registration through the texting provider, which we set up first.
Good body shop marketing ideas start with the customers you already have. Ask every one of them for a review, post finished repairs to your Google profile, and share useful tips after delivery. Build referral ties with local tow operators and mechanics. None of it needs ad spend, only a routine.
It shows calls, estimate requests, reviews, and spend for each channel, plus the cost behind each estimate request. When you share a repair order export, we match leads to finished jobs so you see revenue by channel. Every report ends with the changes planned for next month.
Book a call
Book Your Exclusive Strategy Session Today!
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.