02Our Platform Build Process
From Channel Mapping to Live Platform in Five Steps
You see exactly how orders, inventory, and pricing will work across every channel before development starts, not just a finished platform at the end.
05Projects We've Built
Ecommerce Projects We Have Built
A selection of Shopify and ecommerce builds shipped for clients, several involving multichannel and platform-level work like this one.
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06What Our Clients Say
What Clients Say After Launch
Feedback from ecommerce teams we have built multichannel platforms for.
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We had a different kind of problem. People were visiting the store, adding products to their carts, and then disappearing before they finished the order. We had tried a few apps and made changes here and there, but nothing really seemed to solve the bigger issue. The team went through the shopping experience with us and pointed out things we hadn't really noticed ourselves. They cleaned up the cart and checkout flow, made the mobile experience much smoother, and helped us make the store feel easier to shop. I’m not going to pretend we fixed everything overnight, but it finally feels like the store is helping the sale instead of getting in the way of it.
Ethan Parker
Founder of Elite Academy
The mobile experience is probably my favourite part of the new site. We had spent a lot of time making sure the desktop version looked right, and the team kept pushing us to think about how everything would actually feel on a phone too. They were right. The navigation is clean, the interactions feel natural, and everything we’ve tested so far works exactly as it should. They also went through the links, forms, integrations, and other details more than once before launch, which I really appreciated. And even after going live, we could still reach out when something came up. The whole process felt friendly, organised, and surprisingly straightforward.
James Whitmore
Head of Marketing of Lumen Outdoor
We had a pretty specific idea of what we wanted our website to become, but I wasn’t sure how easily we could explain all of it to a development team. There were quite a few moving parts, and we were working toward a deadline, so I expected a few things to get lost along the way. That never really happened. They understood what we were trying to achieve, kept us updated throughout the process, and got everything ready within the agreed timeline. The final site feels much easier to navigate, works beautifully on mobile, and is noticeably smoother for our customers. It was a huge relief seeing the original idea actually turn into the website we had in mind.
Michael Bennett
Founder & CEO of Northbridge Consulting
150+
Projects shipped
10+
Years in development
Top 3%
Upwork Top Rated Plus
5★
Average review score
07Work Culture
Why Businesses Trust Us With Their Multichannel Platform
Getting the data model wrong means chaos as you add channels, so the platform has to be built to scale from day one. These are the habits we bring to every project.
Off-the-shelf checked first
We tell you upfront if a platform like Linnworks or ChannelAdvisor already fits your needs.
Built to scale with you
A data model designed for the channels you have today and the ones you'll add next.
One master record
Product, pricing, and inventory managed once and pushed to every channel correctly.
Pricing that fits each channel
Channel-specific pricing and listings instead of one-size-fits-all content everywhere.
Tested across every channel
Order routing, sync, and pricing rules verified with real data before your live platform launches.
Built to be maintained
Documentation and an optional retainer so the platform keeps working as you add channels.
08Overview
Who builds custom multichannel ecommerce platforms for growing online sellers?
DeveloperLook builds custom multichannel commerce platforms that centralize product data, orders, inventory and reporting across Amazon, Walmart, TikTok Shop and your own store, with real-time inventory sync to prevent overselling and channel-specific pricing and listing rules for each platform's fees and audience. Projects start from $4,999, most complete in 4 to 10 weeks, and we check first whether a platform like Linnworks already fits.
- Service
- Custom multichannel ecommerce platform development
- Starting price
- From $4,999 USD, fixed scope after a project brief
- Typical timeline
- 4 to 10 weeks
- Platform
- Shopify, Amazon, Walmart, TikTok Shop, WooCommerce, BigCommerce
- Built with
- Channel and marketplace APIs, centralized product/order/inventory data model, custom reporting layer
- Experience
- 10+ years and 150+ shipped projects
- Post-launch support
- 30 days included, then optional retainer
- Communication
- Calls in US, UK, and AU business hours
Who it's for
Businesses running separate tools per channel
You manage Amazon, Walmart, TikTok Shop and your store with different logins, spreadsheets, or point tools that don't talk to each other.
Businesses outgrowing off-the-shelf multichannel platforms
You've hit the limits of a tool like Linnworks or ChannelAdvisor and need pricing, workflow, or data logic they don't support.
Sellers needing channel-specific pricing and listings
You want different pricing and listing content per channel based on each platform's fees and audience, from one master product record.
Businesses wanting orders, inventory and reporting unified
You want a single system for order routing, stock sync, and reporting instead of connecting several point solutions.
Fast-growing multichannel sellers planning ahead
You're adding channels quickly and want a system built to scale with you instead of patched together as you grow.
Not a fit for
You only need inventory sync across channels, not the full order and reporting platform. Our Multichannel Inventory Sync service covers that.
You only need a live KPI dashboard or scheduled reports, not the underlying platform. Our Ecommerce Dashboard Development or Ecommerce Reporting Software services cover those.
You're only adding one new channel, like TikTok Shop, to an existing setup rather than building a unified platform. Our TikTok Shop Integration service covers that.
An off-the-shelf multichannel platform like Linnworks, ChannelAdvisor, or Sellbrite already fits your needs and budget. We'll say so upfront rather than building something you don't need.
11The Right Technology for Your Project
Technology Stack
We build against your channel and marketplace APIs with a centralized data model and reporting layer, matched to how many channels you sell on today and plan to add.
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12FAQ
Frequently Asked Questions
Straight answers on custom multichannel platforms, channel pricing, and off-the-shelf alternatives.
How do I manage inventory and orders across multiple channels?
We build real-time, event-driven inventory sync so a sale on any channel updates stock everywhere within seconds, plus a unified order system that routes each order to the right fulfillment source automatically.
What does multichannel ecommerce software need to connect?
At minimum your store, the marketplaces and channels you sell on like Amazon, Walmart, or TikTok Shop, and usually your 3PL or warehouse system and accounting, so orders, stock, and financials all stay in sync.
Custom multichannel platform or off-the-shelf: how to choose?
An off-the-shelf platform like Linnworks, ChannelAdvisor, or Sellbrite is faster and cheaper to set up and covers most standard needs. A custom build makes sense once your pricing rules, workflows, or channel mix outgrow what those tools support.
How much does custom multichannel software cost?
Projects typically start from $4,999 depending on how many channels and systems connect, and scale up with more advanced pricing rules or reporting. You get a fixed quote after reviewing your setup.
How do you sync Amazon, Walmart, TikTok Shop and my store?
We connect to each platform's API and maintain one master product and inventory record that pushes updates out to every channel, so stock and listings stay consistent everywhere.
Can it centralize orders, stock and reporting in one place?
Yes, that's the core of what we build, a single system for order routing, inventory sync, and cross-channel reporting instead of several disconnected tools.
How long does a multichannel build take?
Most projects take 4 to 10 weeks depending on how many channels, pricing rules, and downstream systems are involved.
How do you handle channel-specific pricing and listings?
We keep one master product record but apply pricing and listing overrides per channel, since fee structures and audiences differ, letting you price higher on one platform and stay competitive on another without manual reformatting.