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Data-Backed Fixes, Not Guesswork
01The Problem
Getting a shopper to checkout is the hard part. Losing them there, to a confusing step, a missing payment option, or a broken mobile layout, is the most expensive kind of drop-off there is.
The problem
Your checkout gets traffic, but a large share of shoppers who start it never finish. Maybe it's a confusing step, a missing payment method, a slow mobile layout, or something you haven't identified yet, and without real data, you're left guessing at fixes.
How we solve it
We audit your actual funnel data, session recordings, and heatmaps to find where shoppers drop off, then fix the clear issues directly and test the ones where the right answer isn't obvious. Every change is measured, not assumed.
Audited with real data
Funnel data, recordings, and heatmaps, not guesswork or a generic checklist.
Mobile and international checked
Friction points specific to mobile shoppers and international customers identified.
Tested, not assumed
Changes measured to significance before being called a win.
02Our Checkout CRO Process
You see exactly where shoppers drop off and what we're testing before a single change goes live.
03What's Included
Every project covers audit, prioritization, fixes or tests, measurement, and a handover your team can build on.
Full checkout audit
Funnel data, session recordings, and heatmaps reviewed to find real drop-off points.
Mobile-specific review
Checkout tested and reviewed on real mobile devices, not just desktop.
International checkout review
Currency, shipping, and payment friction for international shoppers identified.
Prioritized fix list
Issues ranked by likely impact so effort goes where it matters most first.
A/B testing where useful
Structured tests set up when the right fix isn't obvious, run to significance.
Documentation & handover
Findings, fixes, and test results documented for your team going forward.
04Compare Options
A conversion app can flag a few issues, and a generalist can make some fixes. Here is where each one runs out and where a structured CRO project pays off.
| Feature | DeveloperLookBEST FIT | One-Off Conversion App | Generalist Developer |
|---|---|---|---|
| Full funnel audit | Data, recordings, and heatmaps reviewed | Automated suggestions only | Rarely offered |
| Mobile-specific testing | Tested on real devices | Not included | Case by case |
| International checkout review | Currency, shipping, payment friction checked | Not included | Rarely offered |
| Prioritized by impact | Ranked and agreed with you | Generic checklist | Case by case |
| A/B testing to significance | Run properly, not eyeballed | Not included | Varies by developer |
| Launch support | 14 days included | App's general support | Often none |
| Cost | One fixed project | Monthly app subscription | Hourly, if available |
05Projects We've Built
A selection of Shopify and ecommerce builds shipped for clients. Each one started with a business problem, not a theme.
06What Our Clients Say
Feedback from ecommerce teams we have built stores, checkouts, and integrations for.
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What I appreciate most is that the website is actually easy for us to manage now. We can update content ourselves instead of sending a developer a message every time we need to change something small. They also paid attention to the technical SEO side, which mattered to us because we didn’t want a new website to create problems for the traffic we already had. I’ve probably asked more questions than I should have since launch, but every question has been handled patiently and without any fuss. The team is easy to work with, they explain things clearly, and when we need something changed, they focus on getting it done rather than making the process complicated.
Sarah Mitchell
Operations Manager of Harborline Commerce
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
James Whitmore
Head of Marketing of Lumen Outdoor
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
Michael Bennett
Founder & CEO of Northbridge Consulting
150+
Projects shipped
10+
Years in development
Top 3%
Upwork Top Rated Plus
5★
Average review score
07Work Culture
Guessing at fixes wastes development time. These are the habits we bring to every CRO project.
Real funnel data, recordings, and heatmaps drive the fix list, not assumptions.
Structured A/B tests run to significance before calling a change a win.
Checked on real devices, not treated as an afterthought to desktop.
We'll tell you if your traffic is too low for formal testing yet.
You know exactly what the audit and fixes cover.
A fix list and process your team can keep running after we hand it over.
08Overview
DeveloperLook audits your checkout for drop-off points, mobile friction, missing payment options, and international pain points, then runs structured tests and fixes to lift completion rate. Projects start from $499, an audit typically takes 3 to 5 business days, and we tell you honestly if your traffic is too low for formal A/B testing to be worthwhile yet.
