Funnel audit by checkout step
Drop-off measured at contact, shipping, and payment, using the checkout events your store already sends.
The Problem
Shoppers Reach Checkout, Then Leave, and Nobody Knows Which Step
Getting a shopper to checkout is the expensive part. Losing them there to a surprise cost, a missing payment option, or a clumsy phone form wastes all of it.
01 · Unknown step
Plenty of checkouts start, far fewer finish, and nobody knows where.
Shopify's checkout events show drop-off step by step.
02 · Team debates
Your team argues about whether shipping costs or codes cause it.
Each leak gets ranked by the revenue it likely costs.
03 · Blank heatmaps
Your heatmap tool goes blank inside checkout.
We buy on real iPhones and Android phones to find hidden friction.
04 · Wasted traffic
You keep paying for traffic that leaves at checkout.
Obvious fixes ship directly, and uncertain ones get tested first.
Your GA4 report shows plenty of checkouts started last week and far fewer finished. Your team argues about why. Maybe shipping costs appear too late. Maybe the discount field sends people off to hunt for codes. Your heatmap tool shows the cart, but it goes blank at checkout, so nobody has watched a real buyer fail. Meanwhile, you keep paying for the traffic that leaves.
We start with Shopify's own checkout events, because heatmap tools can't see inside Shopify's checkout. Step-by-step drop-off shows where buyers leave, and purchases on real phones show why. We rank each leak by the revenue it costs, fix the obvious ones directly, and A/B test the uncertain ones. You stop guessing and start fixing the step that loses money.
Drop-off measured step by step
Your checkout events show exactly where buyers leave, from contact details to payment.
Phone checkouts tried by hand
We buy on real iPhones and Android phones to find the friction your data can't explain.
Leaks ranked by revenue
Each fix is ranked by the money it's likely costing you, so your biggest leak goes first.
Our Checkout CRO Process
From Checkout Data to Tested Fixes in Five Steps
You see the drop-off data, the ranked fix list, and every test result before any change reaches all your shoppers.
We look at your checkout funnel in GA4 or Shopify reports and place a test order on a phone. If your traffic is too low for testing, we'll tell you before we quote. Then we send a scope with a fixed price.
What's Included
What You Get From a Shopify CRO Audit of Your Checkout
Every project covers data for each checkout step, device testing, a ranked fix list, fixes or tests by plan, and before-and-after measurement.
Compare Options
DeveloperLook vs a Conversion App vs a Large CRO Agency
A conversion app is cheap and quick to install, and a large agency brings a big research team. Here's how each one handles a checkout project.
| Feature | DeveloperLookBest fit | Conversion app | Large CRO agency |
|---|---|---|---|
| Upfront cost | From $499, fixed scope | Low monthly fee | High monthly retainer |
| Time to first results | 3 to 5 days | Minutes to install | Weeks of onboarding |
| Checkout step data | Measured step by step | Not included | Usually included |
| Real-phone testing | Every market you sell to | Not included | Varies by team |
| Fixes shipped | In your settings and theme | App widgets only | Often another team |
| Split tests | Uncertain changes only | Rarely | Many, over months |
| Traffic check | Before any test | Not included | Varies by agency |
| Commitment | One project | Monthly subscription | Multi-month contract |
DeveloperLook
Conversion app
- Upfront cost
- DeveloperLook: From $499, fixed scopeConversion app: Low monthly fee
- Time to first results
- DeveloperLook: 3 to 5 daysConversion app: Minutes to install
- Checkout step data
- DeveloperLook: Measured step by stepConversion app: Not included
- Real-phone testing
- DeveloperLook: Every market you sell toConversion app: Not included
- Fixes shipped
- DeveloperLook: In your settings and themeConversion app: App widgets only
- Split tests
- DeveloperLook: Uncertain changes onlyConversion app: Rarely
- Traffic check
- DeveloperLook: Before any testConversion app: Not included
- Commitment
- DeveloperLook: One projectConversion app: Monthly subscription
Projects We've Built
Ecommerce Projects We Have Built
A selection of Shopify and ecommerce stores we've built. The same checkout knowledge goes into every audit and fix we ship.
Borna's General Hardware Ecommerce Website
- Retail
- E-commerce
- Website
Havenly Furniture Ecommerce Website
- Furniture
- E-commerce
- Dashboard
Sefinix Furniture Ecommerce Store and Dashboard
- Furniture
- Dashboard
- E-commerce
UrbanNest Furniture Ecommerce App and Admin Dashboard
- Business
- Furniture
- E-commerce
What Our Clients Say
What Clients Say After Launch
Feedback from ecommerce teams we have built checkouts, fixes, and integrations for.
