Real Estate Brokerage Website Design That Helps You Recruit Agents and Keep Them

Brokerage sites start at $1,250 for one office, one MLS, and profiles for up to 15 agents. Firms with up to 60 agents, routing rules, and a full recruiting section start at $3,600. Multi-office builds with merged MLS feeds and agent sub-sites start at $7,400. Each MLS or IDX vendor bills its own fees.

Plan on 4 to 6 weeks for one MLS and 8 to 12 weeks for several. Every MLS approves its own data license, and that paperwork sets the pace more than the build does. We file with every MLS in week one and design with sample listings while approvals come through.

You show them, in public, what they'd get by joining. A recruiting page that explains your split, training, and tools does that job, and agent pages that bring in leads help people stay. We route listing inquiries to the listing agent and report leads per agent, so producers see the site working for them.

They run both from one agent database. The roster lists every active agent, each profile pulls that agent's listings by MLS agent ID, and sub-sites reuse the same record with their own search. When an agent leaves, one switch hides the profile, redirects the pages, and reroutes their leads.

We connect every feed under its own MLS license, then merge them into one search. A listing that appears in two feeds shows once, and every listing keeps its source MLS's attribution and disclaimer. Office pages open on their own region, so buyers near each office see local homes first.

It depends on your states, and your compliance review makes the final call. Texas requires a homepage link to the TREC Information About Brokerage Services notice. New York brokers must post their standardized operating procedures on their websites. We add the Equal Housing Opportunity logo and your MLS display rules wherever listings appear.

Yes, agents edit their bio, photo, and links in a simple form, and changes wait for approval. The layout, colors, and your firm's name stay locked, so every profile matches. Office staff approve edits from one screen, which keeps license numbers and advertising claims consistent.

Your staff turns the profile off, and the site handles the rest. The page redirects to the roster, the agent's listings leave their profile as the MLS updates, and new leads for them route to your office. Nothing needs a developer, so departed agents disappear the same day.

The site checks where each lead came from, then applies your rules. Listing inquiries go to the listing agent, profile contacts go to that agent, and general requests go by office, area, or rotation. Each lead lands in your CRM, such as Follow Up Boss, with its source and assignment.

Your firm does, from day one. The domain, hosting, code, analytics, and agent records sit in accounts under the brokerage's name, and your staff keeps admin access after launch. Plans include 30, 60, or 90 days of support, and our care plan can take over after that.