Who it's for
Stores with decent traffic but low checkout completion
Plenty of shoppers reach checkout, but a large share leave before finishing.
Stores that haven't audited checkout in a while
Your checkout hasn't been reviewed since launch, and friction points have likely built up.
Stores seeing high mobile abandonment specifically
Desktop conversion looks fine, but mobile completion rates are noticeably worse.
Stores expanding to international customers
International shoppers hit friction around currency, shipping, or payment options that domestic shoppers don't.
Stores wanting a structured testing program
You want to stop guessing and start testing changes with real data before rolling them out.
Not a fit for
You already know exactly which single fix you need, a payment gateway, a specific BNPL provider, or multi-currency setup. Go straight to that dedicated service instead of a full audit.
You want a full custom checkout rebuild beyond incremental optimization. Our Shopify Plus Checkout Customization service covers that.
You want ongoing A/B testing managed indefinitely with no end point. This is scoped as an audit plus an initial round of tests, ongoing testing runs as a retainer.
Your traffic volume is too low to reach statistical significance on formal tests. We'll tell you honestly if that's the case and focus on best-practice fixes instead.
09Pricing
These are starting points in USD. Your final price depends on your traffic volume and how many fixes or tests you need, and you get a fixed proposal after a free review.
10For Agencies
You own the client and the store design. We supply the checkout audit and optimization work. Send us the brief and we audit, fix or test, and hand over under your brand, on your deadline.
Stay client-facing
We work under your brand, so you keep the relationship and the credit.
Predictable delivery
Clear scope and a delivery date, with QA before anything reaches your client.
CRO specialists
Checkout audits, mobile review, and A/B testing handled without hand-holding.
Flexible capacity
Bring us in for one audit or an ongoing testing program.
01
Share the brief
Send analytics access, current checkout, and the client deadline.
02
We propose and staff
You get an estimate and a delivery date before you commit.
03
Audit and deliver
We audit, fix or test, and deliver documentation under your brand.
11The Right Technology for Your Project
We audit and test through analytics and testing platforms, then match whatever your store already runs on.
Google Analytics
Hotjar
Microsoft Clarity
VWO
Pick a 30-minute slot that works for you. We meet on Google Meet to align on goals, scope, and the right next step.
12FAQ
Straight answers on checkout audits, A/B testing, and conversion optimization for merchants.
Start with an audit of your actual funnel data and session recordings to find where shoppers drop off, then fix clear issues directly and test the ones where the right answer isn't obvious, rather than changing things based on guesswork.
Removing friction, extra steps, missing payment options, confusing shipping costs, addresses the reasons shoppers abandon in the first place, which complements recovery messaging rather than replacing it.
Two levers work together: fixing checkout friction so fewer shoppers abandon in the first place, which this service covers, and recovery messaging for shoppers who abandon anyway, which our Abandoned Cart Recovery Setup service covers.
Common tests include single-page versus multi-step checkout, guest checkout prominence, payment method order and visibility, shipping cost display timing, and form field count. We prioritize tests based on your specific audit findings rather than a generic list.
Checkout completion rate is the core metric, alongside abandonment rate at each specific step, mobile versus desktop completion, and revenue per visitor. We set a baseline before any changes so improvement is measurable, not assumed.
We review checkout on real mobile devices for issues like small tap targets, slow-loading steps, and keyboard types that don't match the input, since mobile friction is often invisible when testing only on desktop.
International friction usually comes from currency display, shipping cost clarity, and missing regional payment methods. We review this specifically, and can pair it with our Multi-Currency Checkout Setup service if currency display is a gap.
Most of your traffic and ad spend is already going toward getting shoppers to checkout. A higher completion rate captures more revenue from traffic you've already paid for, without needing more visitors.
Start with an audit of your actual checkout data rather than guessing at fixes. That tells you where the real drop-off points are, so effort goes toward what will actually move the needle first.
We review your Shopify checkout settings, payment and wallet options enabled, shipping display, and, on Shopify Plus, custom checkout extensions, then prioritize fixes based on what your funnel data shows is actually causing drop-off.