We were getting plenty of traffic, but far too many people were leaving at checkout. The buying process had simply become too complicated. The team took the time to understand where customers were dropping off, then rebuilt the checkout flow and cleaned up the shopping experience. What I really appreciated was that they didn’t just make the store look better, they actually solved the problems that were costing us sales. The whole store feels faster, simpler, and much easier to buy from now. Exactly what we needed.
We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
Our old store was making it way too difficult for people to find products. We had a large catalogue, but the search, filters, and mobile navigation were frustrating customers. The team completely changed how the store handled product discovery and made the experience much easier to use on mobile. I was especially impressed by how much thought went into the customer journey rather than just the visual design. They understood what we were trying to achieve and turned it into a store that actually feels built for our customers. We’re genuinely proud of the result.
1,000+
Projects shipped
10+
Years of experience
Top 3%
Upwork Top Rated Plus
5 stars
Average review score
Work Culture
Why Stores Pick Us as Their Ecommerce CRO Agency
Checkout fixes should come from evidence, not opinions. Here's how we run a checkout project, from the first funnel check to the last test.
Data before opinions
Shopify's checkout keeps heatmap tools out, so we read drop-off from its checkout events instead. Every fix on your list points back to a number.
Real purchases on real phones
We buy from your store on iPhones and Android phones in each market. Tiny tap targets and hidden promo fields show up there first.
Traffic checked before tests
Tests need enough orders to finish, and small stores often don't have them. We'll say so and fix directly instead of running tests that can't finish.
Fixes measured after launch
We compare completion rates before and after every change, using the same events. You see what each fix earned, not just a list of changes.
Honest about quick wins
If a missing wallet or a setting change fixes most of the problem, we'll point you to it first. You won't pay for a test you don't need.
Your data stays yours
Reports, test results, and every change we ship stay in your accounts. Your team can keep testing after we hand over.
Overview
What do checkout optimization services include?
DeveloperLook handles checkout optimization for Shopify and WooCommerce stores. We audit every checkout step with funnel data and real phones, rank each leak by revenue, fix the clear ones, and A/B test the rest. Projects start at $499, audits take 3 to 5 business days, and we'll tell you if your traffic is too low to test.
DEVELOPERLOOK
Project facts · Checkout Conversion Rate Optimization
- Service
- Checkout Conversion Rate Optimization (audit, fixes, A/B tests)
- Typical timeline
- 3 to 5 business days for an audit, 2 to 6 weeks with fixes and tests
- Platforms
- Shopify, Shopify Plus, WooCommerce, and BigCommerce
- Built with
- GA4 funnels, Shopify checkout events, Hotjar, and Shopify Rollouts
- Experience
- 10+ years of development experience and 1,000+ shipped projects
- Post-launch support
- 14 to 60 days, depending on plan
- Communication
- Calls in US, UK, and AU business hours
- Starting price
- From $499 USD, fixed scope after a free funnel check
Reviewed 28 Sep 2026 by Saimul Islam
Good fit
Stores with traffic but weak completion
Your ads and emails bring shoppers to checkout, but too many stop at shipping or payment, and your team can't tell which step.
Teams weighing a CRO retainer
You've talked to an ecommerce conversion optimization agency about a monthly retainer, but you want one checkout project first.
Stores with a mobile checkout problem
Your desktop checkout converts well, but phone shoppers struggle with tiny fields, a hidden promo box, or the wrong keyboard.
Brands selling across borders
Your international shoppers see prices in the wrong currency, surprise duties at payment, or no local way to pay.
Agencies with checkout complaints
Your client blames checkout for weak sales, and your agency needs a data-backed audit and fixes delivered under your brand.
Not a fit
Monthly testing program
You want a monthly testing program across your whole store. Our Ecommerce CRO Services page covers ongoing tests.
Carts left, not checkouts
Your checkout converts fine, but shoppers leave carts and don't come back. Our Abandoned Cart Recovery Setup service handles reminder flows.
Fix already known
You already know the fix, such as adding wallets or a new gateway. Our Digital Wallet & Express Checkout Integration page covers that directly.
Too few checkouts
Your store gets too few checkouts for tests to finish. We'll say so, and our $499 audit with direct fixes is the better start.
Not sure we're the right fit?
Send a two-line brief. We'll tell you honestly whether we're the right team.
Pricing
Transparent Starting Prices for Checkout CRO
These are starting points in USD. Your final price depends on your checkout traffic and how many fixes and tests you need, and you get a fixed proposal after a free funnel check.
For stores that want every checkout leak found and ranked before spending on fixes.
$499one-time, USD
- Checkout funnel audit
- Real-phone test purchases
- Mobile and international review
- Ranked fix list with revenue impact
- Findings walkthrough call
- 14 days of follow-up questions
Recommended
For stores that want the audit plus the clear fixes shipped in their checkout and theme.
$1,499one-time, USD
- Everything in Checkout Audit
- Up to 8 clear fixes shipped
- Mobile and payment-step fixes
- Before-and-after measurement
- 30 days post-launch support
For stores with enough checkout traffic to test the uncertain changes properly.
$2,999one-time, USD
- Everything in Audit + Fixes
- Up to 2 checkout A/B tests
- Rollouts or testing tool setup
- Test results and next-test plan
- Checkout extension fixes on Plus
- 60 days post-launch support
For Agencies
White-Label Checkout CRO for Agencies and Studios
The client and the strategy stay with your agency. We run the checkout audit, ship the fixes, and set up any tests, then report the results under your brand for your client meetings.
How the partnership works
White label: your client only ever sees your brand
- Your client
- You, the agency
- DeveloperLook
Send the access
Share GA4 and store access, plus the client's goals and deadline.
- Client needs
- You share the details
- Details received
We scope the audit
You get a scope, a fixed price, and dates before committing.
- Scope and plan
- Proposal to resell
- Your quoteYOUR LOGO
Audit and deliver
We audit, fix, and report under your brand, ready for your client.
- Done by our team
- Your brand on it
- Handed to your clientDone
Partner with DeveloperLookDelivered under your brand
Stay client-facing
Every report and call runs under your agency's brand.
Predictable delivery
A funnel check, a fixed price, and dates before work starts.
CRO specialists
Checkout data, device testing, and controlled tests handled without hand-holding.
Flexible capacity
Bring us one client's checkout or several at once.
The Right Technology for Your Project
Technology Stack
We read checkout drop-off in GA4 and Shopify's events, watch storefront sessions in Hotjar, and test with Shopify Rollouts or your testing tool.
Google Analytics (GA4)
Google Tag Manager
Hotjar
Chrome DevTools
Shopify Rollouts- Shopify Plus
JavaScript
Lighthouse
- Shopify
WooCommerce
BigCommerce
WordPress
- Shop Pay
PayPal
Apple Pay
Google Pay
FAQ
Frequently Asked Questions
Straight answers on checkout costs, abandonment, A/B tests, mobile and international buyers, and Shopify.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
A checkout audit with a ranked fix list costs $499. Adding up to 8 clear fixes, shipped and measured, brings it to $1,499. With up to 2 A/B tests on uncertain changes, it's $2,999. Your quote is fixed after a free funnel check, and testing app fees are separate.
Start by measuring drop-off at each checkout step, then buy from your own store on a phone. Fix what's clearly broken first, such as late shipping costs or a hidden guest option, and test the changes you're unsure about. Measure completion before and after, so you know what worked.
An optimized checkout removes the reasons buyers stop, such as surprise costs, forced account creation, or missing payment options. That cuts abandonment at the source. For shoppers who still leave, reminder emails and texts help, and our Abandoned Cart Recovery Setup service builds those recovery flows.
Good checkout tests include showing shipping costs earlier, moving express wallets above the card form, and changing how the discount field appears. On Shopify's Grow plan or higher, Rollouts can run two checkout configurations side by side for a test. We pick tests from your audit data, not a generic list.
Measure the checkout completion rate, the drop-off at each step, and revenue per visitor, split by device. Set a baseline before any change and compare full weeks after it. We use the same checkout events before and after, so a tracking change can't pass as a win.
Buy from your store on real phones, not a desktop emulator. Look for tap targets that are too small, fields that open the wrong keyboard, and a pay button pushed below the fold. Put express wallets near the top, since they skip most of the typing on a small screen.
Show prices in the buyer's currency, state duties and shipping costs before payment, and offer the payment methods each market expects. Test in every market you sell to, since a checkout that works in the US can confuse buyers elsewhere. Our Multi-Currency Checkout Setup service handles currency rules.
Conversion rate optimization turns traffic you already pay for into more orders. A leak in your checkout costs you on every visit, so fixing it pays back across your ads, email, and search traffic at once. It's often cheaper than buying more visitors to make up your gap.
Start at your checkout, because those shoppers have already chosen a product and are closest to paying. Measure the drop-off at each step, fix what's clearly broken, and only then test bigger ideas. If your store gets few orders, direct fixes will beat tests that can't reach a result.
On Shopify, start in the checkout editor: express wallets, the one-page layout, and clear shipping text. Then read drop-off from Shopify's checkout events, since sandboxed pixels can't feed heatmaps there. Our Shopify CRO services cover all of this, plus Plus checkout extensions when a fix needs custom content.
Saimul IslamFounder & CEO, DeveloperLookStill have questions?
Send a message or book a call with the team.
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